
Other Record Labels
Taking the Mystery out of Running a Record Label
A podcast for independent record labels with interviews from Sub Pop, Ghostly International, Mute Records, Jagjaguar, and more. Tips and advice for people starting and running a record label. http://www.otherrecordlabels.com
Latest episodes

Dec 31, 2024 • 4min
Labelmates is coming back! (New Session: Jan 21 - Feb 25)
Build Your Record Label with Labelmates
Thinking about starting a record label in 2025? Or maybe you’ve already launched your label in the past year but need a little guidance? In this episode, Scott introduces Labelmates, a 6-week intensive program designed specifically for new and aspiring record label owners.
Learn how this tight-knit group will help you:
Set goals and define your niche
Navigate legal requirements, contracts, and royalties
Build a solid A&R, manufacturing, and distribution plan
Develop marketing strategies that work for your label
With weekly live sessions, expert guest speakers (like a music attorney!), and a small, supportive community of like-minded label owners, Labelmates is the perfect opportunity to learn, grow, and take your label to the next level.
Sessions start January 21st, and spots are limited—so don’t wait!
👉 Register now at otherrecordlabels.com/labelmates.

Dec 24, 2024 • 18min
What is Sync Licensing? (PLAYBACK EPISODE)
🎶 What is Sync Licensing? 🎬
Ever wondered how music gets placed in films, TV shows, or commercials? Sync licensing is the answer! In this episode of Other Record Labels, Scott breaks down the basics of sync, explores its main categories, and shares tips to get your music in front of the right people.
Presented by Supertape - A micro, musician and/or record label website tool. (http://supertape.com)
🎧 Learn more about sync and download our free guide at http://otherrecordlabels.com/sync

Dec 17, 2024 • 14min
Are You Annoying Your Audience? - (PLAYBACK EPISODE)
🎙️ Are You Annoying Your Audience? (Hint: Probably Not!)
Presented by Supertape - http://supertape.com
As indie artists and record label owners, it’s natural to worry about overwhelming your audience with posts, emails, and promotions. But are you really being annoying? In this episode of Other Record Labels, host Scott Orr dives into the fear of over-communicating and why it’s likely holding you back.
Discover:
Why staying visible is your job as a label or artist.
The “seven interactions” rule in marketing and how persistence pays off.
How to ensure your outreach is strategic and aligned with your brand.
This episode is packed with practical advice to help you confidently share your work without second-guessing yourself. Don’t let self-doubt stop you—your next post might just be the one that converts a fan!
📢 Listen now and keep building your audience.
www.otherrecordlabels.com

Dec 12, 2024 • 5min
HUGE ANNOUNCEMENT: A New Podcast is Coming!
I am THRILLED to announce a brand new podcast coming to the Other Record Labels network called, "For the Love of Vinyl"
Starting January 23rd, we will be launching this new show in partnership with A to Z Media (http://atozmedia.com)
SUBSCRIBE TO THE NEW SHOW: http://otherrecordlabels.com/fortheloveofvinyl
Over the past seven years, Other Record Labels has explored every corner of running a record label—from starting one to promoting artists and everything in between. Along the way, we’ve also ventured into industry-adjacent topics like sync licensing, publishing, PR, and vinyl.
But there’s one topic that gets more engagement and excitement than anything else: vinyl records.
We’ve talked about making, designing, testing, selling, and collecting records—and we know many of you, like us, are passionate about the world of vinyl. Whether it’s hunting for rare finds, debating the merits of hype stickers and obi strips, or just enjoying your collection, vinyl isn’t just a format—it’s a culture.
That’s why we’re thrilled to announce our new podcast: For the Love of Vinyl.
Launching January 23, 2025, this monthly show dives deep into the art and culture of vinyl records. From the environmental impact of vinyl production to turntable tips and everything in between, this show is for fans, collectors, musicians, and label owners alike.
Whether you’re a lifelong vinyl enthusiast, a budding collector, or simply love the aesthetic of records on your shelf, For the Love of Vinyl is for you.
✨ What to Expect:
Monthly episodes starting January 23, 2025
Available on the Other Record Labels podcast feed
A celebration of all things vinyl
How to Listen:
Search For the Love of Vinyl wherever you get your podcasts and subscribe today to ensure you don’t miss an episode!
This exciting new podcast is made possible by our friends at A to Z Media, the trusted partner for custom vinyl, CDs, and merch. If you’re ready to create something unforgettable for your next release, visit atozmedia.com.
We can’t wait to explore the magic of vinyl with you. Thanks for being part of this incredible journey!
SUBSCRIBE TO THE NEW SHOW: http://otherrecordlabels.com/fortheloveofvinyl

Dec 10, 2024 • 18min
How Do You Promote an Album AFTER Release Day? - (PLAYBACK EPISODE)
How to Keep Your Album Alive After Release Day
Presented by Supertape - http://supertape.com
Release day may come and go, but your album’s journey doesn’t have to end there. In this episode Scott shares three actionable strategies to help indie record labels and artists extend the life of their music long after the release date.
Learn how to:
Take inventory of your promotional assets for better planning.
Strategically schedule your promotional efforts to maintain excitement.
Keep creating new content to engage your audience and give your album fresh momentum.
With practical advice and analogies (like how promoting an album is like stoking a campfire), this episode is perfect for anyone looking to maximize the impact of their releases.
📈 Get inspired to keep the fire burning—listen now!

