The Cardone Zone

Every Friday at 1 PM EST, Grant Cardone does his solo show on Whatever It Takes Network. No noise. No co-hosts—Just his raw insights that will create massive success in your life and business. Grant has been labeled ADD, ADHD, Obsessive-Compulsive… and he loves it. He has embraced his ability to multi-task and hyper-focus to build four companies that bring in millions annually. Have you ever been in a situation where you are at dinner, hosting a meeting with business partners or potential clients, and the bill comes. You're terrified your credit card won't make it. Will you be able to cover it? You can't ask for a split, you don't want to look broke; you don't want to appear unsuccessful. Two Things: 1. Become obsessed with success. 2. Get on the phone. You need to become obsessed with success. People need to be asking you what's wrong with you and why you're working so much. If you're not connected all the time—you aren't making it. "900 billion phone calls are made every year in the United States." – GC If you aren't making phone calls you aren't maximizing your time and reaching the most people possible. "It costs 1/8th to contact a customer over the phone than to contact them in person." – GC Watch or listen to this amazing episode about how to massively expand your perception of what it takes to become successful.

Grant Cardone offers insights and advice to help the middle class break out and achieve true freedom in business, career and finance. Each week NY Times best selling author, self made multimillionaire entrepreneur and international sales expert Grant Cardone focuses on matters affecting the middle class. Whether it's jobs and careers, finance, entrepreneurship, Grant's real, raw in-your-face delivery serves as a wake up call for anyone ok with just being comfortable. The Cardone Zone is like no other business show presently on air. After one viewing you'll be inspired to make success your duty, responsibility and obligation as you break free of the middle class and break into true freedom. On the second Friday of every month, Grant does a real estate episode on Cardone Zone. This week Grant talks about multi-family apartment buildings. You have to be completely sold on investing in them. The deal size you should be looking at is 3-4x the size of your savings for the investment. For example: If you have 50,000 you are looking at 150,000-200,000 investment properties. Go within 5 miles of where you live. You need to understand the neighborhood, because if you don't your certainty goes down and you won't pull the trigger on a deal. How Do You Start?: • Pick a Neighborhood You Know • Determine your Down Payment • What Cash Return Do You Want? 10-12% Cash Flow Remember that 'Cash Flow' is king. It is the most important financial business decision and understanding you must have to stay in business.

Are you middle class? And if so, why? My father fought to keep me in the middle class. My mother fought to keep me in the middle class. And I'm here to help get you out of the middle class. There is a list of income levels separated by state, which define what the lower middle, median and upper middle class are considered. Related Article: http://witnation.com/articles/finance/middle-class-income-chart/ How you've been misled: • I have to get an education. Now you have loan debt and no job. • I have to save every penny. And it's losing value versus prices going up. • Don't take risk. And never grow. • Fly under the radar. And never get noticed. We just finished 7 straight days of filming Season 2 of Whatever It Takes: The Ultimate Job Interview. We had 416 people apply; 80 people came through the process—and everyone is thinking little. One challenge was to scoop ocean water into a bucket, and bring it to shore without spilling. And instead of filling the bucket and a little coming out, they only filled the buckets halfway—NO ONE CAME BACK WITH A FULL BUCKET. "The middle class is a helmet of thinking that keeps you trapped." – GC Don't believe everything you see on TV, read in a newspaper or read in a book. Walt Disney busted out THREE TIMES. And no one will ever forget his name—ever. Even when we're in space, there will be Disney Parks.

