

MedCity FemFwd
Marissa Plescia
MedCity FemFwd podcast, hosted by reporter Marissa Plescia, explores the historical neglect of women's health and how this is gradually changing. The host emphasizes that, until as late as 1993, women were largely excluded from clinical research, and funding for women's health has been consistently inadequate. Plescia indicates that this is shifting, as a growing number of startups are focusing on areas such as female fertility, menopause, and heart health. Despite ongoing legislative action restricting abortion access in certain states, the podcast highlights an important counter-trend: more employers are providing support for women's reproductive health. The series aims to further unpack these developments by interviewing leaders in the women's health space, helping listeners understand the issues women face in navigating a healthcare system that has often been unresponsive to their needs.
Episodes
Mentioned books

Dec 29, 2025 • 22min
The importance of virtual maternal-fetal medicine with Dr. Blake Porter
Summary Join MedCity FemForward with Marissa Plescia and Dr. Blake Porter, Chief of Maternal Fetal Medicine at Access Telecare. Discover how telemedicine revolutionizes access to maternal care in rural areas, improving outcomes and fostering local births. A must-listen for healthcare enthusiasts!. Episode Highlights 00:00:11 - Introduction of Dr. Blake Porter. 00:00:17 - Expanding virtual maternal fetal care in rural areas. 00:00:37 - Definition of Maternal Fetal Medicine (MFM). 00:01:48 - Promise of telehealth in maternal care. 00:02:21 - Populations benefiting from telemedicine. 00:05:00 - Virtual MFM care mimicking in-person services. 00:05:56 - Impact of advanced practice sonography team. 00:08:00 - Support for local physicians in complex pregnancies. 00:11:00 - Partnering with local providers to keep care local. 00:14:20 - Tech-enabled healthcare at Access Telecare. 00:15:59 - Mental health's impact on pregnancy. 00:17:00 - Collaborative approach in mental health and pregnancy care. 00:18:04 - Expanding virtual MFM in rural maternity deserts. 00:19:45 - Telehealth as a solution for rural healthcare needs. 00:21:00 - Final thoughts on expanding access and women's healthcare spotlight. Episode Resources The podcast episode mentions two resources: 1. **Access Telecare**: A company offering virtual maternal fetal medicine (MFM) care. Their technology platform, "teleMedIQ" (TIQ), and proprietary telemedicine cart are highlighted. 2. **Rural Health Transformation Fund** and **Rural Health Transformation Program**: Initiatives aimed at improving rural healthcare, specifically mentioned as a step in the right direction for expanding access to care for rural patients. Summary Join MedCity FemForward with Marissa Plescia and Dr. Blake Porter, Chief of Maternal Fetal Medicine at Access Telecare. Discover how telemedicine revolutionizes access to maternal care in rural areas, improving outcomes and fostering local births. A must-listen for healthcare enthusiasts!. Episode Highlights 00:00:11 - Introduction of Dr. Blake Porter. 00:00:17 - Expanding virtual maternal fetal care in rural areas. 00:00:37 - Definition of Maternal Fetal Medicine (MFM). 00:01:48 - Promise of telehealth in maternal care. 00:02:21 - Populations benefiting from telemedicine. 00:05:00 - Virtual MFM care mimicking in-person services. 00:05:56 - Impact of advanced practice sonography team. 00:08:00 - Support for local physicians in complex pregnancies. 00:11:00 - Partnering with local providers to keep care local. 00:14:20 - Tech-enabled healthcare at Access Telecare. 00:15:59 - Mental health's impact on pregnancy. 00:17:00 - Collaborative approach in mental health and pregnancy care. 00:18:04 - Expanding virtual MFM in rural maternity deserts. 00:19:45 - Telehealth as a solution for rural healthcare needs. 00:21:00 - Final thoughts on expanding access and women's healthcare spotlight. Episode Resources Connect with Marissa Plescia mplescia@medcitynews.com https://www.linkedin.com/in/marissaplescia/ Connect with Dr.Blake Porter blake.w.porter@gmail.com Keywords MedCity FemForward Dr. Blake Porter Maternal Fetal Medicine Access Telecare Virtual Maternal Fetal Medicine Rural Healthcare Telemedicine High-Risk Pregnancy Care MFM Specialists Underserved Areas OB-GYN Telehealth Patient Access Inpatient and Outpatient Care Sonography Technology in Healthcare Consultation Services Local Provider Support Behavioral Health Mental Health Rural Health Transformation Fund Maternity Care Deserts Pregnancy Outcomes Healthcare Access Women's Healthcare MedCity FemForward Dr. Blake Porter Maternal Fetal Medicine Access Telecare Virtual Maternal Fetal Medicine Rural Healthcare Telemedicine High-Risk Pregnancy Care MFM Specialists Underserved Areas OB-GYN Telehealth Patient Access Inpatient and Outpatient Care Sonography Technology in Healthcare Consultation Services Local Provider Support Behavioral Health Mental Health Rural Health Transformation Fund Maternity Care Deserts Pregnancy Outcomes Healthcare Access Women's Healthcare

