

Profitable Mindset
Charlotte Smith
You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to create the results you want in life!
Episodes
Mentioned books

Nov 25, 2022 • 21min
#142: The Million Dollar Skill I Teach My Clients - Try It Today.
Click HERE to Get on the Wait List for 5X Your Farm Sales I've got a powerful episode for you today. I'm teaching you a skill that, when you hone it, you'll be unstoppable in your farm business. Click The Link Above to learn the skill. Do you know how, when you set a goal - ANY goal - the next thing that happens is you start to feel some negative emotions such as: overwhelm scarcity - not enough time not enough money scared it won't work nervous others won't like it Well, most of us use those emotions to mean we made the wrong choice or are going down the wrong path. But. What if those emotions are the currency you pay for having a successful business? In my experience and my training, they are the price you pay. But they still feel bad. No worries, though, I got you. Today's episode will teach you very simply what is the antidote to the terrible feelings that come up on the road to success. I call this the million-dollar skill, because my clients who learn and practice this skill watch their sales increase, their ability to charge a profitable price increases, and they are finally making an absurd profit. Click ABOVE to listen to episode #142 and learn. Cheers to your profitable farm! Charlotte

Nov 16, 2022 • 51min
#141: Why This Farmer Invested in Coach Training No Matter What the Cost - Last Day to Join
Click HERE for Farmers Coaching Farmers Coach Training Program Last Friday, I sat down with my client, Lori Hernandez, and we dove deep on how coaching has transformed her life in every way - she was the first person to sign up for coach training so I asked her to share with you why she decided to do that. Click the link above to listen to our vulnerable and moving conversation - if you have any questions at all that I can help you with, do reply to this email and ask me. When I started my coach training, my life changed forever in many ways I never imagined. When I started coaching full-time over three years ago, I started getting emails and messages that now come in daily about how YOUR lives are changing in every way, too. I love coaching you, and now I get to teach you the concepts and skills I know, so that you can share with others. Together, we'll be touching thousands of lives. Soon, hundreds of thousands of lives. Then, millions. I LOVE being able to give back in this way. Many of you have felt the urge to be an example of what's possible for others, too. The first class opened up to my current clients and filled up immediately. So I opened up this second class and you get first dibs on the spots - there are 6 left. If you feel called to serve in the world in this way, to help people feel better and finally reach their goals and dreams, consider training to be a coach in Farmers Coaching Farmers. Read all about it and sign up HERE.

Nov 10, 2022 • 7min
#139: Free Training: How to Stop Procrastinating and Reach Your Farm Goals and Dreams
Click HERE to learn to overcome procrastination once and for all - free training. There's a great chance you haven't even come close to reaching what you're capable of on your farm and in your life. I know this because I now have 253 farmers in my coaching program who are reaching new heights in their lives and businesses each week. They're exceeding their expectations of what they thought was possible. And I believe this is true of all people. >>Click HERE to Learn to Reach Your Goals and Dreams

Nov 3, 2022 • 32min
#138: Are Facebook Ads Worth It --- If So, How to Get the Most Out of Them
Sign Up to Be Notified of "Farmers Coaching Farmers" Coach Training Program If social media marketing is a bear, Facebook ads are a BEAST! This is my experience, AND, I see evidence of it in your emails and messages about your struggles with social media marketing in general, ads specifically. I give a 2-hour long social media marketing class at conferences. That's too long for you here on the podcast, so I condensed it into 31 minutes of super focused ideas to help you. Tune in to episode 138 and you'll learn: The best time to post on social media My favorite, free, social media scheduling software Pros and cons of using automatic schedulers for your posts How to get more potential customers following you instead of lots of other farmers What exactly you can expect from FB ads How much to plan on spending on ads Today's episode is a gold-mine for those of you contemplating using social media. And a diamond-mine for those of you wanting to place FB. Today is pure strategy. See you in Episode 138 of the Profitable Mindset. Charlotte

Oct 27, 2022 • 26min
#137: How to Use Social Media To Build A Loyal Customer Base
Sign Up to Be Notified of "Farmers Coaching Farmers" Coach Training Program I was in Jackson, Mississippi last week teaching marketing, and I got more questions about "the beast" that is social media marketing than anything else. Using social media to build your business can be super deceiving - you see this platform online, whether it's Facebook, Instagram, Youtube, Tik Tok, or wherever you're looking... and there are millions and millions of people right in front of your eyes. And you KNOW a percentage of them would love your products. But how in the world do you turn those 'free' people, just sitting there scrolling on by your photos, into paying customers? Click the link above to hear how. I just got an email yesterday from a frustrated farmer who said even though her Facebook page likes are growing and growing, the number of people seeing her posts is declining. The short answer is that FB and Instagram are designed for that. But there are plenty of work-arounds I talk about in today's episode. Tune in and learn how to think about social media in a way that serves you, and then how to turn those people into loyal customers. See you in episode 137 of the Profitable Mindset Podcast. Warmly, Charlotte

