Your Digital Marketing Coach with Neal Schaffer

Ready to unlock the mysteries of maximizing your digital marketing ROI? Strap in as we bring you an exclusive interview with Christopher Roberts, the General Manager of Cloud Control Media. Christopher lifts the curtain on the agency's proprietary technology and the remarkable role of artificial intelligence in tracking data, all designed to turbo-boost your ROI. Don't miss out on learning how to create an end-to-end tracking system and the wealth of resources Christopher shares to gain a comprehensive understanding of AI's power.Ever asked yourself how effective your digital content, influencer, or social media marketing is? We explore this question with Christopher, who brings a treasure trove of experience from working on pioneering websites to owning and operating a call center. We venture into how tracking leads, revenues, and conversions can inform your marketing strategies and the indispensable role of technology in doing so. Get ready to discover the secrets of measuring the effectiveness of digital marketing.We are not stopping at theories. Christopher Roberts throws the spotlight on real-life applications of AI in marketing. Hear the compelling tale of a massive team's effort to build an in-house system to measure the effectiveness of digital content, influence, and ad campaigns. Understand how AI algorithms can draw a roadmap for digital marketing, leaving room for human input to adjust and optimize the plan. Experience the thrill of creating a sales feedback loop that gives clients a competitive edge. This episode is brimming with takeaways you wouldn't want to miss!Guest LinksCloud Control MediaConnect with Christopher Roberts on LinkedIn Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

This episode is another preview of content that will be included in my upcoming book.Two episodes ago I requested that you rethink your social media marketing with the role of user-generated content in mind.This episode I want you to rethink the role that email marketing can have in developing communication pathways and ultimately relationships of business value.Ever thought about the untapped power of email marketing? Buckle up, because in this episode, we're blowing the lid off the incredible potency that rests in your inbox. That's right, email marketing isn't just alive and kicking; it's a heavy hitter, 40 times more potent in snagging you new customers than social media.We're not just talking about mere promotional tools. We're diving into relationship-building resources. How, you ask? By focusing on consistent communication, lead magnets, content creation, and the art of nurturing the customer journey. The cherry on top? An overview of welcome emails and lead nurture sequences that will leave you awestruck: a whopping 80% open rate and 320% more revenue! But we don't just wow you with figures; we provide you with the hands-on tools to conjure up the perfect welcome email and lead nurture sequences. But the episode doesn't stop there. We also delve into promotional emails - not just as a sales tool, but as a powerful relationship builder. From boosting brand awareness to generating demand and showcasing your products or services, we cover it all. We also discuss the role of time-bound discount and event emails, and how they can up your customer interaction game. Finally, we reveal how you can make each email experience unique for your customers by leveraging special occasions. So, gear up for a ride that takes email marketing to a whole new level. Let's hit it!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ever wished you could tap into the brilliant mind of an author, successful company founder, and  and senior manager at a cool company like Adobe? Meet today's guest Andy Lambert,  author of Social 3.0. I was lucky to have Andy share his experiences and insights on B2B growth with me. Andy schooled us on how to shift our mindset to use social media for growth and the importance of consistent, positive actions in the B2B industry. He gave us an intimate look into launching a social media scheduling platform and how educational content was crucial in generating interest.Andy didn't hold back on the secrets of his trade. He elaborated on how understanding your customer base's needs can power your business objectives and fuel your content marketing strategy. He emphasized the importance of aligning sales and marketing, and how this harmony could be the key to success for any B2B organization. We also touched on 'dark social' and its role in driving content marketing success, a concept that will have you rethinking your strategy.In the final part of our discussion, Andy really drove home the value of educational content and how it should be prioritized in budgets. He made a compelling argument about creating demand for the majority of the market, not just the 5% actively looking to buy, and why trust is more important than awareness for conversions. Lastly, we explored the power of word-of-mouth marketing and the importance of building relationships with influencers. Hearing about Andy's approach to B2B growth was enlightening, and I hope it will be for you too. Tune in to hear all about it.Guest LinksConnect with Andy on LinkedInBuy Social 3.0 on Amazon (affiliate)Sign Up for a Free Adobe Express Account (affiliate)Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ready to tap into the power of User-Generated Content (UGC) and revolutionize your social media marketing strategy? I recorded this episode to flesh out content for a chapter in my upcoming book, so this will also act as a special preview as to what I have been working on.I'll guide you through the captivating new world of UGC, where engaging TikTok influencers and the rising breed of 'Instagrammable' content creators is becoming the norm. You'll discover why everything from customer selfies to thought leader ads on LinkedIn is now part of the UGC arsenal, and why B2B brands are jumping on this bandwagon.Ever wondered why 92% of consumers trust UGC more than traditional marketing content? The authenticity and relatability of UGC have a powerful impact on consumers, influencing their purchasing decisions and helping to build meaningful relationships. I've got intriguing statistics to share that shed light on the sway of UGC, and I'll dive into a practical example from the real estate sector to illustrate how UGC can be leveraged effectively in B2B scenarios. Finally, I’ll share some tried-and-tested strategies to motivate your customers to create UGC, from establishing brand ambassadors to running branded hashtag campaigns. Whether you are a B2B brand or an emerging influencer ready to shine, there's something valuable for everyone in this episode. So, ready to reimagine your social media presence? Let's embark on this exciting journey together in the world of User-Generated Content. Tune in for a treasure trove of insights and actionable advice.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Graham Robertson, founder and CEO of Beloved Brands, shares his journey from corporate marketer to independent brand strategist through blogging. He discusses strategic writing, niche selection, and utilizing guest bloggers. Robertson also highlights his process of creating and selling digital products, including leveraging SEO, publishing a book, and launching an online course.

