Profitable Mindset

Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 – FREE Marketing Coaching Farming is a beast, you've heard me say. And you absolutely must learn the skills to tame that beast if you want to be farming long-term (and if you want to be happily married long-term!) If you don't learn the skills, the price you pay personally, emotionally, and financially is just too high. My client, Kathleen, is on the podcast today sharing how she struggled so much her first year of farming. She'd be taken over by fear of failure, guilt of spending so much money to get started. Shame and overwhelm were regular visitors. And her biggest 'target' when she struggled was her husband - she blamed him for everything that was going wrong in her world. She thought he didn't support her, didn't want to invest in her. You can imagine how that went over in her marriage. But then she met me at the lavender conference where I was the keynote speaker and she knew coaching would help her. Soon after starting coaching in my program, she began learning and implementing tools to stop blaming her husband and stop getting angry at him. And she says it's been mind-blowing how everything shifted in their relationship once she became aware of how she was blaming him for how she felt. Now, she has a supportive partner. Not because he changed, but because SHE did. She learned how to invest in her farm without guilt. If overwhelm creeps up, she knows how to get out from under it swiftly. Her confidence grew when she dove into the confidence-building exercises. This confidence shows up in her marketing, and her sales are growing steadily. These are all skills we're not taught anywhere else in life. And you'll need to plan on learning these skills if you plan on farming. Most farmers give up because it just becomes "too hard" - meaning, the emotional toll is too great on themselves & their families. Kathleen is sharing today how she has reversed that emotional toll and her story will encourage you that you can do it as well. You can absolutely learn to love your life, love your farm, and make money with much more ease. Then, plan on joining Kathleen in 5x Your Farm Sales & Life in February. Your farm, your life, and every relationship you have will improve drastically. Enjoy! Charlotte

Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 Setting and then reaching goals is a skill. It's not something you're born knowing how to do. And farmer after farmer in my coaching program is reaching goals and achieving levels in life they never imagined possible. >>Click the Link Above to Hear Laura's Journey to Finally Making a Profit On Her Farm

Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 Today you'll meet my client, Lara Scanlan, who has a diversified farm here in the Northwest. When she first showed up for coaching, she was trying to raise all her own food AND sell to her community, and frankly, she thought something was wrong with her that she just couldn't do it all. She felt terrible and like she was a "bad" farmer, a failure that she was working very long days keeping the farm going but NOT making enough money to pay the bills. It negatively impacted her marriage and her son's life. They were thinking they had to sell the farm for things to improve. She "stumbled" into my coaching program, signed up as a last resort, and within 5 weeks has had so many profound shifts. Now, the work is still hard, of course, but she has hope and confidence that she has all the resources through the coaching and marketing and time management programs to create a balanced and financially profitable life. Today, she's sharing her struggle to fulfill her life-long dream of farming but also the harsh reality that she's got to learn how to make it profitable in order to stick with it long term. And how coaching helped her make huge shifts just in the first weeks that will help her calm down, gain some balance, and stop trying to prove her worth. Tune in to hear her profound shifts that moved her from questioning whether she should even be a farmer, contemplate selling the farm, and then move to accepting reality - and the awareness she CAN create the farm life she dreams of. Click the link above to meet Lara and hear how she went from hopeless to confident.   Charlotte

Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7   If I could help you get anything you want on your farm, what would that be? MOST people say time and money... not necessarily in that order. What most farmers usually DON'T tell me is they need more fulfillment. But too many farmers contact me for help because they've figured out how to make money in their business... ...but their farm also sucked all of the joy out of them. And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built so it's not worth the hard work required. They realized they figured out how to make money - but the business wasn't sustainable over the long run. Your farm can't be fulfilling when it's bleeding the very life out of you.  In Episode 147  of the Profitable Mindset Podcast, I show you how to build a farm business that you enjoy working in. Now THAT is sustainable! Answer the questions in the episode and by the end your mind will be blown by the clarity you'll start to see and feel. The first question will guide you through some data that is really crucial to know - and easy to find. I tell you exactly where to find this data that you'll need to make to make informed decisions, so you can stop guessing or hoping. The next couple of questions will tell you exactly what you need to focus on for 2023 and what your projected income is AND what to focus on to get there. You'll have a roadmap for what to say yes to and what to say no to with great confidence. Combine these answers with episode 146, part 1, and you'll be armed with everything you need to make 2023 your most successful year yet - financially AND for the highest quality of life. It's really crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning. It's not sustainable to build a farm that makes money but you're not enjoying getting up and going to work every day. It takes conscientious intentional effort to build a business you LOVE and it makes money. And THIS podcast episode is the roadmap to making that happen.

Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 It’s usually this time of year many of my clients start to panic and think… “It’s almost the end of the year. Where in the world did the time go?” “What did I actually get done this year?” ("not enough") “Did we make enough to get through the winter?” “What projects were left unfinished?” "How do I make next year better?" After they freak out a bit on a coaching call, I remind them they are armed with a plan and strategy for 2023. The full video training of this is in 5X Your Farm Sales and today I'm sharing the first 4 steps with you here. Part 1 of this unique marketing plan you've probably never heard of before is below: Click HERE to listen to part 1 and start planning your most profitable year. Over the years, I’ve learned a thing or two about building a marketing strategy that will consistently bring in new customers and help me make more money.   It starts with you answering some questions designed to ensure you're creating not only a profitable business but also a fulfilling business.  A lot of farmers will hustle to get to profit but they're still scattered and worn down because they didn't know this one thing: You have to start off the bat creating a business you love in order to still love it when you get to profit.  You won't make that mistake if you follow the 7-Step business marketing plan I guide my clients through every year for the last five years. If you're already not loving your business, this plan will help you turn that around. There IS hope. Tune in and listen to part 1, answer the questions I ask in the episode, and you'll feel more in control and inspired by the end of the episode. Click the link above & listen to episode 146 and start the first steps to create your profitable, sustainable and fulfilling 2023 on the farm.   Thanks for being here, Charlotte Smith

Click HERE to 5X Your Farm Life Today on the podcast, you'll meet Sandy, who's a marriage and family therapist with 25 years of experience AND she's a skilled coach. Best news of all, I just hired her to coach the farmers in my program. You'll know why when you tune into the episode and hear our deep and revealing conversation. >>Click the Link Above and Feel Immensely Better

Click HERE to Get On The Wait List for 5X Your Farm Sales - Opens in February Imagine never again being blindsided, triggered, or annoyed by toxic people's comments or obnoxious behavior at your family gatherings. This is absolutely available to you - I teach you how in today's Episode of the Profitable Mindset. >>Click the Link Above to no longer be triggered by difficult people.

Click HERE to Be Notified When 5X Your Farm Sales Opens in February Many farmers feel like their prices are already higher than the grocery store, or the highest in the area, so they think they can't possibly raise them any higher. But they're still not making a sustainable profit. They (you?) often feel guilty even thinking about increasing them to be able to afford to hire help or lift some of the financial burden you feel. Now you're not making enough money to hire enough help, so you're overworking, often exhausted, and feeling overwhelmed. Next, you often start adding other products, services or sales outlets which means even MORE overwhelm and overworking, but even LESS money. This is the hamster wheel farmers often find themselves trying to get off of. So what do you do when your prices aren't working for you but you think you can't raise them? You've got to go to the root of the problem - that's what I outline in today's episode of the Profitable Mindset Podcast. I promise you, it's not that you're already the highest price in the area. It's not that you feel guilty charging more. It's not that you just haven't found the right combo of products/bundles/customers.  The solution is inside Episode 143. Let's get you raising your prices with ease. Warmly, Charlotte

Click HERE to Get on the Wait List for 5X Your Farm Sales I've got a powerful episode for you today. I'm teaching you a skill that, when you hone it, you'll be unstoppable in your farm business. Click The Link Above to learn the skill. Do you know how, when you set a goal - ANY goal - the next thing that happens is you start to feel some negative emotions such as: overwhelm scarcity - not enough time not enough money scared it won't work nervous others won't like it Well, most of us use those emotions to mean we made the wrong choice or are going down the wrong path. But. What if those emotions are the currency you pay for having a successful business? In my experience and my training, they are the price you pay. But they still feel bad. No worries, though, I got you. Today's episode will teach you very simply what is the antidote to the terrible feelings that come up on the road to success. I call this the million-dollar skill, because my clients who learn and practice this skill watch their sales increase, their ability to charge a profitable price increases, and they are finally making an absurd profit. Click ABOVE to listen to episode #142 and learn. Cheers to your profitable farm! Charlotte

Click HERE for Farmers Coaching Farmers Coach Training Program Last Friday, I sat down with my client, Lori Hernandez, and we dove deep on how coaching has transformed her life in every way - she was the first person to sign up for coach training so I asked her to share with you why she decided to do that.  Click the link above to listen to our vulnerable and moving conversation - if you have any questions at all that I can help you with, do reply to this email and ask me. When I started my coach training, my life changed forever in many ways I never imagined. When I started coaching full-time over three years ago, I started getting emails and messages that now come in daily about how YOUR lives are changing in every way, too. I love coaching you, and now I get to teach you the concepts and skills I know, so that you can share with others. Together, we'll be touching thousands of lives. Soon, hundreds of thousands of lives. Then, millions.    I LOVE being able to give back in this way. Many of you have felt the urge to be an example of what's possible for others, too. The first class opened up to my current clients and filled up immediately. So I opened up this second class and you get first dibs on the spots - there are 6 left. If you feel called to serve in the world in this way, to help people feel better and finally reach their goals and dreams, consider training to be a coach in Farmers Coaching Farmers. Read all about it and sign up HERE.