Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.

Dr. Katrina Burrus PhD, MCC
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Nov 1, 2022 • 22min

EEC 252: Great Hires Are Not Great Candidates with Lou Adler

Dr. Katrina Burrus, MCC interviews Lou Adler. Lou is the CEO and founder of Performance-based Hiring Learning Systems – a consulting and training firm helping recruiters and hiring managers around the world source, interview and hire the strongest and most diverse talent. What is Performance-based Hiring? How did you develop PbH? How did you become a recruiter? What's the biggest problem with hiring top talent today? What is the impact of HR Tech on improving the hiring process? Lou Adler Lou Adler is the CEO and founder of Performance-based Hiring Learning Systems – a consulting and training firm helping recruiters and hiring managers around the world source, interview and hire the strongest and most diverse talent. Lou is the author of the Amazon top-10 best-seller, Hire With Your Head (John Wiley & Sons, 4th Edition, 2021), The Essential Guide for Hiring & Getting Hired (Workbench Media, 2013) and LinkedIn Learning's Performance-based Hiring video training program (2016). The latest edition of Hire with Your Head describes how to implement Performance-based Hiring to build outstanding diverse teams. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.
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Oct 25, 2022 • 22min

EEC 251: How to Create a Community of Entrepreneurs with Tien Wong

Dr. Katrina Burrus, MCC interviews Tien Wong. Mr. S. Tien Wong is Chairman of Opus8, Inc., a private investment, strategic advisory, and conference management firm based in the Washington, DC area. How did you create the Community you have? What is your number one advice for entrepreneurs? How did you build such a huge network of High net worth / wealthy private investors? What is the most important thing early stage private investors evaluate when making an investment? Tien Wong Mr. S. Tien Wong is Chairman & CEO of Tech 2000, Inc. a Herndon, Virginia-based world leader in technology training, mobile virtual education, and mobile content management software. The company leverages its patented mobility technology to create products and solutions for organizations including Fortune 100, Federal Government, nonprofit, and SMB clients around the world. He is also Chairman of Lore Systems, Inc., a Silver Spring, Maryland-based provider of enterprise network engineering and cloud computing services to enterprise, government and SMB markets. Lore is an SBA-certified HUBZone company. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.
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Oct 18, 2022 • 23min

EEC 250: How Executives Can Expand Their Influence and Accelerate Their Impact with Ernie Sander

Dr. Katrina Burrus, MCC interviews Ernie Sander. Ernie is a senior strategist at Pioneering Collective, a communications agency that provides executive PR, thought leadership, coaching and networking to transform leaders' hard-earned wisdom into heavyweight impact. How can executives use storytelling to better connect with their audiences? What are three personal stories that all leaders need to be able to tell about themselves? Once you start building your personal brand, how do you amplify that work? What are the components of a robust social strategy for a leader? Why are podcasts an important outlet for executives? Ernie Sander Ernie Sander is a former media executive who has worked at big, legacy publications as well as startups, and across different types of digital media. Ernie spent a decade as an editor at the Wall Street Journal, managing teams of reporters and coverage areas. He also helped launch two new sections of the WSJ. After leaving the WSJ, he worked at digital-media startups like GigaOM, Vocativ and NewsPicks, leading content strategy. He has worked in Japan and Hong Kong, and currently lives in New York City. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.
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Oct 11, 2022 • 26min

EEC 249: Anything But Typical Leadership Approach to Growing Your Businesses with Gary Frey

Dr. Katrina Burrus, MCC interviews Gary Frey. Gary is a connector, "MacGyver," for CEOs as well as the co-host of the 'Anything but Typical Podcast' featuring behind-the-scenes stories of entrepreneurs encouraging others. What are the most important attributes of successful leaders today? How does this apply to Alfred Hilton's theory that there are 3 types of leaders, leaders that do best in star-ups situations, or leaders with mature companies and leaders that excel in restructuring companies? How does your coaching help business owners? Are leaders born as leaders or are they developed? What was your key driving force to become an entrepreneur? Gary Frey Gary Frey has served as president of four successful companies, including Bizjournals.com, a business news portal which he helped transform from a three-person organization to a $100 million company. He has done two turnarounds and held executive positions in two Fortune 100 companies. Gary leads business growth coaching and business development efforts for a regional CPA firm that serves privately held businesses. He is a master collaborator and has in his career included expertise in business development and account management. Gary always brings his energy, positive attitude, and a smile to everything he undertakes. Gary is a pioneer in Customer Experience, and a thought leader who connects customer interactions with their brand. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.
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Oct 4, 2022 • 23min

EEC 248: Why Retreats are important for Leaders to find Clarity, Balance and Purpose with Fabrice Desmarescaux

Dr. Katrina Burrus, MCC interviews Fabrice Desmarescaux who works with CEOs and their teams to help them reach higher levels of performance and consciousness. What personal challenges do CEOs and senior execs face today? How do you help your clients specifically? Why is our traditional management science falling short in today's world? What do you take from the Eastern and Western approaches? Why is our deterministic mindset not adapted to thriving in a complex world? What are the benefits of creating short solo retreats, how to do them and what do you mean when you say short? Fabrice Desmarescaux Fabrice Desmarescaux works with CEOs and their teams to help them reach higher levels of performance and consciousness. A former partner at McKinsey & Company, Fabrice has practiced meditation, taught yoga, and led spiritual retreats for two decades. Integrating Eastern spiritual traditions with Western modern management and psychology, Fabrice raises his clients to new heights of clarity and productivity by focusing on what makes us fundamentally human: the desire to be happy, to connect with others, and to be true to our purpose. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.
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Sep 27, 2022 • 28min

