Your Digital Marketing Coach with Neal Schaffer

Has your marketing data been feeling a little flat?Are you looking for ways to increase your ROI? Look no further! In this interview with the digital marketing analytics and ROI dashboard Digivizer CEO and co-founder, Emma Lo Russo, we'll show you 3 actionable strategies to help you analyze your marketing data and maximize your return on investment. Learn how to:attract quality web traffic to your site, improve your website ranking and optimize your SEO.boost paid advertising performance and maximize your ROAS.optimize your SEO position by harnessing the search terms your customers are using.So don't delay - tune in to learn how to better maximize your marketing data today!Guest Links:Try Digivizer for Free Here: https://nealschaffer.com/digivizer [affiliate]Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmalorusso/Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this episode of the Your Digital Marketing Coach podcast, I'm diving deep into the world of podcasting and exploring the true value it can bring to your business! Podcasting isn't just about monetizing your content; it's about building relationships, growing your audience, and establishing yourself as an authority in your niche.I'll discuss the various ways you can measure the ROI of your podcast, from increased brand awareness to networking opportunities and more. Plus, I'll share some insider tips on how to maximize your podcast's potential for success. Don't miss this insightful conversation that will change the way you think about podcasting and its impact on your business. Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this episode I interview Andrew Schulkind, the author of "Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing." The episode focuses on building a sustainable marketing machine for small businesses, with a particular emphasis on B2B businesses. Andrew shares his expertise in working with small businesses and provides actionable advice for creating effective content marketing strategies. The conversation covers topics such as the importance of audience-centric content and the role of AI in content creation.Show NotesAndrew's background in video [00:02:08] Andrew talks about his background in video and how his company, Indigo, evolved from video to web to content marketing.Andrew's background in video and evolution to content marketing [00:04:38] Andrew talks about his background in video and how his company, Indigo, evolved from video to web to content marketing.Definition of small businesses [00:06:10] Andrew defines small businesses as companies with under 100 employees or under $100 million in sales.Definition of small businesses [00:08:11] Neil and Andrew discuss the definition of small businesses, which Andrew defines as companies with under 100 employees or under $100 million in sales.Small Business Definition [00:08:40] Andrew Schoen defines small businesses as companies with under 100 employees or under $100 million in sales.Writing a Book [00:09:54] Andrew Schoen talks about how he was approached by a publishing company to write a book and the process of writing it.Marketing Mindset [00:14:47] Andrew Schoen emphasizes the importance of understanding that marketing is not about you, but about demonstrating that you understand the problem your target audience is experiencing and creating content that provides value to them.The Importance of Audience-Centric Content [00:16:25] The speakers discuss the common mistake of companies creating company-centric content instead of audience-centric content, and the importance of focusing on the end customer's needs.Challenges of Measuring ROI and Attribution [00:18:17] The speakers talk about the challenges of measuring ROI and attribution in marketing, and how it depends on the management team's expectations and opinions.Simplifying Marketing for Small Businesses [00:23:20] The guest emphasizes that small business marketers don't need to understand the technical minutiae of websites or copy the social media strategies of national consumer brands. Instead, they need to know how to build successful marketing machines that they can sustain with their available resources.Building a Sustainable Marketing Machine [00:24:17] Andrew Schoen gives advice on building a sustainable marketing machine for small businesses, including reLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this podcast episode, I discuss the importance of investing in marketing and not being too frugal with marketing budgets. I share personal examples of how investing money in the right areas can lead to significant returns in terms of lead generation and business growth. I emphasize the importance of not being a "cheapskate" in marketing and instead doing smart marketing. This episode highlights the mindset of how we spend our money and the need to reconstruct a marketing budget on a year-to-year basis.TIMESTAMPSInvesting in Marketing [00:01:14] I share personal examples of how investing a little more money in marketing tools and webinars can lead to significant returns in terms of lead generation and business growth.Importance of AI in Marketing [00:04:09] I emphasize the importance of investing in marketing tools that incorporate AI, as almost every marketing tool is including some form of AI into their tool.Influencer Marketing [00:06:44] I discusses the importance of investing in influencer marketing and not being too stingy with compensation for influencers. I suggest that companies should offer influencers something of value, such as free use of their tool, in exchange for promoting their product.Investing in Marketing Tools [00:10:22] I emphasize the importance of investing in marketing tools and AI to help scale and grow a business.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this episode of the Your Digital Marketing Coach podcast, I interview Chris Smith, author of The Conversion Code, about implementing a sales-focused marketing strategy. We discuss the science behind the convergence of sales and marketing and provide real step-by-step advice for success. Chris emphasizes the importance of having a well-organized website and landing pages, lead follow-up, and inside sales. He also stresses the significance of technology in scaling marketing strategies and encourages executives to support their employees in conducting experiments and taking risks.Guest Links:Curaytor: https://www.curaytor.com/The Conversion Code Website: https://www.theconversioncode.com/The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith: https://amzn.to/41yuTyy (affiliate)Chris on Instagram: https://www.instagram.com/chris_smth/Time Stamps*Chris Smith's Background [00:04:30]*Chris Smith talks about his background in sales and marketing, starting in the boiler room doing phone sales for telemarketing companies.*The Early Days of Social Media [00:08:38]*Chris Smith talks about how he became influential in the real estate industry through social media and how the Wall Street Journal offered him $5000 a month to advertise on his blog.*The Importance of Listening in Content Marketing [00:09:37]*I discuss with Chris Smith the importance of listening more than speaking in content marketing and he shares a story about how asking questions can lead to success.*The Importance of Digital Marketing Fundamentals [00:16:25]*Chris Smith and I discuss the importance of having digital marketing fundamentals in place before implementing more advanced strategies, and how many companies still struggle with the basics.*The Importance of Website and Sales Process [00:16:44]*Chris Smith emphasizes the importance of having a clean website and a well-structured sales process before investing in marketing.*The Science of Marketing and Sales [00:18:03]*Chris Smith talks about his personal approach to marketing and sales, which involves experimenting and testing different strategies to see what works.*Challenges of Large Companies [00:23:33]*Chris Smith and I discuss the challenges that large companies face when it comes to implementing new marketing and sales strategies, and the importance of having a supportive executive team.*Lead Follow Up [00:25:06]*Chris Smith discusses the importance of lead follow up and shares tips on how to improve lead conversion rates, including speed to lead and personalization.*Inside Sales [00:29:58]*Chris SmiLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

