

Producergrind Podcast
Producergrind
Podcast by Producergrind
Episodes
Mentioned books

Aug 2, 2018 • 1h 9min
Cicero on Being the Keys of 808 Mafia, Moving to ATL from Chicago & More
Cicero of 808 Mafia Interview on the Producergrind Podcast. Cicero stopped by the office to speak with us about his title as "The Keys of 808 Mafia" and how he was first blessed with the opportunity to make a beat with Southside, who recognized his talent instantly and told him he had to come with him to LA to continue working. We talked a lot about Cicero's struggle, come up & making it out of Chicago and coming to Atlanta on a greyhound bus with basically no money. He talked about how his spirituality and belief in the law of attraction made him know he was going to find success. He talks a lot about being humble and playing your role as a team member when it comes to making music & supporting your friends music at all costs. He talks about how he makes loop packs for other members of 808 mafia and his most notable work being on the Future - Hendrixx album. Overall this interview is filled with great producer advice on how to get placements, networking & more. Cicero even dropped some dope knowledge on his favorite keys of songs and trap chords to use when making beats. Stay tuned for our studio session vlog with Cicero and Tre Pounds of 808 Mafia.
Producergrind Merch: https://merch.producergrind.com/
Sound Kits: https://producergrind.com/shop/
0:25 Carrington whooped Kato the Producer in ping pong
1:07 How Cicero's career got started - His grandma always wanted him to be at church so he started playing the drums and keys
2:52 Learning how to play 90's and early 2000's R&B
3:39 Why trap is influenced by old school R&B
4:08 Growing up in Chicago
4:28 Becoming a member of Brick Squad at the age of 16
4:55 Creating the Bop wave with Kemo and D Low (D Low Shuffle)
5:20 On being the keys of 808 Mafia
6:51 Sending melody packs to 808 Mafia - Being an in-house sound designer
7:54 How they handle business with the in-house loops
8:57 Most notable contributions with 808 Mafia is the Future Hndrxx album
9:43 Took three summers to get good on the keys
10:28 Learning how to play every song he heard on the radio
12:35 808 Mafia expanding outside of the United States, outside of trap and hip hop
16:59 How he feels about people who false claim 808 Mafia
18:40 What does it feel like to be stamped official 808 Mafia - The work he had to put in after he got the official blessing
21:00 He had to learn that it was ok use the 808 Mafia name to get where he needed to go because he had Southside's co-sign
22:20 Being hands-on in building his fan base, one person at a time
23:15 Calls himself "the king of the struggle"
23:38 Going to clubs in Atlanta and taking a year to catch the sound
33:22 Building relationships first and staying down to help an artist on their journey
36:20 Meet artists at their budget point instead of trying to break a wallet - every client is different
37:31 Overrated/Underrated
-Harold’s Chicken
-Chord creators
-Gelato
-Selling beats online
-Tekashi 6-9
41:32 If it wasn't for type beats, nobody would be rapping
50:07 808 Mafia as a publishing company and shortcuts to distribution
53:23 His work with SpeakerKnockerz and his rap career
1:04:54 Making EDM music
1:06:38 When producers start rapping
1:07:59 Cicero spiritual habits
Hosted By
@ceodylan
@theletterlbeats
@carrington_hill
@producergrind
Special Guest
@ciceroondabeat
Directed by
@cookitupkayo
#ProducergrindPodcast

Jul 22, 2018 • 1h 7min
Kato Talks Making $30K Per Month Selling Beats, Producer Marketing, Facebook Ads + More
Kato stopped by the office for a Producergrind Podcast episode where we talked a lot about the business side of making beats. Kato shared a lot of knowledge about selling beats online and the marketing strategies that go into running a successful online beat store. It seems that building your brand and having a fan base has been key for his success along with having big placements. There is a crazy amount of producer advice in this episode so enjoy.
