On the Record by Leadpages

Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire.  In this episode, Tracey discusses the opportunities and challenges ahead in a world of artificial intelligence, how to think more strategically about your content marketing plan, and how to set your brand apart to attract more business in the year ahead. For show notes to this and other episodes, go to Leadpages.com/podcast.

Gia Laudi, a marketing and growth advisor for SaaS, discusses the importance of customer-led growth for recurring revenue companies. She shares strategies for identifying ideal customers, improving customer experiences, and increasing customer retention. She also emphasizes the value of customer research, building relationships with customers, and measuring customer engagement and value in software companies.

Chris Davis (an alumni of the early days of Leadpages) is the founder of Automation Bridge, a training, consulting, and certification community for automation service professionals and entrepreneurs who are ready to put marketing automation to work the right way. He's also the host of the All Systems Go podcast.  In this episode, we dive into his journey from electrical engineer and startup employee, to a successful entrepreneur. We also get his take on marketing automation strategies, tactics, and tools that you can put to use right away. Go to episode show notes and more

Are you an entrepreneur who has another great idea to pursue, but you’re scared of taking the risk? This episode of The Lead Generation podcast is for you. Ruth Soukup is the founder of Ruth Soukup Omnimedia, which includes the brands Living Well, Spending Less, Elite Blog Academy, and Thinlicious. She's also a New York Times bestselling author of Do It Scared and six other books. In this episode, Ruth shares lessons she's learned in her entrepreneurial pursuits, her new venture in helping women with their health and wellness, and an update on how her community is doing after her Hurricane Ian.  For episode show notes and more, visit the Leadpages podcast page

This week, learn from Vanessa Cabrera, a business coach who helps her clients clear up their marketing mindset so they can attract clients more easily with their social media strategy. Vanessa shares lessons she's learned on her entrepreneurial journey, the four key ingredients to enacting positive change and methods for getting out of your own way so you can have a greater impact on the lives of the people you serve. Show notes for this and other episodes

This episode features the two sides of freelancing—working as a freelancer or working with a freelancer.  Our guest is Brooke Markevicius. She’s the founder of Allobee (recently acquired by The Riveter), a freelancer marketplace that serves parents who want to support their families with flexible freelance careers, and the micro small businesses that hire them.  Brooke shares the lessons she's learned while creating the Allobee platform. She also discusses how people can start and grow their own freelance businesses and how small business owners can earn the greatest ROI working with the right people at the right time. Show notes for this episode and more

If you run a service-based business serving clients, you're going to love this week's episode. Emylee Williams is the co-founder of Boss Project (along with Abagail Pumphrey). She shares her path to a profitable partnership, how to build a life-first business, and tips for taking your service offerings to the next level.  Show notes and more

In this episode of The Lead Generation, we're talking about mindset, motivations, and money with Rachel Luna. Rachel is the host of the upcoming Confidence Activated business conference, as well as the host of the Permission to Offend podcast. She’s also a veteran of the US Marine Corps and a breast cancer survivor. As a powerful coach, Rachel serves women who want to stop letting cultural norms and invisible obstacles get in their way of living amazing lives of impact and wealth. Our conversation digs into Rachel's own history and the lessons she's learned while pursuing dreams that others told her were impossible. Show notes for this episode and more

Melissa Kwan is the founder of eWebinar, a software platform that marketers and teams use to deliver engaging evergreen webinars to their prospects and customers without spending all their time doing demos.  In this episode, Melissa shares her journey to nomadic entrepreneurship. She also discusses how creating a SaaS company is different from other types of businesses and what's working right now in the world of automated webinars.  If you'd like to see how automated webinars could benefit your business, check out a demo of eWebinar.  Show notes for this and previous episodes are here.

Rand Fishkin, co-founder of SparkToro, shares personal and professional wisdom in this two-part interview. They discuss diversifying marketing strategies, challenging venture capital, building a better mouse trap in marketing, evolving relationships and challenging gender roles, and supporting charities like Give Directly.