Web Design Business with Josh Hall
Josh Hall
The Web Design Business Podcast with host Josh Hall is here to help you build a web design business that allows you to have freedom and a lifestyle you love. As a web designer and web agency owner of over a decade, Josh knows the challenges, struggles and often painful lessons of building a web design business without any guidance, proven strategies or a mentor to help you along the way, which is why this show exists. Think of this podcast as your weekly dose of coaching, mentorship and guidance to help you build your dream web design business. All while having a good time doing it. Through interviews with seasoned web design business professionals and online entrepreneurs, solo coaching episodes with Josh and even case studies with his students, you’ll learn practical tips and strategies for web business building along with real-world advice and trends that are happening right now in the wild and wonderful world of web design. Subscribe if you’re ready to start or level up your web design business and for all show notes, links, full transcriptions for each episode, head to https://joshhall.co/podcast
Episodes
Mentioned books
Jul 26, 2021 • 58min
127 - Digital Security Tips to Protect Websites from Hacks with Kathleen Booth
Chief Marketing Officer of clean.io and digital security expert, Kathleen Booth, shares best practices and leading industry tips for keeping websites safe and protected from malvertising, Ecommerce revenue loss and standard website hacks.In This Episode04:00 - Greeting to Kathleen05:36 - What is cybersecurity09:55 - Three code categories13:55 - None 100% trustworthy16:51 - Where you host is #118:25 - CMS & theme are #219:20 - Plugins20:31 - Updating on plugins21:31 - Two factor authentication25:52 - Malvertising27:31 - Invisible ads28:23 - Coupon code extension32:08 - “Clean cart”34:11 - Watch your KPI’s36:52 - Not a fair game40:36 - Strengths of Clean43:22 - Look for cyber experience44:54 - Security training47:26 - Ransomware52:20 - Changing cyber to digital53:05 - Where to find Kathleen53:40 - Two podcasts55:25 - RecommendationGet all links, resources and show notes at:https://joshhall.co/127
Jul 22, 2021 • 36min
126 - Clients Editing Websites (How to Handle and Prepare for it)
Josh shares his tips on how to handle and prepare for clients who want to take over and edit the website you designed after they’re live.In This Episode00:46 - Triggering nightmares05:06 - Have a backup06:15 - 1) Proposal & Planning06:58 - Who is editing08:12 - Are they tech savvy11:02 - Plan to train12:23 - Account in proposal14:34 - 2) Manage & fulfillment14:55 - Access timeline16:39 - What type of access20:00 - Create processes21:27 - Test before live22:50 - 3) Empowerment phase23:20 - Client resource page24:51 - Custom dashboard26:50 - Solidify SOP27:54 - Clear support offer29:34 - Client follow-up32:22 - Resources32:58 - Business courseGet all links, resources and show notes at:https://joshhall.co/126
Jul 19, 2021 • 1h 13min
125 - Solution Based Marketing to get Bigger Projects and Better Clients with Lee Blue
Owner of DoubleStack.net and Web Business Mentor and Coach, Lee Blue, shares his expertise on landing higher projects and better web design clients through “Solution Based Marketing.”In This Episode04:39 - Greetings to Lee07:05 - Coaching hands-on09:06 - Business strategy13:55 - Reverse engineering17:38 - Package skills upfront20:39 - Distinct marketing21:33 - Setting boundaries22:46 - Bundle up for niche26:33 - The premium pay 28:53 - Use what you learn30:22 - It’s like dating36:00 - Alignment with audience37:41 - Outcome levels39:39 - Upstream mindset43:44 - Value pricing47:21 - Fixed price model50:29 - Reasonable expectations51:10 - Don’t water down 56:33 - Reprioritize marketing58:16 - Email marketing is big1:03:56 - Finding Lee1:06:31 - Criteria to premiumGet all links, resources and show notes at:https://joshhall.co/125
Jul 12, 2021 • 1h 14min
124 - Sales Strategies for Web Design Freelancers vs Agencies with Anne Stefanyk
CEO and Founder of Kanopi Studios, Anne Stefanyk shares her top sales strategies for web design freelancers and agencies.In This Episode03:46 - Greeting to Anne07:43 - Aware but not “in”07:53 - Qualification process10:24 - Most fundamental12:12 - Tracking leads14:17 - Existing network17:53 - Creating prospects18:25 - Using LinkedIn23:01 - Authentically human26:36 - Clear personas31:28 - Black and white33:13 - Dream of cold call35:14 - Create sustainability39:50 - Time to add sales43:39 - Networking opportunities45:58 - Lessons learned51:55 - Since the beginning56:24 - Butterfly not required59:18 - Serve over sell59:24 - Do good work1:02:42 - Love to love clients1:05:42 - Owning blunders1:09:19 - Anne’s connection1:11:10 - PreparationGet all links, resources and show notes at:https://joshhall.co/124
Jul 8, 2021 • 26min
123 - What to do When a Client Leaves You for a Digital Marketing Agency
Josh shares his thoughts and experience on what to do when a client decides to hire a digital marketing or SEO agency to take over the website.In This Episode01:59 - The “Do not’s”02:55 - 1) Be offended04:11 - 2) Caught off guard04:51 - 3) Lose your cool06:02 - 4) Close the door07:05 - 5) Think it’s over10:41 - From experience13:22 - Big issues15:53 - Solutions 17:04 - Warnings18:34 - 1) Very common18:59 - 2) SEO takes time19:46 - 3) Warn of spammy20:47 - 4) Discuss options21:35 - 5) Keep door openGet all links, resources and show notes at:https://joshhall.co/123
Jul 5, 2021 • 57min
122 - Day Rates Instead of Fixed or Hourly Pricing with Sarah Masci
Founder of the Day Rate Mastery Program, Sarah Masci shares how offering Day Rates, opposed to Fixed or Hourly Retainers changed her business and life.In This Episode03:32 - Welcome to Sarah06:43 - Growing pains10:05 - Beginning of Day Rate12:48 - Billing premium 18:11 - Never promise19:30 - Clients being available22:02 - Start with a day24:47 - Long projects or short27:08 - Recurring income30:46 - Going separate ways33:16 - Clients that do day rate35:56 - Difference in clients37:48 - Returning clients41:20 - Perceived value44:51 - Simplicity and freedom50:05 - Clear framework52:32 - Where to find Sarah53:31 - Test it on current Get all links, resources and show notes at:https://joshhall.co/122
20 snips
Jun 28, 2021 • 1h 3min
121 - Running a Profitable Web Design Side Hustle with Richard Zimbalist
Richard Zimbalist, a full-time optometrist and part-time web designer, shares his unique journey from medicine to web design. He discusses strategies for balancing his dual careers, including effective time management and the benefits of outsourcing tasks. Richard highlights the importance of using templates for efficiency and creating recurring income streams. He also dives into acquiring local clients through organic SEO and emphasizes the value of staying informed and connected within the web design community.
Jun 24, 2021 • 49min
120 - Live Coaching Call on Getting Clients, Scope Creep, White-labeling and More
Josh shares a recent live coaching call taken from his Web Design Club which you can join today! Go to joshhall.co/120 for a special promo to join.In This Episode01:43 - Struggle feedback03:39 - Club testimony06:00 - Breathe06:50 - 1) Finding clients08:30 - SEO tactics12:12 - 2) Content marketing15:01 - Authority building16:40 - Being strategic18:16 - 3) White labeling23:00 - 4) Converting leads27:48 - Shouldn’t get 100%29:07 - 5)Scope creep34:13 - Content Collection35:44 - Club member John42:57 - Q&AGet all links, resources and show notes at:https://joshhall.co/120
Jun 21, 2021 • 58min
119 - Website Strategy and How to Implement it in Your Business with Adela Mei
We take a deep dive into Website Strategy, what it is and how to implement it in our businesses with Digital/Web Strategist, owner and creative director at JackDawDigital.com, Adela Mei.In This Episode01:26 - Talking strategy04:47 - Greeting to Adela07:10 - Digital strategy09:14 - The Purpose 12:20 - Listening to clients14:45 - Helping get clarity18:13 - What will lack21:56 - Choice to change25:36 - Do best for you27:10 - Don’t compare 29:50 - Deeper relationships32:21 - Filtering clients36:16 - Simple statement38:10 - Mindset not numbers41:32 - Adjusting in 202046:24 - Rebrand not necessary51:08 - Connect with Adela53:35 - Networking organicallyGet all links, resources and show notes at:https://joshhall.co/119
Jun 14, 2021 • 1h 3min
118 - Email Deliverability and How to Get Your Website Emails Through with Amr Selim
Josh’s personal Email and DNS Expert Amr Selim is back on the podcast this time to discuss email deliverability and how to get your emails from your website through to your email successfully!In This Episode04:04 - Greeting to Amr07:38 - Back in time10:29 - Email deliverability11:20 - Issue with WP14:23 - Gmail or hosting17:52 - Consider “neighbors”18:35 - Dedicated IP18:59 - What is VPS20:04 - What is VPN21:16 - Spam filters23:06 - Sending or receiving24:48 - Whitelist27:58 - Email frat house29:25 - Switching to G Suite30:30 - or Microsoft 36532:48 - What is SMTP36:03 - Tools that help38:49 - Use an email plugin44:12 - “From” actual email box46:55 - What is POP49:46 - What is IMAP54:24 - Recap57:53 - Final thoughts1:01:14 - Amr’s connect infoGet all links, resources and show notes at:https://joshhall.co/118