What do you do after you publish 2 books on LinkedIn but would rather work on new content rather than revise the older books?You offer a free update on LinkedIn best practices.With that thought, my free ebook, Maximizing LinkedIn for Business, was born.Now in its 4th edition, which I am announcing with this podcast episode, this is a 55-page PDF chock full of recommendations and best practices that has become a labor of love to revise annually to make sure it is even more up-to-date than a published book, which aren't as frequently updated.This year I decided to focus on creating two new chapters:1️⃣ The Art of LinkedIn Content - helping you understand and create the new types of content that appear to get the most visibility in the LinkedIn feed2️⃣ How to Leverage A.I. Specifically for LinkedIn - introducing the tools and processes that I use to inspire you to do more on LinkedInIf you were curious the chapter I removed to make way for the new chapters is:LinkedIn Automation: I included it because I know a lot of people to continue to use it, but I have also seen many people end up in LinkedIn Jail as a result. Why not spend the time in content creation and actually engaging with others and developing real relationships?Download the ebook here: https://nealschaffer.com/linkedin-book-free-download/Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Highlighting an industry trailblazer, I'm honored to host Jon Ferrara, the tech visionary behind Goldmine, once the largest CRM in the world, and Nimble, the pioneer of social CRMs. Buckle up as Jon takes us on a journey exploring how to turn social media into a goldmine of sales leads, stake your claim with influencers, and leverage social media to resonate with your audience.Strap yourself in for an expedition into the world of relationships - building, scaling, and managing them effectively over time. Jon underscores the lifeblood of purpose in our ventures, and how digital platforms can be harnessed to amplify our humanity and carve out a robust brand. We delve into the promise of technology to bolster business strategies, and the crucial need to be authentic in engagements. As we round up, Jon gifts us with his wisdom on establishing business habits and workflows, emphasizing the crucial role of customer feedback in product evolution. We explore the intersection of social selling and influencer marketing and the power they wield in scaling businesses. This episode, brimming with invaluable tips and strategies, is your key to unlocking the potential of social selling and digital marketing.Guest LinksNimble: https://nimble.comConnect with Jon on LinkedIn: https://www.linkedin.com/in/jonvferrara/Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Do you feel there's a missing link in your marketing strategy? It might be time to incorporate 'Ikigai,' a Japanese concept that brings purpose and meticulous precision into the equation.  I'm here to show you how focusing on the details, embracing who you are, and finding joy in the little things can contribute to your professional success. In this intimate solo episode, we'll unlock the meaning of 'Ikigai' and explore how it's been a driving force in my life and career. Drawing from my 15 years of living and working in Japan, I'll share tales of sushi chefs striving for perfection and question how your purpose or mission manifests in your content. Whether you're a marketer, entrepreneur, or content creator, it's time to discover your Ikigai and take a new purpose-driven approach to marketing. Are you ready to grow? Let's get started.Links:Awakening Your Ikigai: How the Japanese Wake Up to Joy and Purpose Every Day by Ken Mogi: https://amzn.to/47kKMwA [affiliate]Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

What happens when the lines between podcasting and YouTube start to blur? Join me as I sit down with Vyyyper - The Man About Tech, from vidIQ, as we venture into this buzzing convergence. Vyyyper, a renowned YouTube expert, generously offers his insights drawn from his transformative journey from a tech content creator to an executive social media producer at vidIQ. His story is a testament to the power of determination and the importance of sharing knowledge - a true inspiration for all content creators.Podcasting on YouTube might seem like uncharted territory, but with Vyyyper's guidance, you'll unravel the intricacies of this exciting medium. We delve into the art of creating content that resonates, navigating through the changing landscape shaped by platforms like TikTok. Discover the true potential of authenticity in content creation, and why you don't need top-tier gear to succeed. We further explore strategies to optimize podcasts on YouTube, making them valuable for listeners and successful in the algorithm.The conversation takes a turn towards repurposing content and understanding YouTube's algorithm, vital aspects for content creators. Vyyyper uncovers the potential of creating multiple formats from a single source, maximizing reach, and humanizing brands on YouTube. We wrap up with an introduction to vidIQ's game-changing AI Content Generator. Join us in this enlightening journey, where Vyyyper paints a vivid picture of the future of podcasting and YouTube, loaded with a wealth of practical advice that you cannot afford to miss. Tune in to this episode - a goldmine of insights from the man who’s been there and done that.Guest LinksCheck out VidIQ here: https://nealschaffer.com/vidiq (affiliate)Check out Vyyyper's YouTube channel here: https://www.youtube.com/TheManAboutTechLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ever feel like your digital marketing efforts are scattered all over the place? I'm here to share a groundbreaking concept called marketing containers that will revolutionize your approach to content marketing, enhancing your strategies and optimizing your resources. Encapsulating my professional experiences and insights, I'll reveal why these containers are the future of strategic marketing and how they connect with my fifth book and the SES framework I introduced to you in episode #326.Let's shape your marketing campaigns and overall operations in a more organized, strategic way with marketing containers. I'll guide you on creating these containers and subcontainers, helping you prioritize your digital marketing activities and increase efficiency. I'll illustrate this with an example of content buckets - a unique way to create containers for each product and its associated keywords for SEO, PPC, content creation, and social media ads. And here's a fun challenge: come up with your own marketing container strategy and you might just get a shoutout in my upcoming book! Get ready to streamline, strategize, and supersize your marketing success!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com