

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Wes Schaeffer
Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. As of September 2025, it was rebranded and launched as The BJJ and Biz Podcast here on Spotify.
Episodes
Mentioned books

Mar 14, 2025 • 39min
Sales Training // What Wins In Sales Today From The 1st Lady of Sales, Dr. Cindy McGovern on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.
#12WeeksToPeak #Sales Training #selfimprovement This Is What Wins in Sales, Says Dr. Cindy McGovern, The 1st Lady of Sales00:00 Reconnecting and New Ventures03:14 The Evolution of Sales Post-COVID05:57 Prospecting in a Distracted World09:05 The Balance of Automation and Personalization11:59 The Journey into Sales and Communication17:58 Sales as a Life Skill18:30 The Sales Mindset in Everyday Life20:06 Building an Online Academy for Sales Training22:27 The Importance of Team Collaboration in Sales23:12 The Art of Customizing Speeches for Different Audiences25:38 Core Principles of Sales and Personal Branding28:20 The Journey of a Speaker: Challenges and Opportunities30:16 The Meaning Behind Orange Leaf Consulting31:27 Passion for College Football and Southern CultureNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #Sales Training #SelfImprovement

Mar 10, 2025 • 56min
How to Be Influential: John Marvin
Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical.We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies.John shares insights on the optometry industry, the challenges faced by new practitioners, and the strategic focus on Texas for growth.We touch on personal experiences and reflections on entrepreneurship, and the evolving landscape of corporate employment, particularly in the context of healthcare and optometry.John and I explore the balance between growth and value in business, the challenges posed by healthcare consolidation, and the importance of leadership as influence.John emphasizes the need for personal growth and a positive mindset, encouraging listeners to start their journey toward improvement and success.00:00 Introduction and Personal Background02:07 Overview of Texas State Optical05:01 Understanding the Optometry Business Model11:11 Marketing Strategies and Brand Management18:53 Strategic Focus on Texas25:02 Reflections on Industry Dynamics and Personal Insights26:32 The Shift in Corporate Employment and Loyalty30:15 Balancing Growth and Value in Business34:44 Navigating Healthcare Consolidation Challenges39:10 Leadership as Influence and Personal Growth45:51 The Importance of Starting and Continuous LearningGuest LinkedIn: https://www.linkedin.com/in/jdmarvin/#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

Mar 3, 2025 • 46min
Do This One Thing To Make Your Email Pop
Bethany Stachenfeld, Founder of SendSpark allows for personalized video outreach at scale.Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

Feb 26, 2025 • 1h 7min
Proven Profit Producing Processes // Double Your Profits, Guaranteed, Andrew Stotz, PhD, Entrepreneur, Doer on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.
Guest Site: https://www.theprofitbootcamp.com/Guest LinkedIn: https://www.linkedin.com/in/andrewstotz/Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

Feb 21, 2025 • 1h 20min
Mental Toughness Training // Lift Yourself Up By Doing Hard Things, With Ed Latimore on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.
#GoalSetting #PersonalDevelopment #SelfImprovement Author, physicist, YouTube legend, and former professional boxer Ed Latimore returns to discuss his journey as a professional boxer, author, and social media influencer. He shares insights on the importance of mentorship, the impact of family on personal development, and the nuances of marketing and communication. We get into the significance of storytelling in marketing, the challenges and strategies of content creation on platforms like YouTube, and the value of authenticity in building an online presence. Ed emphasizes the need for aspiring creators to start producing content, learn from their experiences, and adapt their strategies for success.Sponsors:ActiveCampaign: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/moMindstudio.ai: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)12 Weeks To Peak™: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams.00:00 Welcoming Ed Latimore Back04:53 The Importance of Two-Parent Households07:50 Conspiracy Theories and Family Dynamics11:07 Sales and Marketing: Understanding Human Nature13:58 The Art of Communication in Marketing16:48 The Role of Propaganda in Society20:02 Sales vs. Marketing: Two Sides of the Same Coin23:10 The Value of Sales Skills26:01 The Misunderstanding of Sales and Marketing28:58 The Evolution of Ed Latimore's Online Presence31:54 YouTube as a Platform for Growth39:44 The Journey of Learning and Growth42:05 Understanding YouTube's Algorithm48:42 The Importance of Content Length and Engagement52:27 Creating Quality Content and Consistency57:01 The Value of Starting and Iterating01:01:25 Coaching and Personal Transformation01:05:14 The Role of Experience in Content Creation01:16:00 The Dual Nature of Skills and Habits01:17:29 The Importance of Collaboration and Mentorship01:19:20 Investing in Personal Growth and TrainingTake control of your life with 12 Weeks To Peak™. Need a CRM? Check out this marketing automation tool for $19/mo.Connect with me:XInstagramLinkedInFacebook Group YouTube#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Feb 18, 2025 • 38min
Stop learning. Start Doing. Matthew Stafford on The Sales Podcast.
Stop learning, do more; action is key.Failures provide valuable feedback for improvement.Testing and iteration lead to better results.Understanding customer behavior is crucial for success.Every aspect of a business is a sales conversation.Traffic alone won't solve sales problems; optimize first.Effective communication builds trust with customers.SEO is evolving; focus on providing value.Podcasts are a powerful tool for engagement.Mastering fundamentals is essential for business growth.Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #SelfImprovement #Relationships #GrowthMindset #LifeLessons

Feb 12, 2025 • 39min
703: How To Define, Create, & Live a Life of Freedom: Jermane Cheathem
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

Feb 6, 2025 • 1h 21min
Navigate Sales Saturation and Personalization With Frank Sondors
TakeawaysFrank Saunders is on a mission to educate sales professionals about the importance of automation.AI can help identify whether a message is automated or personalized.Sales strategies differ significantly between the US and Europe, with the US being more process-driven.The integration of AI in sales is essential for reducing costs and increasing efficiency.Cultural attitudes towards sales vary, with many Europeans being risk-averse.AI agents can assist in reaching out to potential clients without replacing human salespeople.The sales landscape is becoming increasingly competitive and saturated with emails.Sales processes often remain chaotic due to a lack of training and proper tools.Automation can help manage lower-value accounts that are not cost-effective for human sales reps.The future of sales will likely see more reliance on AI and automation, but human skills will still be necessary. AI can facilitate communication between buyers and sellers.Automation in sales can save time and improve efficiency.Quick responses are crucial for closing deals.The evolution of CRM systems is essential for modern sales.Sales teams need to adapt to new technologies.Building a startup requires resilience and adaptability.Validating an idea before coding is a smart strategy.The sales landscape is fragmented and needs innovation.Machine learning can enhance sales decision-making.Investing in technology is key to future success.Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today:https://wesschaeffer.com/12wNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

Jan 27, 2025 • 45min
Brand Building // Grow Your Sales By Building Your Personal Brand // Jason Moss on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today for free: https://wesschaeffer.com/12wNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

Jan 25, 2025 • 23min
Sales Training // Episode 700! Fix Your Prospecting & Dating Overnight on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment


