The Art of Sales with Art Sobczak
Art Sobczak, cold calling and sales trainer
Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you’ll feel comfortable using, and that get the results you want. You’ll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.
Episodes
Mentioned books
Oct 7, 2019 • 41min
090 GUEST: How to Quickly and Easily Get Sales Intelligence About Prospects, with Sam Richter
Sam Richter is recognized as the world's leader in how to use the Internet and the "invisible web" to get intel on prospects, their organizations, and situations. We of course can than use this intel in our outreach and sales process to be more relevant, have a greater chance of standing out from all of the noise we compete with, AND have more intelligent sales conversations. Sam shares some of his ninja techniques and secrets that anyone can use right away to save time, and get more and better information more quickly.
Oct 3, 2019 • 6min
089 Do NOT Ask What They Like Best About Their Present Vendor
A lot of sales training suggests that when a prospect says, "We are happy with who we are using now," you should respond with, "Oh, what do you like best about them?" Actually, you should AVOID that question, since it provides the opposite of what you want. You'll hear why, and lots of examples of what you should say instead to get them thinking about what they want that they aren't getting now.
Sep 30, 2019 • 5min
088 An Easy Way to Deal With the Fear of Calling
Fear hinders many in sales to not reach their potential. Much of that fear is absurd. And THAT is one psychologically-proven way to deal with that fear. You'll hear a simple process to view your fear as ridiculous so it doesn't hold you back.
Sep 26, 2019 • 6min
087 Here are the Numbers that Matter Regarding Your Sales Success
Lots of stats are thrown around every day regarding sales... how many calls or touches it takes, how many times you need to close, how many objections you'll hear before someone will buy... and it's all irrelevant. You'll hear about the only numbers that matter. The phone numbers you call.
Sep 23, 2019 • 7min
086 Calling Their Baby Ugly is Not a Good Prospecting Approach
Some salespeople use the "Your Baby is Ugly" approach. It directly tells the prospect that they have a problem, or are doing something wrong. And it should be avoided. You'll hear how Art received this approach in an email, why it should be avoided, and how you can actually use a more subtle, nuanced approach to help them reach the conclusion on their own that they have a problem.
Sep 19, 2019 • 6min
085 Nothing Happens Unless You Both are Clear on This
One simple way to get people to actual keep their commitments is to attach time frames to them. Otherwise, it's too easy for people to blow things off, which they do more and more today. See actual questions and phrases to use to get people to actually do what they say they will.
Sep 16, 2019 • 38min
084 GUEST: How to Get Your Cold Emails Replied To
Email can be an effective tool in prospecting, when used the right way, not the spammy way. Today's guest, Jason Bay is an expert in cold email prospecting, and shares his REPLY Method, which you can adapt and implement as well to capture the interest of cold prospects. In fact, he used this method with Art to get on the podcast.
Sep 12, 2019 • 6min
083 Do You Believe in What You Sell? You Must!
If a salesperson doesn't believe in what they sell, how could they possibly get someone else excited about it. This episode has some straight talk that might cause some people to reevaluate what they are doing. Which is good.
Sep 9, 2019 • 7min
082 Sales Mistakes By a Waitress
This was a situation I encountered the other day. A waitress made several sales mistakes in asking for what she wanted, and they are the same mistakes many salespeople make every day. You'll hear what she did, how salespeople do the same things, and what she, and salespeople should do instead to create a win-win for everyone.
Sep 5, 2019 • 52min
081 GUEST: Sales Legend, Ben Gay III
Ben Gay’s accomplishments as a sales pro, speaker, author, and trainer are unmatched. Today Ben shares several interesting stories about just a few of the many sales and motivational celebrities he has worked with, including how Zig Ziglar actually worked for him. And how he spent nine hours in a San Quentin jail cell with Charles Manson. Ben reveals his favorite close, and the concept of Sales Infiltration, which he considers the most powerful tool a sales pro can use.
