
On the Record by Leadpages
Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.
Latest episodes

Aug 17, 2023 • 51min
Lessons from the SaaS Playbook (Rob Walling)
Rob Walling, founder and mentor for bootstrapped SaaS companies, shares lessons on business growth. Topics covered: collaboration, Dungeons & Dragons, SaaS business model advantages, content creation challenges, finding topics, art and music, favorite punk bands, and book recommendations.

Aug 3, 2023 • 39min
Living a Brighter Life (Sherry Walling)
Dr. Sherry Walling is a clinical psychologist serving startup founders, and the creator of ZenFounder.com. She's also the author of Touching Two Worlds: A Guide for Finding Hope in the Landscape of Loss. In this episode, Sherry shares her perspective and strategies for becoming a high achieving human up to cool things in our world. She also addresses how to avoid entrepreneurial burnout, and how to process grief and achievement within your personal and professional life. Get the transcripts and show notes for this episode: https://www.leadpages.com/blog/sherry-walling-living-a-brighter-life

Jul 28, 2023 • 45min
Seeking Success through Bite-Size Entrepreneurship (Damon Brown)
Our guest this week is Damon Brown. A prolific author, keynote speaker, and business coach, Damon uses his various platforms to encourage nontraditional creatives to build their businesses on their own terms and timelines. In this episode, Damon shares his journey as a social and tech journalist to Bootstrapping and then selling two apps. We talk about how fatherhood influenced his approach to business and how you can craft your path within bite-sized entrepreneurship. For show notes, transcripts, and more, visit https://www.leadpages.com/blog/damon-brown-bite-sized-entrepreneurship

Jul 6, 2023 • 31min
Make More Videos, Not Excuses (Lou Bortone)
My guest today is Lou Bortone, the video marketing godfather. For over 20 years, Lou has used his passion and expertise to help companies and entrepreneurs like you expand your message with video strategies that actually work for you. In this episode, we discuss a few of Lou's favorite video creation resources, tips on utilizing AI in your business, and a variety of ways you can reach and serve your ideal clients. You'll definitely want to get the show notes for today's episode. For all the resources and tips that Lou shares, you can get those at Leadpages.com/podcast. Let's dig into it.

Jun 30, 2023 • 52min
Speak Your Way to More Clients (Krista Martin)
If you're a coach or consultant wanting to get more clients through speaking, you are in the right spot. Our guest today is Krista Martin, the founder of Six Figure Impact Academy. She shows coaches how to fill their programs through virtual and in person speaking. In this episode, we talk about her jump from pharmaceutical sales to entrepreneurship, strategies for getting audiences to take action, and what to include in your talks to get more people to say yes to your coaching. For the show notes, transcripts, and more, visit Leadpages.com/podcast.

Jun 15, 2023 • 46min
Create Online Courses that People Love (Nathalie Lussier)
If you want to have a positive impact on more people, you've likely created or thought about creating an online course. Introducing Nathalie Lussier, the founder and creator of AccessAlly, one of the best course and membership platforms available for WordPress. During our discussion, Nathalie shares lessons from her journey as a software developer turned marketing consultant turned SaaS founder, strategies to create and sell your own online courses, and how to help your students get more value from your programs. You can check out the show notes, transcripts and resources for this and other episodes Leadpages.com/podcast, and if you'd like to learn more about Accessally, head over to Leadpages.com/accessally. Now let's get into the conversation.

19 snips
Apr 13, 2023 • 1h 2min
Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
Joanna Wiebe, founder of Copyhackers, discusses her background in entrepreneurship and the role of artificial intelligence in copywriting. They explore AI-powered tools, the use of AI in chat conversations, and the importance of personas in copywriting. They also discuss writing for a homepage vs. a landing page and the value of being specific and transparent in copywriting.

Mar 31, 2023 • 49min
YouTube Growth: Video Strategies to Expand Your Audience (Matt Giovanisci)
If you've been trying to grow your business online with YouTube but haven't quite cracked the code, you've tuned into the right episode. My guest today is Matt Giovanisci, the founder of Swim University, Brew Cabin, and Money Lab. In this episode, Matt shares some of his best strategies for growing a YouTube channel and building your email list from your video content. We also dig into his entrepreneurial journey and the lessons he's learned along the way.

Mar 22, 2023 • 50min
Engineering Success: Design Your Business with Group Coaching (Jereshia Hawk)
If you are an expert or a coach who's wanting to add group coaching to your business, you have tuned into the right episode. Jereshia Hawk teaches her clients how to use their expertise and turn it into a curriculum-based group coaching program that has a high impact on the lives of your clients. In this episode, Jereshia shares how she uses her professional background as a civil engineer to design group programs through frameworks and high levels of curriculum to have that high impact on the lives of her clients. She also breaks down how to think through what you put into your offer and what to charge for your group program, and how to think differently about that so that you can have the best results for your own business. About Leadpages Leadpages is the top conversion-first lead generation platform, which makes it easy for entrepreneurs, service professionals, small businesses, and the agencies that serve them to turn clicks into customers. Whether you're looking to create landing pages for an ad campaign or a full website to improve your online presence, Leadpages is here to help. With headquarters in Minneapolis, Minnesota (USA) and Victoria, British Columbia (Canada), Leadpages gets rave reviews from customers that appreciate what they receive: outstanding customer support, reliable and easy-to-use website and landing page builders, and a community of impact-driven entrepreneurs.

Mar 16, 2023 • 42min
Course Creator: Serve a Wider Audience Teaching What You Know (Gemma Bonham-Carter)
Have you been thinking about creating an online course, but you're just not quite sure where to begin? Well, you're in luck with this episode. My guest today is Gemma Bonham-Carter, the founder of Course Creator School, where she helps smart people like you turn your knowledge and expertise into a course that generates some really great revenue for your business. During this episode, Gemma shares her best advice on what to include in your course, how to stay focused on the success of your students, and how to price your course. She also shares the tools that she's using to create and deliver her programs. Show notes and transcripts for this episode For more episodes of the podcast, visit Leadpages.com/podcast. About Leadpages Leadpages is the top conversion-first lead generation platform, which makes it easy for entrepreneurs, service professionals, small businesses, and the agencies that serve them to turn clicks into customers. Whether you're looking to create landing pages for an ad campaign or a full website to improve your online presence, Leadpages is here to help. With headquarters in Minneapolis, Minnesota (USA) and Victoria, British Columbia (Canada), Leadpages gets rave reviews from customers that appreciate what they receive: outstanding customer support, reliable and easy-to-use website and landing page builders, and a community of impact-driven entrepreneurs.