Producergrind Merch: https://merch.producergrind.com/
Sound Kits: https://producergrind.com/shop/
1:15 Kato on The Track Biography/Come Up Story
3:11 Kato didn't like school and he felt pressure to go to college
6:24 How Kato built up his social media following
7:35 Spending $1000 a month on Facebook ads
8:15 Being an "online" producer after in-person situations weren't getting him where he wanted to be
10:30 Top 3 tips for spending money on promotions and ads
11:50 If you don't have an online audience, the music has to be amazing, and even then it might not be enough
12:33 Selling beats online is mostly about marketing & branding
13:51 Giving things away for free and why
15:49 How Kato stands out from other producers
16:29 So many profitable independent artists need beats but people keep going after the same artists
18:26 How he linked with Futuristic
19:44 What was it like at Funk Volume?
22:05 You don't always need a team, you might just need to put in more work Partnership with DJ Pain 1 and how Beat Club became Music Entrepreneur Club
30:22 How his ethnicity is relevant to his music career
31:40 Korean background opened doors to other genres, specifically K-Pop
33:19 Overrated/Underrated
-Email Blasts
-Lebron to the Lakers
-Having a team
-Type Beats (as a Marketing tool)
-Starting Beat Stores in 2018
43:32 Kato can guide people but he won't do the work for you
44:39 Have grace and be ok with someone telling you "no"
46:12 Signs of people who might be built for this - positivity and optimism, willingness to listen and learn
47:19 Stopped using Vlogs as much and converting to more short form content
48:10 IGTV as an emerging platform
50:50 Why did Kato start his Youtube Channel?
51:37 The rapping platform TeamBackpack.net
53:22 The Umm Factor - Everything you know about selling beats online and marketing and branding yourself online
54:39 Kato once made $30,000 in a month selling beats online
55:14 Distribute your audience among the different platforms
59:58 Kato puts all music on all platforms when he releases
1:00:39 Rappers purchased beats because they heard the instrumental album
1:01:36 Beat Club/Music Entrepreneur Club format and what you can learn from them
1:03:22 Kato's song "Money Bag" with Jarren Benton which had similarities to Cardi B's song "Money Bag"
1:04:47 Jarren Benton & Kato dropping new album Yuck Fou on RocNation July 27
1:05:22 What's next in 2018 for Kato on The Track
Hosted By
@ceodylan
@theletterlbeats
@carrington_hill
@producergrind
Special Guest
@katoproducer
Directed by
@cookitupkayo
#ProducergrindPodcast

Jul 13, 2018 • 1h 13min
Beatking Talks Rapping On Your Own Beats, Getting IG Famous, Not Needing Placements + More
Producer/rapper Beatking interview on the Producergrind Podcast. Beatking aka Club Godzilla stopped by to talk about his come up, his observations of the music industry & trends, why he brings cucumbers every time he goes to the club & more. We got him to talk a lot about his music producer career and how he was able to go viral and be succesful as a rapper to the point where he has never needed a placement with a big artist rapping over his beats.
Producergrind Merch: https://merch.producergrind.com/
Sound Kits: https://producergrind.com/shop/
1:16 Beat King FW the @Producergrind comment section
1:35 Having a real actual fan base
1:55 How he got his start in Houston selling music locally
2:51 His music is known but he's not known as much
3:21 H-Town sound vs Atlanta sound
3:57 Started making hits in 2010 and made Houston's sound more aggressive
4:18 The Memphis sound
4:49 Atlanta gets all the plugins and gets everything first
6:54 How he got the name Club Godzilla/Beat King and started rapping
8:22 The demographic of his 160k+ IG followers
9:01 New single "BDA" he's in Atlanta promoting
9:27 Looking at his IG you can't tell exactly what he does
9:57 Entertainment is about getting attention
10:36 Turning down DJ gigs because the artist money is better
11:40 Listen to the songs at college parties
13:17 The value of having a college audience
14:01 Dying his hair green and calling himself Disgustin Justin
14:41 How to get verified on Instagram & Twitter - Be highly Googlable
16:44 Steps to getting songs to DJs
17:49 The definition and evolution of the "club record" over the last 9 years
20:16 Pain and struggle rap is hot in the club right now
21:01 Never rapped about anything he didn't really live or know
21:41 How does an artist find their authentic truth and still get people to listen
24:12 How understanding production helps him find the vibe of what people are feeling
25:07 Dropping more songs in an album like Drake & Migos - streaming trick
27:30 Different rules for producers - "You can't disrespect somebody with a snare"
28:48 His production group called Texas Hammers - Kid beat prodigies
30:03 TM88 doesn't have any keyboards in his house
31:34 What are his long term plans for artistry and production
32:32 Vine broke Beatking "Throw Dat Ahh"
33:46 People are sleeping on Facebook
35:00 Freaky shows influenced by Uncle Luke
35:47 People close to him and their reactions to his work
36:42 His kids seeing some of his work
38:15 What happens if you walk into the kitchen and see them licking cucumbers?
