The BJJ and Biz Podcast With Wes Schaeffer, The Sales Whisperer®

Wes Schaeffer
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Mar 26, 2025 • 43min

Why Your Salespeople Fail: Geoff Ketterer

Unlock Your Sales Team's Full Potential: Geoff Ketterer#12WeeksToPeak #PersonalDevelopment #leadershipdevelopment00:00 Introduction and Background02:15 The Role of Leadership in Sales Management05:15 Accountability and Ownership in Management10:55 Communication and Team Dynamics15:13 Identifying Underperformance Causes20:12 The Importance of Emotional Stability in Sales22:58 Developing Leadership Skills23:30 The Importance of Leadership in Sales25:19 Balancing Skills and Leadership Training27:03 Quality Control in Sales Management29:00 Immediate vs. Long-term Results in Sales Training30:08 Focusing on Top Performers32:20 The Role of Marketing in Sales Success34:51 Improving Lead Quality36:35 Global Client Engagement and Cultural InsightsNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #PersonalDevelopment #leadershipdevelopment
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Mar 20, 2025 • 56min

How To Really Make Money Online

#12WeeksToPeak #ecommerce #onlinebusiness Maximize Your Profit Margins When Selling Online, David SchomerDavid Schomer and I discuss the evolving landscape of e-commerce, focusing on the competition between Amazon and Shopify. (One is much better than the other, and it's not even close.)We explore the importance of data-driven decisions, profit margins, and customer relationships in building a successful online business. David shares insights on the challenges of selling on Amazon, the benefits of owning customer data through Shopify, and the significance of diversification in business models. We also get into the importance of hiring the right team and the value of veterans in the workforce. (We know the Air Force is best!)We also discuss David's journey from accounting to entrepreneurship. He discusses the importance of e-commerce and conversion rates in business growth, as well as redefining what it means to be an entrepreneur in a team setting.00:00 Introduction to E-commerce Success03:10 The Amazon vs. Shopify Debate06:11 Understanding Profit Margins in E-commerce09:05 The Importance of Customer Relationships12:12 Diversification in E-commerce Business Models15:12 Hiring and Managing a Team for Success24:22 The Value of Military Experience in Hiring28:31 From Accounting to Entrepreneurship: David's Journey33:04 E-commerce Insights and the Future39:00 Redefining Entrepreneurship: Working for a Team43:54 Connecting with the Audience: Resources and Closing ThoughtsKey PointsData-driven decisions lead to better performance.Amazon's dominance in e-commerce is being challenged.Owning customer data is crucial for long-term success.Profit margins on Shopify can be significantly higher than on Amazon.Customer relationships enhance the e-commerce experience.Diversification is essential for a healthy business model.Hiring veterans can improve team performance.Good help is hard to find, but it exists.Building a brand is more valuable than drop shipping.Engaging with customers adds humanity to e-commerce transactions. Military experience can provide valuable skills in the workplace.Using traditional methods like newspaper ads can yield reliable hires.E-commerce offers a better shopping experience for consumers.Building a business requires grit and resilience.Documenting your entrepreneurial journey can inspire others.Conversion rates are crucial for business growth.Working in a team can enhance entrepreneurial efforts.There's no shame in working for someone else.Taking risks in your career can lead to new opportunities.You can always return to your previous job if new ventures don't work out.Guest Site: https://firingtheman.com/Guest Site: https://buildgrowscale.com/Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #ecommerce #onlinebusiness
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Mar 14, 2025 • 39min

Sales Training // What Wins In Sales Today From The 1st Lady of Sales, Dr. Cindy McGovern on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

#12WeeksToPeak #Sales Training #selfimprovement This Is What Wins in Sales, Says Dr. Cindy McGovern, The 1st Lady of Sales00:00 Reconnecting and New Ventures03:14 The Evolution of Sales Post-COVID05:57 Prospecting in a Distracted World09:05 The Balance of Automation and Personalization11:59 The Journey into Sales and Communication17:58 Sales as a Life Skill18:30 The Sales Mindset in Everyday Life20:06 Building an Online Academy for Sales Training22:27 The Importance of Team Collaboration in Sales23:12 The Art of Customizing Speeches for Different Audiences25:38 Core Principles of Sales and Personal Branding28:20 The Journey of a Speaker: Challenges and Opportunities30:16 The Meaning Behind Orange Leaf Consulting31:27 Passion for College Football and Southern CultureNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #Sales Training #SelfImprovement
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Mar 10, 2025 • 56min

