Politely Pushy with Eric Chemi

Award season and conference season go hand-in-hand. In the PR world, CES signals the beginning of another exciting event calendar.  Eric Chemi is joined by Bospar's Emily Roberts and Caroline Kamerschen to explain why integrating PR, media relations, and digital marketing efforts ahead of tech industry conferences, such as NVIDIA GTC and RSA, is a critical investment.Promoting new products through demos and feeding the customer pipeline is only scratching the surface of what's possible at industry events. Are you planning to attend or exhibit at conferences this year? This episode details how a dedicated PR and marketing partner can help plan memorable activations, seize key media opportunities, engage analysts, and sustain post-show momentum.

Where do people turn when seeking information, yet are tired of sales-minded responses? Maybe Google, but increasingly, the answer is Reddit.In this episode, Eric Chemi chats with Bospar colleagues Connor Grant and Emma Rafanello to unpack why Reddit has become the most influential–and misunderstood– platform in B2B marketing and PR. Widespread AI-generated content has driven platform users to more community-based spaces that prioritize credibility and authenticity. The conversation covers the differentiation of Reddit vs. other major platforms, including LinkedIn; how karma and moderation shape user trust; and why “stop landing messages and start answering questions” may be the most important shift B2B brands need to make.

We want answers fast. Not just any answers. We want relevant, peer-contributed, and verified answers. What happens if those answers are wrong, primarily when referring to your business and the offerings you provide?In this episode of Politely Pushy, Eric Chemi peels back the curtain on GEO (generative engine optimization). The episode features critical considerations outlined by:Bospar Principal Curtis Sparrer underscores the need for a GEO and AI search solution to uphold brand safety and keep pace with LLM updates.Bospar VP of Social Media, Connor Grant, highlights how social media platforms have become archives that LLMs scrape for relevant data. One of the key platforms contributing to AI search results is Reddit. Yet, while Reddit is one of many sources for assessing brand visibility, Jennifer Devine, founder of Freshwater Creative, shares that diversification across signals and platforms is paramount.It's time for a new playbook. Tune into this episode for expert insight into GEO and its impact on your brand.

"Frequency and authenticity are the two biggest drivers of engagement in today's channels."In this episode of Politely Pushy, Eric Chemi connects with Nathan C Bowser, a product strategist, podcast host of "The Tech Glow Up," and founder of Awesome Future. Interacting with Fortune 1000 companies and interviewing 300+ technology leaders has fine-tuned Nathan's data-meets-creative approach to helping businesses and the innovative go-to-market leaders behind them succeed. Tune into this episode as Nathan shares their insights into an AI-everywhere marketplace, coaching teams on nailing singular metrics, and the power of customer storytelling.

2025 was the 10th anniversary of Bospar, the "politely pushy" PR and marketing firm. Throughout the past decade, Bospar defied conventions and delivered winning results for companies across healthcare, finance, tech, and more.Eric Chemi sits down with Bospar Principals Curtis Sparrer, Chris Boehlke, and Tom Carpenter to discuss 10 years of lessons learned and achievements made.Cheers to the next 10 years!

Retail is at an inflection point, and AI is the lever. In this episode, Eric Chemi chats with Greg Buzek, Chief AI Officer at IHL Services, as he breaks down how leading retailers are moving from pilot projects to sustained AI implementation.

AI adoption isn't happening in isolation. If you've wondered how to turn AI from a buzzword into business value, look no further than AI Realized: a global network of enterprise AI adopters.In this episode of Politely Pushy, Christina Ellwood, organizer of AI Realized Summit, shares how this event connects enterprise executives at the Fortune 2000 level to collaborate, learn, and turn insight into action.

The secret to amassing engagement online, especially on social media, is driving divisiveness. Larry Magid, journalist, technology columnist, and President and CEO of ConnectSafely, shares how strengthening online safety is more critical than ever.Tune into this episode as Eric Chemi and Larry discuss the importance of ConnectSafely's organizational mission.

The era of AI has brought about a drastic shift in online user behavior. It's also ushered in a new consideration for elevating your brand across digital platforms.In this episode of Politely Pushy, Jennifer Devine from Freshwater Creative unpacks the nuances, importance, and implementation of SEO, GEO, and AEO.

Introducing Audit*E, a tool that evaluates company presence and content performance across eight major AI platforms, including Claude, ChatGPT, Gemini, Grok, Meta AI, Mistral, and DeepSeek.In this special episode of Politely Pushy, Bospar Principal Curtis Sparrer and Freshwater Creative Founder Jennifer Devine discuss a critical challenge businesses face today with the influence of AI-powered search engines. Tune in to learn how Audit*E addresses this challenge, differs from traditional SEO tools, and provides a modern brand management solution.