Your Digital Marketing Coach with Neal Schaffer

What happens when the lines between podcasting and YouTube start to blur? Join me as I sit down with Vyyyper - The Man About Tech, from vidIQ, as we venture into this buzzing convergence. Vyyyper, a renowned YouTube expert, generously offers his insights drawn from his transformative journey from a tech content creator to an executive social media producer at vidIQ. His story is a testament to the power of determination and the importance of sharing knowledge - a true inspiration for all content creators.Podcasting on YouTube might seem like uncharted territory, but with Vyyyper's guidance, you'll unravel the intricacies of this exciting medium. We delve into the art of creating content that resonates, navigating through the changing landscape shaped by platforms like TikTok. Discover the true potential of authenticity in content creation, and why you don't need top-tier gear to succeed. We further explore strategies to optimize podcasts on YouTube, making them valuable for listeners and successful in the algorithm.The conversation takes a turn towards repurposing content and understanding YouTube's algorithm, vital aspects for content creators. Vyyyper uncovers the potential of creating multiple formats from a single source, maximizing reach, and humanizing brands on YouTube. We wrap up with an introduction to vidIQ's game-changing AI Content Generator. Join us in this enlightening journey, where Vyyyper paints a vivid picture of the future of podcasting and YouTube, loaded with a wealth of practical advice that you cannot afford to miss. Tune in to this episode - a goldmine of insights from the man who’s been there and done that.Guest LinksCheck out VidIQ here: https://nealschaffer.com/vidiq (affiliate)Check out Vyyyper's YouTube channel here: https://www.youtube.com/TheManAboutTechLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ever feel like your digital marketing efforts are scattered all over the place? I'm here to share a groundbreaking concept called marketing containers that will revolutionize your approach to content marketing, enhancing your strategies and optimizing your resources. Encapsulating my professional experiences and insights, I'll reveal why these containers are the future of strategic marketing and how they connect with my fifth book and the SES framework I introduced to you in episode #326.Let's shape your marketing campaigns and overall operations in a more organized, strategic way with marketing containers. I'll guide you on creating these containers and subcontainers, helping you prioritize your digital marketing activities and increase efficiency. I'll illustrate this with an example of content buckets - a unique way to create containers for each product and its associated keywords for SEO, PPC, content creation, and social media ads. And here's a fun challenge: come up with your own marketing container strategy and you might just get a shoutout in my upcoming book! Get ready to streamline, strategize, and supersize your marketing success!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ever wondered how to brew compelling content that sets you apart? Join me for a riveting conversation with Melanie Deziel, a content wizard who began her journey in journalism and went on to shape the digital marketing world. This episode is loaded with Melanie's intriguing anecdotes - from creating branded content for the Huffington Post and the New York Times to her time as the Director of Creative Strategy at Time Inc. Plus, she recounts the challenging yet triumphant book launch of Content Fuel during a global pandemic. Melanie shares her ingenious approach to content creation, leveraging AI and chat GPT ideation to keep the content wheel spinning. She gives us a sneak peek into her latest book, Prove It, a manifesto of her belief in earning audience trust through content. We'll explore the idea of content as evidence, validating business claims and fueling digital marketing drives. Lastly, we delve into the heart of content creation, exploring Melanie's distinct content fuel framework. She underlines the importance of 'focus' and 'format' in the content ideation process, and how the delicate interplay between the two shapes engaging content. We also discuss potential roadblocks to ideation and innovation in companies, and how leaders can catalyze creativity within their teams. Tune in for an enlightening conversation brimming with practical tips and insights. Don't miss it!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

