Planet Money Summer School

Santiago Gallino, a Professor at the Wharton School, dives into the art of operations management. He discusses the tricky balance of forecasting demand, using a newspaper vendor as a prime example. Throughout the conversation, Gallino explores the logistics of selling 25,000 roses for Valentine's Day, emphasizing the unpredictability of supply and the planning necessary to succeed. Listeners learn about the financial risks of over and under-ordering, and how effective operations can transform business outcomes.

For anyone running a business, technology is both threat and opportunity. Today, we run through techniques entrepreneurs can use to take advantage of new tech or defend against the dangers. It's not just about the product you're selling. It's about consumer psychology, and ethics, and taking calculated risks to navigate uncertainty.But, since this is Planet Money Summer School and we want to set your business on the path to riches, we're going to talk about how to use tech to dream big. Maybe more than anything, technology creates opportunities for the little guys where the big established companies can't be so nimble or have too much to lose. Take the classic concept of the innovator's dilemma: a company that innovated and succeeded, now faces a choice about any disruptive new technology. Do they risk tossing out their existing advantage and switch to the new tech, or play it safe and risk becoming obsolete?Most new technologies don't end up disrupting an industry. So it is totally rational for the big existing companies to ignore each new flash in the pan. But nobody wants to end up like Kodak: sticking with film while the digital camera takes off. So what to do? Our friendly professor has a few ideas – for the little guy and the big old company. He'll explain the shape of how new technology gets adopted, sometimes called the S-curve. We'll also hear examples of what stops promising new tech from taking off: from dishwashers to driverless cars, and even the humble elevator.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time for sales and marketing!If you've watched a show like Mad Men or The Office, you know the importance of a strong pitch. It's precision-crafted to show how what you're selling can solve a problem your customer needs solved. Sometimes it even creates the need. Once you've got your sales pitch, it's time to get the word out: marketing. Where to spread that message? How to make it unforgettable? Instantly recognizable? What is going to be your Just do it? Your Think different? Your Where's the beef?In our case studies today, we look at a product so cleverly marketed, the company doesn't need to market it at all anymore and customers wait years to get it: the Birkin bag. And we hear lessons from some of the world's most time tested salespeople who can and do sell anything, literally. It's all about the four P's: Product, place, promotion and price. Also, a few other tricks we test out. Find all episodes of Planet Money Summer School here.This series is hosted by Robert Smith, and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by Sally Helm and engineered by Josephine Nyounai. The show is fact-checked by Sierra Juarez. Planet Money's executive producer is Alex Goldmark.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Usually, the first class that an MBA student takes is accounting. That involves, yes, equations and counting widgets...but it's more than that. Inside the simple act of accounting is a revolutionary way of thinking not just about a business, but about the world. A universe where all the forces are in balance. Accounting gives you a sixth sense–one that can help you determine whether your business will survive or fail.In this class, you'll learn the basics of accounting, and uncover its origins. We'll introduce you to the man who helped it spread around the world. He was a monk, a magician, and possibly the boyfriend of Leonardo da Vinci.Is accounting... sexy?Yes. Yes it is.Find all episodes of Planet Money Summer School here.This series is hosted by Robert Smith, and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by Sally Helm and engineered by Robert Rodriguez. The show is fact-checked by Sierra Juarez. Planet Money's executive producer is Alex Goldmark.Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

In this discussion with Dan Wong, a strategy professor at Columbia Business School, the podcast dives into the fierce world of sneaker competition. Wong shares insights on how the Starbury sneaker aimed to carve a niche in a market dominated by the Air Jordan. The conversation also highlights the importance of differentiation, with two handbell manufacturers facing their own rivalry while navigating product uniqueness. Ultimately, listeners get a front-row seat to the complexities of establishing brand identity in saturated markets.

Learn about the challenges and rewards of entrepreneurship through the stories of founders who started businesses to help inmates and deliver steamed crabs. The podcast explores the importance of unique value propositions, pain points, and bootstrapping. It also discusses the difference between having an idea and making it a viable business, and the choice between bootstrapping and seeking venture capital.

Productivity is our economic measure for how far our work goes, as individuals and as a society over all. It plays an important role in determining our quality of life, the prices of our goods and services, and, to some extent, the amount of free time we have. Today, we explore how thousands of years of productivity advancements transformed something now so standard that we take it for granted: light. | At this Summer School, phones ARE allowed during class... Check out this week's PM TikTok! | Listen to past seasons of Summer School here.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

The Federal Reserve plays a very important role in the economy. When things start to look uncertain, the central bank is tasked with stepping in to restore people's confidence in the economy. But how do they do it? On today's episode we dive deep on monetary policy and the role of the fed. |At this Summer School, phones ARE allowed during class... Check out this week's PM TikTok! | Listen to past seasons of Summer School here.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

International trade is the web of cross-border relationships that binds economies together. Because of trade we have access to cheaper, higher-quality goods, and we get to benefit from other countries' cultures. Economics tells us trade makes society, overall on average, better off, but that doesn't mean everyone wins. Today, the good and bad of trade through the eyes of workers in developing economies who make the things sold around the world. We follow them as they navigate the ever-shifting international trade environment. |At this Summer School, phones ARE allowed during class... Check out this week's PM TikTok! | Listen to past seasons of Summer School here.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

You can learn a lot about a person from their job. The same can be said of an economy. The market for jobs can us a lot about how the economy is doing, but more importantly, it is where we look to see who the economy is working for, and who is left behind. In today's lesson we'll visit two workplaces each facing a different labor puzzle. At one end, there's the question of when to replace a worker with a robot, and what it is like to be that worker waiting for the robots to come. We'll also visit a farm where raising wages aren't enough to attract the workers needed to do the work. How wages are set, and who gets the raises on this session of Summer School. | Subscribe to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney. |At this Summer School, phones ARE allowed during class... Check out this week's PM TikTok! | Listen to past seasons of Summer School here.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy