Post-Release Promotion Strategies

Release day isn’t the finish line—it’s the starting line. In this episode, we dig into why so many indie releases seem to fade the moment they drop, and how to flip that mindset. Think of your release campaign like a marathon: everything you did before the release was just training. Now it’s time to run the race.

Presented by LANDR - http://otherrecordlabels.com/landr

We break down a full post-release strategy for indie artists and record labels, including specific content ideas, a long-term promo schedule, and the mindset shifts you need to keep your album in the spotlight for months—not just days.

Whether you’re planning your next release or trying to breathe new life into one that’s already out, this episode gives you the tools to build a smarter, more sustainable release campaign.

Download my FREE Post-Release checklist here: http://otherrecordlabels.com/postrelease