Kato Talks Making $30K Per Month Selling Beats, Producer Marketing, Facebook Ads + More

Kato stopped by the office for a Producergrind Podcast episode where we talked a lot about the business side of making beats. Kato shared a lot of knowledge about selling beats online and the marketing strategies that go into running a successful online beat store. It seems that building your brand and having a fan base has been key for his success along with having big placements. There is a crazy amount of producer advice in this episode so enjoy. Producergrind Merch: https://merch.producergrind.com/ Sound Kits: https://producergrind.com/shop/ 1:15 Kato on The Track Biography/Come Up Story 3:11 Kato didn't like school and he felt pressure to go to college 6:24 How Kato built up his social media following 7:35 Spending $1000 a month on Facebook ads 8:15 Being an "online" producer after in-person situations weren't getting him where he wanted to be 10:30 Top 3 tips for spending money on promotions and ads 11:50 If you don't have an online audience, the music has to be amazing, and even then it might not be enough 12:33 Selling beats online is mostly about marketing & branding 13:51 Giving things away for free and why 15:49 How Kato stands out from other producers 16:29 So many profitable independent artists need beats but people keep going after the same artists 18:26 How he linked with Futuristic 19:44 What was it like at Funk Volume? 22:05 You don't always need a team, you might just need to put in more work Partnership with DJ Pain 1 and how Beat Club became Music Entrepreneur Club 30:22 How his ethnicity is relevant to his music career 31:40 Korean background opened doors to other genres, specifically K-Pop 33:19 Overrated/Underrated -Email Blasts -Lebron to the Lakers -Having a team -Type Beats (as a Marketing tool) -Starting Beat Stores in 2018 43:32 Kato can guide people but he won't do the work for you 44:39 Have grace and be ok with someone telling you "no" 46:12 Signs of people who might be built for this - positivity and optimism, willingness to listen and learn 47:19 Stopped using Vlogs as much and converting to more short form content 48:10 IGTV as an emerging platform 50:50 Why did Kato start his Youtube Channel? 51:37 The rapping platform TeamBackpack.net 53:22 The Umm Factor - Everything you know about selling beats online and marketing and branding yourself online 54:39 Kato once made $30,000 in a month selling beats online 55:14 Distribute your audience among the different platforms 59:58 Kato puts all music on all platforms when he releases 1:00:39 Rappers purchased beats because they heard the instrumental album 1:01:36 Beat Club/Music Entrepreneur Club format and what you can learn from them 1:03:22 Kato's song "Money Bag" with Jarren Benton which had similarities to Cardi B's song "Money Bag" 1:04:47 Jarren Benton & Kato dropping new album Yuck Fou on RocNation July 27 1:05:22 What's next in 2018 for Kato on The Track Hosted By @ceodylan @theletterlbeats @carrington_hill @producergrind Special Guest @katoproducer Directed by @cookitupkayo #ProducergrindPodcast