As we pondered how to best be helpful in this episode of Sell With Authority, we realized that the landscape of social media has evolved dramatically. So — we decided to dive into a biz dev topic that’s been two decades in the making. It’s no longer just about “likes”, “comments”, and “shares” at the top of the funnel when utilizing social media. In 2024 and beyond, clients want more — they want measurable impact on sales at the bottom of the funnel. So, buckle up because today, we unravel the mystery of driving sales through social media with a methodology our guest experts have coined as “Social that Sells.” I was intrigued when I heard them describe it as a “strategic trifecta of tactics that will help your client or brand foster a community ready to convert.” Who wouldn’t want a community ready to convert, right? Leading us on this expedition are two brilliant minds, Alina Sutherland and Josephine Agrawal, Founders of Pomona Creative. They built their “Social that Sells” methodology brick by brick, and today, they graciously share the secrets behind its success. Also joining me is our very own mad scientist and strategist here at Predictive, Hannah Roth. She brings a unique perspective from the trenches, working daily alongside our clients, helping them build authority positions and fill their sales pipelines with the right-fit prospects. Throughout this episode, we quiz Alina and Josephine on how they built it, how they executed it, and the jaw-dropping results they’ve seen. If you take and apply the golden nuggets shared during this episode, you will be ready to crush 2024 and make it your most successful and profitable year yet — because you harnessed the power of Social that Sells. What you will learn in this episode: How social media evolved from a personal tool to a giant marketing tool The Social that Sells Methodology How Pomona Creative built the Social that Sells Methodology How to execute the Social that Sells Methodology Results that Pomona Creative has seen utilizing Social that Sells Methodology Ways agency owners and strategic consultants can enhance social media presence Resources: Website: https://www.pomonacreative.com/ Instagram: https://www.instagram.com/pomonacreative/ Pomona Creative LinkedIn Josephine Agrawal LinkedIn Alina Sutherland LinkedIn Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

Speaking Opportunities? Level up your communication skills by exploring our guide to discover and maximize valuable Speaking Opportunities. On this episode of Sell With Authority, the topic is one that we’ve not yet addressed — how to share your expertise, insights, and wisdom from the stage as a speaker. We are talking about why speaking on stage can be a game-changer. As Drew McLellan and I wrote about in our book, Sell With Authority, one of the most compelling reasons to consider speaking is the power of a third-party endorsement. When you’re invited to speak at a conference, there’s an implied stamp of approval that certifies you as an expert. Speaking from the stage is not just about the content you deliver in that moment. It can be the cornerstone of your content strategy, taking your expertise to new heights. Speaking as cornerstone content creates an intimate connection with your audience that’s hard to replicate in any of the other forms of content you might produce. Speaking opportunities will showcase your expertise confidently. The journey to becoming a sought-after speaker has its challenges. That’s why we are dedicating today’s episode to tackling the constraints. We explore how to get on stage and — more importantly — how to leverage the opportunities before and after your speech with a three-pronged strategy. To help us do that — I invited Katy Boos and Gretchen Schaffer from Remix Communications to share their insights about speaking opportunities. Remix Communications specializes in positioning their clients on prestigious stages, helping them reach and influence their right-fit prospects. We also have a special guest with us today, Hannah Roth — our mad scientist and strategist at Predictive. With her unique perspective from working in the trenches, day in and day out, alongside clients, Hannah provides additional insights into building authority positions through cornerstone and cobblestone content. If you take and apply the gold nuggets in this episode, you will be ready to crush 2024 and make it your most successful and profitable year yet — because you thought strategically about how you can be helpful by sharing the right stories and in front of the right audiences. What you will learn in this episode is about speaking opportunities: How Remix Communications creates a marriage of thought leadership and speaking on stage Why you need a three-pronged strategy to maximize your speaking opportunities How Katy and Gretchen prepare the speakers they work with Why keeping the audience in mind first and focusing on the right message is crucial The Remix Communications methodology of going beyond the room Strategies you can apply today to show up with excellence in speaking opportunities Resources: Learn more about Speaking Opportunities, and you can find Katy and Gretchen here Remix Communications LinkedIn Katy Boos LinkedIn Gretchen Schaffer LinkedIn Learn more about Speaking Opportunities by heading to this blog from Remix Communications, and you can find it here Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

