Profitable Mindset

Click HERE to Sign Up for my Free Live Training: 3 Crucial Pillars for a Profitable Farm Thinking is the most dangerous thing we do, first name.   We’ve discovered that hardly any of us know how to think in a way that serves us.   When I was a few years into my farm, I knew that though it was profitable, there was no way I could keep up the overwhelming amount of work and stress.   I thought I’d created a BEAST; I thought the only way out was to quit.   It was debilitating for a few years.   But after learning the methodology I now teach farmers today, the simple technique made farming manageable and fulfilling   That’s why today’s episode of the Profitable Mindset Podcast is so important.   I share a simple solution you can implement immediately, like so many of my clients already have.   Please give a listen - it will help you, too.   You’re going to learn a technique that almost works like magic to immediately calm your stress and overwhelm.   This ONE technique could make your farm life immediately more fulfilling than you can imagine.   So today I’m talking about the two big reasons your farm may fail - I’ve given you a solution here to the exten that I can in a podcast episode.    But please know - we ELIMINATE these two reasons for failure in our year together in Farm Marketing Mastery.   If you want to learn to make your farm profitable AND satisfying and fulfilling, Farm Marketing Mastery is the place to do that.   If you’ve wondered about signing up to work with me but have doubts, hesitations, fears, concerns, but yet you know you need some help - sign up for a private 25 min session with me to share your concerns or doubts, and to ask me all the things.   Let’s meet privately HERE to see if it’ll work for you.   That is my private Zoom meeting link. We’ll see where you are now, where you want to be, and what it will take to get you there. You’ll learn so much on that call!   See you in the podcast, perhaps even on Zoom, and let’s get you profitable and fulfilled.   Warmly,   Charlotte   PS:  Podcast HERE Meet Charlotte Privately on Zoom link HERE

Click HERE - let's meet up and see if the Farm Marketing Mastery Program is For You! I’ve got the most wonderful strategy to share with you on the Profitable Mindset Podcast today.   It’s what I’ve done for over 20 years of hiring and managing employees.   The first time an employee told me, “You’re the best boss I’ve ever had,” I thought they were being nice.   I started hearing it regularly - people loved working at my farm.   I started asking why - and they said they felt valued.   I saw it in their performance - they were always willing to go the extra mile usually only an owner does.   I taught you this exercise today on the podcast, and it helps you create a wonderful farm environment where people love showing up for work—yes, even hard farm work.   Give it a try.   I pulled it out of Farm Marketing Mastery, my signature program that teaches farmers how to get profitable.   I know you’ll love it because not only will your employees feel valued, but you’ll feel valued by them when they improve because you’re using this technique.   Let me know what happens when you do it. Feel nervous? It’s normal—give it a try anyway. The payoff in their performance is so worth feeling nervous!   Big hugs,   Charlotte   PS: Farm Marketing Mastery opens in September. Formerly known as “5X Your Farm Sales,” - it’s the same program but with a different name, and you’ll learn how to make your farm profitable. Plan on joining then!

Click HERE - let's meet up and see if the Farm Marketing Mastery Program is For You! It’s August, and the overwhelm is rampant among the farmers reaching out for coaching!  This week, I talked with a woman neck deep in overwhelm and exhaustion.  She’s in two farmers markets, and farm work is at its peak right now! And she still can’t get it all done. I asked, “What’s ONE thing that, if you changed it right now, would give you the most relief?” She responded - getting her employees to do the right things in the right way. She said she still ends up doing most of the work because she’s faster/better. I hear this often. And the solution may not be what you were expecting.​ She hired and trained her employees, but they’re spilling feed, not cleaning up after themselves, and not setting up or tearing down the market booth in the way she taught them. They’re not attentive to all the details. She’s bummed they’re not getting it. You WILL make mistakes when you hire. Today’s episode will help lessen those mistakes. Be sure you’re appreciating your commitment to improving your farm’s bottom line by listening in to all the solutions I offer each week. Sending you big summer hugs, Charlotte

Click HERE for the Free Training: How to Price Your Farm Products For Profit I sooo wish this info had been around 15 years ago! The first two years on my farm, I had a self-serve farm store set up in my garage. It worked to get me started selling, but if I'd known what I share with you today, I'd have done it differently from the get-go. I share this info so you can learn from my costly mistakes. Today on the Profitable Mindset Podcast, I outline all the pros and cons of the different ways farmers sell their products.   Any of the sales channels I review in today's episode will work for you to build a profitable farm. But after listening to the pros and cons, one might stand out to you as better than another. You want to go with eyes wide open and know the pitfalls of each so you can be prepared. Episode 214 will help. Tune in. Let me know which one you're going to choose. Interested in 5x'ing your farm sales over the next 6 months? But maybe you have questions or wonder if it's for you? Book some time on my calendar to decide to join us! Click HERE and let's meet up and see if 5x is for you! Registration opens in September.

