Sell With Authority

How to Design Your HERO Offer, with Jane Pfeiffer

Jun 5, 2024

36:54

For this episode of Sell With Authority, I am thrilled to welcome back Jane Pfeiffer, the brilliant Founder and President of Fieldtrip, for an encore interview. Jane and her team have developed a new service offering that’s a game-changer for clients and prospects in their niche.

We discuss how to design a service offering that is limited in scope, with a defined start and end date, and a set budget. This approach leaves your clients wanting more because you demonstrated your expertise, were incredibly helpful, and built trust from start to finish.

Jane takes us behind the curtain to reveal how you can be the most helpful to your clients by showing them all the problems — but in a way that prevents them from getting overwhelmed.

Jane also shares strategies for enrolling your team, preparing for client discussions — while creating a service line that makes your agency an easy yes for right-fit prospects.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

What you will learn in this episode:

The measured approach Jane and her team use to identify and address key client problems
How to simplify and focus on a single impactful solution rather than over-engineering plans
Steps for enrolling your team and preparing for client conversations effectively
The shift nonprofits need to make from transactional fundraising to inviting transformational investments
Methods to engage right-fit prospects and shift conversations from deliverables to meaningful business solutions

Resources: