Future Proof

Nick Lawson, CEO EMEA and client practice lead at MediaCom, spoke to us in Cannes about the changing world of the media agency, how the industry has evolved, why clients look to media agencies for growth solutions… and what the future might look like. Will technology replace people, or just boring tasks? What skills do agencies need? What role can media agencies play? And why has Nick stayed at the same company for 28 years? Hosted on Acast. See acast.com/privacy for more information.

The Culture Next global trends report from Spotify explains how younger audiences are changing – experiencing screen exhaustion and re-evaluating their relationship with digital media, they are moving to new channels and expecting new, personalised but connected experiences. With these trends and the ubiquity and innovation in audio, says Danielle Lee (Global Vice President, Partner Solutions at Spotify), it is a perfect time for agencies and brands to consider getting creative on platforms like Spotify. But how do they do that? What does good look like? And why is Spotify launching Spotify Originals (and signing deals with the Obamas), to capitalise on a growing interest in longer form podcast content? Find out. Hosted on Acast. See acast.com/privacy for more information.

Steve Hatch, Vice President Northern Europe at Facebook, and former CEO at MEC (now Wavemaker) talks about the difference between his current job and working at an agency, and what has changed at Facebook in the last few years – particularly recently, in terms of promoting the social good done by the platform, and minimising harm. He also tells Jane Ostler about the latest innovations and applications for tech like AI and virtual reality, and how Facebook is working with influencers and brands, and joining up some of its services, to provide a better experience for consumers. Hosted on Acast. See acast.com/privacy for more information.

What is the role of the CMO? How is it changing? And, most importantly, what makes a really good one? Jane Ostler interviews Nadine Dietz, chief community officer at AdWeek and host of the CMO Moves podcast, during Cannes Lions 2019. Nadine talks about her conversations with CMOs, the traits she finds they have in common, what they do differently… and even some of the secret dreams they hold. Hosted on Acast. See acast.com/privacy for more information.

Jane and Andrew speak to Bruce Daisley, VP EMEA for Twitter, about the role the platform plays in society and the marketing mix, as well as his own work around positivity at work. Bruce discusses recent innovations at Twitter to make conversations healthier, the best ways brands can use Twitter (both for starting conversations and gathering feedback to use as fuel for a campaign) and what makes posts go viral. He also explains why those of us working in media may be burning out – and makes some recommendations for how to find joy (and some boredom) at work and actually be more productive. Hosted on Acast. See acast.com/privacy for more information.

June saw the release of the BrandZ Top 100 Most Valuable Global Brands of 2019, with Amazon taking the top spot for the first time. But why does it matter? How does it work? And what makes the difference between a top performing brand and those that drop off the list? Doreen Wang, global head of BrandZ for Kantar, tells Jane Bloomfield about the key themes, provides insights for growth and offers up some interesting case studies from this year’s global ranking. Hosted on Acast. See acast.com/privacy for more information.

With more data at our disposal than ever, new tools, new tech, machine learning… are machines about to replace creatives? Tara Walpert Levy (VP, Agency and Brand Solutions at Google) says no, but brings to life several examples of where technology and insights – specifically from Google – are empowering creatives and creative work. On the stage at Google Beach as part of Cannes Lions, she discusses Google’s role in the creative ecosystem, innovations in advertising and targeting, and some of the ways the company is looking at optimisation and effectiveness, and also explains how platforms may be able to support diversity and inclusion efforts.  Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.  Hosted on Acast. See acast.com/privacy for more information.

We know that marketing think they are doing a good job when it comes to gender portrayal... while most consumers actually don't feel they are accurately reflected in advertising. Cindy Gallop, CEO and Founder of MakeLoveNotPorn, argues that the only solution is hiring and promoting more women within the advertising world, and ensuring that women are writing, creating, producing, directing and approving adverts. So what needs to change in the ad industry, and in brand marketing teams? Why is progress so slow? And where does humour, sex and busting taboos fit into the story?  Hosted on Acast. See acast.com/privacy for more information.

Today at Cannes Lions, Jane Ostler spoke to Chris Duffey, Head of AI Innovation and Strategy at Adobe and Anthony Reeves, Chief Creative Officer, Wunderman and WPP ACE, who has also been ECD at Amazon. They discussed the real applications of AI – the truth beyond the hype – and the way it might change the role of creatives and the structure of the agency. The lively debate covers the importance of emotional integrity, the feedback loop, personalization plus reach, and the future for artificial intelligence. Hosted on Acast. See acast.com/privacy for more information.

BrandZ data shows the biggest brands in the world are now technology brands. Where does that leave brands who make physical products and companies like Unilever? Kantar’s Jane Ostler speaks to Sophie Galvani, Global Brand Vice President for Dove Masterbrand, Unilever, about the way Dove and Unilever connects with consumers, raises confidence and self-esteem in young women, partners with third parties and platforms, uses technology in interesting ways and creates real, innovative brand experiences in retail environments. How do they find a place in a tech-dominated society? Listen now. Hosted on Acast. See acast.com/privacy for more information.