Importance of Niche Marketing? Discover the role of Niche Marketing in business through our guide on the importance of niche marketing. Importance of niche marketing? On this episode of Sell With Authority, I am excited to welcome two guest experts who have a fascinating story of success — and an unwavering commitment to specialization. It’s the key to having better results. In this episode of Sell with Authority, Kim and Brian Walker co-founded their marketing agency, Shop Marketing Pros, based on their first-hand experience in the automotive industry. They found that automotive shops wanted and deserved quality marketing strategies to promote their businesses but just didn’t have the time to do it themselves. And — they needed a partner that would understand the unique intricacies of their niche. Their journey underscores the power of going narrow and niching down. And — it’s not just about choosing a niche; it’s about immersing yourself in it strategically and systematically — plunging into the deep end of the pool. Brian and Kim shed light on the path to becoming an integral part of your niche, building relationships, exploring the importance of niche marketing,  joining inner circles — and positioning yourself as the go-to authority. What you will learn in this episode is about the importance of niche marketing: How Brian and Kim have gotten where they are in marketing How to “fail forward’ by learning from mistakes Importance of niche marketing and becoming an integral part of your niche. Ways to significantly resonate with your right-fit clients The value of going narrow and niching down Strategies for going deep within the niche so you are clearly recognized as the expert Resources: Learn more about the importance of niche marketing by listening to this podcast: Prioritizing Marketing on Properties that You Own LinkedIn: https://www.linkedin.com/company/shop-marketing-pros/ The Auto Repair Marketing Mastermind Facebook Group: https://www.facebook.com/groups/autorepairmarketingmastermind Learn more about the importance of niche marketing, and you can find Brian and Kim Walker here Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

What is Imposter Syndrome? Discover the true meaning and strategies to overcome imposter syndrome by exploring this article. On today’s episode of Sell With Authority, we are leaning into what might be an uncomfortable topic but crucial for business growth. We’re talking about conquering imposter syndrome — that nagging voice of doubt that can derail your journey to success. If you’ve ever wondered how you found the courage to start your business, battled the persistent inner critic, or questioned why you’re pushing yourself so hard, you’re not alone. Our guest expert today, Chris Kelso, is a business owner, executive coach, keynote speaker, and an imposter syndrome expert. He’s here to guide us through understanding, confronting, and ultimately conquering this obstacle many high achievers face. What is imposter syndrome? In this episode, we uncover the underlying fears fueling imposter syndrome and explore why it’s particularly prevalent among entrepreneurs. We shed light on a common trap that successful people often fall into and discover how imposter syndrome weaponizes our unique gifts against us. Plus — Chris will equip you with the tools to redefine success on your own terms and identify when imposter syndrome is at play in your team. It’s a tall order, but we have the perfect guest guiding us through it. Chris is the author of Overcoming The Imposter: Silence Your Inner Critic and Lead With Confidence and has worked with countless business owners and their leadership teams to navigate obstacles to growth. What you will learn in this episode is about the true meaning of what is imposter syndrome: What is imposter syndrome and why it’s more prevalent among high achievers A key strategy Kris uses to combat self-doubt Why leaning into the fear and doing repetitions will propel your success Why Kris recommends going out and sharing your ideas The difference between false humility and real humility How to recognize imposter syndrome happening in others and help them conquer it Resources: Learn more about what is imposter syndrome, and you can find Kris Kelso here LinkedIn: https://www.linkedin.com/in/kriskelso/ Facebook: https://facebook.com/thekriskelso Instagram: https://instagram.com/kriskels Learn more about what is imposter syndrome by reading this book by Kris Kelso  Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

