Best Hour of Their Day | Podcast

Brad Marshall started his CrossFit gym in a two-car garage and successfully transitioned to taking over an established affiliate. Brad shares the challenges of scaling from a small, intimate community to a thriving commercial space, the importance of building culture, and lessons learned in creating a sustainable business. Tune in to hear how passion and strategic decisions turned a garage gym into a vibrant affiliate with over 80 members. -- Looking to boost revenue at your CrossFit Affiliate? CLICK HERE to Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course -- CLICK HERE to learn more about Affiliate University -- CLICK HERE to learn more about Push Press Gym Software -- 0:00 - Introduction 1:12 - Meet Brad Marshall: The Story Behind Greater Culture CrossFit 3:02 - Garage Beginnings: Building a Gym Community at Home 6:07 - The Garage Gym Setup: Growth, Challenges, and Creative Solutions 7:28 - Taking Over an Affiliate: Navigating the Transition Process 9:56 - Growing Membership: From 30 Members to Over 80 in 7 Months 13:00 - Establishing Culture: The Role of Communication and Connection 19:00 - Rebranding and Renovating: Creating a Fresh Start for Members 22:40 - Pricing Adjustments: Managing Member Expectations and Revenue 29:10 - Programming Changes: Shifting to a New Coaching Philosophy 35:10 - Building a Thriving Culture: Language, Leadership, and Community 39:03 - Reflecting on Growth: Lessons Learned from Garage to Affiliate

After suffering a life-threatening heart attack, Andy Hendel’s decades of fitness and commitment to CrossFit played a crucial role in his survival and recovery. From his time in the NFL to coaching on CrossFit Seminar Staff, Andy’s resilience and fitness prepared him to overcome the odds. His story is a powerful testament to how a lifestyle of health and movement can save lives. -- CLICK HERE TO LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠ -- CLICK HERE TO UNLOCK THE FREE WORLD-CLASS COACH EVALUATION -- 0:00 - Introduction 0:40 - Meet Andy Hendel 3:00 - The Early Coaching Journey and Lessons Learned 7:10 - Discovering CrossFit and Starting an Affiliate 12:00 - Building CrossFit Charlotte: The Early Days 16:45 - Transitioning from Athlete to Coach 23:00 - The Importance of Lifelong Learning in Coaching 33:00 - The Day Everything Changed: Andy’s Heart Attack Story 39:15 - How Fitness and CrossFit Helped Andy Survive 43:00 - Recovery and Getting Back to the Gym 46:50 - Life Lessons and Advice After a Heart Attack 51:00 - Inspiring Others Through Resilience and Coaching

Thinking about buying an Ice Barrel for your gym? This video breaks down the pros, cons, and business impact of adding cold therapy to your gym's recovery services. Learn how to maximize the benefits for your members while deciding if it’s the right investment for your Affiliate. -- Looking to boost revenue at your CrossFit Affiliate? Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course -- CLICK HERE to learn more about Affiliate University -- CLICK HERE to learn more about Push Press Gym Software -- CLICK HERE to learn more about Ice Barrel and cold therapy

This episode of Behind the Knowledge dives into the inspiring journey of Coach Josh Melendez, from his early days as a novice CrossFit coach to earning a Level 4 credential and joining CrossFit Seminar Staff. Through resilience, dedication, and a relentless pursuit of feedback and education, Josh shares valuable lessons on overcoming challenges, building trust, and becoming a leader in the coaching world. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠ ⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠ -- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- 0:00 - Introduction 0:55 - osh Melendez: Level 4 Coach and Seminar Staff 5:09 - First Coaching Experience: From Athlete to Leader 6:22 - The Impact of the CrossFit Level 1 Certification 8:18 - Becoming a Gym Owner: Transitioning from Coach to Business Leader 9:54 - Deep Dive into Coaching Education and Online Courses 11:02 - Key Takeaways from the CrossFit Level 2 Certification 13:19 - Restructuring Programming and Gaining Athlete Trust 17:02 - Continuous Learning: Online Courses, Certifications, and Mentorship 21:08 - The Road to the CrossFit Level 3 Credential 25:03 - Internship Challenges and Lessons with Seminar Staff 29:10 - Overcoming Feedback and Building Resilience 33:09 - Achieving the CrossFit Level 4 Credential 34:48 - Joining Seminar Staff: The Reward of Persistence 38:18 - Building a Culture of Development with Coaching Staff 42:26 - Final Reflections: The Power of Perseverance and Leading by Example