39:28 BET Uncut & Beat King "childhood memories" to Tip Drill
40:15 Boonk Gang smashing unprotected on Instagram
41:15 How do you do something original on Instagram?
42:11 He tried putting the video out ahead of the song and used a new strategy with Snapchat to promote it and he broke his Snapchat
43:48 He put the video on PHub and monetized it - Monetized content on p sites
45:56 Overrated/Underrated
-Bad publicity
-Props
-Paid promotion on IG
-DJing
-Throwing money in the club
56:27 Always try to do more than one thing - flex multiple talents
58:08 Trying to find time to make beats & his project with Gangsta Boo
1:01:06 The Umm Factor - Everything Beat King knows about creating a buzz
1:02:27 Converting his current success into long term success
1:03:58 The fan base in Texas is so big you can go platinum just in Texas
1:04:25 The @producergrind fan base and building producer culture
1:07:35 Is Snapchat done?
1:10:39 His friend Lil Ronnie the Bill Cosby impersonator
Hosted By
@ceodylan
@theletterlbeats
@carrington_hill
@producergrind
Special Guest
@clubgodzilla
Directed by
@cookitupkayo

Jul 5, 2018 • 1h 18min
DJ Burn One Talks Industry Plants, Drugs & Tour Life, Superfly + More
Atlanta legend DJ Burn One stopped by the Producergrind office today for an exclusive podcast interview. We talked over an hour with Burn One covering everything from his come up & early entrepreneurial ventures, making beats for Gucci Mane & A$AP Rocky, doing drugs to pass time while on tour, his role behind the scenes in the new Superfly movie score, his production team "Five Points Bakery", What are industry plants and industry plant meaning, & much more. Enjoy this hour long podcast interview filled with producer advice and music business talk.
2:17 How DJ Burn One got started in the game
3:20 Being from Atlanta but not having a signature trap sound
4:58 Working with Walt Live & Go Ricky Go
6:23 DJ Burn One's household musical influences growing up
7:24 Taking a year off from DJing to learn how to make beats
8:57 Starting off in Sony Acid Pro
9:22 Selling mixtapes in high school
10:43 Always listened when OGs gave advice
12:38 Tour life and struggling with alcoholism
14:47 Using FL in high school
16:50 Reading Gucci’s book
21:03 The culture of Five Points
22:52 Working with live musicians
25:25 His thoughts on The Art of Organized Noize documentary on Netflix
30:28 Not getting paid by A$AP Rocky
32:50 On convincing Gucci to do mixtapes
34:18 Public perception of him and A$AP Rocky's relationship
36:45 The Umm Factor - Describing The Culture of 5 Points Bakery
38:13 His group iNDEED
38:57 Creating their own sample catalogue
41:16 Artists selling themselves instead of selling songs
46:14 Working with Bubba Sparxx and seeing him get pigeonholed into a character
47:08 Parallels between rap and wrestling
48:50 Defining what an "industry plant" is and examining the case of A$AP Rocky
52:20 Record labels know if your numbers are fake
54:44 Pop now has hip hop drums
56:49 Overrated/Underrated
-Thrift Store shopping
-Limewire
-Backwoods
-Tour life
-Big commercial studios
1:02:52 What's next for DJ Burn One
1:03:33 Superfly soundtrack
1:05:00 On putting on a producer masterclass
1:06:30 His philosophy on helping people
1:07:11 Hack on learning how to produce
1:11:42 Being able to admit what you don't know
1:12:12 Shut the fuck up and learn something
1:13:34 Pro tip for 808 mixing
1:15:36 DJ Burn One on social media
Producergrind Merch: https://merch.producergrind.com/
Sound Kits: https://producergrind.com/shop/
Hosted By
@ceodylan
@theletterlbeats
@carrington_hill
@producergrind
Special Guest
@djburnone
Directed by
@cookitupkayo

Jul 1, 2018 • 51min
Mechie So Crazy Talks About His Come Up , Social Media Marketing, Crazy Fans & More
Mechie So Crazyy stopped by the Producergrind Podcast office for an exclusive interview where we talked about his come up, how he marketed himself on social media (instagram, twitter, vine) How the Blac Chyna sex tape brought him a lot of publicity (good & bad), him sleeping with his college professor who was 17 years older than him, having sex with a fan for the first time & his new single Mechie - Like Dat (official music video)
