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On the Record by Leadpages

Latest episodes

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Mar 19, 2019 • 27min

Success Begins Internally with Amanda Holmes

Amanda Holmes shares how her professional and spiritual paths intertwine, the struggles (and thrills) of being thrust into a leadership role before she was 25, and what helps her stay grounded as she grows both CHI and DBI.   For show notes, transcripts, and more, go to Leadpages.com/podcast Amanda is the CEO of Chet Holmes International, a pillar among the sales and business coaching community. She’s also the CMO of Divine Bliss International, a spiritual non-profit organization, bringing Love and Light to individuals and businesses.  ** Top Takeaways ** Move forward with pig-headed discipline and determination – especially when the path is new. If you find yourself in charge of an established brand with history, don’t be afraid to steer it into new directions.  At its root, a guru is a dispeller of darkness, an uplifter of light – one that brings you from ignorance to bliss to assist you on your pathway to understand who you really are. Bad things happening is inevitable. How you deal with them, while staying true to yourself, is what makes all the difference. Personal success is best measured internally instead of comparatively.
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Mar 12, 2019 • 24min

Enjoy the Journey at Every Stage with Ramon Ray

Ramon Ray talks about persisting with optimism, when it’s time to pivot within your business, and why it’s critical to surround yourself with smart people who can steer you in the right direction. For show notes, transcripts, and more, go to https://www.Leadpages.com/podcast Ramon is editor and founder of Smart Hustle Magazine and Smallbiztechnology.com. He is passionate about educating small businesses about technology and marketing best practices for sustained growth. His writings and opinions have been featured in the New York Times, Fox Business, MSNBC, and more. He's also frequently seen on stage delivering keynotes about client attraction, personal branding, and technology trends. ** Top Takeaways ** You don’t need anyone else’s permission to pursue your business idea. Persist through the ups and downs of entrepreneurship with the help of close friends and your faith.  Growing your business will likely take longer than you think. And it will likely require a pivot or two along the way.  Whatever your current family situation, prioritize the important things to you, and have conversations about the big Why with your spouse and kids. Learn about things beyond the focus of your business. It’s inspiring, spurs creativity, and gives you perspective on the bigger picture.
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Mar 5, 2019 • 25min

How to Delight a Hungry Audience with ChihYu Smith

ChihYu Smith shares tips on discovering your niche, how to listen better to your audience, and secrets she’s learned in building up her following. For show notes, transcripts, and more, go to Leadpages.com/podcast ChihYu grew up in southern Taiwan and now calls Brooklyn, New York home with her husband Nate. She teaches busy folks how to make everyday Asian-inspired Paleo cuisine that tastes better than takeout from her site IHeartUmami.com, and is about to release her first cookbook, Asian Paleo. Top Takeaways When figuring out your niche, listen to people who are willing to pay for the solutions they’re searching for. Just because you’re an expert, it doesn’t mean your first (or second) product is going to be a big hit. Expect revisions to be required.  Blogging in 2019 is different than the “wonder years” before 2016. You can still be successful, but you need to blog about a very specific, narrow niche to get the right attention.  When creating a lead magnet, think backward from the type of product or service that you offer, and use a very similar format.  Defy expectations from audiences’ limiting beliefs. Provide value that surprises them. 
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Mar 5, 2019 • 26min

Mastering the Entrepreneurial Mindset with Michelle Hickey

Michelle Hickey shares the lessons she’s learned teaching other creatives how to turn their creative talents into real businesses. We also discuss her favorite email list building strategy, a must-read mindset book, and a few rules to live by.  For show notes, transcripts, and more, go to leadpages.com/podcast Michelle is the owner of Enchanted Prints, an online stationery shop and editor of the blog, Elegance & Enchantment. She is also the co-host of A Podcast for Creatives. When she’s not “working” you can find Michelle exploring new cities, likely in search of typography and baked goods. Originally a New Yorker, Michelle now calls Northeast Florida home, where she lives with her husband, James, and their feline family. Top Takeaways As you gain success in carrying out the activities of your business, you may get the opportunity to turn that success into a coaching business for others wanting to emulate your path.  You'll move forward faster when you stop letting excuses get in your way, and when you realize you already have everything you need to grow. Be honest with yourself about why you may be overcomplicating things. What are you trying to avoid?  When opportunity knocks, be sure you have the space available to take advantage of it.  Pick up the book "Unthink" to identify and reverse patterns you may have developed that are no longer serving you. Be willing to be a work-in-progress. 
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Mar 5, 2019 • 39min

How Pat Flynn Turned a Pink Slip into a Serve-First Business

Our inaugural episode of The Lead Generation Podcast is here, taking the baton from the success of the ConversionCast show. Hosted by Bob Sparkins, the Lead Evangelist at Leadpages, The Lead Generation features conversations with today’s entrepreneurs willing to tell the truth about what it takes to be your own boss and why they wouldn’t have it any other way.   In this episode, we’re bringing to you the growth story of long-time Leadpages member, partner, and advisor Pat Flynn.  For show notes and more, go to leadpages.com/podcast    Pat is the founder of Smart Passive Income, a prolific podcaster, and internet marketing thought leader. This year, he adds Inventor and Live Event Host to his credentials.    In this episode, Pat shares the entrepreneurial journey he’s been on since he was fired from his promising day job, and the frustrations and lessons he’s learned along the way. He also shares a behind the scenes look at the launch of his new tripod for vloggers, the work going into putting together his first live event, and what he thinks about attempting to achieve work/life balance.   Top Takeaways from This Episode Serve first. Based on your own expertise, create content that truly serves people by solving the problems they are currently facing. Turn your best solution ideas into products and services that drive revenue. You’ll encounter frustrations and setbacks as an entrepreneur. But you can lessen the severity of these by seeking feedback from key people in your life earlier, and asking talented people for help in areas that you’re not an expert.  Don’t wait until some time in the future to start an email list. Start right away, even if you don’t quite know where your business is truly headed.  Instead of trying to attain an impossible work/life balance, create your business in such a way that can bring your family closer together so their involvement can be higher, and their understanding of what you’re up to can be sincere. When thinking through your next business venture, pretend that you’re in front of the investors on Shark Tank and imagine the kinds of questions they would ask of your business idea. The product you currently (or will soon) offer is the start of a relationship, not the end.  
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Mar 4, 2019 • 2min

Leadpages Podcast Update: ConversionCast Becomes The Lead Generation

The Leadpages podcast, ConversionCast has a new name, format, and host.   You can find the best of ConversionCast at https://www.leadpages.net/ccarchive Going forward, enjoy fresh episodes of The Lead Generation, hosted by Bob Sparkins, the Lead Evangelist at Leadpages.  We're showcasing the real inspiring journeys taken by the entrepreneurs of our Leadpages community.    We call this community The Lead Generation.    In our brand new episodes, we’re bringing you conversations with today’s entrepreneurs and side-hustlers willing to tell the truth about what it takes to be your own boss, and how making a transformative impact on the lives of our customers is just as important as padding the revenue at the bottom line.    Coming up in our first episode is the fascinating growth story of Pat Flynn, who turned a pink slip into a remarkable business.    So join us for this next chapter of the Leadpages podcast. Subscribe to the show in your favorite podcast app. You can expect new episodes to come out weekly, with show notes and transcripts on the Leadpages blog.    For now, head on over to https://www.leadpages.net/podcast to see what’s coming up on The Lead Generation. 
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Sep 8, 2017 • 30min

Why Did I Buy?

Todays episode we answer the question: "Why did I buy?" and the journey that brought us to the decision to purchase. Also a taste for the latest in marketing news including a juicy new announcement from Clay Collins about the state of the Leadpages board of directors. Check out converted.com for info on, quite simply, the best marketing conference you'll find anywhere. To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/leadpages https://twitter.com/Leadpages https://plus.google.com/107827247692490634261/posts
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Sep 1, 2017 • 21min

Amy Porterfield's Facebook Live Fueled Product Launch

Our very own Bob The Teacher sat down with the one and only Amy Porterfield, from amyporterfield.com. Amy is an expert at teaching how to start and grow their businesses using Facebook, online courses, webinars, and more. You can learn more about Amy, listen to her podcast, download her free cheat sheets, and just generally take advantage of all her valuable marketing knowledge by checking our her website at AmyPorterfield.com. Also Mentioned: https://www.converted.com/ To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/lead... https://twitter.com/Leadpages https://plus.google.com/1078272476924...
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Aug 28, 2017 • 23min

ConversionCast: David Cancel and Clay Collins

This week we have a very special episode of ConversionCast, The Chairman of the Board for Leadpages and Drip Clay Collins talked with our newest member of that board, David Cancel, the CEO at Drift. They discuss the big news of David joining our board, along with some insights into the future of Leadpages and Drip, best practices for growing companies, both ours and yours - plus there’s a whole lot more. Also Mentioned: Hypergrowth Conference https://www.eventbrite.com/e/hypergrowth-tickets-33292850813?aff=driftblog Promo Code: leadpages https://blog.drift.com/leadpages-case-study/ Once Sentence Persuasion https://www.amazon.com/One-Sentence-Persuasion-Course-Bidding-ebook/dp/B00AAF5GJK/ref=asap_bc?ie=UTF8 Converted Conference https://www.converted.com/ To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/leadpages https://twitter.com/Leadpages https://plus.google.com/107827247692490634261/posts
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Aug 25, 2017 • 35min

ConversionCast: Word of Mouth Marketing, Power of Story, and More...

This week on ConversionCast we’re talking about ways to use the power of story to truly build your business, the trend of ad services testing online to offline conversion data, and as well as some metrics on podcast advertising. Lastly, today’s roundtable is all about word of mouth marketing. Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode! Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw This Week’s Marketing News: https://www.inc.com/ilya-pozin/bwhy-authentic-storytelling-should-be-your-marke.html http://www.adweek.com/digital/this-infographic-shows-why-podcast-ads-may-be-perfect-for-fitness-brands/ http://marketingland.com/facebook-tests-targeting-ads-people-visited-brands-brick-mortar-stores-221585/ Also Mentioned: Converted Conference https://www.converted.com/ To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/leadpages https://twitter.com/Leadpages https://plus.google.com/107827247692490634261/posts

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