EEC 247: How to Win With Business Storytelling with Park Howell

Dr. Katrina Burrus, MCC interviews Park Howell who is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. What did you study in college to prepare you for where you are today? Why did you pivot away from your ad agency of 20 years to coach storytelling in business? What have you learned about why storytelling works in business? What do you think the effectiveness is of The Hero's Journey, Pixar Way and other longer-form storytelling? Where do you see storytelling in business and leadership headed? Park Howell Park Howell is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.
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Sep 20, 2022 • 18min

EEC 246: Life is Managed, Not Balanced, with Otis McGregor

Dr. Katrina Burrus, MCC interviews Otis McGregor who leads Tribe and Purpose as the principal leadership and success coach. With decades of experience as a leader, coach, and team member, Otis embodies the values and principles of Tribes and Purposes. How do people figure out who they are? How can life be managed and not balanced? What is your favorit leadership story? What are you passionate about? What is your purpose? Otis McGregor Otis McGregor is driven both by values and principles of Tribes and Purposes. Better leaders and tribes create better organizations, and a better world. Otis has empowered businesses and individuals to find their purpose and their tribes. Otis leverages the unique blend of heart, passion, and experience. He was one of the elite commanders of the Green Berets and was trusted with some of the highest missions of the US. He thinks from both the 10,000-foot view point to ensure he and his tribe achieve the mission in the most risk-mitigating ways possible. He is now a civilian after his retirement. Let's listen to him. He will inspire your heart and mind. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.
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Sep 13, 2022 • 19min

EEC 245: Producing Content Where There are More Leads and Opportunities with Thom Singer

Dr. Katrina Burrus, MCC interviews Thom Singer who is a keynote speaker and professional EMCEE who combines a robust mix of actionable content with a high-energy delivery style. He is the author of twelve books on the power of business relationships, networking, presentations skills, legal marketing, and entrepreneurship. You are the author of 12 books on the power of business. What motivated you to write 12 books? What habit did you have to have to write 1000 words a day and get those 12 books written? You shifted your energy into producing a podcast and are now a host for three associations Why? What is a better lead to new clients, podcasting or writing books? How can you become a thought leader if you are not specialised in any particular area? How do you define your expertise? Thom Singer Thom Singer is a keynote speaker and professional EmCee who combines a robust mix of actionable content with a high-energy delivery style. He is the author of twelve books on the power of business relationships, networking, presentations skills, legal marketing, and entrepreneurship. He is also the host of the popular "Making Waves at C-Level" (and is also the paid host for three association and company podcasts). Thom inspires audiences to move beyond the superficial connections of "likes", "links", "shares " and "follows". In our social media crazed world we can never forget that people will still do business with those they know, like, and trust. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.
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Sep 6, 2022 • 24min

EEC 244: Why Networking on LinkedIn Is More Important Now Than Ever, with Donna Serdula

Dr. Katrina Burrus, MCC interviews Donna Serdula who with her team of over 40 writers have helped thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles. How to optimize your LinkedIn profile to get found. Why networking on LinkedIn now is more important than ever. How to attract employees with your LinkedIn. How to create and update your LinkedIn profile for personal branding. What new tools on LinkedIn can you leverage when marketing or developing your profile? What recommendations do you give executives about developing their Linkedin profile? Donna Serdula A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success. In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. She is the author of the book "LinkedIn Profile Optimization For Dummies," published by Wiley. Donna has been featured on Forbes, Business Insider, Time's Money Section, Wall Street Journal's Market Watch, LA Times, NBC, SiriusXM Radio's The Focus Group, and many other news outlets. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.
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Aug 29, 2022 • 26min

EEC 243: How to Overcome the Fear of Selling with Dr. Nadia Brown

Dr. Katrina Burrus, MCC interviews Dr. Nadia Brown who brings over fifteen years of leadership experience, powerful conversations, achieving goals, and respect for people to develop a comprehensive sales process to increase closing rates and satisfied client retention. How to turn self-doubt into confidence? What is the #1 secret to relationship-driven sales? How to overcome the fear of selling? What are the 5 ways you can increase your sales courage? How do you handle differently a buyer that is ready to buy and one that is gathering information? Dr. Nadia Brown Dr. Nadia Brown is a sales strategist, consultant, trainer, and founder of The Doyenne Agency. A sales agency that works with business owners, companies, and corporations to multiply revenue and awaken the consistent closer within your sales team using the Consistent Sales Method. Nadia helps women learn to play the career game in business to advance their careers and professions. When it comes to sales, women come to her timid and shaky about going after the money – they leave her strategic, strong, emboldened, and most importantly, paid. Nadia brings over fifteen years of leadership experience, powerful conversations, achieving goals, and respect for people to develop a comprehensive sales process to increase closing rates and satisfied client retention. As a result, Nadia's clients have seen tremendous results, such as raising their rates, decreasing their refund requests, and doubling or tripling their annual revenues, including helping clients increase their yearly revenue by 800%. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

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