On the Record by Leadpages

Today’s episode of ConversionCast: digital marketing best practices being used by independent hotels, content driving B2B purchases, a roundtable conversation all about marketing mascots and their effect on a business, and last but certainly not least, the new Cheetos restaurant opening in New York City. Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode! Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw This Week’s Marketing News: The Content Qualities That Most Influence B2B Purchasing Behavior: https://goo.gl/Azzp39 Trivago Urges Independent Hotels to Get More Involved in Digital Marketing https://goo.gl/CDqEvW Cheetos Is Opening a Restaurant, The Spotted Cheetah. And Yes, It Has a Cheetos-Heavy Menu https://goo.gl/x4QFzy Also Mentioned: Converted Conference https://www.converted.com/ To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/leadpages https://twitter.com/Leadpages https://plus.google.com/107827247692490634261/posts

This week on ConversionCast we’re talking about Snapchat’s digital effect on physical traffic, takeaways from Amazon’s earnings report, Google’s continued growth, and a roundtable discussion about all the ins and outs of A/B testing, with how to best approach it - we’re bringing you all that and more on this episode of ConversionCast! Anna's News Item: https://www.saastr.com/dustin-moskovitz-asana-fast-growth-mindful-business-video-transcript Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode! Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw This Week’s Marketing News: Liz's News Item: http://www.adweek.com/digital/heres-one-way-that-snap-plans-to-make-mobile-revenue-outside-of-its-own-advertising/ Bob's News Item: https://www.fool.com/investing/2017/08/01/amazoncoms-4-big-areas-of-investment.aspx Also Mentioned: Converted Conference https://www.converted.com/ To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/leadpages https://twitter.com/Leadpages https://plus.google.com/107827247692490634261/posts

In another brand new episode of ConversionCast, this week we talk about the content lessons we marketers can learn from podcasting, Google’s newest feature addition to their Analytics service, the troubles with influencer marketing, and more takeaways from this week in marketing news. Lastly, we’ll discuss the virtues and drawbacks of social selling, including who can do it, and when and how to sell on social. Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode! Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw This Week’s Marketing News: Why Podcasts Are Popular (And 4 Content Lessons To Learn From Them) https://goo.gl/ojqC6F Why (Current) Influencer Marketing Doesn’t Work https://goo.gl/4ZxHqm Ask a question. Get answers in Google Analytics https://goo.gl/L75fXD Also Mentioned: Converted Conference https://www.converted.com/ To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/leadpages https://twitter.com/Leadpages https://plus.google.com/107827247692490634261/posts

In this week’s episode of the all new ConversionCast, our panel comes to you with latest and greatest in marketing news from around the world. We’ll be talking about the addition of Facebook’s new VR Spaces, the smashing success of Amazon’s Prime Day, and how to work their tactics into businesses of any size. Finally, we discuss the marketing “strategy” of going viral, and Josh, Liz, and Brandon weigh in on how to go viral, as well as whether or not we should even try to in the first place. Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode! Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw This Week’s Marketing News: Three Lessons From Amazon's One-Day Event: https://goo.gl/cji4EA Live from Facebook Spaces: A New Way to Share VR with Friends: http://bit.ly/2tIQPdg Custom Dynamic Email is giving marketers and readers what they want: hyper personalized messages: https://goo.gl/vNLg4i Also Mentioned: MailChimp’s “MailShrimp” Viral Video Campaign: https://www.youtube.com/watch?v=VZvDv2-Zy3I Chuck Testa’s Ojai Valley Taxidermy Viral Video: https://www.youtube.com/watch?v=LJP1DphOWPs

ConversionCast is taking a new shape, and this bridge episode reveals the details of what's next.  We take a trip down memory lane with the first 170+ episodes of the show, talk about what's next for Tim Paige, and introduce you to the new host of ConversionCast, Ryan Kopperud. We also invite you to join the ConversionCast crew in Minneapolis for Converted.com—the third annual marketing conference from the Leadpages+Drip teams.  Future episodes of the show continue to appear at ConversionCast.com in a video-based, in-studio show, featuring marketing news, roundtable discussions, and periodic guests.

Beth Varela closes this season sharing her wisdom of pre-recorded webinars to engage interested prospects that don't usually register... using automation tools, you can pre-record purposeful webinars that create a sense of urgency and offer great value. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.  Transcripts available at ConversionCast.com

Bob is on to share his wisdom about making the most of the time you put into your webinars by repurposing content. Since you already generated golden content, you should use it in other marketing channels too… and Bob will tell you how. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.  Transcripts available at ConversionCast.com

Tim Paige is solo, sharing his expertise (of hosting over 750 live webinars) of how and when to split test content and try new things on your webinar. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.  Transcripts available at ConversionCast.com

We’re on with Zach Grove to talk about our paid social traffic strategy that gets webinar registration ads in front of people who are going to buy. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.  Transcripts available at ConversionCast.com

Bob Jenkins is back to disclose the powerful strategy that tripled revenue from replays. He's already emphasized the high-converting power of live webinars... but listen to these tips, because 60-75% of people simply won't show up when you're live. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.  Transcripts available at ConversionCast.com