BE THAT LAWYER

In this episode, Steve Fretzin and Chris White discuss:Why lawyers may move from one law firm to another.The importance of a book of business and how it relates to lateral moves.The hard and soft costs of recruitment and replacement.Business development from a lawyer perspective. Key Takeaways:It is extremely important to have a book of business – it is difficult to place partners without books, even if they went to top law schools or worked at top firms.Law firms are making improvements to accommodate culturally and compensation for their attorneys.People need to be prepared for the legal marketplace to change overnight – with day to day political and economic news, things can be altered at any time.Having your own book of business gives you stability in case of a recession but also puts you in a good position if you are wishing to advance. "Always think about where you want your career to go. Even if you're happy at your current firm or company, always think about the next steps, always keep that resume somewhat close at hand. You never know and the more thought you put into it on an ongoing basis, the more prepared you are if anything should go wrong and the happier you'll be in your career, because you're going to have a better sense of control going forward." —  Chris White Connect with Chris White:  Website: GuntherGroup.com & ChicagoBeerExperience.comLinkedIn: Christopher Group Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

In this episode, Steve Fretzin and Daliah Saper discuss:Dos and Don’ts for attorneys regarding online reputation and social media.Things lawyers can do in a positive way on social media.Challenges women face in the law field and tips to navigate those challenges.Advice to young lawyers as it relates to growing a book of business. Key Takeaways:If you don’t put any content online, one negative comment from someone else will be the only thing that comes up when you are searched.Be known for something – if you’re going to start your own firm, don’t be a generalist, be known specifically for something.ABN – Always Be Networking.Treat the business of law as important today as the law itself. "Do whatever you can to be as visible as possible and then you will see how things naturally build upon each other." —  Daliah Saper Connect with Daliah Saper:  Twitter: @SaperLawFacebook: Saper Law Offices, LLCWebsite: SaperLaw.comYouTube: Saper Law VideosLinkedIn: Saper Law Offices, LLC & Daliah Saper Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

In this episode, Steve Fretzin and Barry Zlotowicz discuss:The evolution of marketing for law firms.Challenges and mindsets of attorneys for success and sustainability.Top 3 mistakes lawyers are missing as it relates to marketing.Identifying your target market and where to target that avatar. Key Takeaways:It is essential for every firm to have a website that accurately reflects the professionalism of their firm and to utilize some form of digital marketing.There is something for everybody in marketing.Attorneys’ like to be educated and know what is going on in their practice and where their money is going – this isn’t something that they were taught in law school.Share your social media links with those in your network, ask them to share, and share their links in return to benefit one another. Social media is meant to be social! "One of the biggest changes that you've seen in the last 20 years, is that the change of thinking of your law firm is just a practice, to thinking about your law firm as a business, and focusing and looking at business analytics and those kind of numbers." —  Barry Zlotowicz Connect with Barry Zlotowicz:  Facebook: LawFull MarketingWebsite: LawFullMarketing.comInstagram: @lawfull_marketingYouTube: LawFullLinkedIn: Barry ZlotowiczPhone: 312-300-0783 Connect with Steve Fretzin: LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brian Michalek discuss:Brian’s background (and initial struggle) in business development.Going through Steve’s business development program and how it helped to grow Brian’s business.The value in one-on-one coaching.Managing business development with billable hours. Key Takeaways:Business development is a skill that can be learned, and sometimes working with a coach and taking classes may be what is needed to grow your business.Perfect practice makes perfect – even in business development.If you’re not managing your time, the time is managing you.Not all practices and organizations will be right for you. There are many things to take into account when making that decision. "Not all organizations are created equal. It’s important to take into account other factors, like culture and colleagues, when practicing law. It can make a big difference in the ability for you to practice, as well as your happiness and lifestyle." —  Brian Michalek Connect with Brian Michalek:  Email: Brian.Michalek@Saul.comPhone: 312-876-7836LinkedIn: Brian Michalek & Saul Ewing Arnstein & Lehr LLP Connect with Steve Fretzin: LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

Welcome to the BE THAT LAWYER Podcast! Here you will learn life-changing strategies and resources for growing a successful law practice. Listen in and you will hear from Steve Fretzin and his guests, those top rainmakers and experts in the legal industry, on how you can build your book of business and BE THAT LAWYER. With this podcast, you will be entertained, but also educated. This show is for you if you want more freedom and enjoyment over your career by building your own book of business. Join us weekly and you will become confident, organized, and a skilled rainmaker – you will BE THAT LAWYER. "Lawyers began to realize that building and maintaining their own book of business is, maybe, the single most important element to success and financial security as an attorney." —  Steve Fretzin Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.