Systems Simplified

Dave Crowell is the Principal Owner of Gateway Consulting, a consulting company that grows entrepreneurial businesses by launching new ideas and building strong teams. With over 25 years of experience in the building and home improvement industry, he served as an executive leader in sales development, during which he coached and mentored teams. Dave serves as an advisor to manufacturers, specialty dealers, and business owners, helping them grow talent and improve sales and marketing. In this episode: In a competitive landscape where customer satisfaction can make or break a business, creating a personalized and streamlined journey is crucial. What strategies can you leverage to ensure every customer interaction leaves a lasting impression and drives business growth? Home service leader Dave Crowell lists people, technology, and processes as the keys to company growth. Your customers are your greatest asset, so your growth strategies should include predefining fundamental touchpoints to maximize their experience. This involves training your team on customer service by implementing and documenting repeatable processes exclusive to your business and clients. You can also integrate technological efficiencies to execute these processes and streamline the customer journey. In the latest episode of Systems Simplified, Adi Klevit speaks with Dave Crowell, the Principal Owner of Gateway Consulting, about creating specific customer-centric processes for business growth. Dave talks about aligning people, processes, and technology to enhance company performance, creating customer journeys that exceed expectations, and ensuring effective process follow-through.

Rania Sedhom is the Managing Partner at Sedhom Law Group, a bespoke law firm for businesses. She is also the Founder of the Legal Edification Guild, where she empowers entrepreneurs and businesses with legal concepts. As an attorney, Rania helps companies grow, contract, and effectuate business using the law to support their endeavors. She also is a member of the Executive Compensation and Employee Benefits Committee and the Employment Law Section of the ABA. In this episode: Aside from operational and financial responsibilities, legal issues are one of the most substantial hassles for entrepreneurs. Seeking regular counsel from experienced business lawyers can help you navigate contracts, employee disputes, and exits or sales. How can you select a lawyer who fits your needs? Seasoned business attorney Rania Sedhom affirms that lawyers can help entrepreneurs attain their desired freedom by advising them on daily business decisions. Identifying a lawyer who's right for you requires assessing their personality, work style, and decision-making process to ensure they align with your business approach. Partnering with an attorney gives you support during crucial negotiations and allows you to focus on propelling your business forward. In this episode of Systems Simplified, Adi Klevit sits down with Rania Sedhom, Managing Partner at Sedhom Law Group, to discuss the process of partnering with a lawyer. Rania shares how she negotiates contracts for small businesses, the benefits of establishing ongoing supportive legal partnerships, and how legal support can help you navigate business transitions.

Dennis Yu is the Founder and CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults through courses, implementation, and consulting. From his insights managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone, he helps businesses grow their expertise in digital marketing. Dennis is an internationally recognized lecturer featured in The Wall Street Journal, The New York Times, LA Times, NPR, TechCrunch, and news outlets like Fox News, CNN, and CBS Evening News. Dennis is also the CTO at ChiroRevenue and a regular contributor to various publications, including Adweek. Previously, he was a Technical Marketer at Yahoo, where he built its analytics as an early search engineer. He is also the host of The Coach Yu Show. In this episode: Some businesses — especially those in the home service sector — approach SEO like guesswork, employing vague strategies with unclear outcomes. How can you ensure your SEO efforts yield tangible results? Marketing thought leader Dennis Yu has developed a six-phase content factory process for ranking higher on search engines. The system involves establishing a digital presence that showcases service expertise, developing goals to evaluate performance, creating, amplifying, and optimizing content, and targeting consumers. Dennis emphasizes creating content that reflects your business objectives, developing an ideal customer profile to distribute your content, and amplifying high-performing content with strategic ad spend. In this episode of Systems Simplified, the Founder and CEO of BlitzMetrics, Dennis Yu, joins Adi Klevit to share winning SEO strategies. He explains why you can't outsource SEO, how to generate relevant content, and key insights from his book The Definitive Guide to TikTok Advertising.