Grant Cardone shares insights to help the middle class escape the myth and secure wealth. Grant begins the show referring to New York Magazine article where tech columnist Kevin Roose interviews Netscape creator and power-tweeter Marc Andreessen and their conversation veers into how the middle class is a myth. Grant advises people to quit passing up opportunity and explains how the biggest cities in America all share one common thing. The rich get richer and the middle and poor are pushed down. To drive the point home Grant lists movie roles popular actors passed on such as Bill Murray passing on Forrest Gump, Christian Bale passing on being James Bond and Michelle Pfeiffer passing on Basic Instinct and Pretty Woman. Passing up opportunity is not a good thing for business. Grant also discusses Peyton Manning and his incredible work ethic and 100% all in dedication. Grant offers callers excellent advice and shares these business tips. Grant's Business Tips: 1. Never be "Out of Office." 2. Never Say NO to opportunity. 3. Live where you can earn. 4. Say hello to everyone you see.

This week Grant is talking about money, finances, and how you can simplify them to a digestible amount. If you're stuck at a crossroads you're stuck at a maybe—you need to make a decision. You need to go as fast as you can in one direction, and if it's wrong, adjust your path. Simplify everything. Your Finances: 1. Income – How much came in? 2. Expenses – How much went out? 3. Net – How much do we have left? "You're kept from your genius and your potential because you're overcomplicating everything." – GC The first thing you have to do is make a lot of money. Your parents taught you about expenses—use coupons, get discounts—and it's a waste of time. You need a financial statement, a plan to make money. Business is supposed to be fun—and it ain't fun when you're broke. You need to focus on the top part of your financial statement; the income. Get as many flows in as you can and immediately push that back out to build more sources of income. "Until you identify the right problem you will not be able to overcome it." – GC

In this previously aired episode, Grant Cardone, successful entrepreneur, best selling author and real estate investor shares the secrets to multifamily investing. For over 25 years Grant Cardone has been investing in multifamily real estate. He believes the America is becoming a renter's nation offering a great opportunity to create additional income. Grant offers so many helpful details and announces a new show where he will take an even deeper dive into the many things associated with multifamily properties. In this episode Grant discusses the reason one should invest in apartments: Why to invest in multifamily real estate: 1. Preserve capital. 2. Protect yourself long-term. 3. Multiple flows of income. 4. Leverage (debt vs. money down) 5. Expenses paid by others. He also offers concise definitions of terminology associated with multifamily investing such as Cap Rate, Price Per Unit, Pro Forma, Trailing 12 and Debt Coverage Ratio (DCR). Grant underscores that it is incredibly important one understands all that is involved so they can have the certainty and courage to pull the trigger. He suggests starting where you live, where you can go see units and understand the area. This episode of Cardone Zone sets up a new show that Grant will do on Whatever It Takes Network focusing on creating wealth through multifamily investing. If you're wondering how you can get started tune in.

Grant Cardone offers insights and advice to help the middle class break out and achieve true freedom in business, career and finance. Each week NY Times best selling author, self made multimillionaire entrepreneur and international sales expert Grant Cardone focuses on matters affecting the middle class. Whether it's jobs and careers, finance, entrepreneurship, Grant's real, raw in-your-face delivery serves as a wake up call for anyone ok with just being comfortable. The Cardone Zone is like no other business show presently on air. After one viewing you'll be inspired to make success your duty, responsibility and obligation as you break free of the middle class and break into true freedom. Are you going to make it to millionaire status? Grant's job is to make as many millionaires as possible in the next 20 years. Ask Yourself: • Are you on track? • Are you talking about it? • Thinking about it? • Is it a goal? • Is it important to you? Simple math: Net $8,334/month to have $100k at the end of the year. In 10 years you're a millionaire. Stop trying to prevent yourself from doing the things that are setting you back, and start doing more of what will make you overcome them. "Instead of telling yourself to eat less cookies go out and run more. You won't be eating cookies while you're running, and if you are, it won't matter." – GC How to Become a Millionaire: 1. Have a commitment 2. Know the path 3. Get great at the pitch Start studying millionaires. Find out what makes them who they are, what sectors they dominated, and find out why. If you are making $60k or less, don't worry about saving money—that is not the way out. You need to focus all of your energy on increasing your income. As you focus on that you will inevitably stop spending money while you are making even more money.