Oct 20, 2022 • 18min
#136: The Huge Roadblock All Farmers Face - And Tips on How to Overcome
Today and tomorrow I'm in Jackson, Miss., teaching a marketing workshop with Joel Salatin - follow along with us! I'll be sharing reels and stories on Instagram - Click HERE to follow me there throughout the 2 days. This is my ONLY in-person training this year, after a couple years of COVID - hope to get back to it in '23. Today I've got an episode that will help those of you struggling to get to profit on your farms. Last week I had 675+ farmers join me in Farm Marketing Week and I coached on this mistake over and over, so I know today's episode will help you. The challenge with overcoming this mistake is that it seems contrary to logic. But that's the struggle we have to overcome - it's tempting to see what everyone else is doing to market their farms and copy the same techniques. But those techniques aren't working for them, either. So then you get frustrated that it's not working for you and you try even more strategies and techniques, spreading yourself even thinner. Today will guide you through how and what to constrain and focus on to get to making more profit in your farm business. And, a beautiful side-benefit, your life will calm down tremendously. Click the link above to listen to episode 136 of the Profitable Mindset Podcast: >>The Huge Roadblock All Farmers Face - And Tips on How to Overcome

Oct 12, 2022 • 18min
#135: Seven Tools I Created That Will Get You Into the Top 1% of Successful Farmers
Click HERE To Get The 7 Tools - My 5X Your Farm Sales Program This week you saw me offer feedback on several farm websites that I know from experience, when you implement the coaching I offered, will be the start of you 5X'ing your farm sales. That's just one coaching session. We do this EVERY week inside the coaching program. The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months. They're selling more in ONE WEEK than they used to sell the whole season. They're raising their prices to make a 40%+ profit finally. Join Now and Begin 5X'ing Your Farm Sales AND Your Life All because they're committing to doing the work of working on their mindset and their marketing for one year. Not only are they making more money, they experience this: No longer feeling burned out Working reasonable hours Setting firm boundaries Making daily time for themselves Feeling present with their family every day You've got to know, though, 5X'ing your farm sales is not all about the money. It never is. Yes, money solves a lot of immediate problems. We solve those for sure! But then, 5X'ing their farm sales becomes about so much more. Paid off mortgages. Husbands and wives able to quit day-jobs and be home full-time on the farm. Healed marriages. Healed relationships with parents and in-laws and kids. No more juggling bills each month because there's always enough in the bank. Finally taking a family getaway during the busiest months of summer... with NO guilt. And more. INFINITELY more. The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching. And then you find - The more profit your farm makes, the more you are able to do for your community, your family, and yourself. It’s the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil. It’s about working hard and seeing your customers have better health and better lives because of your farm products. It’s about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills. And I know you’re no stranger to hard work, so if you’re willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers. Inside, you’ll get one year of: Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5 Day Focused Sales Launch Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales Access to a Facebook group where you’ll meet and learn with fellow farmers on the same path as you Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth

Oct 6, 2022 • 10min
#134: Farm Marketing Week Starts TOMORROW - free marketing coaching.
Click HERE to sign up for Farm Marketing Week – Free Coaching Farm Marketing Week is where I go live with farmers all across the country on Zoom and you can submit one piece of marketing for my feedback. Each time I offer strategic marketing feedback on these calls, farmers are emailing me afterward sharing success: "Sold 80% of my wreaths with ONE email after you rewrote it" rewriting her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails. This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there) Several farmers DOUBLED their email signups within weeks of making the website edits "Selling one beef per month consistently since rewriting my newsletter as you explained how" This WILL be you if you implement even half of what I teach during Farm Marketing Week. Sign Up HERE. My clients learn that people will buy ANYTHING they offer for sale on their farms. They experience this because they are learning how to craft expert marketing that creates sales. They learn how to sell people on their products in a non-icky, non-salesy, way and find that people love giving them money. And these customers don’t complain about the prices their farmers, my clients, have to charge. The farmers I work with learn how to write in way that connects and creates desire for their products. And marketing becomes a much simpler process that you complete with ease. Use the link above to sign up and I'll see you inside!

Sep 29, 2022 • 17min
#133: 4 Simple Tips Farmers are Using to Get Their Newsletter Making Many Times More Money
Click HERE to sign up for Farm Marketing Week – Free Coaching I've had farmer after farmer email me after Farm Marketing Week (all free) and tell me they implemented a few of the coaching tips I offered... ...and they made money where before they were making none, or they make double, triple, or more than their previous sales. The email I got just this week - she sold 80% of her wreaths with ONE email where before she wasn't selling any in her emails. THIS is the power of learning the skill of marketing. If you're not making money, that's feedback you've got to work on your marketing mindset first and your strategy second. It's not that you live in the wrong place or your website is just not working. Those things are not preventing you from making money. My clients and the attendees to FMW are learning it's their marketing mindset they need to adjust first, and their strategy they need to learn second. Lucky for you, I am a master at both and offer this education FREE a few times a year during Farm Marketing Week. Sign up. Show Up. Level up. I KNOW this will happen for you. The hundreds of farmers it's worked for just in the past 6 months will attest to that. See you there. Click HERE to sign up for Farm Marketing Week – Free Coaching

Sep 22, 2022 • 50min
#132: How This Farmer Works Far Less While Making Far More Profit - Client Interview
Click HERE to sign up for Farm Marketing Week - Free Coaching Imagine this for you: "I'm making the same amount of money working far fewer hours this year. I'm confident I can make any amount of money I want with this farm. Everyone notices how much calmer and nicer I am." >>Click the link above for Lisa's full story of how she did this on the podcast today>Click the link above to learn how you can also learn to transform your life and farm