The creator economy has unleashed a new generation of creators who seek to become niche experts.While having niche expertise in an industry can be helpful to your business if you want to market in that industry, does hiring a niche expert to help with your marketing make sense?On the other hand, what is the holistic marketing concept, and how does working with a holistic marketing expert differ from working with a niche expert?These are the questions I will answer based on my own experience in helping companies and transitioning from one to the other - you'll find out all about it by listening to the end!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

One might argue that influencer marketing should be an even more important marketing channel for B2B brands, but most simply misunderstand what is potentially the most powerful marketing channel for them.From leveraging employees as internal influencers to properly collaborating with external influencers, influencer marketing can have a profound impact on B2B businesses when done right.So how do you best DO B2B influencer marketing?I can't think of anyone in the world to more knowledgable about B2B influencer marketing than Tim Williams, CEO of Onalytica.Together we will discuss the following:- ROI of B2B Influencer Marketing- Best ways to activate B2B Creators- What B2B Creators are looking for when partnering with brands- How to connect your Employee Advocacy & Influencer Marketing programs- How to measure influencer marketing successI hope you can join us for what should be a profoundly educational and invaluable use of your time!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Are you looking to breathe some new air into your digital marketing?Want to create content that can truly be leveraged across EVERY social media and evergreen content platform?Do you want to have more FUN with your content and create a community revolving around it and your content experience?A LOT has been said about live streaming, but I don't think it has ever been described in the way that I have experienced and learned over the last few weeks...Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

If you have an interest in content marketing, you might know who Joe Pulizzi is and his absolute authority on the subject. But just in case, Joe is considered the legitimate Godfather of Content Marketing because he is the:Founder of Content Marketing InstituteFounder of Content Marketing WorldAuthor of several content marketing books, including the recently revised Epic Content MarketingHe also recently founded the Creator Economy ExpoBut Joe is not going to give you the content marketing advice that you already know. On the contrary, Joe is going to teach you some unconventional ways of thinking about content marketing.Intrigued?You should be!GUEST LINKSCreator Economy Expo: https://nealschaffer.com/cex [affiliate]Epic Content Marketing on Amazon: https://amzn.to/3JJ96NE [affiliate]The Tilt: https://thetilt.comLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

You've heard it a million times: you need to do marketing campaigns if you want your business to grow.But what if I told you that's not actually true? That focusing on something else instead could lead to even better results? Listen to this episode to find out what that "something else" is.Specifically I will be discussing the ineffectiveness of marketing campaigns and suggesting an experimental approach to marketing. I emphasize the importance of a data-driven approach to marketing and experimenting with different channels, mediums, and influencers to achieve better results. I also discuss the PDCA approach to marketing, which emphasizes planning, doing, checking, and acting upon experiments to achieve continuous improvement. I conclude by encouraging marketers to focus on continuous improvement and adapting to changes in social media platforms and algorithms. This episode provides valuable insights for marketers, entrepreneurs, business owners, and content creators.Key Highlights**Marketing Campaigns [00:00:01]**As a marketing professional, I have come to realize that traditional marketing campaigns are often outdated and ineffective. That's why I believe a data-driven approach to marketing is necessary to stay ahead of the competition.**PDCA Approach to Marketing [00:04:46]**I have found that the PDCA (Plan-Do-Check-Act) approach to marketing is a great way to conduct experiments and continuously improve marketing strategies. By following this approach, I can make data-driven decisions and adjust my marketing tactics accordingly.**Data-Driven Experiments [00:07:31]**In my experience, conducting data-driven experiments across different marketing channels, mediums, and influencers is crucial to achieving better results than traditional marketing campaigns. By analyzing the data, I can identify what works and what doesn't, and adjust my strategies accordingly.**Data-Driven Marketing [00:10:16]**I cannot stress enough the importance of a data-driven approach to marketing. By experimenting with different channels, mediums, and influencers, and shifting resources based on data, I can ensure that my marketing efforts are effective and efficient.**Conclusion [00:11:15]**To summarize, a data-driven approach to marketing is necessary to stay ahead of the competition.Notable QuotesHere's the thing, I don't believe in campaigns, there is nothing to share. And I thought a lot about this. And I thought maybe I'm crazy that I don't have this campaign mindset. Now, I am not a traditional marketer. The notion of a campaign falls back into that traditional marketing. And it's disruptive in nature, right? It's something that existed before social media.There are something called launches, a launch might be considered a campaign, but the idea is you are a new bLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com