Producergrind Merch: https://merch.producergrind.com/
Sound Kits: https://producergrind.com/shop/
1:17 How Mechie got started dancing
1:50 Joining R&B Group 4EY and being trained as a performer
2:57 Mechie went through artist development at a time when it’s rarely done anymore
3:32 The viral/social media dance community
4:05 How Mechie built his social media and carried his audience across several platforms including Twitter and Vine
5:07 How Mechie felt about Vine shutting down
5:25 People who were hot on Vine not being able to transfer over
6:17 The platform is not the real world and if it shuts down make sure you have an audience on other platforms
7:29 Getting recognized in public for his Vine, Instagram and Twitter work
7:59 People are sleeping on Facebook as a viable platform
8:26 Tips for using Facebook a a tool for your career
9:11 Amount of engagement is better than number of followers sometimes
9:42 Mechie says Snapchat is dead
10:17 IGTV coming for YouTube
10:52 Social media influencer marketing
11:26 When you rely on your phone for your career and you lose it
12:21 His social media fame putting his life in the public eye
13:10 Regulating social media as a part of our everyday life
13:35 Having a team that helps him his career and social media
14:01 Having patience and building a career over time
15:29 Going from zero to 100k followers in a month
16:15 Changing social media habits after Blac Chyna situation
17:21 The Blac Chyna sex tape and his relationship with her
18:30 A lot of what was written about him in the media was wrong
19:02 Media wanting to talk about the tape and the relationship instead of his actual music career
19:42 He separated himself from Blac Chyna because it was affecting his career
20:35 Moving on from Blac Chyna and how social media cycles through stories quickly
21:15 People caring more about the bullshit than the music
21:24 New single called Like Dat https://www.youtube.com/watch?v=PuY3i...
22:48 Troy Taylor producing Like Dat
23:14 Giving away $2500 in his new video challenge
24:05 Are challenges washed?
26:17 Your brand makes the challenge not the other way around
26:50 How he linked with Troy Taylor
27:41 Doing Scoot Over with Zaytoven
28:08 Being from DC
28:26 Opening for Meek Mill
28:48 Having sex with a fan for the first time
30:48 Dunking on Rick Ross
31:36 Overrated/Underrated - History of Challenges
-Harlem Shake
-Mannequin Challenge
-Ice Bucket Challenge
-30 Day Blap Challenge
-Cinnamon Challenge
33:19 The importance of being engaged in the culture
37:14 Tide Pod challenge
38:01 All attention isn't good attention
38:33 Do's and don'ts for building social media following
39:36 Practicing on stage for rappers and singers
40:30 Rappers taking vocal lessons
40:42 Biggest influencers on Mechie as a dancer
41:04 Taking pay for promo
41:40 Hit Mechie's email before you hit his DM
41:56 Balancing promo with keeping accounts authentic and not turning off fan base
42:20 The Umm Factor - Mechie Describes The Craziest Things Seen On IG For Clout
43:36 Girl told him the names of the babies they were gonna have together
44:41 Being mauled by crazy fans
46:26 The after parties and moving through teeny bopper fans
47:47 Single Like Dat https://play.google.com/music/preview...
48:30 Mechie on social media
Hosted By
@ceodylan
@theletterlbeats
@carrington_hill
@producergrind
Special Guest
@mechiesocrazy
Directed by
@cookitupkayo

Jun 21, 2018 • 46min
Zaytoven Talks Producing Trap Holizay, Signing a Deal, Superfly, Beast Mode 2 + More
Zaytoven interview at the producergrind office. The goat stopped by for an exclusive podcast/talk with us about his new album "Trap Holizay", Superfly, Signing to major label Capitol Records, Beast Mode 2 with Future, Birds of a Feather 2 & more.