Read About and Sign Up for Farm Marketing Boot Camp HERE My step-by-step marketing training, Farm Marketing Bootcamp has proven to be the fastest, most effective roadmap to get you the farm business you deserve. This is the first time I'm offering it 'unbundled' from 5X Your Farm Sales. LIMITED TIME BONUS: Includes $599 coupon to be used toward the purchase of 5X Your Farm Sales. Registration is open now through Friday, 7/19/24. Click HERE to Claim Your Spot When you join, you get immediate access to over 30 short training videos and 6 Coaching Calls through July and August to uplevel your marketing. And yes, you can apply the purchase price to 5X Your Farm Sales if you decide to join. ​ 👉👉click here to get inside Farm Marketing Boot Camp today​ You'll get: Lifetime Access to the Farm Marketing Training. This step-by-step marketing training gives you everything you need to start and then scale your customer base. Pre-recorded videos, workbooks, templates. Live, Laser Group Coaching with Me. I'll answer your questions and give you feedback on the marketing you create in 6 weekly coaching calls. Recorded if you can't make it live. Copy and Paste Sales Emails. Eliminate years of study to learn how to write to sell—these done-for-you sales emails will save you so much time. Free Training in August - "What's Working in Social Media Marketing TODAY" Access to my Legendary Business Marketing Training. This one resource has changed many farmers' lives—learn which product to focus on to make the most profit and save tons of time. Learn my "year at a glance" calendaring process, which makes decision-making and boundary-setting easy. In case you skimmed the last part, when you sign up, you get immediate access to everything—the marketing training and the annual business marketing planning. You'll want to repeat this training every year! Worried, wonder if it's for you, or doubtful? Reply to this email and tell me your thoughts. OR let's meet on Zoom HERE.​ ​CLICK HERE TO BUY FARM MARKETING BOOTCAMP!​ What is Farm Marketing Boot Camp? It’s an online training course designed specifically for farmers (that's you) who want help figuring out farm marketing so they can attract more customers to their eggs, meat, flowers, etc. This course is for you if you're: Just starting out and don't know where to start or what to do next - or, have been in biz for years but not making the $$ you want Want to reach more customers Need help getting customers to pay your high prices (or the confidence to raise your prices) Eager to learn proven marketing techniques and strategies that work Need a marketing plan and strategy that will save you time and money ​ "This is simply the best course that I know of for meaningful, specific information on how to market for farmers. I can't imagine a better program. I would have saved over $20,000 last year if I had this info when I started." — Jeff ​Click Here to Buy Farm Marketing Boot Camp Today! Remember, the voice that tells you you're not ready, not good enough, or not "whatever enough" to follow your dreams is not you, and it's not true. You never want to put off money-making. And when you implement what I teach here, you will make money.   ​Or - sign up for an in-person meeting with me HERE.​ With enormous love and appreciation, Charlotte PS: Registration Closes 7/19/24 - coaching calls start the next week!

Click HERE for 3 Steps to Your Profitable Farm I documented my journey of building a profitable farm so you don't have to struggle like I did my first years. And now, I'll teach you exactly what I do to find and reach customers happy to pay a premium for your product. ​>Click HERE for my Free Training: 3 Steps to Your Profitable Farm

Click HERE for 3 Steps to Your Profitable Farm Erica Benoit was a self-described "hot-mess mom" before she joined my coaching program last summer.   Even though they were making lots of sales on their meat and raw milk farm in Central Missouri, there was never any money left - every dime went back into the farm.   She forgot customer orders, dropped all kinds of balls on the farm, and was overwhelmed by everything.   She lay awake in the middle of every night - looping on everything she still had to do.   This anxious looping was exhausting, wasn't productive, and didn't move her ahead.    I often hear this complaint from so many farmers. Please know that you don't have to live this way any longer.   It's my greatest joy to share this hope with you—and every farmer everywhere—that Erica turned this around and has created success beyond her wildest dreams.   >>Tune in and Hear How Erica Made their farm Profitable and Retired Her Husband>Tune into Episode 212 of the Profitable Mindset Podcast

