Pack your suitcase out and get ready to explore a historic corner of eastern Canada! In this episode, host Will Francis chats with tourism marketer Neil McKenzie all about how he operates the Yarmouth & Acadian Shores site in beautiful southwestern Nova Scotia. Using CrowdRiff as a UGC aggregator they continue to explore an omnichannel approach to content as the tourism sector starts to open up fully in 2022. Neil is also a graduate of the DMI and explains how he benefitted from the full spectrum of learning in the program.

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