Producergrind Merch: https://merch.producergrind.com/
Sound Kits: https://producergrind.com/shop/
1:10 Trap Hoilzay new release
1:40 Signing a publishing deal with Capitol
2:08 Doing the album on his terms
2:42 His entire career has been breaking new artists
3:00 The majors didn't understand his music for a long time
3:21 Had #1 song in the country w/Usher and Zay wasn't getting calls from majors
3:43 Got the Usher opportunity because of how hot his ATL acts were
4:12 Most people won't get a major label call after a couple placements
4:43 Branding himself with hard work
5:02 The logistics of a major label deal - Using your OWN relationships
5:57 Future and Jay Z recorded to the same beat that became Future's Mo Reala
7:18 Up and coming producers should get with an up and coming artist
7:45 Producers today are chasing placements
8:12 Artists have to have a strong work ethic
8:52 Zaytoven's daily routine - Been doing the same thing for 20 years
10:02 How to make 10 beats a day without playing keys
10:33 If he makes 10 beats a day at least 1 is gonna be hot
11:01 Zaytoven has always been worried about falling off - Once saw music as a side hustle
12:10 First Usher check was $101,000 and he still kept cutting hair
13:01 Versace came out and Zay had to quit cutting hair because people were showing up to take pics and drop mixtapes
13:57 Enjoying his family and home is how he enjoys his success
14:50 When he got his big checks he always reinvested in himself and his image
16:36 Your image matters so put that in the budget
17:17 Zay's scene in Superfly as a local artist
17:50 Zaytoven scored the movie in the music
18:10 The logistical process of scoring movies
18:29 He made Birds of a Feather because he thought he was falling off
19:42 Birds of a Feather II COMING SOON
20:55 Overrated/Underrated
-Being able to play keys
-Papadeaux
-Buying jewelry when you can’t afford real
-Focusing on quantity more than quality
-Beat battles
24:44 Working with Lil Uzi and Lil Pump to impress his son
25:05 His son wants to be in the music industry
25:39 Zaytoven's take on the new class - Lil Baby, Blocboy JB, Key Glock, NBA Youngboy
26:39 Hard to tell which beat is better without words on it
27:19 New Music! Let the Trap Say Amen with Lecrae
28:20 Who is Lecrae? Inspirational music with a message-It's not necessarily gospel
29:44 Being a man of faith and balancing that with the music industry
30:40 How did a church man become the Godfather of the trap?
31:16 Gucci proud to be friends with Zay because he's a good guy
32:01 Knowing that people are watching him and that he can be a good example for other people
32:41 He and Gucci are able to laugh at some of the bad times
33:01 Gucci is influencing new rappers to make good choices
33:55 The Umm Factor - Everything you know on balancing being a husband with being in the music industry
34:59 He and his wife making fun of rappers on the road
35:21 The craziest chains Zay has ever seen
36:15 International DJ Zaytoven - Messed up on first set and nobody knew
38:18 Paris LOVES Zaytoven
39:15 DJing on the road made him really miss his family
39:50 Zay social media habits
41:21 What is Zay listening to?
42:31 Zaytoven says Snapchat is dead
44:10 A Zaytoven cut is $100
44:24 Zaytoven is the 20th guest on the Producergrind Podcast
44:51 Beast Mode II
Hosted By
@ceodylan
@theletterlbeats
@carrington_hill
@producergrind
Special Guest
@zaytovenbeatz
Directed by
@cookitupkayo

Jun 20, 2018 • 43min
ATL Jacob Talks Making Beats For Future, Signing to Freebandz & More
ATL Jacob interview on the Producergrind Podcast. We talked to the young Freebandz producer about a bunch of topics including how he met casino & eventually signed to Freebandz, People performing fake publicity stunts for marketing, making beats since 9th grade & more. He gave some producer advice and talked about his upcoming projects including his song with Future- Nowhere (Produced By ATL Jacob) on the newly released Superfly album.
ATL Jacob
0:52 Tired of going to the bank
1:11 How ATL Jacob got into the game
2:04 ATL Jacob’s 2018 so far
3:00 Publicity stunts for the gram
5:48 Staying in the house for his birthday
6:05 How he linked up with Freebandz
7:54 Making beats since 9th grade
8:50 being able to makes in quantity with high quality
9:18 What is a throw away beat?