Darcy Juarez is the Chief Business Strategist at Magnetic Marketing, a community of entrepreneurs and business owners led by Dan Kennedy. As a direct response and automation marketing expert, she helps entrepreneurs grow their businesses by implementing marketing strategies to generate conversions. Darcy has spoken at events for Infusionsoft, The Team Training Institute, and Chicago's Sharpest Entrepreneurs. In this episode: When marketing to their target audiences, many businesses launch memorable brand-building campaigns but don't include a call to action. Direct response marketing solicits a specific response from audiences, generating more leads, conversions, and revenue. How can you develop a strategic direct-response marketing system for your business? Having worked under Dan Kennedy to establish some of the most renowned direct-response marketing processes, Darcy Juarez explains that automated systems allow you to generate leads and conversions without working extra hours. To implement these systems effectively, you must first identify your ideal customer and their challenges, needs, and interests. This allows you to create highly targeted messages with specific and clear calls to action. You can also leverage referral partnerships and flagship offers to boost your efforts. Join Adi Klevit in the latest Systems Simplified episode as she chats with Darcy Juarez, the Chief Business Strategist at Magnetic Marketing, about crafting powerful direct response marketing strategies. Darcy talks about creating targeted offers that resonate with desired clients, common referral marketing mistakes, and how she began working with Dan Kennedy.

Stephen Martinez is the Founder and CEO of the American Dream, the largest conference for aspiring entrepreneurs. He provides practical guidance to entrepreneurs through a proprietary business formula based on some of the most successful entrepreneurs in the US. Stephen is also the author of The American Dream, which conveys insights into his journey of becoming the youngest director of sales at a top consulting company. In this episode: Transitioning from an employee to a business owner requires adopting an entirely new skill set to keep the operation running. This includes developing financial literacy and consistent marketing techniques. What processes can you implement to turn your business into a thriving enterprise? With a relentless work ethic, Stephen Martinez spent his whole life chasing the American Dream. He finally achieved it after a chance encounter with a renowned business owner led him to establish a roofing company. This experience taught him the value of establishing business systems and processes, especially a branding and content process unique to your business and customers. By building your enterprise with proprietary systems, you can achieve your version of the American Dream. In this week's episode of Systems Simplified, Adi Klevit invites Stephen Martinez, the Founder and CEO of the American Dream, to discuss key lessons and principles of entrepreneurship. Stephen shares how he seized opportunities in his entrepreneurial journey, the unique struggles of Latino entrepreneurs, and the impact of legacy-driven entrepreneurship.

Nicholas Loise is the Founder and Chief Sales Officer at Sales Performance Team, a company that helps small- to mid-sized businesses improve their marketing processes. As a salesperson, leader, entrepreneur, and marketing executive, he has achieved staggering sales, revenue, and EBITDA growth. Nick is the author and co-author of various books on sales and marketing, including The Ultimate Guide To Managing Your Sales Team. As a keynote speaker, he has shared the stage with notable figures like Dan Kennedy, Russell Brunson, and Joe Polish. In this episode: Most entrepreneurs know how to sell, and some even excel at it, so when it comes time to transition from the field to business ownership, they struggle to relinquish their duties. How can you equip your salespeople with the tools to assume control of the process? As both a salesperson and leader, Nick Loise understands that no one will sell your products or services your way. However, when delegating the process, providing your sales team with comprehensive systems and step-by-step guides allows them to follow your lead. This involves teaching your salespeople everything about your target market, including their needs, problems, and preferences, and identifying how your services fit within their reality. In today's episode of Systems Simplified, Adi Klevit welcomes Nick Loise, the Founder and Chief Sales Officer at Sales Performance Team, to discuss training your team on your proprietary sales process. Nick shares insights into an effective sales training program, the importance of an organized CRM, and developing a robust follow-up system.

James Hilovsky is the CEO of The FranDream, which matches franchise buyers with quality brands. As an investor and entrepreneurial strategist, he is passionate about matching entrepreneurs to successful franchise business opportunities. James is also a franchise broker with experience scaling new food concepts from one store to over 100 in just over three years. In this episode: In the competitive franchising landscape, identifying an ideal franchisor, asking probing questions, and adhering to established systems can carve a path to entrepreneurship. How can you become a successful franchise owner? With in-depth experience in the franchise business, broker James Hilovsky maintains that franchisees must be open to constructive criticism and taking direction. When evaluating franchisors, consider your career goals and your ideal job structure. Franchisors provide opportunities to grow and develop your career, so identifying a supportive franchisor who provides you with the tools and systems for success will help you in your journey. In today's Systems Simplified episode, Adi Klevit sits down with James Hilovsky, the CEO of FranDream, to talk about becoming a successful franchise owner. James shares the systems and processes of effective franchises, a success story from a minor league baseball player, and how he aligns franchisees with ideal franchises.