Dec 3, 2024 • 33min
How to Start a Record Label YouTube Channel (PLAYBACK EPISODE)
YouTube isn't just for viral videos—it's a powerful platform for indie record labels to connect with fans, showcase their artists, and grow their audience.
PRESENTED BY SUPERTAPE: http://supertape.com
In this episode, we break down why every label should consider investing in a YouTube channel, from its role in discovery (hello, Google search!) to its growing slice of the music streaming pie.
We’ll guide you through:
✅ Choosing between an artist channel or a label channel
✅ Creating compelling content like music videos, live performances, and behind-the-scenes moments
✅ Building a consistent posting schedule to keep your audience engaged
✅ Setting clear objectives—whether it's SEO, marketing, or turning YouTube into a primary listening destination
If you're ready to unlock YouTube’s potential for your label, this episode has the tips you need to get started!
Learn more here: http://otherrecordlabels.com/youtube

Nov 26, 2024 • 1h
Feel it Records - Record Label Interview
In this episode, Scott sits down with Sam Richardson, the founder of Feel It Records and Feel It Record Shop. Sam shares the incredible story of how a passion for archiving rare punk recordings turned into a successful indie label, highlighting the challenges and rewards of bringing forgotten music back to life.
Presented by Hellbender Vinyl - http://geni.us/hellbendervinyl
They discuss the evolution of Feel It Records, the nuances of reissues versus archival releases, and the lessons learned from over a decade in the vinyl industry. Sam also talks about his leap into opening a brick-and-mortar record store in Cincinnati, reflecting on how it complements his label and reshapes his approach to music curation.
Whether you're a vinyl collector, a label owner, or someone dreaming of starting your own music venture, this episode is packed with insights about passion, community, and the art of discovery.

Nov 19, 2024 • 41min
How Record Labels Distribute Music To Streaming Services
Discover how indie record labels can effectively distribute music to major streaming platforms. Learn the ins and outs of leveraging Bandcamp and navigating digital distributors. Find out why barcodes and ISRCs are crucial for success. Get tips on preparing audio assets and designing artwork, plus strategies for maximizing playlist placements. Lastly, explore the financial aspects of music distribution, including payment structures and artist revenue sharing. This podcast provides essential insights for thriving in the digital music landscape!

Nov 12, 2024 • 45min
The Future of Cassette Players - (Interview with We Are Rewind)
In this episode, we dive into the world of cassette tapes with Romain Boudruche, founder of We Are Rewind, a company reviving the retro charm of cassette players with a modern twist.
Presented by Hellbender Vinyl - http://geni.us/hellbender
Romain shares the inspiration behind the venture, sparked by nostalgia for physical music formats and a lack of high-quality, affordable cassette players in the market. Inspired by his experiences with mixtapes and the resurgence of cassette culture, Romain set out to create a high-quality device that bridges the gap between past and present.
We discuss the challenges of designing a modern cassette player, from integrating Bluetooth functionality to achieving the perfect blend of retro aesthetic and contemporary usability. Romain also details the feedback from customers, who range from purists valuing the tactile and ritualistic experience of cassettes to newcomers intrigued by the affordability and novelty of the format. Through thoughtful design and a commitment to quality, We Are Rewind has captured the hearts of music fans worldwide, offering a tangible music experience in an increasingly digital landscape.

Nov 5, 2024 • 40min
The Pros and Cons of Vinyl
In this episode, we dive deep into the pros and cons of pressing vinyl records as an indie artist or label owner. Vinyl can be a stunning, high-ticket item that fans love to collect and display, offering endless creative opportunities—from unique label designs and vibrant vinyl colors to custom jackets and inserts. The resurgence of vinyl suggests it has a bright future, making it an appealing way to connect with fans on a tangible level.
Presented by Hellbender Vinyl - http://geni.us/hellbender
But there’s no denying the challenges that come with vinyl production. Manufacturing costs are high, with minimum order quantities often around 200-300 units to make the economics work. Prices for materials and shipping have surged, meaning a $25 record might now cost $40 or more, squeezing fans’ budgets even further. Plus, boring, uninspired vinyl designs simply don’t sell in today’s competitive market. We’ll also unpack the logistics involved—from audio mastering to artwork design to test pressings—revealing why vinyl is a complex endeavor for any indie artist or label.
If you're considering vinyl for your next release, tune in to hear an honest breakdown of the costs, creative perks, and potential pitfalls, so you can decide if this classic format is the right fit for your music.
RESOURCES FOR VINYL: http://otherrecordlabels.com/vinyl