Nov 30, 2025 • 15min
How Women's Health Advocates is pushing for change with Liz Powell
In this episode, I interviewed Liz Powell, founder of Women's Health Advocates. We discussed the organization's policy priorities in the women's health space. Episode Resources Connect with Marissa Plescia mplescia@medcitynews.com https://www.linkedin.com/in/marissaplescia/ Connect with Liz Powell lpowell@g2gconsulting.com

Nov 6, 2025 • 22min
Inside Wellcome Leap and Pivotal's $100M Commitment To Women's Health with Dr. Renee Wittemyer and Dr. Regina Dugan
In this episode, I interview Dr. Renee Wittemyer, vice president of program strategy at Pivotal Ventures, and Dr. Regina Dugan, CEO of Wellcome Leap. We discussed the organizations' recent $100 million commitment to women's health research. Episode Resources Connect with Marissa Plescia mplescia@medcitynews.com https://www.linkedin.com/in/marissaplescia/ Connect with Dr. Renee Wittemyer and Dr. Regina Dugan https://www.linkedin.com/in/renee-kuriyan-wittemyer-39a64a/?skipRedirect=true https://www.linkedin.com/in/regina-dugan-321687121/?skipRedirect=true

Sep 30, 2025 • 24min
How Evvy is advancing women's health research with Priyanka Jain
Priyanka Jain, cofounder and CEO of Evvy, discusses pivotal issues in women's health research, emphasizing historical exclusions and the importance of the vaginal microbiome. She highlights how Evvy's at-home tests translate microbiome data into personalized care. Jain also addresses fundraising challenges for women's health startups and the need for increased funding and innovation. With the Milken Women's Health Network, she aims to unite experts to accelerate solutions, while advocating against misinformation in the field.

Aug 29, 2025 • 10min
Designing healthcare spaces for women with Abbie Clary
In this episode, I interviewed Abbie Clary, executive director of Health for All at CannonDesign. We discussed how healthcare spaces and products have traditionally not been designed with women in mind — and what needs to change. Episode Resources Connect with Marissa Plescia mplescia@medcitynews.com https://www.linkedin.com/in/marissaplescia/ Connect with Abbie Clary https://www.linkedin.com/in/abigailclary/

Jul 31, 2025 • 20min
Advancing value-based care in women's health with Dr. Keith Berkle
Dr. Keith Berkle, Chair of Privia Women's Health and advocate for equity in healthcare, dives into the pressing need for value-based care in women's health. He discusses innovative technologies that enhance patient outcomes and critiques existing reimbursement metrics. The conversation also touches on the disparities female physicians face and the establishment of the Women's Physician Advocacy Committee. Additionally, Berkle highlights the importance of accessible health tools and the necessity of incorporating women's voices in healthcare discussions.

Jun 30, 2025 • 18min
Inside Springboard Enterprises and Accenture's new women's health report with Amani Bright and Julia Lasater - Episode 22
I interviewed Amani Bright, senior program manager of Springboard Enterprises, and Julia Lasater, management consulting analyst at Accenture, about Part 2 of their State of Women's Health report. Episode Resources Connect with Marissa Plescia mplescia@medcitynews.com https://www.linkedin.com/in/marissaplescia/ Connect with Amani Bright and Julia Lasater https://www.linkedin.com/in/amani-bright/ https://www.linkedin.com/in/julia-lasater-027354180

5 snips
May 30, 2025 • 19min
Investment trends in women's health with Margaret Malone - Episode 21
Margaret Malone, a Principal at Flare Capital Partners, specializes in health tech investing with a keen focus on women's health. In this discussion, she delves into the historical underfunding of women's health and the recent surge of investment in the sector. They explore emerging trends in areas like maternity, fertility, and menopause, and discuss innovative AI-driven solutions. Malone emphasizes the importance of storytelling in attracting investments and the challenges startups face in a male-dominated funding landscape.

Apr 24, 2025 • 16min
Improving the collection of maternal health data with Maggie McCullough - Episode 20
In this episode, I interviewed Maggie McCullough, CEO of PolicyMap. We discussed the ways the federal government can improve the collection of maternal health data. Episode Resources Connect with Marissa Plescia mplescia@medcitynews.com https://www.linkedin.com/in/marissaplescia/ Connect with Maggie McCullough https://www.policymap.com/about/our-team#maggie-mccullough

Mar 27, 2025 • 25min
The link between intimate partner violence and health with Dr. Audrey Jiricko - Episode 19
In this episode, I interviewed Dr. Audrey Jiricko, Intermountain Health's senior medical director of women's health. We discussed the organization's screening initiative for intimate partner violence. Episode Resources Connect with Marissa Plescia mplescia@medcitynews.com https://www.linkedin.com/in/marissaplescia/ Connect with Dr. Audrey Jiricko https://www.linkedin.com/in/audrey-jiricko-68569326a/


