Search with Candour

What's in this episode? What e-commerce digital trends are we seeing during Coronavirus? What can e-commerce companies do to adapt? Where are the opportunities to thrive? Mark talks to e-commerce expert Luke Carthy to get his insights into what opportunities there are for brands in an industry that has been shaken to its core. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? In this episode, you will hear a SearchNorwich recording of Jon Falgate giving his talk on the keyword research process. Jon explores how keyword research is not just a process you go through once when you make a site or new page, but something that needs to ride the wave of intent and respond to ever-evolving demands. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be talking about: Google My Business policy changes: Changes to GMB policy that helps restaurants and food stores that are now offering delivery during COVID-19. COVID-19 Google Ad grants: Some details on the $340M of Google Ads credit that Google is giving small and medium businesses. SEO and e-commerce: Advice on what to do and what not to do when shuttering your e-commerce store temporarily over the Coronvirus period. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Kevin and Mark discuss what strategies and tactics organisations can think about to do something good during the COVID-19 crisis. Kevin gives his thoughts about interacting with customers that are 'in shock' and Mark brings his thoughts on the SEO and PPC changes they have been making with clients. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Natalie and Mark discuss the range of myths and misconceptions that are still alive and kicking about SEO. From social media links to duplicate content penalties, Natalie gives her advice and tips on how to focus on what is effective. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Seb and Mark discuss the whole SEO process from content ideation to link building. Seb gives his insight into processes and tools he is using in the competitive industry of financial price comparison. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Google guest post crackdown: Multiple publishers have reported receiving penalties related to guest posts. Fake PPC traffic: A run through how to detect fake PPC traffic and a discussion of Rob's tools he uses to combat these clicks. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? In this episode, you will hear a SearchNorwich recording from Mark Williams-Cook giving his talk "Won't somebody think of the robots?". Mark shares his experiences of vital SEO tasks that are often missed during web builds, as they don't directly impact the end user.

What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Fashion SERPs: The big shake up in how fashion SERPs are shown in the US and what you need to do Google Partner programme changes: What you need to know about the new requirements to be a Google Partner. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Removing content from Google: New tools within Google Search Console to handle content removal. Google Ads delivery: Changes and workarounds for Google's new ad delivery methods ISP data: What is ISP data and why has it been removed from Google Analytics? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk