Profitable Mindset

Charlotte Smith
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Mar 19, 2020 • 28min

Why drop sites and delivery will save your farm during a quarantine

Get the free Delivery Resource Checklist Here:   https://www.3cowmarketing.com/delivery/ My Top Sales Course:  https://courses.3cowmarketing.com/sms We are in trying times, right now aren’t we? Corona is affecting all of us, all over the world (not just our farm or our town or our country… all of us). During this time of quarantine, getting your products into the hands of the people who need them most can be a challenge. But what if I told you that even if your farmer’s market is shut down right now, you can still do something powerful to save the farm. In today’s episode, I share why delivering to your customers might be the answer you need.   And you can get it started today! In this episode, you’ll hear: My strict boundaries that ensure everyone shows up to get their order The technique I use to make sure my costs are covered while still offering “free delivery” What tech tools I use to make sales at drop sites super easy and organized I teach you on the podcast today my step-by-step process for drop sites & deliveries. I pulled this training out of my Sales Made Simple Course teaching you the exact process I use to get products in the hands of people when markets close like they’re doing all across the country right now. Lastly, forward this to your farmer friends who may be needing this extra instruction to set up their drop site/delivery process during this time of shutdowns and quarantines. Enjoy, Charlotte
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Mar 12, 2020 • 30min

Why Self-Care Makes Your Farm Profitable

Download the Self Care Guide here: http://www.3cowmarketing.com/selfcare Work with me here: https://www.3cowmarketing.com/workwithme/ Episode 17 here: https://www.3cowmarketing.com/how-to-reduce-stress-and-anxiety-on-the-farm/ Episode 18 here: https://www.3cowmarketing.com/18-how-to-stop-worrying/As a woman in farming, we put ourselves on the bottom of the to-do list, don't we? Like at the very bottom. Self-care is never a priority when there is so much to do, right? Self-care feels like a luxury that only the “rich” get to experience. And I've heard from the men, too, it's not limited to just us "farm gals." Self-care becomes a priority: AFTER we make our husband’s lunch… AFTER we get the kids ready for school… AFTER we tend to the cows… chickens... customers... AFTER all of our "other" responsibilities are met… Which honestly, leaves zero time for ourselves. But what if I told you that after years of putting myself dead last, it was no wonder I was resentful, tired and ready to quit. Today, with all I've learned about the dangers of neglecting self-care, I now make time for myself. On today’s podcast, I share how I’ve made this mindset shift and what it had done for me, my family and the farm’s profits.
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Feb 27, 2020 • 38min

How to Overcome Your Obstacles with Time Management

Download your FREE Time Management Awareness PDF here: http://www.3cowmarketing.com/time   Busy, busy, busy… We live in a world where everyone is busy running around from place to place, doing one thing after another. We help our neighbors, aging parents, young children and farm animals that need tending to, all to be left with an empty tank at the end of the day. We constantly tell ourselves that “we don’t have time for marketing” and that “the day is always getting away” from us no matter how hard we try to set boundaries and manage our day. It’s a common problem that we all face and today on the Profitable Mindset Podcast, I’m sharing how I’ve personally gotten hold of how I spend my time and I finally feel in control of my day. Listen to episode 24! Then get your free PDF here.
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Jan 30, 2020 • 37min

Two Things You Need to Know About Branding Your Farm

Your Branding Bundle is Here >> https://www.3cowmarketing.com/branding-bundle I'm so excited to be here continuing with the branding strategy I introduced you to in the last episode 22! You'll want to be sure to listen to that one as well here. So many of you want the magic pill to building your profitable farm and branding is one way you can accomplish this. But I have to warn you, like everything else I teach, it takes time, patience and consistency. “A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one service or another.”    — Seth Godin I go into detail on the next episode of Profitable Mindset here.
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Jan 23, 2020 • 26min

Why You Need to Think About Branding Your Farm

Get your FREE branding bundle here: https://www.3cowmarketing.com/branding   Most farmers think they don’t need a "brand," or if they do, branding consists of a logo, website, tagline, mission statement - or maybe all your followers on social media. And I’m here to tell you that is your website, logo and fonts are NOT branding! Those things are only one piece to the pie. So if you want to know it takes to build a brand, this episode is for you. You'll learn whether you need to build a corporate brand or a personal brand and why and what that entails. To help you get started, I've created a Branding Bundle for you to download with worksheets. Just click here to get started.
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Jan 9, 2020 • 35min

How Self-Confidence Will Help you Accomplish More

Free course to get started: https://www.3cowmarketing.com/free-email-course/   Work with me: https://www.3cowmarketing.com/workwithme/   We all want more confidence, right?   To feel better in our skin... To like who we are… To accomplish more in less time... To send sales and marketing emails to customers… To raise our prices and actually show a profit at the end of the year…   Most people think it’s about a new strategy or tactic that will get you where you want to be, but in reality, it’s your thought process and level of confidence that’ll be the game-changer. It's your responsibility to learn to create self-confidence inside - and I can teach you how to do that in this episode. It's not as hard as you might have thought!   In today’s episode of Profitable Mindset podcast, you’ll learn what thought process you need to have when starting or advancing your profitable farm business and how to generate consistent self confidence so you can accomplish all you want.   Listen to episode 21 here >>
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Dec 26, 2019 • 32min

4 Ways to Sell in Winter

This can be a hard time of year for many farmers because it's coooooold outside for most of the country. Wouldn't it be nice if we could slow down, rest and enjoy indoor activities with the family? Instead, I'm getting emails saying "Help! My freezer is full of meat chicken/beef/milk (fill in the blank). The markets are over and my sales have stopped!" This is the exact feast and famine cycle we need to stop. But how? Listen to this week’s Profitable Mindset podcast here! In order to make the most of the episode, be sure you’ve got your email marketing all set: https://www.3cowmarketing.com/free-email-course/ And - our ever popular “25 Steps to Start and Setup Your Farm Business”: http://www.3cowmarketing.com/25steps I also mentioned episode 17 for help if you’re suffering from stress and anxiety: https://www.3cowmarketing.com/how-to-reduce-stress-and-anxiety-on-the-farm/
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Dec 12, 2019 • 43min

How to Build a Farm Business You Love in 2020

Fill out your own 2020 business plan here: https://www.3cowmarketing.com/bizplan2020 Do you enjoy selling some of your products, but dread others?    Maybe you no longer look forward to going to the local farmers market only to make a few sales after dedicating 6+ hours of time on a Saturday and Sunday? But you keep doing it because you think you have to.   How about planning your marketing calendar? Let me guess… You can never find the time.   As 2020 quickly approaches, it’s time to review 2019’s pits and cherries and plan for 2020 with a bang! What worked (cherry) and what didn’t (pit)? What did you love selling? What task or product did you hate spending time on? What made the most money? What was an epic failure? On today’s episode of Profitable Mindset Podcast, I discuss your business plan and ways you can make more money in 2020.   I also have a FREE guide you can download here!
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Nov 29, 2019 • 31min

How to Stop Worrying About the Farm

Get the complete self-care guide here: http://www.3cowmarketing.com/selfcare   If it snows, no one will come to the farm and we won’t make money. Should we sell at the farmers market or invest in an on-site farm store? Should I take credit cards or cash only? How much do I charge?  If I increase my prices, will I lose all my customers?   Worry — It’s something we all experience and oftentimes, daily.   You have real concerns and real feelings.   On today’s episode of the Profitable Mindset Podcast, I’ll discuss how you can stop worrying about the little things and start focusing on what’s important on the farm. Ready to tackle this head-on? Work with me one-on-one to banish worry once and for all: https://www.3cowmarketing.com/workwithme/
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Nov 14, 2019 • 34min

How to Reduce Stress and Anxiety on the Farm

When was the last time you had a few hours to yourself? Alone. Quiet. Without interruptions?   You’re probably rolling your eyes and thinking… yeah, right… that world doesn’t happen.   Stress. Burnout. Overwhelm. Ready to quit.   Ring a bell?   It gets to all of us. We’re constantly running around and working ourselves to the bone.   It’s not healthy and the overwhelm, burnout and constant state of stress can lead to serious health problems if you’re not careful.   In today’s episode of the Profitable Mindset, I’ll be sharing my top way on How to Reduce Stress and Anxiety on the farm.   I’ll share my 3 things that will help inlcuding an exercise I do daily for my own self-coaching. When you learn this, you'll be on your way to feeling good about running a successful, profitable farm with ease.   It takes practice (like everything else I teach), but I know it’s possible for you when you make self-care a priority. If you’re looking for extra support on reducing overwhelm and avoiding burnout, please go to www.3cowmarketing.com/workwithme to book a 1:1 coaching session.

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