Growth Strategy for Business? Discover techniques to move your business forward with our guide on developing a growth strategy for business. In this episode of Sell With Authority we’re taking a deep dive into a critical question that business leaders must ask themselves; are we strategically planning for the future, or are we too busy reacting in the moment? Growth strategy for business? Scaling your agency is a thrilling prospect, but it’s not just about selling more — it’s about ensuring that growth translates into lasting profitability. In fact, growth and profit are not always an elastic relationship or a perfect correlation with one another. Implementing a robust biz dev machine is just the beginning. The journey to a thriving business involves navigating unforeseen challenges and avoiding trap doors that could jeopardize your success. As we gear up to roar into 2024, our aim is not only to get you excited about the opportunities ahead, but also to equip you with the tools to build a foundation that can support a larger, more complex business. Joining this episode is Shawndel Spader, CEO of Spader Group. With a wealth of experience in helping owners navigate the intricacies of business growth, Shawndel shares insights on how to avoid those trap doors and build a foundation for success. I also invited Hannah Roth, our mad scientist and strategist here at Predictive, to join because of her unique perspective from working in the trenches day in and day out, alongside our clients, helping them build, scale — and then — sell with authority. If you take and apply the Golden Nuggets shared during this episode, you’ll be ready to crush 2024 and make it your most profitable year yet. What you will learn in this episode is about growth strategy for business: What are three trap doors to avoid in building and scaling your business Signs that a CEO is consumed by the day-to-day tasks instead of continuing to build the business Why managing your situation is more productive than changing your habits How to grow your financial confidence and effective growth strategy for business Why learning how to manage cash flow helps CEOs delegate, set goals, and plan for the future Resources: Learn more about growth strategy for business, and you can find Shawndel Spader here LinkedIn Personal: https://www.linkedin.com/in/spadergroup/ LinkedIn Business: https://www.linkedin.com/company/spader-group-llc/ Learn more about growth strategy for business by reading this blog by Shawndel Spader Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

Have you ever left a client meeting frustrated, feeling like you’ve lost that strategic seat at the table? On this episode of Sell With Authority, we dive deep into this issue with two incredible guests who have not only faced this challenge head-on — but have also successfully overcome it. Joining us is Lenya McGrath, the Executive Director of Business Development for BLVR, a company dedicated to helping wellness brands turn belief into behaviors that drive meaningful growth. Lenya and her team not only built a methodology to redefine their role beyond being seen as just a branding agency, but also quantified their impact with metrics, including the innovative concept of “Return on Belief.” But that’s not all — we’ve also brought in our very own mad scientist and strategist here at Predictive, Hannah Roth. She shares the unique perspective she gained from working in the trenches daily with our clients, helping them reclaim that strategic seat at the table. Our guests today guide you through the process of not just embracing the challenges — but turning them into opportunities. What you will learn in this episode: Why the first step to getting back the strategic seat at your client’s table is to lean into their pain points Why BLVR runs towards the numbers when most agencies run away from them Why Lenya and her team at BLVR decided to build out their point of differentiation around belief and methodology How Lenya defines the Say-Do Gap Actionable tips for a business or brand to effectively close the Say-Do Gap Resources: Website: https://blvr.com/ LinkedIn Personal: https://www.linkedin.com/in/lenyamcgrath/ LinkedIn Business: https://www.linkedin.com/company/blvr/ Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

