

EOS for a Better Business, Better Life
EOS Implementers Debra Chantry-Taylor, Adam Harris, business owners and experts!
EOS, The Entrepreneurial Operating System, can truly change your life by helping you live a better life by creating a better business.
Are you doing what you love, with people you love, making a huge difference, being compensated appropriately, with time to pursue other passions?
As a Certified EOS Implementer, my passion is helping Entrepreneurs & their leadership teams lead a better life through Traction.
Join me on the podcast as I chat to those who have done this or experts who can help you...
Learn from those who have built a life they truly love, through creating a better business.
Are you doing what you love, with people you love, making a huge difference, being compensated appropriately, with time to pursue other passions?
As a Certified EOS Implementer, my passion is helping Entrepreneurs & their leadership teams lead a better life through Traction.
Join me on the podcast as I chat to those who have done this or experts who can help you...
Learn from those who have built a life they truly love, through creating a better business.
Episodes
Mentioned books

Mar 28, 2022 • 39min
EXPERT SPOTLIGHT: Social Proof Mastery or 'Building your position of authority' with Erik Jensen - Episode 48 of Better Business, Better Life!
Erik Jensen is the Co-Owner of Predictive ROI—a 7-figure marketing agency helping businesses monetize their position of authority.
A business owner since age 14, Erik began his entrepreneurial journey via a national juggling business that took him and his brother around the country.
Now the Chief Strategy Officer at Predictive ROI, Erik developed the podcasting strategy that made the agency over $2M, which was featured in the book Profitable Podcasting.
In this podcast, we talk about why it's important to own your own platform (from lessons learned in the past), how juggling can pay ou rway around the US for years & how to build your own platform so that you are not reliant on others.
Erik's top 3 tips:
1. Figure out how to leverage your time.
We all have the same amount of time in our days. The more you can do with that time, the better. Stop doing the things that you suck at. Instead, find or hire the people who are really good at the things you're bad at. Don't hire people that are like you, right? If they're just like you, then they're going to have similar skill sets.
2. Run towards the pain
If there is a particular challenge that you have in serving your clients, or there's a particular challenge that your clients can't overcome, run towards that pain. Because if it's a pain for you, it's a pain for your competitors. You're going to put yourself at a competitive advantage if you can solve the problem for yourself internally. And if you're running towards the pain that your clients have, and solving that for them, then you're their white knight. You can come in and say, 'I can take care of this, it doesn't have to be a problem anymore. We have the solution.' Both of those are pretty good things to have. Competitive advantages and being able to be the right fit for your clients to solve their problems.
3. Build and utilise social proof
There are two stages in the basis of building social proof mastery. The first one is you need to define where you're getting communications that provide the sort of proof that you want. Remember, social proof is just any sort of proof that comes from a third party. This could be awards, accreditation, businesses that you currently serve, case studies, testimonials etc. Understand the places where you're actually getting these from, and make sure it all goes into a database.
Then the second part of it is to try to empower, if possible, one person on each of your channels. Give them ownership of that and say, 'Look, we have given you this great set of content. What we want you to do is utilise this content, at least x number of times in this period of time, on each of these platforms. Honestly, do those two things, build the database, and then empower someone with clear instructions on how to utilise it. Take advantage of your social proof.
Get the FREE book - https://predictiveroi.com/free-book/
Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast
Or connect with Erik here: https://www.linkedin.com/in/erik-jensen-b9946068/
Debra Chantry-Taylor
Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer
Professional EOS Implementer Australia
Professional EOS Implementer New Zealand

Mar 21, 2022 • 33min
Process does not stifle creativity! with Jeff MacGurn - Episode 47 of Better Business, Better Life!
As Chief Operating Officer & EOS Integrator at BusinessOnline, Jeff focuses on creating operational excellence as well as working with clients to provide strategic consulting on their digital marketing programs.
In his role at BusinesOnline Jeff is responsible for overseeing Paid Media, SEO, Creative, Content, Analytics, Account-Based Marketing (ABM), Client Services, Program Management, Finance, Human Resources, Sales, Marketing, Mergers and Acquisitions. He has over 20 years of experience working with Fortune 500 and Global 1000 companies in the Travel, Retail, Etail, Consumer Electronics, Financial, High Tech and Business to Business Industries with clients such as Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft.
In this episode, Jeff talks about how EOS has worked in their business & why introducing processes & systems, such as EOS, do not stifle creativity but actually improve it!
Jeff's Top 3 Tips are:
Always focus on work/life balance for everyone in the organisation
Understand that there is no magic silver bullet
Stay focused
Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast
Or connect with Jack here: https://www.linkedin.com/in/jack-martin-52ten/
Debra Chantry-Taylor
Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer
Professional EOS Implementer Australia
Professional EOS Implementer New Zealand

