Ahead of the Game

In our 50th episode (!) we were delighted to be joined by Sheena Horgan of Drinkaware Ireland to discuss the differences, and commonalities, of nonprofit and corporate marketers. View the full transcript on our website. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.  Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.  And if you enjoyed this episode please leave a review so others can find us!

In this episode host Will Francis chats with Ewoudt Cloete, PhD about his transition from working in an agency environment to running a team inside one of Africa's largest retailers, MassMart (part of the Walmart family). Ewoudt also discusses his academic background, experience as a DMI student and gives us an insight into digital marketing in South Africa.  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

What are the traits and challenges of marketing within the pharmaceutical and healthcare space? Host Will Francis chats with David Hunter, veteran healthcare marker with Havas Lynx and now with his new venture, The Considered. They also look at how it worked to launch that agency's new brand during Covid.  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.     Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.     And if you enjoyed this episode please leave a review so others can find us!

The fascinating story of how Oxford-based Creation Theatre managed to turn the Covid-19 pandemic to their advantage and produced 16 successful shows online, reaching new audiences but also meeting the needs of their existing audience. Host Will Francis chats with the theater's CEO & Creative Producer Lucy Askew to explore how they used new technology and marketing tools in truly innovative ways to put Shakespeare and other greats on the digital stage.  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.    Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.    And if you enjoyed this episode please leave a review so others can find us!

We've covered a lot of ground in the podcast about SEO but what's the current state of Paid Search. Well, it has changed enormously over the last few years, as Will Francis learns from Brendan Almack, MD of Wolfgang Digital. They chat about the three main ways in which Paid Search is changing: it's moving up the funnel, the wide-ranging effects of automation (Smart Bidding), and how cost per click is increasing. Listen in and learn from the experts!  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, YouTube, Apple Podcasts, Spotify, and all other podcast platforms. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

It's here! The DMI's rundown of what you need to look out for in the coming year. Host Will Francis is joined by 8 experts and practicioners across the industry to look at where digital marketing is at in 2022 and how it is responding to societal changes post-COVID. We look at issues around recruitment and upskilling and key factors regarding the customer experience. We touch on the Metaverse, NFTs, AI, Google's ever-evolving cleverness, and how brands can plan strategically. In an ever-immersive world we look at how video is becoming so much more accessible, the importance of TikTok and YouTube, and learning to live with automation. And that's just some of what we covered! You can view the full transcript on our website. While you're there, check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.   The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.    And if you enjoyed this episode please leave a review so others can find us!

Data handling is everyone's concern at the moment. But do you know the difference between 2nd, 3rd, 1st and now zero-party data? A recent term that's starting to appear everywhere, zero-party, or trusted, data refers to data the customer intentionally and proactively shares with a brand.    Host Will Francis chats with digital expert Clark Boyd about how brands can treat this new form of personal preferences and information usefully and responsibly. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, YouTube, Apple Podcasts, Spotify, and all other podcast platforms.    Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.    And if you enjoyed this episode please leave a review so others can find us!

As an experience architect for Accenture Interactive (ASGR region), Brian Corish has access to, what he calls, "the greatest toy set in the world". He and host Will Francis discuss how digital transformation is not about rushing into new technologies for the sake of it. Rather it is a transformation of mindset and culture, which is aided by creativity and attention to the customer. Brian also joined the DMI for a webinar on this topic, specifically discussing the aspect of people culture.  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube, among others.    Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.    And if you enjoyed this episode please leave a review so others can find us!

In this final episode of 2021, host Will Francis talks to Dominik Schneider, global head of digital marketing and customer engagement at Straumann Group, one of the world's leading manufacturers of dentistry products. He discusses how he has built up the group's social channels, and run global integrated campaigns across all markets and brands, and gives us an insight into their omnichannel demand generation engine. While marketing to dental professionals is a B2B activitiy, at the end of the day it's all really "business to humans". The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.    Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.   And if you enjoyed this episode please leave a review so others can find us!

How exactly can social media - and especially LinkedIn - play a central role in feeding the sales pipeline with qualified leads? That's what Social Selling is about, and Paul Lewis - a veteran social seller at Pitney Bowes, and DMI SME - shares his experiences and tactics on making the most of LinkedIn towards your sales efforts. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.    Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.    And if you enjoyed this episode please leave a review so others can find us!