Search News You Can Use - SEO Podcast with Marie Haynes

Marie Haynes
undefined
May 13, 2020 • 55min

Early Thoughts on the May Core Update and Much More SEO News

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: MHC’s early analysis of the May 2020 Core update New - Rising Retail Categories by Google Google is displaying date and creator of Youtube videos rather than the article itself Robots.txt is always obeyed by Google Updating your title tag to the current year is not enough Geotargeting does not restrict a site to only be shown in that region Being on the first page is a sign you’re doing things well Slow declines over time may mean that your website is becoming less relevant Negative SEO is not the reason Google created the disavow tool Google almost never indexes all content There is no special tool or technique that will alert Google of your canonical changes Hyphens vs underscores in urls: a test GSC lags are not related to core updates What likely happened with LinkedIn dropping out of the index Local SEO: Possible update Local SEO: What you should know about Covid-19 Google posts Local SEO: Reviews are coming back Local SEO: Be careful before marking your business as closed This episode corresponds with newsletter episode 132: https://courses.mariehaynes.com/search-news-you-can-use/episode-132/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
undefined
May 6, 2020 • 1h 4min

May 2020 Google Core Algorithm Update and More SEO News

In this episode Marie discusses the latest in SEO news, including: Early thoughts on the May 2020 core update How to stay up to date on algorithm changes How to determine whether your traffic changed due to an update or Coronavirus Web Vitals from Google GSC now supports Special Announcement structured data Gary Illyes on the importance of page speed Does old, out of date content bring down Google’s perception of quality for your site? Don’t resubmit a second reconsideration request if you have one still pending How long does it take for Google to deindex pages if your site goes down? Should you use emojis in your snippets? Interesting info about Google looking at the intent of a query Does the location of a link on the page change its value? Can you get a search box in the SERPS by adding schema? Do non-canonical versions of pages eat up crawl budget? Why your articles may get deindexed Let’s talk about Backlinko’s ranking study Google has slashed its marketing budget AMP stories are now web stories Possible serious issue with Yoast Local SEO: Possible update? Connected to the core update? Local SEO: Form for GMB name spam Local SEO: March reviews are beginning to surface in GMB dashboards Q&A: Should I use expired domains to help rank my website? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
undefined
Apr 29, 2020 • 46min

Content Silios, How-to Schema and Much More SEO News

In this episode Marie discusses the latest in SEO news, including: No significant algorithm updates this week (but many changes due to covid-19) GSC adds copy to clipboard button New how-to schema appearing in SERPS Should you link internally across topic silos Tips for using Google trends Http images could be harming your site Can non-owners submit indexing requests in GSC? Using html and CSS to show different images in dark mode Can hrefllang help you rank better? Missing GSC data again - what impact are we seeing at MHC? Cloudflare more fully integrated with Shopify now Moz released their guide to keyword research for free Some local SEO ranking flux Q&A returning to knowledge panels Q&A: Why is this page outranking mine? Podcast Featuring our team member, Callum Scott - https://bytraject.com/blog/covid-19-search-engine-shifts/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
undefined
Apr 22, 2020 • 37min

SERP Changes in Times of Crisis, E-A-T Webinar and More SEO News

In this episode Marie discusses the latest in SEO news, including: The current impact of COVID-19 on the SERPS Google can move to prefer authoritative sites in times of crisis Google shopping free for all merchants Google had another indexing issue - Apr 21 We’re seeing more YouTube videos in featured snippets Study: Does removing featured snippets result in less traffic? Do all of your hreflang attributes need to be correct in order for it to work properly? Does Google follow links from a 404 page Does Google always give out example links with a manual action? How BingBot works What do you do if you buy a domain with a pure spam penalty on it? Will Google delay mobile first indexing because of Coronavirus? Shopify seeing Black Friday levels of traffic every day. GMB reviews are coming back for some restaurants and shopping businesses GMB marketing kit Q&A: Is it best to have a smaller niche site, or a larger more comprehensive site? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
undefined
Apr 15, 2020 • 55min

How Bing Ranks Websites, Is E-A-T a Ranking Factor and More SEO News

In this episode Marie discusses the latest in SEO news, including: Does user search behavior during COVID-19 impact rankings? More from Google on whether E-A-T is a ranking factor How Bing ranks websites Google launching journalism relief fund Google started a blog series featuring case studies Bing has max-snippet and other features now More from Google on whether guest posts are unnatural More from Google on the importance of being unique Amazon cutting affiliate commission rates Chrome 81 is now rolling out If you are missing keyword ranking data for some keywords, this could be why France has ordered Google to pay publishers and news agencies for content New study on how people tend to read a webpage online Cloudflare switching to a reCAPTCHA alternative Local SEO: current state of GMB - reviews are reappearing Q&A: Should we be republishing our content on LinkedIn or Medium with a canonical link pointing back to our site? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
undefined
Apr 8, 2020 • 35min