Kim Angeli is the Founder and CEO of Angeli International, where she focuses on cultivating gratitude in business and life. As a 23-year veteran entrepreneur, she helps businesses align with gratitude. After 15 years of owning, growing, and merging insurance agencies, Kim sold her practice and began inspiring grateful living worldwide. In this episode: Some business owners excel at acquiring clients but struggle to retain them. This is because they often view the exchange as a transaction rather than a relationship to nurture. How can expressions of gratitude drive client loyalty and retention? As an advocate for gratitude in personal and professional life, entrepreneur Kim Angeli has developed a process for showing appreciation to clients. This action plan system involves ranking the relationships that bring the most value to you. Since these relationships drive the highest revenue for your business, Kim suggests fostering consistent interactions through value-driven actions like gift-giving, notes, calls, and other personalized gestures. Tune in to the latest episode of Systems Simplified as Adi Klevit hosts Kim Angeli, the Founder and CEO of Angeli International, who talks about integrating gratitude into business operations. Kim shares her definition of gratitude, how she became a champion for the process in business, and how to transition from superficial interactions to memorable encounters.

Bob Burg is the Founder of The Go-Giver Community Network, an organization that connects private global businesses. In the past 30 years, he's helped companies and leaders evolve their communication habits to increase sales and grow their businesses. He is also the Co-author of The Go-Giver, a book about the five laws of stratospheric success and Streetwise to Saleswise. Bob is also a member of the National Speakers Association and a Hall of Fame keynote speaker on referrals, relationship-building, and influence. Jeff West is the President of West Marketing Group, INC, where he helps influencers and business leaders elevate their brands. He is also the best-selling author of numerous business parables, including Streetwise to Saleswise, The Unexpected Tour Guide, and Said the Lady with the Blue Hair. For over 30 years, Jeff has coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation. He is also a member of The Go-Giver Community with Bob Burg. In this episode: Some sales professionals are so fearful of objections that it impedes their ability to close deals. How can you embrace objections and transform them into powerful fusion points that propel your business forward? Sales dream team Bob Burg and Jeff West collaborated to develop a five-step process for navigating and embracing sales objections. The framework involves controlling your emotions, empathizing with prospects, asking probing questions, reframing your approach, and isolating the objection. Rather than reacting negatively to the objection on instinct, demonstrate an understanding of your prospects' situations and adopt their perspective. This allows you to refine your offering, providing solutions and social proof to influence key decision-making. In this week's episode of Systems Simplified, Adi Klevit hosts duo Bob Burg and Jeff West, authors of Streetwise to Saleswise, to discuss transforming sales objections into opportunities. Together, they offer insights into the power of framing in sales conversations, how to develop a value proposition that resonates with prospects, and anecdotes from their book.

Karen Grosz is the Owner of Canvas Creek Team Building, which hosts team-building events for various-sized teams. She is also a public speaker and the author of What's Next? and Quiet Leadership. With a history of avoiding corporate America's team-building events, Karen developed a method that harnesses the transformative power of creating art collaboratively. In this episode: If you've ever dreaded being roped into a team-building event at work, you're not alone. The prospect of forced bonding makes many people uncomfortable. What collaborative team-building methods can companies leverage to turn this apprehension into anticipation and engage their employees? As someone who used to call in sick on the day of a team-building event, Karen Grosz has developed a process that transforms uninspiring activities into engaging shared experiences. The approach involves collaborative art activities like painting in silence without instructions, which can reveal team dynamics and foster a cohesive culture. These methods can also strengthen adherence to systems and processes by working together to accomplish a common goal. Tune in to the latest episode of Systems Simplified as Adi Klevit hosts Karen Grosz, the Owner of Canvas Creek Team Building, to talk about her creative and collaborative team-building process. Karen shares how collaborative art fosters playfulness and camaraderie among team members, how to facilitate effective leadership, and how her "Happy Monday" videos create daily inspiration.