The Shift to GEO: Understanding the New Roles of PR, Social Media, and Marketing

We want answers fast. Not just any answers. We want relevant, peer-contributed, and verified answers. What happens if those answers are wrong, primarily when referring to your business and the offerings you provide?

In this episode of Politely Pushy, Eric Chemi peels back the curtain on GEO (generative engine optimization). The episode features critical considerations outlined by:

• Bospar Principal Curtis Sparrer underscores the need for a GEO and AI search solution to uphold brand safety and keep pace with LLM updates.
• Bospar VP of Social Media, Connor Grant, highlights how social media platforms have become archives that LLMs scrape for relevant data. One of the key platforms contributing to AI search results is Reddit. 
• Yet, while Reddit is one of many sources for assessing brand visibility, Jennifer Devine, founder of Freshwater Creative, shares that diversification across signals and platforms is paramount.

It's time for a new playbook. Tune into this episode for expert insight into GEO and its impact on your brand.