How to Be Influential: John Marvin

Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical.We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies.John shares insights on the optometry industry, the challenges faced by new practitioners, and the strategic focus on Texas for growth.We touch on personal experiences and reflections on entrepreneurship, and the evolving landscape of corporate employment, particularly in the context of healthcare and optometry.John and I explore the balance between growth and value in business, the challenges posed by healthcare consolidation, and the importance of leadership as influence.John emphasizes the need for personal growth and a positive mindset, encouraging listeners to start their journey toward improvement and success.00:00 Introduction and Personal Background02:07 Overview of Texas State Optical05:01 Understanding the Optometry Business Model11:11 Marketing Strategies and Brand Management18:53 Strategic Focus on Texas25:02 Reflections on Industry Dynamics and Personal Insights26:32 The Shift in Corporate Employment and Loyalty30:15 Balancing Growth and Value in Business34:44 Navigating Healthcare Consolidation Challenges39:10 Leadership as Influence and Personal Growth45:51 The Importance of Starting and Continuous LearningGuest LinkedIn: https://www.linkedin.com/in/jdmarvin/#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
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Mar 3, 2025 • 46min

Do This One Thing To Make Your Email Pop

Bethany Stachenfeld, Founder of SendSpark allows for personalized video outreach at scale.Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
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Feb 26, 2025 • 1h 7min

Proven Profit Producing Processes // Double Your Profits, Guaranteed, Andrew Stotz, PhD, Entrepreneur, Doer on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Guest Site: https://www.theprofitbootcamp.com/Guest LinkedIn: https://www.linkedin.com/in/andrewstotz/Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
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Feb 21, 2025 • 1h 20min

Mental Toughness Training // Lift Yourself Up By Doing Hard Things, With ‪Ed Latimore on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

#GoalSetting #PersonalDevelopment #SelfImprovement Author, physicist, YouTube legend, and former professional boxer Ed Latimore  returns to discuss his journey as a professional boxer, author, and social media influencer. He shares insights on the importance of mentorship, the impact of family on personal development, and the nuances of marketing and communication. We get into the significance of storytelling in marketing, the challenges and strategies of content creation on platforms like YouTube, and the value of authenticity in building an online presence. Ed emphasizes the need for aspiring creators to start producing content, learn from their experiences, and adapt their strategies for success.00:00 Welcoming Ed Latimore Back04:53 The Importance of Two-Parent Households07:50 Conspiracy Theories and Family Dynamics11:07 Sales and Marketing: Understanding Human Nature13:58 The Art of Communication in Marketing16:48 The Role of Propaganda in Society20:02 Sales vs. Marketing: Two Sides of the Same Coin23:10 The Value of Sales Skills26:01 The Misunderstanding of Sales and Marketing28:58 The Evolution of Ed Latimore's Online Presence31:54 YouTube as a Platform for Growth39:44 The Journey of Learning and Growth42:05 Understanding YouTube's Algorithm48:42 The Importance of Content Length and Engagement52:27 Creating Quality Content and Consistency57:01 The Value of Starting and Iterating01:01:25 Coaching and Personal Transformation01:05:14 The Role of Experience in Content Creation01:16:00 The Dual Nature of Skills and Habits01:17:29 The Importance of Collaboration and Mentorship01:19:20 Investing in Personal Growth and TrainingNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#GoalSetting #PersonalDevelopment #SelfImprovement
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Feb 18, 2025 • 38min

Stop learning. Start Doing. Matthew Stafford on The Sales Podcast.

Stop learning, do more; action is key.Failures provide valuable feedback for improvement.Testing and iteration lead to better results.Understanding customer behavior is crucial for success.Every aspect of a business is a sales conversation.Traffic alone won't solve sales problems; optimize first.Effective communication builds trust with customers.SEO is evolving; focus on providing value.Podcasts are a powerful tool for engagement.Mastering fundamentals is essential for business growth.Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #SelfImprovement #Relationships #GrowthMindset #LifeLessons
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Feb 12, 2025 • 39min

703: How To Define, Create, & Live a Life of Freedom: Jermane Cheathem

Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment
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Feb 6, 2025 • 1h 21min

Navigate Sales Saturation and Personalization With Frank Sondors

TakeawaysFrank Saunders is on a mission to educate sales professionals about the importance of automation.AI can help identify whether a message is automated or personalized.Sales strategies differ significantly between the US and Europe, with the US being more process-driven.The integration of AI in sales is essential for reducing costs and increasing efficiency.Cultural attitudes towards sales vary, with many Europeans being risk-averse.AI agents can assist in reaching out to potential clients without replacing human salespeople.The sales landscape is becoming increasingly competitive and saturated with emails.Sales processes often remain chaotic due to a lack of training and proper tools.Automation can help manage lower-value accounts that are not cost-effective for human sales reps.The future of sales will likely see more reliance on AI and automation, but human skills will still be necessary. AI can facilitate communication between buyers and sellers.Automation in sales can save time and improve efficiency.Quick responses are crucial for closing deals.The evolution of CRM systems is essential for modern sales.Sales teams need to adapt to new technologies.Building a startup requires resilience and adaptability.Validating an idea before coding is a smart strategy.The sales landscape is fragmented and needs innovation.Machine learning can enhance sales decision-making.Investing in technology is key to future success.Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today:https://wesschaeffer.com/12wNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

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