Mobile user acquisition is great. But for many apps it's not the problem.
The problem: most apps’ retention rates are the bad news. If your app is a leaky bucket, pouring users out as fast as you dump them in, you're wasting tons of marketing dollars.
But what if you could double retention, 2Xing standard industry mobile app user retention rates? How would that change your UA strategy?
In this Growth Masterminds, host John Koetsier chats with Storyly VP Daniele di Nunzio. Storyly works with McDonalds, Domino’s, SoulCycle, and many more brands to drive deep user engagement.
And, of course, to improve in-app user retention.
Growth Masterminds: mobile growth podcast