More Major Search Pattern Changes, Hidden Content and Other SEO News

In this episode Marie discusses the latest in SEO news, including: In depth look at how Coronavirus is continuing to affect search patterns Will Google stop pushing core updates during this crisis? New ways to highlight COVID-19 announcements in Google Search Google is temporarily rolling back same site cookie labelling Some SERPS have featured snippets lower down on the page now Google is testing review star placement and colour More discussion on whether content behind tabs is given less weight Should your most popular pages be linked to from your navigation? Does old school link building hold any merit? More on Amazon suspending affiliate programs Google no longer tracks the number of total indexed pages on the web Foundem vs Google lawsuit reveals info about Panda Critical vulnerabilities with the Rank Math WordPress plugin Local SEO: How to remove the COVID-19 warning on your GMB listing Local SEO: Some review responses are appearing now Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
undefined
Apr 1, 2020 • 40min

Changes in Search Trends or Possible Algo Update and More SEO News

In this episode Marie discusses the latest in SEO news, including: Possible Google update March 23, 2020 (and maybe March 27?) Weekly poll - how is Coronavirus impacting your search traffic? Are you seeing a drop in leads due to Covid-19? How to pause your business online in Google Search New info from Google for health sites re Covid-19 content Update on Chrome release timeline New GSC features Interesting case of a site hurt by odd robots.txt issue Google may be using author vectors to determine who wrote your content If your site is down, how long will it take for rankings to be impacted What to do with domain names you are not going to renew Amazon asking affiliates in India not to send them traffic Local SEO: GMB dashboard has a temporarily closed button Local SEO: GMB has new categories for takeout and delivery Local SEO: GMB reviews are apparently in a queue Q&A: Why is this site with low E-A-T ranking above me? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
undefined
Mar 25, 2020 • 43min

Coronavirus and Organic Traffic, Reconsideration Requests and Much More SEO News

In this episode Marie discusses the latest in SEO news, including: The current impact of the Coronavirus on SEO Examples of businesses that are adapting in this hard time Chrome 81 is delayed Insecure images now blocked by Chrome New Google resource for Covid-19 Right sided featured snippets have mostly all been moved Important info for sites using urls with anchor fragments Hosting companies may have issues in this hard time New guide from Youtube about hosting virtual events How manual actions are handled Reasons for your AMP carousels to not rank Will Google hide search results that require a paywall to read? New schema recognized by Bing in pandemic times Will the internet go offline in these hard times? Local SEO: GMB reviews, responses and Q&A halted Local SEO: Issues with Google posts Local SEO: Event Canceled schema may not work Some tips on how SEO companies and agencies are coping with working from home Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
undefined
Mar 18, 2020 • 32min

Coronavirus and the Impact on the SEO Industry, Possible Algo Updates and More SEO News

In this episode Marie discusses the latest in SEO news, including: Possible small update March 10, 2020 Discussion on the impact of COVID-19 on businesses, SEO companies and more Bing may be pushing out more algorithm updates lately GMB and Google Ads support may be unavailable for a while New schema for COVID-19 info sharing Increase to AMP CSS limit Youtube video review is all machine learning for now If have multiple product variations, should you create pages for each? Does Google hate affiliate sites? You can filter and sort Google sheets by colour now Reddit is using rel=ugc nofollow for outbound links Project verily’s COVID-19 triage tool is in testing Should you mark your business as temporarily closed in GMB? Google using Duplex to call business owners for updates Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
undefined
Mar 11, 2020 • 46min

Coronavirus Traffic Fluctuations & Discussion, Security Certificates and Much More SEO News

In this episode Marie discusses the latest in SEO news, including: Do you need an SSL certificate on a site that you are going to redirect? Coronavirus is likely affecting your site’s traffic March 3-7 possible Google update Mobile first indexing soon to be rolled out to 100% of websites Google assistant can now read articles aloud on your browser More “in this video” in the SERPS PDFs in mobile SERPS Training info from Google re sitemaps How does Google process hreflang? How does Google use H tags? Google analytics bug causing people to not be able to switch accounts Don’t index your search pages Several WordPress plugins are having issues Google is recommending we do free site audits??? Local SEO: Update your GMB profile if Coronavirus affects your hours Local SEO: Possible update? Local SEO: News for auto dealers Local SEO: Changes to event visibility Local SEO: Does Google really manually review images for GMB? Q&A: Does Google crawl your robots.txt file first before your site? Q&A: Should you noindex forum profile pages? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app