
Best Hour of Their Day | Podcast
Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.
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Latest episodes

Mar 10, 2025 • 26min
BTK 032. Demonstration | The Criteria of Effective Coaching | Lindsay Andrew
In Part 2 of this 5-part series on the Criteria of Effective Coaching, Pat Barber, Todd Occhiuto, and Lindsay Andrew dive into demonstration. They break down why moving well matters, how to refine your own movement, and why setting the right example in and out of the gym is so important. --📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Mar 5, 2025 • 35min
775. "I Knew We Were Heading to the Bottom." | CrossFit Donelson
Spencer Smith, Owner of CrossFit Donelson, shares the difficult lessons he learned through failure and the journey to turning his gym around. From near burnout and financial struggles to finding the right mentorship and rebuilding with purpose, Spencer shares the mindset shifts, leadership strategies, and actionable steps that helped him create a thriving CrossFit Affiliate.--📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--🧠Learn more about ENLIFTED MINDSET TRAINING--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.

Mar 3, 2025 • 46min
BTK 031. Seeing & Correcting | The Criteria of Effective Coaching | Brentnie Kincaid
In Part 1 of this 5-Part Series on CrossFit’s 6 Criteria of an Effective Coach, Pat Barber, Todd Occhiuto, and Brentnie Kincaid dive into seeing and correcting, one of the most crucial skills for any Coach. They break down how to develop your eye for movement, when to make corrections, and how to prioritize verbal, visual, and tactile cues to make immediate improvements in your athletes.--📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Feb 26, 2025 • 37min
774. NASCAR Lessons That Built a Thriving CrossFit Gym | CrossFit Catawba Valley
Ryan Pepe, Owner of CrossFit Catawba Valley, shares how his 20-year career in NASCAR shaped his approach to gym ownership. From high-pressure pit crew operations to implementing systems that drive efficiency and growth, Ryan discusses key lessons that helped him transform his Affiliate. He also opens up about raising rates in a small town, improving the class experience, and why investing in mentorship was a game-changer for his business.--📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--🧠Learn more about ENLIFTED MINDSET TRAINING--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.

Feb 24, 2025 • 58min
BTK 030. The Road to CrossFit Seminar Staff Flowmaster | Eric O'Connor
In this episode of Behind The Knowledge, Eric O’Connor shares his journey from CrossFit Games athlete to seasoned mentor, offering insights into what it takes to become a World-Class Coach. He discusses the importance of mastering the fundamentals, learning from setbacks, and staying true to CrossFit’s methodology to create a lasting impact. Through years of experience on Seminar Staff and in-Affiliate coaching, Eric breaks down how confidence in coaching comes from competence, adaptability, and a relentless pursuit of growth.--📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Feb 19, 2025 • 37min
773. Breaking Mental Barriers to Build a Better Affiliate | CrossFit 184
Zev and Erin Green of CrossFit 184 share their journey as CrossFit Affiliate Owners from financial struggles and living in a construction trailer to building a thriving gym with full-time staff. They discuss how mindset coaching helped them overcome past trauma, strengthen relationships, and lead with purpose—showing that success in Affiliate Ownership is about much more than just numbers.--📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--🧠Learn more about ENLIFTED MINDSET TRAINING--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.

Feb 18, 2025 • 1h 1min
BTK 029. Pivoting Passion Into a Coaching Career | Connor McDonald
In this episode of Behind the Knowledge, Connor McDonald shares his journey from aspiring professional baseball player to becoming a CrossFit Seminar Staff member and owner of Bar 10 CrossFit. He reflects on the pivotal moments that shaped his career, from discovering CrossFit in Alaska to pursuing his Level 1 and eventually building a thriving affiliate in Texas. Connor’s story is a testament to resilience, hard work, and turning passion into a lifelong profession.--📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Feb 12, 2025 • 36min
772. The Setbacks That Shaped a Level 4 Coach | Meghan Russell
Meghan Russell of CrossFit JAX shares her journey to earning a spot on CrossFit Seminar Staff, detailing the challenges, failures, and resilience it took to achieve her dream. From struggling with the old Level 2 and Level 3 exams to navigating setbacks and self-doubt, she reflects on the lessons learned and the power of trusting the process.--📈Want to GROW YOUR CROSSFIT AFFILIATE?Click here--🏋️Want to LEVEL UP YOUR COACHING?Click here--🧠Learn more about ENLIFTED MINDSET TRAINING--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS:Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES:The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.

Feb 10, 2025 • 1h
BTK 028 Coaching Everyday Athletes vs. Elite Competitors | Adrian Conway
In this episode of Behind the Knowledge, Adrian Conway shares his journey from competitive athlete to elite Coach, breaking down the key differences in training everyday athletes versus high-level competitors. He dives into the nuances of coaching, balancing performance with longevity, and the lessons he’s learned from his time on CrossFit Seminar Staff, Brute Strength, and his new venture, True Fitness.--📈Want to GROW YOUR CROSSFIT AFFILIATE?Click here:--🏋️Want to LEVEL UP YOUR COACHING?Click here:--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS:Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES:The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Feb 5, 2025 • 33min
771. Overcoming Adversity to Building a 170 Member Gym at Age 25 | CrossFit Never Forget
At just 25 years old, Canaan Stanley has built a thriving 170-member CrossFit Affiliate, CrossFit Never Forget, overcoming personal struggles, self-doubt, and the challenges of young gym ownership. In this episode, he shares his journey from being 100 pounds overweight and lacking confidence to becoming a successful Affiliate Owner, creating a strong community, and proving that resilience and vision can lead to incredible success.
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📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
--
🏋️Want to LEVEL UP YOUR COACHING? Click here:
--
🧠Learn more about ENLIFTED MINDSET TRAINING
--
👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential