Growth Masterminds: mobile growth podcast

Whole generations of mobile marketers have cut their teeth on growth in the grand old times of (nearly) free money from venture capitalists, resulting in huge budgets that could be deployed and deterministically measured. Those times are over, so how do you grow when growth is hard? You become a cockroach app. Cockroach apps survive the nuclear apocalypse when nothing else does because they focus on the fundamentals, says Tynker chief growth officer Lomit Patel. “If you look at the past 5, 6, 7 years, there was such an over-index emphasis on growth at all costs, right?” Patel, who is the former VP for growth at IMVU and led direct marketing at Roku, says. “It was really cheap to get money at that time, especially in startups. So it was really about just buying your way to growing as quickly as possible.” So what do you do? Well, for starters, listen to (or watch) this episode of Growth Masterminds, brought to you by Singular.

Where is location-based gaming right now? Pokemon Go is a massive hit, and Niantic is trying to follow it up with NBA All World, but what else is happening? And, are we going to turn the world into a laser tag theme park? In this episode of Growth Masterminds we chat with Beau Button, the president and CTO of Atlas Reality. Button is making a location-based game with play-to-earn mechanics that incorporates web3 thinking without blockchain.  We also chat about growth, user acquisition, and much more ...

CTV. OTT. Streaming media. Connected TV. Whatever you want to call it, there's a huge amount of growth in CTV. In this episode of Growth Masterminds, we chat with Guillaume Lelait, managing director Americas at M&C Saatchi Performance about the growth to date, future growth, and advertiser opportunities in CTV. Along the way, we hit the biggest players, the industry structure, how advertisers are structuring calls to action, and how to measure ad impact and results on connected TV. Players we chat about include Disney+Netflix, HBO Max, YouTube TV, Roku, Amazon Prime Video, Apple, Hulu, Crackle, and more ...

How do you build web3 in 2023, after the boom and after the bust?  In this Growth Masterminds host John Koetsier chats with Dan Reynolds from  First Light Games, Jon Hook, the CMO of PlayEmber, and Quinn Campbell, the VP Growth at Sky Mavis, makers of Axie Infinity. After the hype, after the Discord and Telegram, after the influencers ... where do you go for growth? And what is the emerging web3 growth stack? We chat about: - new web3 growth strategies - old web2 growth strategies - wallet relationship management - web3 attribution - and different kinds of users/owners/players in web3 environments

Mobile user acquisition is great. But for many apps it's not the problem. The problem: most apps’ retention rates are the bad news. If your app is a leaky bucket, pouring users out as fast as you dump them in, you're wasting tons of marketing dollars. But what if you could double retention, 2Xing standard industry mobile app user retention rates? How would that change your UA strategy? In this Growth Masterminds, host John Koetsier chats with Storyly VP Daniele di Nunzio. Storyly works with McDonalds, Domino’s, SoulCycle, and many more brands to drive deep user engagement. And, of course, to improve in-app user retention.

Apple just released SKAdNetwork 4, or SKAN 4. In this special episode of Growth Masterminds, Singular CEO Gadi Eliashiv walks us through all the details released so far AND, crucially, what they mean for mobile marketers on iOS. More postbacks - good! More complexity - true. More opportunity - also true. Gadi and host John Koetsier chat about SKAdNetwork version 4's new postbacks, new lockable conversions, new random timer delays for postbacks 2 and 3, and how Apple's crowd anonymity works. They then take questions from a LinkedIn Live audience on what this all means, how it will all work, and how the ecosystem will adjust, adapt, and implement everything in SKAN 4.

In this crosspost from the TechFirst podcast, we chat with Unity CEO John Riccitiello about Unity's latest gaming report.  Riccitiello talks about monetization of multiplayer games, which have much higher paying player rates than just about any other kind of games or apps. We also chat about the ironSource acquisition, the first game he played, and how he sees the metaverse evolving. In addition, we touch on 2022: what's happening now after 2 years of explosion in the global gaming industry.

Somewhere around 2016 someone created the first playable ad ... a mini-game you could enjoy, and an ad that didn’t suck. Last year, according to a Liftoff report, “playable ads were the most effective ad format” in every month other than September, when they tied with another format. That makes sense: you're generating engagement with the ad. It's fun. Sometimes it's tied to a reward, and a playable ad often shows something of what the advertised app is all about. BUT there's been a big problem Playables have been hard to create. Slow. Expensive. Inflexible. Hard to use with user-generated content. Hard to use with influencers. Could there be a solution for that? Should you be looking harder at playables? Could they even solve for some of the targeting that privacy is removing? In this Growth Masterminds, we're sharing a LinkedIn Live host John Koetsier did with CRAFTSMAN+ CEO Alex Merutka.

In the mobile app world … how do you know who’s winning? It is number of installs? We know that can be a faulty measurement: one that's easy to game, and easily misleading. Apptopia knows this. Their job is providing competitive intelligence across the digital ecosystem, and isolated install counts won’t cut it. So they’ve teamed up with Digital Turbine to do something different They’ve just released v2 of that “something different," the BRAG index. In this episode of Growth Masterminds, we chat with 2 experts about what that is ... and what they’ve learned:  - Tara Kirkpatrick, analyst for Apptopia  - Gregory Wester, SVP and CMO for Digital Turbine

Behavioral targeting is dying. But how good can contextual targeting get? In this episode of Growth Masterminds we chat with Remerge CEO Pan Katsukis about context advertising: where it works, where it's strong, and where it is weak. We also chat about the psychology of contextual versus behaviorally targeted ads, the future of targeting, and how in some cases contextual target can use up to 100 parameters to get even better than behavioral targeting.