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The Post-Release Checklist

May 27, 2025
Release day is just the beginning! Indie artists learn to shift their mindset from seeing a release as the finish line to understanding it as the start of a marathon. The discussion covers crucial post-release strategies that keep music alive in the spotlight for months. Effective promotional tactics, like creating engaging supplementary content and maintaining active audience connections, are explored. Plus, there are innovative ideas on leveraging streaming platforms to sustain listener interest long after the initial launch.
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ANECDOTE

Release Day Anticlimax Story

  • Scott Orr shares his experience of feeling a deep anticlimax on release day despite good sales and fan response.
  • The excitement built over a year vanished suddenly, making release day feel like an end rather than a celebration.
INSIGHT

Release Day is Starting Line

  • Release day is not the finish line, but the starting line of a long campaign.
  • The pre-release is like marathon training, and real promotion happens after the album drops.
ADVICE

Plan Post-Release Campaign

  • Build your release campaign to include consistent post-release promotion on a reliable schedule.
  • Use content like B-sides, remixes, and new merch drops to keep engagement alive well after release day.
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