Planet Money Summer School

Explore the evolving power dynamics between workers and bosses throughout history. Journey back to 1347 Sicily, where the Black Death unexpectedly empowered laborers with better wages and working conditions. Then, shift to the Industrial Revolution, where the Luddites rose against machines threatening their jobs, showcasing the struggle of skilled labor in the face of rapid technological advancement. This discussion highlights the complexities of labor's past and its implications for the present and future.

Embark on a journey to uncover the origins of money, from giant stone coins on Yap Island to banking innovations in 18th-century France. Discover how these unique stones evolved into a medium of exchange, reflecting community values and identities. Dive into the chaotic life of John Law, a gambler turned financial revolutionary, whose ambitions fledged a paper currency regime. Explore how the abstract nature of currency shapes societies, power, and economic systems throughout history.

Congratulations to the Planet Money Summer School Class of 2023! Today, you become masters of business administration... spelled with lower-case letters for legal purposes. Your diploma is waiting for you just across the stage.But first, there's one final skill to impart: the pitch. We wouldn't be doing our job as a half-baked parody of a business school if we didn't leave you with the confidence and opportunity to stand in front of an investor and ask for money. We understand what you ambitious business school graduates really want is the chance to launch something and get rich.So we're combining graduation with a little test of ideas, a showdown of startups, a competition of companies. We are going to put our own spin on a pitch competition like you see on Shark Tank. We hear from five listeners with real ideas for startups.Can they make a successful pitch? What will investors be looking for in their presentation? Can they come prepared with persuasive total addressable market analyses? Who will have the sharpest customer pain points to solve? We shall see.Our business expert will give us a rare glimpse into the mind of investors and what they're looking for. Only one graduate will be crowned the winner as this year's valedictorian. If you want to get your diploma right now, take the 2023 Planet Money Summer School Quiz to earn your diploma!If you share it on social media, tag us so we can celebrate with you.Find all episodes of Planet Money Summer School here.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

How do you get the best deal? How do you know you're getting the best deal? Whether you're talking down the price of a car or talking up your salary, you don't have to be a jerk to get what you want. Negotiations can be win-win – if you know what to ask for and how to grow the pie.We have three stories in today's episode about how to negotiate tactically. First, a hostage negotiator tries to buy a car. Will he get far? Then, one man's encounter at the airline ticket booth may inform how you respond to your next job offer. Finally, how to avoid a food fight and make a deal that benefits everybody.We'll learn about something called BATNA, or best alternative to a negotiated agreement, which can tell you when to stand firm and when to walk away. We'll find out how to shift our thinking about what success can look like in a negotiation, and shift your counterpart's thinking too.Come learn the techniques of expert negotiators in the penultimate episode of Planet Money Summer School, MBA edition. Next week: Graduation! So, you have one week to negotiate the cost of your cap and gown.Our Summer School series is hosted by Robert Smith and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by our executive producer, Alex Goldmark, and engineered by James Willetts. The show was fact-checked by Sierra Juarez.Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Santiago Gallino, a Professor at the Wharton School, dives into the art of operations management. He discusses the tricky balance of forecasting demand, using a newspaper vendor as a prime example. Throughout the conversation, Gallino explores the logistics of selling 25,000 roses for Valentine's Day, emphasizing the unpredictability of supply and the planning necessary to succeed. Listeners learn about the financial risks of over and under-ordering, and how effective operations can transform business outcomes.

For anyone running a business, technology is both threat and opportunity. Today, we run through techniques entrepreneurs can use to take advantage of new tech or defend against the dangers. It's not just about the product you're selling. It's about consumer psychology, and ethics, and taking calculated risks to navigate uncertainty.But, since this is Planet Money Summer School and we want to set your business on the path to riches, we're going to talk about how to use tech to dream big. Maybe more than anything, technology creates opportunities for the little guys where the big established companies can't be so nimble or have too much to lose. Take the classic concept of the innovator's dilemma: a company that innovated and succeeded, now faces a choice about any disruptive new technology. Do they risk tossing out their existing advantage and switch to the new tech, or play it safe and risk becoming obsolete?Most new technologies don't end up disrupting an industry. So it is totally rational for the big existing companies to ignore each new flash in the pan. But nobody wants to end up like Kodak: sticking with film while the digital camera takes off. So what to do? Our friendly professor has a few ideas – for the little guy and the big old company. He'll explain the shape of how new technology gets adopted, sometimes called the S-curve. We'll also hear examples of what stops promising new tech from taking off: from dishwashers to driverless cars, and even the humble elevator.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time for sales and marketing!If you've watched a show like Mad Men or The Office, you know the importance of a strong pitch. It's precision-crafted to show how what you're selling can solve a problem your customer needs solved. Sometimes it even creates the need. Once you've got your sales pitch, it's time to get the word out: marketing. Where to spread that message? How to make it unforgettable? Instantly recognizable? What is going to be your Just do it? Your Think different? Your Where's the beef?In our case studies today, we look at a product so cleverly marketed, the company doesn't need to market it at all anymore and customers wait years to get it: the Birkin bag. And we hear lessons from some of the world's most time tested salespeople who can and do sell anything, literally. It's all about the four P's: Product, place, promotion and price. Also, a few other tricks we test out. Find all episodes of Planet Money Summer School here.This series is hosted by Robert Smith, and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by Sally Helm and engineered by Josephine Nyounai. The show is fact-checked by Sierra Juarez. Planet Money's executive producer is Alex Goldmark.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Usually, the first class that an MBA student takes is accounting. That involves, yes, equations and counting widgets...but it's more than that. Inside the simple act of accounting is a revolutionary way of thinking not just about a business, but about the world. A universe where all the forces are in balance. Accounting gives you a sixth sense–one that can help you determine whether your business will survive or fail.In this class, you'll learn the basics of accounting, and uncover its origins. We'll introduce you to the man who helped it spread around the world. He was a monk, a magician, and possibly the boyfriend of Leonardo da Vinci.Is accounting... sexy?Yes. Yes it is.Find all episodes of Planet Money Summer School here.This series is hosted by Robert Smith, and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by Sally Helm and engineered by Robert Rodriguez. The show is fact-checked by Sierra Juarez. Planet Money's executive producer is Alex Goldmark.Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

In this discussion with Dan Wong, a strategy professor at Columbia Business School, the podcast dives into the fierce world of sneaker competition. Wong shares insights on how the Starbury sneaker aimed to carve a niche in a market dominated by the Air Jordan. The conversation also highlights the importance of differentiation, with two handbell manufacturers facing their own rivalry while navigating product uniqueness. Ultimately, listeners get a front-row seat to the complexities of establishing brand identity in saturated markets.

Learn about the challenges and rewards of entrepreneurship through the stories of founders who started businesses to help inmates and deliver steamed crabs. The podcast explores the importance of unique value propositions, pain points, and bootstrapping. It also discusses the difference between having an idea and making it a viable business, and the choice between bootstrapping and seeking venture capital.