Unleashed - How to Thrive as an Independent Professional

Robbie Kellman Baxter is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 10 marketing book of all time by BookAuthority. Robbie discussed that book on Episode 6 of this show. In today's episode, Robbie discusses her latest book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave. To learn more about her work, visit: https://robbiekellmanbaxter.com/

David A. Fields is back on the show, this time to help me answer a question from listener Caroline Taich, who asked for best practices on what steps to take at the end of a long project to: 1) hand over deliverables 2) ask for recommendations and referrals 3) stay in touch with key individuals you've developed relationships with over the course of the project We cover all three topics, and I found particularly helpful David's approach to asking for a recommendation. I recommend that every consultant sign up for David's weekly blog posts: https://www.davidafields.com/blog/ If you like this episode, be sure to check out the other episodes with David: 1. Winning clients 170. How to make outbound calls 172. How to set up a CRM system 182. The David A. Fields Solo Practice Accelerator 190. Partnerships, Advisory Boards, and Gifts 221: How to convert leads to projects 259. Pandemic advice for consultants 264: How to run a world-class virtual workshop

McKinsey alum Venkat Nagaswamy is the Group VP of Marketing at 8x8, a leading Software-as-a-Service provider of voice, video, chat, contact center and enterprise-class API solutions. In today's episode, Venkat discusses how contact centers have kept functioning during the pandemic by rapidly shifting from on premises operations to working remotely. He shares one example in which 8x8 got a call from a call center on Saturday morning and had the client ready to work remotely by Monday. To learn more about 8x8 visit: https://www.8x8.com/ To follow up with Venkat, visit his LinkedIn profile: https://www.linkedin.com/in/venkatnagaswamy/

Roger Samways is the VP of Cargo Sales at American Airlines. In this episode, Roger first provides a brief overview of the air cargo industry, then we discuss the impact of the coronavirus, including how American Airlines has been adapting. Learn more about American Airlines Cargo at: https://www.aacargo.com/index.html

Kazuki Kozuru-salifoska is a fashion professional, a skilled creative designer as well as tech designer. Together with Doni Jantzen, she founded KEDIC Fashion Workshop. One of the services they offer is helping fashion brands get into the plus-size market. I was shocked to hear that the 'standard' clothing sizes manufactured by many brands don't fit 70% of women consumers in the U.S. KEDIC Fashion Workshop helps brands with the technical aspects of translating designs to create a plus-size collection. In this episode, Kazuki explains the whole design process from concept through production and the role that her firm plays. Learn more at https://www.kedicworkshop.com/services

Keith Stoeckeler is a VP/Group Director at MKTG, where a significant portion of his time is spent working with brands to establish and manage sponsorships of sports and other entertainment events. In this episode, Keith discusses how sports sponsorships work and the impact of the coronavirus. Follow Keith on Twitter: https://twitter.com/keiths For more on MKTG, visit: http://mktg.com/ For more on Keith visit: http://keithstoeckeler.com/

Mark Goulston is a psychiatrist, consultant, and the author of seven books, including Just Listen and Talking to Crazy. In this episode Mark shares tips on learning to listen including some of the lessons he taught to FBI hostage negotiators. Ways to learn more about Mark's work: Website: http://markgoulston.com Non-profit: http://wmyst.org Instagram: https://www.instagram.com/wmystglobal/ twitter: https://twitter.com/MarkGoulston linkedIn: https://www.linkedin.com/in/markgoulston Amazon Book Page: https://www.amazon.com/Mark-Goulston/e/B001IZ2O3W/ youtube channel: https://www.youtube.com/user/markgoulston Speaker Hub: https://speakerhub.com/speaker/mark-goulston itunes: My Wakeup Call podcast HBR blogs: https://hbr.org/search?term=mark+goulston Thrive Global: https://thriveglobal.com/authors/mgoulston/

Austin Publicover is a food safety expert and the Founder of Bulletproof! Food Safety, a consulting firm that works with many of the top restaurants in New York City. In this episode, Austin discusses the services his firm provides restaurants and food manufacturers, particularly: - preparation for NYC Health Department inspections - help with obtaining and maintaining all the necessary permits. We then discuss food safety in the age of the coronavirus. Learn more about Austin's firm at: http://bulletprooffoodnyc.com/

Liz Dunn is a noted retail expert who regularly appears on CNBC to discuss the industry. In this episode, Liz shares a perspective on how the coronavirus pandemic is affecting the retail industry. We cover multiple segments including grocery, home furnishings, home improvement,and apparel. Follow Liz on Twitter: @Lizabeth_Dunn On LinkedIn: https://www.linkedin.com/in/lizabeth-dunn-6677034/ Her company: https://pro4ma.com/

Frank Kochenash is President of Wunderman Thompson Commerce North America - a global eCommerce consultancy within the agency. In this episode Frank provides an overview of the agency world, explaining along the way why the term "digital agency" is now considered obsolete, as every aspect of marketing now has a digital component. We dive into the intricacies of what it takes for a brand to thrive on Amazon, and Frank also discusses how the coronavirus pandemic is affecting the world of eCommerce. To learn more, visit: https://www.wundermanthompson.com/service/commerce