How to narrow down your target market? Refine your business strategy by exploring these techniques on how to narrow down your target market. For this episode of Sell With Authority, we are going on a bit of a mining expedition — and unearthing some super valuable golden nuggets that you can take and apply straight away. My guest is Corey Quinn — and if you’re meeting Corey for the first time — he has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketing executive. His most recent in-house role was serving as Scorpion’s Chief Marketing Officer, which is a small business-focused agency that Corey and his team grew from $20 million a year in recurring revenue to $150 million in under seven years. Holy Bananas — right! Corey is also the host of The Vertical Go-to-Market Podcast, where he interviews 7, 8, and 9-figure business owners who have been widely successful because they niched down. How to narrow down your target market? If we go a mile wide and an inch deep — we deplete our resources before we can have any impact. Instead of going wide and attempting to attract a broad audience by writing generic content that is suitable for everyone, true authorities do the reverse. They go narrow. That’s where the gold is! Not only did Corey help lead an agency that was niched, and they crushed it — but he’s also a curator and collector of stories and data points of other agency owners who are also crushing it because they niched. If you take and apply the golden nuggets that Corey shares during this episode, you will be positioned and ready to crush 2024 and make it your most successful and profitable year yet…because you went narrow. What you will learn in this episode is about how to narrow down your target market: One of the biggest misconceptions that often derails biz dev efforts Leveraging both inbound and outbound sales tactics Why specializing in specific customers and industries helps you differentiate The benefits of taking a vertical marketing approach to your agency How to narrow down your target market How to avoid some of the roadblocks to taking a vertical marketing approach Resources: Learn more about how to narrow down your target market, and you can find Corey here LinkedIn: https://www.linkedin.com/in/coreyquinn/ Twitter: https://twitter.com/coreyquinn Newsletter: https://www.coreyquinn.com/free-resources Learn more about how to narrow down your target market by tuning in to this podcast of Corey Quinn:  Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

I am thrilled to welcome my guest to this episode of Sell With Authority, Jeff Bush. Jeff started his formal career in sales and marketing, and then transitioned into becoming a business owner of B2B and B2C companies. He has since become a seasoned entrepreneur with over three decades of experience under his belt and is President of Grow My Profit. He has quite an impressive track record, but what sets Jeff apart is his extraordinary ability to build and scale companies quickly and profitably. He’s not just a business owner; he’s a master at “owning the business” rather than “owning a job.” Jeff is a true expert in marketing, lead generation, and sales, but what distinguishes him is his perspective as an owner – always prioritizing the creation of systems, processes, and the acquisition of the right talent – to enable him to truly own the business. If your goal is to build and scale your agency so you can be in the best position to roar through 2024 and make it your most profitable year ever — the insights and wisdom Jeff shares are incredibly helpful! What you will learn in this episode: Jeff’s philosophy around ownership One simple metric that can help owners build a big business that is scalable Why it is important to set goals for your overall revenue How Jeff scaled lead gen so quickly, and kept it going How to build a scorecard to help you reach your revenue goals Resources: Website: https://growmyprofit.com/ LinkedIn Personal: https://www.linkedin.com/in/jeff-bush-50b24117/ LinkedIn Business: https://www.linkedin.com/company/grow-my-profit/ Youtube: https://www.youtube.com/@GrowMyProfit Instagram: https://www.instagram.com/growmyprofitnow/ Facebook: https://www.facebook.com/profile.php?id=100092302372705 Tiktoc: http://tiktok.com/@GrowMyProfit Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