Fern dives into the "3 Essential Questions" every CrossFit Affiliate Owner must answer to build a successful gym. These foundational questions help clarify your business purpose, define the game you’re playing, and ensure you’re on the right track for long-term growth. Discover how addressing these critical points can close the strategy gap and set your affiliate up to thrive. -- Grab the “Raise Prices Without Pissing Off Your Members” Mini-Course -- BOOK A FREE CALL & LEARN HOW TO GROW YOUR AFFILIATE https://www.besthouroftheirday.com/affiliate-university -- LEARN MORE ABOUT PUSH PRESS GYM SOFTWARE https://www.pushpress.com

Jason and Fern dive into the topic of gym rate increases, covering why they’re essential for sustainable growth and how to approach them effectively. They share insights on preparing members, communicating value, and navigating potential pushback to help CrossFit Affiliate Owners successfully implement price changes without losing community support. This discussion provides actionable strategies for Affiliate Owners to increase rates confidently while improving the overall member experience. -- ⁠CLICK HERE to grab the “Raise Prices Without Pissing Off Your Members” Mini-Course⁠ -- Learn more about Affiliate Universityhttps://www.besthouroftheirday.com/affiliate-university -- Learn more about Push Press Gym Softwarehttps://www.pushpress.com -- 0:00 - Introduction 1:21 - The inevitability of raising rates in business 5:02 - Low-ticket versus high-ticket pricing strategies 10:14 - Addressing members on grandfathered rates 16:02 - Recognizing members who support a rate increase silently 18:52 - Keeping up with operating expenses as a reason for rate increases 23:22 - Covering costs for staff, systems, and fulfillment 25:57 - Why value-added improvements make rate increases logical 30:22 - Communication strategies for a smooth rate increase 32:56 - Addressing members’ concerns about increased rates in person 34:36 - Ideal lead time for notifying members about rate changes 37:11 - Real-life scenario: gym acquisition challenges due to poor finances 41:02 - Adapting to uncontrollable external changes in business 46:45 - Strategies for handling member feedback on rate increases

In this episode of Behind the Knowledge, Bill Anthes, founder of Between the Ears, discusses why mental resilience is just as essential as physical strength. Bill shares insights from his work helping people unlock their potential through mental and emotional fitness, emphasizing how building mental toughness can transform both athletic performance and everyday life. This conversation is a must-watch for coaches, athletes, and anyone looking to strengthen their mindset. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠⁠⁠⁠⁠ https://www.besthouroftheirday.com/theknowledge ⁠⁠⁠⁠⁠-- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- 0:00 - Introduction 2:00 - Bill Anthes' Journey: From Military to Coaching 7:05 - Learning to Adapt Coaching Styles to Different Athletes 14:25 - Founding Between the Ears: Bridging Mind and Body 19:30 - The Importance of Psychological Tolerance in Fitness 27:45 - Balancing Physical Challenges with Mental Resilience 38:45 - Practical Tips for Coaches to Inspire Mental Toughness

Discover a new, cost-effective healthcare solution designed specifically for CrossFit coaches and affiliate owners. This program offers affordable coverage without relying on traditional insurance, allowing coaches to access essential health services, proactive care, and mental health support. Learn how this unique option is helping CrossFit professionals stay healthy while saving on medical costs. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Learn more about CommunityCare from the CrossFit Medical Society https://www.crossfitmedicalsociety.com/communitycare -- Learn more about Push Press Gym Management Software www.pushpress.com -- Learn more about ComimunityCare from CrossFit Medical Society https://www.crossfitmedicalsociety.com/communitycare

Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. -- 0:00 - Introduction 2:00 - Fear of Being “Money Hungry” 4:00 - Positive Member Reactions 8:00 - Building Confidence as an Owner 14:00 - Budgeting and Paying Herself 26:00 - Investing in the Gym 32:00 - Advice for Other Affiliate Owners

In this episode of Behind the Knowledge, Spencer Nicks shares his unique approach to CrossFit coaching, where physical training meets mental development. By integrating mindset work with fitness, Spencer creates a holistic coaching experience that empowers clients to achieve sustainable, whole-person transformation. Tune in to learn how blending mental and physical health in CrossFit can elevate both coaching practices and client success. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠ ⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠ -- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- 0:00 - Introduction 0:47 - Spencer Nicks’ Journey to Coaching 5:00 - Early Coaching Experiences and Level 2 Certification 15:02 - Transitioning to Holistic Coaching 22:04 - Combining Performance with Personal Development 30:06 - Shifting from Authority to Collaboration 39:05 - Building Trust with Clients Beyond Fitness