

Search News You Can Use - SEO Podcast with Marie Haynes
Marie Haynes
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
Episodes
Mentioned books

May 13, 2020 • 55min
Early Thoughts on the May Core Update and Much More SEO News
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
MHC’s early analysis of the May 2020 Core update
New - Rising Retail Categories by Google
Google is displaying date and creator of Youtube videos rather than the article itself
Robots.txt is always obeyed by Google
Updating your title tag to the current year is not enough
Geotargeting does not restrict a site to only be shown in that region
Being on the first page is a sign you’re doing things well
Slow declines over time may mean that your website is becoming less relevant
Negative SEO is not the reason Google created the disavow tool
Google almost never indexes all content
There is no special tool or technique that will alert Google of your canonical changes
Hyphens vs underscores in urls: a test
GSC lags are not related to core updates
What likely happened with LinkedIn dropping out of the index
Local SEO: Possible update
Local SEO: What you should know about Covid-19 Google posts
Local SEO: Reviews are coming back
Local SEO: Be careful before marking your business as closed
This episode corresponds with newsletter episode 132:
https://courses.mariehaynes.com/search-news-you-can-use/episode-132/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

May 6, 2020 • 1h 4min
May 2020 Google Core Algorithm Update and More SEO News
In this episode Marie discusses the latest in SEO news, including:
Early thoughts on the May 2020 core update
How to stay up to date on algorithm changes
How to determine whether your traffic changed due to an update or Coronavirus
Web Vitals from Google
GSC now supports Special Announcement structured data
Gary Illyes on the importance of page speed
Does old, out of date content bring down Google’s perception of quality for your site?
Don’t resubmit a second reconsideration request if you have one still pending
How long does it take for Google to deindex pages if your site goes down?
Should you use emojis in your snippets?
Interesting info about Google looking at the intent of a query
Does the location of a link on the page change its value?
Can you get a search box in the SERPS by adding schema?
Do non-canonical versions of pages eat up crawl budget?
Why your articles may get deindexed
Let’s talk about Backlinko’s ranking study
Google has slashed its marketing budget
AMP stories are now web stories
Possible serious issue with Yoast
Local SEO: Possible update? Connected to the core update?
Local SEO: Form for GMB name spam
Local SEO: March reviews are beginning to surface in GMB dashboards
Q&A: Should I use expired domains to help rank my website?
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Apr 29, 2020 • 46min
Content Silios, How-to Schema and Much More SEO News
In this episode Marie discusses the latest in SEO news, including:
No significant algorithm updates this week (but many changes due to covid-19)
GSC adds copy to clipboard button
New how-to schema appearing in SERPS
Should you link internally across topic silos
Tips for using Google trends
Http images could be harming your site
Can non-owners submit indexing requests in GSC?
Using html and CSS to show different images in dark mode
Can hrefllang help you rank better?
Missing GSC data again - what impact are we seeing at MHC?
Cloudflare more fully integrated with Shopify now
Moz released their guide to keyword research for free
Some local SEO ranking flux
Q&A returning to knowledge panels
Q&A: Why is this page outranking mine?
Podcast Featuring our team member, Callum Scott - https://bytraject.com/blog/covid-19-search-engine-shifts/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Apr 22, 2020 • 37min
SERP Changes in Times of Crisis, E-A-T Webinar and More SEO News
In this episode Marie discusses the latest in SEO news, including:
The current impact of COVID-19 on the SERPS
Google can move to prefer authoritative sites in times of crisis
Google shopping free for all merchants
Google had another indexing issue - Apr 21
We’re seeing more YouTube videos in featured snippets
Study: Does removing featured snippets result in less traffic?
Do all of your hreflang attributes need to be correct in order for it to work properly?
Does Google follow links from a 404 page
Does Google always give out example links with a manual action?
How BingBot works
What do you do if you buy a domain with a pure spam penalty on it?
Will Google delay mobile first indexing because of Coronavirus?
Shopify seeing Black Friday levels of traffic every day.
GMB reviews are coming back for some restaurants and shopping businesses
GMB marketing kit
Q&A: Is it best to have a smaller niche site, or a larger more comprehensive site?
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Apr 15, 2020 • 55min
How Bing Ranks Websites, Is E-A-T a Ranking Factor and More SEO News
In this episode Marie discusses the latest in SEO news, including:
Does user search behavior during COVID-19 impact rankings?
More from Google on whether E-A-T is a ranking factor
How Bing ranks websites
Google launching journalism relief fund
Google started a blog series featuring case studies
Bing has max-snippet and other features now
More from Google on whether guest posts are unnatural
More from Google on the importance of being unique
Amazon cutting affiliate commission rates
Chrome 81 is now rolling out
If you are missing keyword ranking data for some keywords, this could be why
France has ordered Google to pay publishers and news agencies for content
New study on how people tend to read a webpage online
Cloudflare switching to a reCAPTCHA alternative
Local SEO: current state of GMB - reviews are reappearing
Q&A: Should we be republishing our content on LinkedIn or Medium with a canonical link pointing back to our site?
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Apr 8, 2020 • 35min
More Major Search Pattern Changes, Hidden Content and Other SEO News
In this episode Marie discusses the latest in SEO news, including:
In depth look at how Coronavirus is continuing to affect search patterns
Will Google stop pushing core updates during this crisis?
New ways to highlight COVID-19 announcements in Google Search
Google is temporarily rolling back same site cookie labelling
Some SERPS have featured snippets lower down on the page now
Google is testing review star placement and colour
More discussion on whether content behind tabs is given less weight
Should your most popular pages be linked to from your navigation?
Does old school link building hold any merit?
More on Amazon suspending affiliate programs
Google no longer tracks the number of total indexed pages on the web
Foundem vs Google lawsuit reveals info about Panda
Critical vulnerabilities with the Rank Math WordPress plugin
Local SEO: How to remove the COVID-19 warning on your GMB listing
Local SEO: Some review responses are appearing now
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Apr 1, 2020 • 40min
Changes in Search Trends or Possible Algo Update and More SEO News
In this episode Marie discusses the latest in SEO news, including:
Possible Google update March 23, 2020 (and maybe March 27?)
Weekly poll - how is Coronavirus impacting your search traffic?
Are you seeing a drop in leads due to Covid-19?
How to pause your business online in Google Search
New info from Google for health sites re Covid-19 content
Update on Chrome release timeline
New GSC features
Interesting case of a site hurt by odd robots.txt issue
Google may be using author vectors to determine who wrote your content
If your site is down, how long will it take for rankings to be impacted
What to do with domain names you are not going to renew
Amazon asking affiliates in India not to send them traffic
Local SEO: GMB dashboard has a temporarily closed button
Local SEO: GMB has new categories for takeout and delivery
Local SEO: GMB reviews are apparently in a queue
Q&A: Why is this site with low E-A-T ranking above me?
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Mar 25, 2020 • 43min
Coronavirus and Organic Traffic, Reconsideration Requests and Much More SEO News
In this episode Marie discusses the latest in SEO news, including:
The current impact of the Coronavirus on SEO
Examples of businesses that are adapting in this hard time
Chrome 81 is delayed
Insecure images now blocked by Chrome
New Google resource for Covid-19
Right sided featured snippets have mostly all been moved
Important info for sites using urls with anchor fragments
Hosting companies may have issues in this hard time
New guide from Youtube about hosting virtual events
How manual actions are handled
Reasons for your AMP carousels to not rank
Will Google hide search results that require a paywall to read?
New schema recognized by Bing in pandemic times
Will the internet go offline in these hard times?
Local SEO: GMB reviews, responses and Q&A halted
Local SEO: Issues with Google posts
Local SEO: Event Canceled schema may not work
Some tips on how SEO companies and agencies are coping with working from home
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Mar 18, 2020 • 32min
Coronavirus and the Impact on the SEO Industry, Possible Algo Updates and More SEO News
In this episode Marie discusses the latest in SEO news, including:
Possible small update March 10, 2020
Discussion on the impact of COVID-19 on businesses, SEO companies and more
Bing may be pushing out more algorithm updates lately
GMB and Google Ads support may be unavailable for a while
New schema for COVID-19 info sharing
Increase to AMP CSS limit
Youtube video review is all machine learning for now
If have multiple product variations, should you create pages for each?
Does Google hate affiliate sites?
You can filter and sort Google sheets by colour now
Reddit is using rel=ugc nofollow for outbound links
Project verily’s COVID-19 triage tool is in testing
Should you mark your business as temporarily closed in GMB?
Google using Duplex to call business owners for updates
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Mar 11, 2020 • 46min
Coronavirus Traffic Fluctuations & Discussion, Security Certificates and Much More SEO News
In this episode Marie discusses the latest in SEO news, including:
Do you need an SSL certificate on a site that you are going to redirect?
Coronavirus is likely affecting your site’s traffic
March 3-7 possible Google update
Mobile first indexing soon to be rolled out to 100% of websites
Google assistant can now read articles aloud on your browser
More “in this video” in the SERPS
PDFs in mobile SERPS
Training info from Google re sitemaps
How does Google process hreflang?
How does Google use H tags?
Google analytics bug causing people to not be able to switch accounts
Don’t index your search pages
Several WordPress plugins are having issues
Google is recommending we do free site audits???
Local SEO: Update your GMB profile if Coronavirus affects your hours
Local SEO: Possible update?
Local SEO: News for auto dealers
Local SEO: Changes to event visibility
Local SEO: Does Google really manually review images for GMB?
Q&A: Does Google crawl your robots.txt file first before your site?
Q&A: Should you noindex forum profile pages?
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes