Search with Candour

What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Dawn Anderson about information retrieval (IR) and why SEOs should be learning more about it as a topic to become better at what they do. - How is IR being used to identify authors? - IR resources for SEOs to follow - The use of Human In The Loop in ML/IR - Information foraging and value scent - Search features in the future You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode: In this episode, you will hear Mark Williams-Cook and Andrew Cock-Starkey discussing GMB spam, more confusion over the new sponsored and ugc nofollow and Google's advice on guest posting. - New GMB spam Google is looking into - Are rel=sponsored and rel=ugc ranking signals? - Should we nofollow all guest post links? You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode? In this episode, you will hear Mark Williams-Cook and James Brockbank discussing the state of link building in 2020, including: - Is guest posting still worth it in 2020? - How do you identify a toxic link? - Is it possible to place a $ value on a single link? - What tactics give the best value? You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode? In this episode, you will hear Mark Williams-Cook and Rob Lewis discussing: Core Web Vitals as ranking factors: Google recently announced three new metrics they will be using to measure page quality and these will be incorporated as ranking signals in 2021. Discovery ads: Rob discusses how to advertise in Google's Discover Feed on mobile. You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode? In this episode you will hear Mark Williams-Cook going through the 3 new metrics that have been introduced in the latest version 6 of Lighthouse. He'll also be discussing the latest news and thoughts on how Google is handling unlinked mentions. You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode? In this episode you will hear an Authoritas 'Tea Time SEO' recording of Mark Williams-Cook from Candour, Maret Reutelingsperger from Mobe Digital and Michael Stepney from Blue Array talking about internal link optimisation and content structure. You'll find out how to best plans optimise your site with anchor text and a "hub and spoke" approach to content and hear the Q&A session at the end. You can watch the full video of the talk and see the slides at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will talk about why talking about the Google May 2020 Core update at this point is a waste of time and will go through the most popular user submitted 'SEO myths' including content length, bounce rate, and links not being important! You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be talking to Dan Taylor about the Backlinko 11.8M Google Search result study, the SEO community's reaction and Dan's thoughts on how useful the study in context helping people rank better. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be covering: Google (no)index: Issues with Google indexing new content and some things you may not know about site: cache: and x-robots. Free shopping feeds: Google's huge announcement that it will make inclusion in shopping feeds free. Featured snippet traffic loss: A quick dive into the Moz experiment that demonstrated removing featured snippets may be detrimental to your traffic. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Product categorisation and faceted navigation may seem straight-forward for users but it's a minefield for search engines. Without prior planning, it's easy to wreck your chances of building a competitive e-commerce platform. In this episode, Mark Williams-Cook and SEO and e-commerce expert Kristina Azarenko explore what you need to be thinking about, planning and implementing to get the best possible chance of improving your organic traffic. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk