BE THAT LAWYER

In this episode, Steve Fretzin, Rena Paul, and Alison Trenk discuss:Ongoing wellness for professionals. Having individual tools that you can do daily that work for your life and wellness. Consciously re-regulating our bodies and focusing on our breathing. Finding ways you can get into your present life.  Key Takeaways:Start with the tiny things and bring mindfulness into your life and practice in small ways. It doesn’t have to be big grand things, just something you can do in your life everyday. As humans, we need to speak to our bodies and understand where we need to re-regulate our nervous symptoms. Focus on your breaking - making the exhale longer than the inhale is a surefire way to calm yourself.Learning more about yourself can help you be a more authentic lawyer.  "You need to be well so you can do well for others." —  Rena Paul Connect with Rena Paul & Alison Trenk:  Rena’s Website: https://alcalaw.com/Rena’s Email: rena@alcalaw.comAlison’s Website: http://www.alisontrenklcsw.com/Rena’s LinkedIn: https://www.linkedin.com/in/renapaul/Alison’s LinkedIn: https://www.linkedin.com/in/alison-trenk-ma-lcsw-9111685/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Adam Arkfeld discuss:Sales and marketing working hand in hand. Diagnosing what is happening in your marketing. Who pay-per-click works best for. Tracking the data of your marketing campaigns.  Key Takeaways:Measurement creates integrity - the numbers don’t lie. You have to have clean metrics that you can rely on to understand what is happening with the marketing campaigns. Targeted and paid marketing changes rapidly, anything more than 6 months ago and it really is a different world. YouTube is an untapped market for most lawyers.  "The nice thing about running paid advertising is you can measure everything, and you can make every decision based on analytics and data. It's foundational for what we do and I think it should be foundational for all marketing, to be honest." —  Adam Arkfeld Connect with Adam Arkfeld:  Website: https://www.growwithprevail.com/LinkedIn: https://www.linkedin.com/in/adamarkfeld/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ken Crutchfield discuss:Thinking about the client first in building and growing your firm. The intersection between technology and relationships. Bringing in new talent to your firm (then retaining them). Looking to the future and understanding what your firm needs.  Key Takeaways:There is pressure on clients to be better, faster, and cheaper. You get to decide how your firm helps your clients to reach their goals. Keep a pulse and check in with your clients. You can’t just rest on your laurels and assume they will stay with you. There is a tension between the desire for more transparency in billing, as well as more flat fees. Understanding the generational differences between your lawyers is extremely important to bringing in and retaining employees.  "If you aren't mining and looking for talent in all places, you're not going to have the talent pool that you need to be successful." —  Ken Crutchfield Connect with Ken Crutchfield:  Website: https://www.wolterskluwer.com/enEmail: ken.crutchfield@wolterskluwer.comLinkedIn: https://www.linkedin.com/in/ken-crutchfield-95b79/Future Ready Lawyer Survey: https://www.wolterskluwer.com/en/know/future-ready-lawyer-2021 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Margaret Burke, and Casey Blake discuss:Inefficiencies in technology and financial management in law firms. Daily inefficiency improvements. What happens when you wear too many hats. Your law firm as a business.  Key Takeaways:Anyone considering working with you, not just clients, are looking at your website. Make sure it is supporting what you want people to know. Having a diverse team, with mixed speciality areas, can assist you in better supporting and understanding your clients. Fix problems, don’t just cover them with a bandaid. Taking all the work on yourself, is only a bandaid. Let go and delegate to the right people. It is important to see your firm as a law firm and understand that it needs to operate in that fashion.  "Having a process in place really streamlines time and makes staff happier, because the staff end up, sometimes, doing extra work when there's not a process in place. The financial management and processes are critical." —  Casey Blake Connect with Margaret Burke & Casey Blake:  Website: https://www.kolibrilaw.com/Phone:  833-330-1633Email: cblake@kolibrilaw.com & mburke@kolibrilaw.comFacebook: https://www.facebook.com/KolibriLawSupport/Instagram: https://www.instagram.com/kolibrilawsupport/Kolibri’s LinkedIn: https://www.linkedin.com/company/kolibri-law-support-solutions/Margaret’s LinkedIn: https://www.linkedin.com/in/margaret-t-burke/Casey’s LinkedIn: https://www.linkedin.com/in/casey-blake-mosca-82a99324/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Gary Miles discuss:The relationship between physical and mental health. The effects of social media. Drivers of good mental health and the benefits of having an attitude of gratitude. Changing your mindset and improving your health.  Key Takeaways:As humans, we compare our worst to other people’s best (what they post on social media). Being self aware is one of the biggest drivers of mental health. We need to be aware of our mindset and what we are thinking about. Accept everything as it is and just focus on yourself, your reaction, and your responses. Every day we have is a gift, don’t squander it.  "There are things in life we can control. What's the solution to that? Take action, whatever it might be in our business, our practice, or our relationships. But if we can't control it...try to not worry. It's easier to say than to do, and that's a practice like other things." —  Gary Miles Connect with Gary Miles:  LinkedIn: https://www.linkedin.com/in/gary-miles-j-d-88615922/Website: https://www.huesmanjonesandmiles.