Mar 14, 2022 • 37min
EXPERT SPOTLIGHT: How to grow your revenue through expanding into new overseas markets with Levent Yildizgoren - Episode 46 of Better Business, Better Life!
Levent Yildizgoren was born in Turkey, but has spent the last quarter of a century running a highly successful, professional localisation service based in the UK.
His decades of learning about the pitfalls and prizes the export market presents are shared in his book through his LINGO model.
He has helped companies to do business in more than 100 languages!
He has also grown his own company from being a one-man band at home to being an international consultancy.
In this podcast he shares his own personal journey as well as sharing his experience in expanding into international markets - giving tips & pointers on not only how you should do it, but also why you should do it.
Levent's top 3 tips:
Develop a mindset that global trade is beneficial
Think Global
Read my book - "Good business in any language" - http://levent.team/
Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast
Or connect with Levent here: https://www.linkedin.com/in/leventyildizgoren/
Debra Chantry-Taylor
Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer
Professional EOS Implementer Australia
Professional EOS Implementer New Zealand

Mar 7, 2022 • 35min
HAPPY WIFE, HAPPY LIFE: Bring your wife on your EOS journey with Jack Martin - Episode 45 of Better Business, Better Life!
Jack Martin is the Co-founder of 52TEN, a proud U.S. Army Veteran, Father & Husband.
In this episode, he talks us through how he founded 52Ten, 6 years ago & has built it up to over 25 people. He share the challenges he has faced & how he overcame them, plus where that name come from.
But most importantly he shares with us how he keeps his family 7 children & particularly his wife happy & how he brings Andrea on the EOS Journey.
Jack's top 3 tips:
Read the book Traction, before you buy or start a business. And find yourself an EOS Implementer
Stay in your superpower 80% of the time
Learn how to let go
Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast
Or connect with Jack here: https://www.linkedin.com/in/jack-martin-52ten/
Debra Chantry-Taylor
Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer
Professional EOS Implementer Australia
Professional EOS Implementer New Zealand

Feb 28, 2022 • 42min
Do you have FQ: Financial Intelligence? with Henry Daas - Episode 44 of Better Business, Better Life!
Henry Daas is a dyed-in-the-wool New Yorker, serial entrepreneur, author, coach, screenwriter, avid golfer, biker, and international traveller. He is also a licensed real estate salesperson in the state of Connecticut.
He recently authored the 432-page book, FQ: Financial Intelligence. In it, he explores every aspect of personal finance. He helps people to learn how to:
● Uncover the mindset that may be holding you back
● Create a life-long financial plan
● Become skilled at managing your assets
● Gain Confidence (yeah that again)
● Keep more money!
In this podcast though we talk about Henry's businesses that he has run over his many years as a serial entrepreneur, writing feature film scripts, how he loves helping other business owners & about life, the universe & everything.
Henry's Top 3 Tips / Tools:
1. Don't be afraid to experiment with Saas products
2. Explore the 5 reasons that small businesses fail
3. Use Money tools in your business & your personal life
Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast
Find out more about his book & courses here: https://www.daasknowledge.com
Or connect with Henry here: http://henrydaas.com/
Debra Chantry-Taylor
Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer
Professional EOS Implementer Australia
Professional EOS Implementer New Zealand

Feb 21, 2022 • 38min
Get comfortable with being uncomfortable! with Kison Patel - Episode 43 of Better Business, Better Life!
Kison Patel is the Founder and CEO of M&A Science, with a passion to drive the M&A industry forward.
He was an M&A advisor for ten years in which he sold larger companies such as commercial banks and hotel chains. In 2012, he noticed teams lacked efficient technology to manage deals and created DealRoom, an M&A lifecycle management platform.
In 2016, he started the M&A Science podcast devoting his time to creating a platform where all the best practitioners could share their best practices and lessons learned from real-life deals. Kison then created The M&A Science Academy in 2020 to offer step-by-step training to those looking to master M&A featuring courses created by top-level practitioners. Through developing technology, educational content, and industry training, Kison aims to bring better practices to an industry with growing market pressures, transaction values, and competition.
He is a best-selling author & has been featured in Business Insider, Forbes, Investing.com, Business.com & CEOWorld Magazine.
In this podcast though we talk about the journey of growth for DealRoom as a business as well as the personal growth & development that Kison has undertaken on this journey.
Kison's Top 3 Tips
1. Adopt discipline
2. Establish a learning pattern
3. Learn to have empathy
Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast
Join the M&A Science Community here: https://www.mascience.com/newsletter-signup
Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer
Professional EOS Implementer Australia Professional EOS Implementer New Zealand

Feb 14, 2022 • 34min
Blame it on EOS! A family business tale with Corey Lawson - Episode 42 of Better Business, Better Life!
"Being an excellent husband, father, friend & entrepreneur is a choice. Easy to say, hard to do." That's how Corey describes himself on his LinkedIn Profile & when you listen to this podcast you'll understand how he achieves all of these.
Corey works as the Co-Owner & President of All Volleyball Inc - a family-owned business that has been running for many years.
Just 2 years ago, after trying to implement many other business systems, the family business decided to go with EOS & use a professional implementer to help them.
In that time they have survived & thrived throughout a pandemic & grown the business to 5x its revenue. However, it hasn't been without its challenges.
Find out why they chose to go with EOS, what it has done for the business & how they went from 5 family members on the leadership team down to just one but how they still all get along & love each other.
Their story is VERY inspiring & if you're a family business owner or part of a family business, you will take a lot from this episode.
Corey's Top 3 Tips
1. Find a system or create one
And then once you have it, don't deviate from it! Corey's family business implemented EOS / Traction & he strongly recommends it but maintains that sticking with any system will work.
2. Stop playing store
You've got to lean into the hard stuff to get the results!
3. Get or ask for help!
It's tough doing it alone. Find support from a coach, a peer group, mentors... Or all 3.
Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast
Debra Chantry-Taylor
Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer
Professional EOS Implementer Australia
Professional EOS Implementer New Zealand

Feb 6, 2022 • 40min
What's your Minimum Effective Phrase? (MVP) with Rob Hughes - Episode 41 of Better Business, Better Life!
Rob Hughes is the CEO of Hughes Integrated, a StoryBrand Certified Marketing Agency. As a top-rated StoryBrand Certified Guide, Rob’s passion is in helping small businesses accelerate growth.
Since 2011, Rob has coached hundreds of business owners and entrepreneurs from over 30 states, giving them the direction and confidence to take their business to the next level. Rob leads a team of marketing ninjas at Hughes Integrated, a StoryBrand Certified Marketing Agency dedicated to growing client revenue through powerfully effective digital marketing tools.
His agency runs on three books: Traction (by Gino Wickman), Building a StoryBrand (by Donald Miller) and Profit First (Mike Michalowicz). In this podcast he talks to me about the lessons he has learned in scaling his business from a one-man band to the team of Ninjas he now has & how the 3 books guide his life.
Rob also hosts The Thrive Collective Podcast and serves on StoryBrand's Guide Advisory Board.
FREE StoryBrand Lesson: How to Use Story To Sell More - https://hughesintegrated.com/how-to-Use-story-to-sell-more/
Website: Hughes Integrated
Podcast: The Thrive Collective with Rob Hughes
Linkedin: https://www.linkedin.com/in/storybrandguide/
Head to our website for Rob's top 3 tips and resources - https://www.debrachantry-taylor.com/podcast
Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer
Professional EOS Implementer Australia Professional EOS Implementer New Zealand

Jan 31, 2022 • 43min
EXPERT SPOTLIGHT - Digital authority and authenticity with Alex Morris - Episode 40 of Better Business, Better Life!
It's become a digital world, which goes without saying. A lot of people have become the face of their own business and everyone is their own brand.
Alex Morris is a digital marketer, digital marketing consultant and business owner of To the Moon Digital. In this episode he discusses building digital authority and authenticity in order to tap into your ideal audience. He shares his process when working with clients, as well as the successes and challenges he faced transitioning from coach to business owner.
With so many options and so much competition out there, Alex stresses the importance of using digital marketing to create that digital brand for yourself where people can instantly find out what they need to about you and trust you.
"It's definitely overtaken any face to face pitches, any handshakes, especially the last two years. Having the digital landscape behind you is more important than ever."
Listen for expert advice on how to provide value to an engaged audience as a coach, consultant or professional service business owner.
Head to our website for Alex's top 3 tips and resources - https://www.debrachantry-taylor.com/podcast
Debra Chantry-Taylor
Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer
Professional EOS Implementer Australia
Professional EOS Implementer New Zealand

Jan 24, 2022 • 37min
EXPERT SPOTLIGHT - Don't get caught by The Dastardly D's with Kerry Boulton - Episode 39 of Better Business, Better Life!
Do you have an exit strategy?
Because guess what, we are all going to exit our businesses one day, simply because we are human. That's the bottom line.
Most people don't think about who the most important investor is in their business, which of course is themselves. Even if they're 100%, shareholder, they are the most important investor in the business. So thinking about somewhere down the track, how you're going to move on from that business is essential.
Kerry Boulton is a professional EOS Implementer, a certified exit planner and a certified value builder. In this episode, she discusses the necessity of having an exit strategy, even if you're planning on staying in the business for decades to come. She shares the 5 questions you must ask yourself to put an exit strategy in place and why it's important to think about these things to be in control.
Listen to find out how you can strategise now to exit on your terms, in your timeframe.
Head to our website for Kerry's top 3 tips and resources - https://www.debrachantry-taylor.com/podcast
Debra Chantry-Taylor
Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer
Professional EOS Implementer Australia
Professional EOS Implementer New Zealand