The Art of Sales with Art Sobczak

Our prospects and customers receive thousands of marketing messages every day, and ignore most of them. The ONLY chance we have of getting attention is by being relevant. Today's guest, Bill Cates, is an expert at the messaging to use to help you grab attention by personalizing your messaging so that prospects feel it is all about them and has value. You'll hear a simple process to use right now to create messaging you can use in your voice mails, emails, and call openings.

You can make claims and statements about how great you, your company, and your products/services are. But, they can be viewed with skepticism. Or, you can use these techniques that people place credibility in, which is the key to helping them trust you, and ultimately buy from you. You'll hear exactly what to say in your own sales situations.

Technology has provided amazing tools to us as salespeople. It also hinders people who hide behind it. No tool can ever replace a human when it comes to the two-way communication that people need.  

Everyone knows how to listen. Yet, most of us do it very poorly. The highest performing sales professionals do it at an extreme level.  You'll hear how to do that in this episode.

Art shares a prospecting call he received, and points out the numerous mistakes the caller made in just a few seconds. And you'll hear what he could have said to grab interest and attention and have success on the call. You can easily do the same with Art's free Cold Call Fill-in-the-Blanks template (and free video) at http://SalesByPhone.com.

Most people would like to do better, and have more than where they are right now. Yet, most also continue to get the same results. A few however, are already getting what you want. They have taken the Quantum Leaps to get there. You can too. You'll hear nine brief tips from the book, "The Quantum Leap," by Price Pritchett, to help you on your way to achieving great things.

Salespeople, and businesses in general, often make two huge mistakes with the inquiries they receive, causing them to miss out on sales. You'll hear the mistakes to avoid, and what TO do to turn more more of the inquiries you get into sales, both now, and in the future.

A communication mistake many people make is assuming others know what we know. This is especially dangerous in sales. You'll hear how the airline gate agent thought Art asked a stupid question, but his perception was from his own world of aviation. You'll also hear other mistakes to avoid, and what to do to be clear and specific, and help your prospects and customers to be as well.

Salespeople often leave a lot of money on the table because they are uncomfortable recommending a higher-priced option. That's a huge mistake, as you'll hear with the example of the Best Buy sales rep that Art shares. You'll hear mistakes to avoid, and what to do to easily increase your average order size.

Everyone would like the "Easy" button for most things. And like with most things, real success requires more than the easy route.  However, there are some simple steps we can take in sales to indeed avoid mistakes, and get some quick wins. Hear a simple way to put together an interest-creating message you can use in voice mails, emails, and call openings to grab instant interest and get replies.