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Eric Schurke discuss:From a three man start-up to CEO of Moneypenny North America. The benefits of having a chat feature on your website. Tips and ideas for resolving inefficiencies in your law firm. Taking care of the people around you.  Key Takeaways:A lot of people don’t manage their websites. However, if you can get a chat monitored, it increases the engagement and traffic to your site, and increases those who will convert into a new intake client. Engaging a company, such as Moneypenny, to answer your phone or website chat can take the weight off your staff, allowing them to be transferred to a more productive, or even profitable, position.There are only 2 ways you can extend your hours 24/7 - extending your staff, or outsourcing and looking at automation. Your people are extremely valuable - it is all about listening, trust, and caring for those on your team.  "We save law firms time and money by answering their phones for them. If you look at that, and you try to take care of the people around you, that right there alone is just magic." —  Eric Schurke Connect with Eric Schurke:  Website: https://www.moneypenny.com/us/LinkedIn: https://www.linkedin.com/in/eric-schurke-b26920/ & https://www.linkedin.com/company/moneypenny-usa/Instagram: https://www.instagram.com/lifeatmoneypenny/?hl=enTwitter: https://twitter.com/MoneypennyFacebook: https://www.facebook.com/HelloMoneypennyUS Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Kim Stapleton discuss:Kim’s professional role as a business development executive at a law firm and how that impacts the firm. Being prepared for all sales and marketing conversations, as well as networking events (no matter the size). Best practices in business development. Utilizing your second degree connections.  Key Takeaways:Show up in someone’s inbox. Even though you may have met, being top of mind at the right time. Invite those you want to connect with to many different things. Something may be appealing that may not have originally been obvious. Verbalize your desire to work with someone during networking meetings. LinkedIn is one of the best marketing tools that you have in your arsenal - use it.  "I can pair up the right people with the right individuals, because it comes down to a relationship...Sales is different than marketing. Marketing is to the masses, but mine is...the relationship." —  Kim Stapleton Connect with Kim Stapleton:  Website: https://www.icemiller.com/Email: kim.stapleton@icemiller.comPhone: 312-726-8106LinkedIn: https://www.linkedin.com/in/kimstapletonbusdev/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ryan Anderson discuss:Challenges lawyers are having with technology.Solutions regarding document and task management for lawyers. How to handle conversations of record. Investing in your employees.  Key Takeaways:Make sure your systems are all on the cloud. The majority of law firms are still on servers, which are more easy to penetrate (from a security perspective) than the cloud is. Every document should be uploaded in a system that is searchable and organizable. Lawyers need to consider technologies and automations that are going to make their lives easier and more predictable because the world is changing and it is important to stay on top of those kinds of things. "It is amazing what will happen if an employee feels you're willing to invest in them." —  Ryan Anderson Connect with Ryan Anderson:  Website: https://www.filevine.com/Email: ryan@filevine.comLinkedIn: https://www.linkedin.com/in/ryan-anderson-49a30740/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Kory Kelly discuss:Value in productized, turnkey solutions. Legal Karma is not a robot lawyer, it is a change of delivery. Making changes now, not waiting for the speed of business.  Key Takeaways:It’s more about communication than it is about document drafting. Giving your client insight as to what is going on and expectations can ease a lot of stress from you and your client. Changes in the legal market (such as non-lawyer owned law firms) makes it worthwhile to look at the delivery of your legal services.  "Make the change now. Moving at the speed of business takes a long time to change these processes and make sense out of it to get the brand recognition and marketing in place that helps you leverage some of the new gifts that come with modernizing the delivery of your practice." —  Kory Kelly Connect with Kory Kelly:  Website: https://legalkarma.org/LinkedIn: https://www.linkedin.com/in/korykelly/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Nina Stillman discuss:Challenges facing new lawyers in new areas. Applying lessons you learn from your coaches. The benefits of a quick no. Finding the right balance between listening and speaking.  Key Takeaways:Understanding the methodology of how to network and ask for referrals then interpret it in your own vernacular will help to grow and evolve your business. You don’t have to take every client - not every client is right for what you are wanting to accomplish. You have to listen and put the client’s needs in front, even if it requires a little bit of patience. All the advice is great, but it needs to be actionable for people to be able to support themselves.  "Everything is sales. Even if you're an attorney, or an accountant, or a doctor, everything is sales...It's all in how you treat the people who you want to work with, whether they're a referral source or a client." —  Nina Stillman Connect with Nina Stillman:  Website: https://www.thestillmanlawgroup.com/Phone: 312-819-5360Email: nina@thestillmanlawgroup.comLinkedIn: https://www.linkedin.com/company/the-stillman-law-group/Facebook: https://www.facebook.com/thestillmanlawgroup Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.