9:42 How do you know which beats to play for which artists
10:24 Being officially signed to Freebandz
13:04 The buss down who thought Future just wanted to hangout and not smash
14:41 New rules in Atlanta
15:38 Rappers hating on producers
17:00 Spending no more than 30 minutes on a beat
17:36 Not spending too much time mixing while making the beat
18:08 Establishing relationships is the key to getting placements
19:36 Overrated/Underrated
-Omnisphere
-Chik Fil A
-Being able to play keys
-Spinz 808
-Face Tattoos
27:44 Working with Logan Paul
30:09 ATL Jacob started rapping
33:40 Blurring out his screen during his last Producergrind beat cookup
36:58 The new Superfly movie, ATL Jacob’s placement on the soundtrack and Future’s involvement as a producer of the film
40:39 Doing MoneyBagg Yo’s entire EP
The Producergrind Podcast
@CEODylan
@TheLetterLBeats
@Carington_Hill
Special Guest
@AtlJacob
Directed By
@Cookitupkayo

Jun 7, 2018 • 1h 1min
SikWitIt Talks Producer Income Streams Beat Battle Culture DallasUp + More (1)
Sikwitit Interview on producergrind podcast.
We flew out to Dallas to link up with some Dallas producers including SikWitIt who has been getting major placements and working with industry artists for quite some time now. We talked about his come up, making the #DallasUp documentary with Maschine Masters, selling beats online and having multiple streams of income, Perfecting his craft and relationship building through Dallas Beat Battle Culture & much more. SikWit it dropped some dope producer advice gems on getting placements, producer branding/marketing, selling beats online, etc. We look forward to being back in Dallas to connect with more up & coming producers at our VIP Studio Session on June 23, 2018.
1:20 How SikWitIt came up as a producer
7:42 International beat battle Toronto vs Texas was one of his big breaks (beat battle culture)
9:43 Putting on for Dallas & Maschine Masters #DallasUp documentary
15:39 Sik Wit it opening doors for others as well as himself
16:37 They almost didn't put the documentary out
20:22 Being flexible in the studio with artists
24:58 Dallas music BUSINESS culture
26:27 Overrated/Underrated
-Moving to another market for music opportunities
-Getting placements with established artists
-Having a producer logo
-Major label deals as a producer
-Fuel City Tacos
30:51 Producergrind coming to Dallas & Sik Wit It showing the cookup
32:35 Sik Wit It's signature style... Is it Boom Trap?
34:00 Sik Wit It's Father and his musical legacy
36:19 Be a good person in the industry because it matters
39:13 Producergrind connecting with Dallas
40:31 Working with Bobby Sessions and helping him build as a new artist
45:25 The Umm Factor: ATL Producer Culture vs Dallas Producer Culture
46:52 **Correction** The fam DJ E Sudd is Street Execs DJ and tours with 2 Chainz--We sincerely apologize for the mistake
47:17 The Beat Lounge and the Sound Social in Dallas
52:29 Freddie Bruno, Brown Royal, Suave on the Track & Lucy Clubhouse
56:02 What to expect from Sik Wit It in 2018
57:10 Branding yourself as a producer
58:11 Multiple streams of income as a producer
1:00:12 Find Sik Wit It @iamsikwitit & www.imsosik.com
Hosted By
@ceodylan
@theletterlbeats
@producergrind
Special Guest
@iamsikwitit
Directed by
@cookitupkayo
@samo_ent

Jun 1, 2018 • 58min
Earl The Pearll Talks Making Beats For Lil Yachty, Working With QC, Staying Independent + More
Earl The Pearll Producer Interview on the Producergrind Podcast. We had Earl stop by and talk about making beats for Lil Yachty who has been his best friend since 3rd grade, He also talked about making beats for Lil Baby - Harder Than Ever album, working a regular job before his big opportunity as a producer, Working with QC rappers & more. Earl dropped some producer advice on how to get placements and build relationships. Earl also shared with us the best adivce his friend and mentor Coach K of QC/Solid Foundation has given him.