What if you could streamline your digital, content, influencer, social media, and marketing strategies with ease?Join me as I unravel unique frameworks and processes to make this aspect of your business more manageable. Using insights gathered from crafting my upcoming fifth book, I want to share with you not just theories, but practical, implementable strategies to help you navigate the digital marketing maze.Ever heard of the SES framework for digital marketing? Or the Digital Relationships Funnel?Let's explore how these game-changing ideas can help your business convert prospects into advocates, using the trifecta of search, email, and social media. And it doesn't end there! We'll be uncovering how organic and paid social media, along with influencer marketing and strategic website content, play pivotal roles in this conversion process. Tune in for an enlightening conversation that will revolutionize how you approach your digital marketing strategy. Be ready to take notes, you won't want to miss it!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Imagine attending a party that teaches you the ins and outs of social media marketing. That's exactly what we explore in our conversation with Jason McDonald, best-selling author of digital marketing and internet marketing workbooks. Jason shares his expertise on SEO, social media, and ads, as well as his journey from working in the embedded systems industry to helping small businesses succeed online. Plus, we dive into his fascinating experience creating a coloring book about Donald Trump.We discuss Jason's party analogy and how it can be applied to both B2B and B2C marketing strategies. Learn how to approach social media marketing like attending a party and figure out what kind of party you should be throwing. We also break down the complex world of technical analysis, making it simple and accessible for small business owners. Discover the importance of understanding the big picture, sequencing tasks, and translating tech jargon into terms that make sense to marketers.Finally, we chat about promoting Jason McDonald's books and how businesses can find success in digital marketing. Jason shares some valuable resources for those who may not have the means to purchase his books, and he invites you to join his Digital First group coaching membership community. Don't miss this engaging and insightful conversation with Jason McDonald that will surely spark some new ideas for your marketing strategies. Join us and get ready to party your way to social media marketing success!Guest LinksJason McDonald's Personal Website: https://www.jasonmcdonald.org/Jason's SEO Agency: https://www.jm-seo.org/Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasoneg3/Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ready to unlock the full potential of LinkedIn Creator Mode and skyrocket your reach? I've got you covered with a game-changing episode that reveals how this powerful, yet underutilized feature can help you broaden your reach, grow your network, and establish thought leadership. As a business owner, entrepreneur, or content creator, you'll get a step-by-step tutorial on activating and maximizing LinkedIn Creator Mode, so you can be on your way to dominating the platform!As I walk you through this amazing feature, we'll share tips on how to create hashtags, add custom website links, feature lead magnets and activity, and even host LinkedIn Live events. You'll discover how to leverage StreamYard for promoting live streams on LinkedIn and how to utilize the LinkedIn newsletter feature for further reach. Plus, learn how to get subscribers straight from your profile and boost your visibility. Don't miss this opportunity to learn about one of LinkedIn's best new features in years and get ready to make your mark on the platform!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Discover the power of psychological principles in marketing as we chat with Nancy Harhut, author of "Using Behavioral Science in Marketing." Uncover why C-suite executives are recognizing the immense potential of incorporating behavioral science into their strategies and how you can stay ahead of the curve.From leveraging the magnetic middle to exploring choice architecture, we discuss practical ways to tap into the hardwired behaviors and decision-making processes of your customers. By utilizing persuasive language, you'll learn how to craft content that captures your audience's attention and drives them to engage with your brand. Plus, hear about my experience using choice architecture to boost conversions significantly.As the future of artificial intelligence continues to intersect with behavioral science, Nancy sheds light on how AI can enhance your marketing efforts. We delve into the use of AI for crafting compelling copy while stressing the importance of human interaction in closing sales. Don't miss this enlightening conversation with expert Nancy Harhut and elevate your marketing game by harnessing the power of behavioral science.Guest LinksNancy's Company HBT Marketing: https://www.hbtmktg.com/Buy Using Behavioral Science in Marketing on Amazon: https://amzn.to/4617E3n [affiliate]Connect with Nancy on LinkedIn: https://www.linkedin.com/in/nancyharhutLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

What if AI could be the game-changer you need to revolutionize your digital marketing strategy? In this captivating episode, I unlock the power of AI and its potential to transform the way businesses and individuals operate. Listen closely to learn how a new generation of doing things stacks up against traditional marketing methods. I also dive into the world of AI-powered virtual assistants, where your imagination is the only limit to what you can achieve.As we continue to explore the wonders of AI, I examine its role in content creation. Discover how generative AI can be used to not only improve existing content but also generate fresh ideas and build content outlines. Say goodbye to writer's block and learn how AI can speed up content generation, optimize your content for SEO, and even create custom images. Plus, I'll discuss the importance of establishing an AI policy and how to seamlessly integrate AI into your content creation process.But why stop there? In the final segment of this episode, I delve into the limitless potential of AI in marketing tools. Learn how AI can forecast outcomes, enhance customer service, and personalize marketing efforts based on purchase history. I even touch on AI's role in pay-per-click ad management, dynamic pricing, marketing automation, image recognition, social listening, and sentiment analysis. With invaluable advice on how to best harness the power of AI to grow your business, this episode is an absolute must-listen for digital marketers and entrepreneurs alike.A.I. tools mentioned in this video: (yes, affiliate links, but click through for special offers!)Jasper.ai (for general A.I. content creation) ▶ https://nealschaffer.com/jasperFrase.io (for SEO) ▶ https://nealschaffer.com/fraseTubeBuddy (for YouTube) ▶ https://nealschaffer.com/tubebuddyVidIQ (for YouTube) ▶ https://nealschaffer.com/vidiqDescript (for audio and video editing) ▶ https://nealschaffer.com/descriptTweetHunter (for Twitter) ▶ https://nealschaffer.com/tweethunterPinGenerator (for Pinterest) ▶ https://nealschaffer.com/pingeneratorContentIn (for LinkedIn) ▶ https://nealschaffer.com/contentinLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Imagine building an army of irrationally loyal fans for your brand, fans who keep coming back for more and help your business thrive in today's competitive marketplace. In our captivating conversation with branding expert and author Deb Gabor, we discuss just that - the secrets to turning customers into devoted followers and her latest book, 'Person-Ality Cultivate Your Human Authority to Ignite Irrational Brand Loyalty'.Deb's journey from working at AT&T Bell Labs and other technology startups to becoming an accidental entrepreneur is both fascinating and inspiring. We dive deep into the concept of irrational loyalty, the Brand Values Pyramid, and the four-point formula for creating a winning brand strategy. Deb also shares her passion for working with unsexy brands in unsexy categories, and the importance of branding in the B2B world for building strong connections with clients.We even explore the potential of AI in marketing and branding, and whether it could ever replace the human touch when it comes to creating content that resonates with customers. So, tune in and discover how to elevate your brand strategy, hack Maslow's hierarchy, and create a loyal fan base eager to stand by your brand!Guest LinksBuy Person-ality on Amazon: https://amzn.to/3MxkJIR (affiliate)Deb's Website: https://debgabor.com/Connect with Deb on LinkedIn: https://www.linkedin.com/in/dgabor/Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Discover the top 10 AI marketing tools that I personally use and love! In this episode, I'll reveal my favorite tools and give you a demo of each one, so you can see how they can help you grow your business. From content creation to SEO optimization, these AI-powered tools are game-changers for startups, business owners, and entrepreneurs. Don't miss out on these incredible resources! ▶️ Catch the livestream here: https://youtube.com/live/-1pSRJRddCk▶️ Grab my free marketing tools ebook here: https://nealschaffer.com/best-digital-marketing-tools-guide/▶️ Links to the AI marketing tools covered in this video for free trials and discounts below!1️⃣ Google Bard https://bard.google.com2️⃣ Frase.io https://nealschaffer.com/frase3️⃣ SocialBee https://nealschaffer.com/socialbee4️⃣ TweetHunter https://nealschaffer.com/tweethunter5️⃣ PinGenerator https://nealschaffer.com/pingenerator6️⃣ PodSqueeze https://nealschaffer.com/podsqueeze7️⃣ Jasper https://nealschaffer.com/jasper8️⃣ Tailwind https://nealschaffer.com/tailwind9️⃣ TubeBuddy https://nealschaffer.com/tubebuddy🔟 VidIQ https://nealschaffer.com/vidiqLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com