Profitable Mindset #232: This Farmer 4X'd Her Farm Sales in One Year, Retired Her Husband Half-Time... and so much more
Jan 9, 2025
30:47
Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Vanessa, a mom of 3, had no farming experience when she quit her teaching job to start their pastured meat farm in Michigan. Like many of us, she plowed her way through learning to farm - making mistakes, recovering from mistakes, and trying again. Yet she was still stressed and overwhelmed and lacked confidence in herself and her farm. This inspired her to join my coaching program and turn it all around - to the tune of four times the farm sales this past year - -AND- 10X'ing her email list in just a few months - from 80 people to 800 customers and potential customers. The icing on the cake? Vanessa's husband now works only 3 days a week so he can be home farming with the family, too, due to the profit Vanessa’s learned to make. Please know - mindset coaching combined with modern online marketing training is the key to building a profitable farm. I hope this episode inspires you to recognize that you can learn the same skills and be successful, too. Farm success is not just reserved for the select few. It's available to you if you’re willing to invest time, money, and energy into learning the necessary skills I teach in Farm Marketing Boot Camp (opens up next week). The skills I teach and the mindset coaching in the Boot Camp is how Vanessa learned to go from $45,000 in sales last year to $175,000 in sales this year and keep enough profit to afford her husband to be home. Vanessa’s highlights:
- Making more money than ever - From $45k to $175k in sales in one year. Four times more than last year.
- Could then afford for her husband to work part-time and be home on the farm.
- Grew her email list by ten times over the last year due to increased confidence gained in the first few lessons.
- Her new-found confidence has allowed her to go after grants that require presentations she couldn’t do before. She just received her first walk-in freezer with this skill!