1:02 How Earl got his start with Yachty
1:41 How working with Yachty led to opportunities with other QC artists
2:26 Yachty started rapping in high school
3:31 Yachty being good at photography, graphic design and fashion
3:55 Earl moving out when Yachty signed his deal
4:31 How Earl survived between the time he graduated ad when Yachty got his deal
5:34 Working at Six Flags before he got on with Yachty & QC
9:15 Getting fired from Dollar General as Yachty is buzzing
9:47 The video One Night was a turning point for Yachty
10:35 Meeting P for the first time
11:09 Going on tour with Young Thug & XXL Cover
11:41 Moved out of his mom's house when Yachty signed his deal
12:44 Doing beat battles around the city
15:08 Being humble and kicking it with old friends
15:42 Yachty never turns down a picture
16:20 Selling beats online as an unknown producer
17:19 Don't rely on anybody
17:45 Don't be afraid to speak up and say you have beats around artists
18:57 Being Yachty's main producer and trying to get beats to other artists
19:44 Learning how to navigate social situations
20:29 Earl the Pearl's advice on getting a placement
22:35 Investing in yourself and your sounds
23:11 The new sound in music
23:58 Get your craft right before you do anything else
24:58 Have you ever had any conflicts working with an artist in the studio?
25:37 Earl & Lil Boat being honest with each other about their music
26:05 How Yachty got the red braids
28:15 Yachty has a great sense for entertainment
28:59 Overrated/Underrated
-FL Studio 20
-Moving to ATL for music
-Rap Snacks
-Home studio spaces
-V Lone
34:36 Being melodic with beats but also not doing too much
36:06 Learning to like pop music working at Dollar General
37:47 Yachty's relationship with Bad Bhabie
38:49 Blue checks, likes follows, jewelry and cars can dictate your career more than talent & music sometimes
41:29 Spotify streams vs Apple Music streams
42:18 Hire a music attorney
42:56 Working at QC as an independent producer
43:58 The Umm Factor - The Craziest Chains Earl Has Ever Seen
45:51 K $upreme raps but also makes his own beats
46:22 Earl reacts to Russ blaming producers for music being whack
4825: Hottest beats Earl has heard recently
50:08 making beats for Lil Baby - Harder Than Ever (Never Needed No Help Instrumental / Lil Baby - Fit In)
52:28 Always be at the studio
52:57 Putting out his own album
54:05 Emulating DJ Khaled and the old style of producing
54:59 Where to find Earl on social media
55:22 How Coach K gave him his nickname
Hosted By
@ceodylan
@theletterlbeats
@carrington_hill
@producergrind
Special Guest
@earlthepearll
Directed by
@cookitupkayo

May 29, 2018 • 51min
TL 12th Street Talk Being Creative Shooting Music Videos + More
TL & 12th Street Pharmacist interview on the producergrind podcast. The duo stopped by the producergrind office to talk about being creative as an artist & producer team. They discuss the process of how they linked up & started creating music together. TL On the beat talked about his most recent placement with Rae Sremmurd on the Sremm Life 3 album. 12th street's manager & video director Marquis Garden also spoke for a second about his input in the creative process
TL On The Beat 12th St
1:14 TL on the Beat vs AyeTL on The Beat
2:03 TL on The Beat origin story
3:05 12th Street Pharmacist origin story
5:39 Bone Thugs N Harmony influenced 12th Street Pharmacist
6:33 Lex Luger influenced TL on the Beat
8:03 How TL & 12th Street Pharmacist linked up
10:30 Come Get Some Bars Music Video
13:20 They have an entire team including videographer Marquis Gardens
14:25 Perfectionism vs overthinking
15:19 Knowing when to tell someone if something is trash
16:15 Marquis Gardens talks about the direction of the videos
18:33 What is an Icebreaker Jacket?
20:58 Overrated/Underrated
24:45 The Umm Factor
27:45 Collaborating effectively
28:49 TL gives advice on getting placements in 2018
30:49 TL’s placement with Rae Sremmurd
34:30 Learning to be patient in an industry that moves slow
37:04 Recognizing stress and how it affects you creatively
40:38 Staying consistent with content
44:05 Where you can find TL on the Beat & 12th Street Pharmacist on social media
Hosted By
@ceodylan
@theletterlbeats
@carrington_hill
@producergrind
Special Guest
@12thstreetpharmacist
@tlonthebeat
@marquisgarden.media