MedCity FemFwd Investment trends in women's health with Margaret Malone - Episode 21
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May 30, 2025 
Margaret Malone, a Principal at Flare Capital Partners, specializes in health tech investing with a keen focus on women's health. In this discussion, she delves into the historical underfunding of women's health and the recent surge of investment in the sector. They explore emerging trends in areas like maternity, fertility, and menopause, and discuss innovative AI-driven solutions. Malone emphasizes the importance of storytelling in attracting investments and the challenges startups face in a male-dominated funding landscape.
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Rising Women's Health Investment
- Investment in women's health has significantly increased, with about $2.5 billion in FemHealth alone in 2024, nearly doubling from the previous year.
- Broad women's health investments including diseases affecting women disproportionately reached $10.5 billion, showing growing economic and societal momentum.
Shifting Focus in Women's Health
- Initially, investment focused on maternity due to easily quantifiable costs, but attention is shifting to fertility, menopause, and cardiovascular care.
- Menopause and cardiovascular disease innovation are gaining momentum, addressing historically overlooked female health areas.
What Investors Seek in Startups
- Founders should clearly articulate a large market opportunity with quantifiable data and how their company addresses gaps in care.
- Emphasize business model innovation and a purpose-driven team to convince investors of both impact and profitability.