Click HERE for 3 Steps to Your Profitable Farm Hi! Have you heard the term "Pay to Play" on social media? You'll want to know what this means and why it's crucial to play by the rules (or risk being shut down when you try to sell). I cover that and several other strategies that'll help you finally have success getting more customers from Instagram and Facebook, especially. ​>>Tune into Today’s episode of The Profitable Mindset Podcast

Click HERE: 3 Steps to Build Your Profitable Farm - free training This ever happen to you? Someone asks the price of your lettuce, flowers, or meat—you can fill in the blank with your product. And as soon as they ask, you freeze, remembering the person last week who surprised you by asking, “Why’s it so expensive?!” Truth is… our farm products MUST be higher priced than the store since we have no economy of scale. ​Click HERE to Confidently Charge What You Need​ Just last week, a farmer requested my coaching because she always feels like she has to apologize for her expensive floral designs. I know this is such a struggle among the farmers in my community here.  Some women tell me they feel guilty or obligated to keep prices low, others feel angry that people don’t get it - - today’s podcast episode will help you!! Like my client, Kathryn, you want to feel confident knowing you must charge that much because of all the work, time, and, of course, hard costs that go into your farming. But it can be so hard because these products are often much less expensive at the store. And to add salt to the wound, you’ve got neighbors selling similar things for much less money. But if you want to farm long-term and not lose money the whole time, you’ll have to charge a sustainable price. When you learn the skill I teach today, it becomes much easier to confidently charge a profitable/sustainable price for your meat, milk, eggs, flowers, classes. I tell you, when you solve for this in your life, you feel so much lighter, AND you finally start to make and keep money. Feeling confident and no longer apologizing for your pricing IS a learned skill, like ALL the things I teach in my marketing Bootcamp. The farmers I coach aren’t making money because they’re more gifted, or live in a better place, or have found the magic FB ad or website.  NO—they’re making more money than they ever dreamed possible because they’re learning the skills of marketing and mind management, and then money follows. Listen to the Profitable Mindset Podcast Episode 210 today and learn how to feel far more confident in your pricing.​ Thanks for being here! Remember - Farm Marketing Bootcamp opens up in July. Plan to join me! A 6 week program to get your marketing started and finessed! Let’s get you making and keeping more money. Charlotte

Click HERE for 6 Tools You Need to Build a Profitable Farm You work so hard to create the best farm you can - whether it’s meat, milk, flowers, eggs, fiber. Plus all the workshops and tours. I even know some of you are farming oysters and salmon and Air BnB’s!   You bust your buns to get these products & services to people in your community.    I know this because I did it, too. I used to wake up thinking - “my product is amazing. People should be flocking to buy - and they aren’t.”   And despite your best efforts, often you feel like your market just doesn’t want what you have.   They didn’t buy enough whole chickens, so you had them cut up.   They didn’t buy the Flower and Vegetable Shares…   So you made a YouPick and weekly orders.   They didn’t buy the beef shares…   So you created bundles and boxes and still have FREEZERS full of meat.   So the obvious thing to tell yourself is -  that the market is the problem.   But. This thought is KILLING your business.   And it’s not true.   The market is NEVER the problem.   I know right now a lot of you reading this are tempted to think, “but Charlotte doesn’t know MY market. MY market IS the problem. She doesn’t realize it IS saturated with products just like mine, many cheaper.”   It’s totally okay you think that - I hear you! I totally thought this, too, until I figured out the solution I offer today.    What my experience with thousands of farmers now shows me time and again is it’s NEVER the market that’s the problem.   There’s ONE reason your market is not buying from you. And that lie you tell yourself (you didn’t know it’s a like, it’s okay) is keeping you stuck.   Today on the Profitable Mindset Podcast I outline how this dangerous like will cost you thousands of dollars.   And, I’ll share the three things you have to do to fix this problem.   When my clients in the 5x Your Farm Sales coaching program discover the solution to this lie in the first two weeks after joining, and implement the solution I offer today, they start to make consistent sales.   They find their market was never the problem.   This is the best news ever.   Because if the market is the problem - it’s out of your hands to fix it.   I show you how it’s 100% within your control to solve this problem and start making consistent sales at the price you need to charge.   Click HERE to tune in and hear how to solve for lack of sales.   Enjoy!   Charlotte