On the Record by Leadpages

Lessons from the SaaS Playbook (Rob Walling)

Aug 17, 2023

Rob Walling, founder and mentor for bootstrapped SaaS companies, shares lessons on business growth. Topics covered: collaboration, Dungeons & Dragons, SaaS business model advantages, content creation challenges, finding topics, art and music, favorite punk bands, and book recommendations.

50:35

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Episode guests

Rob Walling

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Episode notes

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Quick takeaways

Recurring revenue is crucial for long-term success in SaaS businesses.

Bootstrapping provides control and freedom, but requires persistence and commitment.

Using the ICE framework can help prioritize tasks and focus on high-impact projects.

Deep dives

Supporting Bootstrap SaaS Companies

Rob Walling is a passionate evangelist for founders of Bootstrap SaaS companies. He aims to multiply the number of independent self-sustaining SaaS companies in the world. Through the Tiny Seed Business Accelerator and the MicroConf community, he offers mentorship and support to help founders achieve success in their businesses.

Introduction

2min

Collaboration, Dungeons & Dragons, and Lessons Learned

11min

The Benefits of the SaaS Business Model

11min

Challenges and Discipline in Creating Content

4min

Finding Topics and Bringing in Diverse Inspiration

18min

Art, Music, and Motivation

2min

Favorite Punk Bands, SAS Community, and Book Recommendations

3min

Rob Walling is a passionate evangelist and mentor for founders of bootstrapped SaaS (software-as-a-service) companies whom he serves through the TinySeed business accelerator and the MicroConf community. He's also the voice behind the podcast Startups for the Rest of Us, with over 600 weekly episodes. He's captured much of his 20 plus years in the industry in his fourth book, The SaaS Playbook.

In this episode, Rob digs into lessons he's learned as a father, husband, founder and investor, tips that will support your business growth in the months and years ahead.

Show notes, transcripts, and more available here.