On the Record by Leadpages

This week, learn from Vanessa Cabrera, a business coach who helps her clients clear up their marketing mindset so they can attract clients more easily with their social media strategy. Vanessa shares lessons she's learned on her entrepreneurial journey, the four key ingredients to enacting positive change and methods for getting out of your own way so you can have a greater impact on the lives of the people you serve. Show notes for this and other episodes

This episode features the two sides of freelancing—working as a freelancer or working with a freelancer.  Our guest is Brooke Markevicius. She’s the founder of Allobee (recently acquired by The Riveter), a freelancer marketplace that serves parents who want to support their families with flexible freelance careers, and the micro small businesses that hire them.  Brooke shares the lessons she's learned while creating the Allobee platform. She also discusses how people can start and grow their own freelance businesses and how small business owners can earn the greatest ROI working with the right people at the right time. Show notes for this episode and more

If you run a service-based business serving clients, you're going to love this week's episode. Emylee Williams is the co-founder of Boss Project (along with Abagail Pumphrey). She shares her path to a profitable partnership, how to build a life-first business, and tips for taking your service offerings to the next level.  Show notes and more

In this episode of The Lead Generation, we're talking about mindset, motivations, and money with Rachel Luna. Rachel is the host of the upcoming Confidence Activated business conference, as well as the host of the Permission to Offend podcast. She’s also a veteran of the US Marine Corps and a breast cancer survivor. As a powerful coach, Rachel serves women who want to stop letting cultural norms and invisible obstacles get in their way of living amazing lives of impact and wealth. Our conversation digs into Rachel's own history and the lessons she's learned while pursuing dreams that others told her were impossible. Show notes for this episode and more

Melissa Kwan is the founder of eWebinar, a software platform that marketers and teams use to deliver engaging evergreen webinars to their prospects and customers without spending all their time doing demos.  In this episode, Melissa shares her journey to nomadic entrepreneurship. She also discusses how creating a SaaS company is different from other types of businesses and what's working right now in the world of automated webinars.  If you'd like to see how automated webinars could benefit your business, check out a demo of eWebinar.  Show notes for this and previous episodes are here.

Rand Fishkin, co-founder of SparkToro, shares personal and professional wisdom in this two-part interview. They discuss diversifying marketing strategies, challenging venture capital, building a better mouse trap in marketing, evolving relationships and challenging gender roles, and supporting charities like Give Directly.

In this podcast, Rand Fishkin, co-founder of SparkToro, discusses the challenges of 'zero click content' and the future of traditional marketing methods. They explore potential changes in internet marketing and the impact of a proposed bill. They also delve into tech privacy and the different categories of media in marketing. They highlight the power of measuring and executing effective strategies, specifically focusing on the effectiveness of email marketing. Lastly, the dangers of over-reliance on Google and Facebook for paid media are discussed, with alternative marketing strategies suggested.

Krista Ripma is the co-founder of Authentic Audience, a boutique ad agency and digital marketing firm serving small businesses that specialize in self-care, self-love, and self-expression.  In this episode of The Lead Generation, Krista shares her thoughts around advertising strategies, thinking about money as an energetic resource, and lessons learned throughout her journey to entrepreneurial success.  Show notes and more

For many entrepreneurs, the ebb and flow of inconsistent income is normal. However, it doesn’t have to be that way.  In this episode, Liam Austin shares his journey to discover predictable income through virtual events. You'll learn about Liam's early career as a professional athlete and high-performing sales leader, what makes for a successful virtual event, and how to gain more predictable income by what you do after your event wraps up. Show notes and other episodes are available at Leadpages.com/podcast

Here’s a fresh perspective: what if you approached your business the same way a professional musician looks at their performance and teaching career? In this episode of The Lead Generation Podcast, award-winning concert pianist Carmen Morin shares lessons she’s learned as a performer, teacher, music school owner, and business coach.  Having performed on stages around the world, and coached other musicians and entrepreneurs of all skill levels, Carmen applies her professionalism to everything she does. Listen to this episode to hit the right notes with your own applauding audience. Show notes for this episode