Co-opetition Strategy? Discover the possible effect if you didn’t collaborate with competitors by exploring our guide on co-opetition strategy. In this episode of Sell With Authority, I’m thrilled to welcome our guest expert, Nicole Mahoney. Nicole is the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry. She also serves as CEO of Travel Alliance Partners — is the host of the rock solid awesome podcast, Destination on the Left — and is the author of the brilliant book, Stronger Together: Building World-Changing Business Collaborations. Why am I so excited to have Nicole join me on the podcast today? It’s because Nicole’s approach to building her businesses, her unwavering commitment to serving her industry, and her refreshing perspective on competitors are truly unique — and so refreshing — in an industry where many are very willing to race each other to the bottom on profit just to win that next new client. A co-opetition strategy is a better alternative to competing. Nicole shows you how to collaborate with competitors and helps you learn how to collaborate with them, resulting in more client wins, opportunities, and room for growth. Nicole calls this innovative strategy in collaboration “coopetition.” But it’s more than a strategy; it’s a way of life for Nicole. It’s the guiding principle behind her leadership, her teaching, and how she and her team serve their industry. If you take and apply the insights and wisdom Nicole shares on co-opetition strategy, you’ll unlock a world of new opportunities and forge partnerships, and perhaps even alliances, with former competitors. This will position you perfectly to charge into 2024. What you will learn in this episode is about the co-opetition strategy: How Nicole defines coopetition Why Nicole sees collaboration and co-opetition strategy as one and the same Why you are losing out if you are not pursuing collaborations with competitors What are the three types of collaborators Nicole discovered in her research How to set up a framework that will set you up for success in building collaborations Resources: Want to learn more about co-opetition strategy? You can find Nicole here: LinkedIn: https://www.linkedin.com/in/nicolemahoney/ Twitter: https://twitter.com/MahoneyNicole Destination on the Left Podcast: https://breaktheicemedia.com/podcast/ Stronger Together: Building World-Changing Business Collaborations Travel Alliance Partners: https://www.tapintotravel.com/ Learn more about co-opetition strategy by tuning in to this podcast by Nicole Mahoney: The 3Cs of Successful Collaboration, with Nicole Mahoney Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

Standing out in a crowd. If your agency applies the principles from this episode — you’ll be better at standing out in a crowd. I am thrilled to welcome our special guest expert to this episode of Sell With Authority, Mark Levy. Mark is the Founder of Levy Innovation and has an impressive track record of helping clients break free from the sea of sameness. He’s done it over 25,000 times for prominent figures like Simon Sinek, heads of divisions within two different White House administrations, the Strategy unit of the Harvard Business School, the CEO of Popeye’s Louisiana Kitchen, and even individuals associated with Major League Baseball who have spoken at the United Nations. I invited Mark to join us today because he’s a true expert in solving a chronic problem that many agencies and consulting firms face — the challenge of standing out in a crowded market. Mark understands that even though you and your team might be branding, demand generation, or PR experts when it comes to showcasing your own uniqueness, it can feel like you’re the cobbler’s kids. Standing out in a crowd is the key to success, strategically showcasing your unique qualities in a sea of competitors to capture attention and gain recognition. Candidly, one of the most effective ways to attract a steady stream of right-fit clients into your sales pipeline is to stake your claim, own the ground you’re standing on, and, most importantly, stop sounding like everyone else. Mark and I focus on how to pick the right story to tell and strategies for standing out in a crowd — because by telling it — you step away from the sea of sameness in a real and differentiated way. What you will learn in this episode is about standing out in a crowd: Why agencies and consulting firms excel at helping clients but struggle to differentiate themselves The common challenges that agencies face when being stuck in the sea of sameness Standing out in a crowd is the key to attracting right-fit clients How agencies can distinguish themselves authentically How to artistically select the perfect narrative to set your agency apart Resources: Website: https://www.levyinnovation.com/ Learn more about standing out in a crowd by tuning in to this virtual event by Mark Levy: How to Differentiate Your Company — Even If You’re in a Hard-to-Differentiate Industry Explore effective techniques for standing out in a crowd and discover Mark’s insights here. LinkedIn: https://www.linkedin.com/in/levyinnovation/ Twitter: https://twitter.com/LevyInnovation November Intensive We’re getting our Predictive ROI clients together for our next 2-day Intensive on Wednesday & Thursday, November 15th & 16th, from 8:30 a.m. to 12 noon Central on Zoom. It’s a private client-only event designed to help everyone in the room move their businesses further faster. Would you like to join us? Just email Stephen (Stephen at Predictiveroi.com) with the word “ONWARD,” and we’ll be in touch with the full details, calendar invites, and Zoom links. Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group