EOS for a Better Business, Better Life

Corey Kupfer is an expert strategist, dealmaker, consultant, attorney and Principal of Kupfer and Associates. He's also an author and speaker, specialising in negotiation. Raised in a lower middle-class family in Brooklyn, New York, Corey always had an entrepreneurial spirit & started his first business at 15. In the years that followed, he's been through hard times - his business had no clients, there was a recession so he had no way to pay his rent or credit cards - anything you weren't 'supposed' to do.  And yet here he is, 30 years later, having built a very successful law firm, consulting practice & speaking business. "I don't think most of my successes come because I'm particularly ahead of the curve, or knowing the future. Most of my success has come from just building great relationships, doing great work and caring about people." In this episode, Corey discusses his work philosophy and shares top tips & tools from his book, Authentic Negotiation, that draws on 30 years of experience.  These aren't just for strategic partnerships or distribution agreements, these principles can be applied to negotiating your first home purchase, or negotiating with your teenager. He also outlines the top 6 reasons negotiations fail and shares his fundamental framework that can make all the difference.  "If you come into negotiation in a place of scarcity, in a place of not feeling that you're worth it, in a place of fear, I don't care what tactics you put on top of that, you're not going to be successful. I always say, no matter what tactics you use, if you study what I teach, I think you're going to be better than 80 to 90% of negotiators out there. I can sense when somebody comes in and is desperate for a deal. I can also read every tactic they're doing, because I've seen it all for 30 years." Listen to the full episode to learn the framework & master negotiation in your life!  Corey's Top 3 Tips 1. Love doing the stuff that you are great at!  If you're great at some stuff but still hate doing it, get someone else to do it. If you are the owner of the business, partner or executive, it also has to have leverage, it has to move the needle and it has to make a difference. If you are great at delegating, closing deals and negotiating - you've got to love it! If not, you need to find somebody to come in.  2. Personal growth, internal work & self awareness is so crucial for business owners & executives. Businesses can only be as successful as our own personal growth allows, especially as an entrepreneur. If we hit a limit, whether it's a relationship to money, what we think we deserve, how much we can trust other people to build a team & delegate, or you're in a place where you're going to sabotage things & you're not willing to grow to be able to be that kind of leader, it's not going to work.  3. Every business should be a lifestyle business.  The business should be designed for the life we want. Because if we're not creating the life we want, why we invest? Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand

Murray Phillips is the Founder of Insight CA - a Business Advisory and Accounting Practice. They take care of things so you can take care of your core business. Murray is also an author, his book ‘Starting a Business, Growing a Business’ was published in 2018. What started as a fascination for maths and infinite numbers in school, eventually grew to be a passion, leading him down the career path of accounting. However, although he has an intimate knowledge of the numbers in the cycle of a business, he has an understanding that it’s not just about the figures. It’s about sustainability and good systems too. In this episode, Murray talks about his latest business, "Cash Out Catalyst", which is all about helping people to prepare their business for sale, to ensure that they get the best value from it. You can sell your business to different people & each has a different price. So, who are you selling to?  Your family? Your management? Or are you selling on the open market? And what are you selling? Because the business has to be about more than just you.  Murray shares how you can improve your business & get the best price for it. Murray's Top 3 Tips 1. Challenge everyone about where’s the business going Whether you are an Accountant or Lawyer or EOS Implementer – go away for a weekend and sit down. Challenge everyone about where’s the business going. You can’t be the single voice of the business, it has to be a team environment. If you don't bring the team into it, they're not going to buy your decisions going forward. 2. Start early The day you start your business is the day you start to plan your exit. There are basically three buyers out there. Your family – who typically don't want to be in the business, but they're looking at the goodwill of their father or mother in taking the Passover. Your management or going to the market. You have to be ready, because if you’re not ready - you're a real estate transaction. 3. Have someone to come in as a mystery shopper You want the mystery shopper for your administration area or your sales area, and then your production area. The mystery shopper can tell you where it's performing or not performing. So, you've got time to correct it. Because at the end of the day, what they see is what a buyer sees. You've always got to position yourself as not what you want to sell. It's what is the buyer wanting to buy? Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand

Alicia Butler Pierre is the owner & CEO of Equilibria Inc, an operations management firm that specialises in diagnosing, and designing business infrastructure & processes.  With a background in chemical engineering, Alicia started off her career in steel-toed boots at oil refineries & chemical plants. When working as an engineer, she realised how little she understood about business - and just how necessary this understanding was. So she went back to school, completed an MBA & it opened her eyes to a completely new world.  In the months of job-searching following her MBA, she was regularly reading articles, books & absorbing information through documentaries (one of her top tips!). What really resonated with her was the concept of individuals all possessing natural skills, talents & abilities. And that through a process of miseducation, we're taught to actually work for someone else, to become a good employee.  But we aren't taught on how to capitalise on our natural skills, talents & abilities so that we can CREATE opportunities for ourselves.  She thought deeply about what she was naturally good at - organising, and after research & many networking events, she worked as a Professional Organiser, with home-based entrepreneurs being her primary clientele. And it wasn't that they were chronically disorganised people - they just needed systems or processes in place to keep things working & information flowing as seamlessly as possible.  So Alicia started to shift her language and promotional pieces from professional organising to business infrastructure. "It's my customers who tell me exactly what they want. It's my job as the business owner to listen, and to act accordingly. And that is the story in a nutshell of how Equilibria came to be, how this thing called business infrastructure came into existence." Now Equilibria has been running for about 17 years & she never imagined it would evolve into what it is today. Hear about her journey & the key insights she has learnt along the way.  Find out more about Alicia - aliciabutlerpierre.com  Special offer of a free audio MasterClass for our audience - smoothoperator.course Alicia’s Top 3 Tips The Three R's: 1. Read Read something every day to continue to perfect your craft. Don't ever become comfortable in what you already know. There's always something new to learn. 2. (w)Riting Write something every day. Use your LinkedIn newsletter and all of the amazing materials. That's how you continue to perfect your craft and get your message out about whatever it is that you do. 3. (a)Rithmetic Measure & do the calculations. What are some of those key numbers that you need to look at, maybe not every day, but at least once a week to really let you know the health of your company? Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand

Financial wellbeing is one of the single biggest causes of stress for Kiwis. And money is a very emotional thing.  Having forged a career as a tax specialist, business owner and Chartered Accountant, Jono Bredin is the proud CEO of Enable.Me - a business whose core purpose is to change the financial lives of hardworking New Zealanders. Enable Me has been around for the last 14-15 years and is the brainchild of Hannah McQueen, an amazing human who revolutionised the way Kiwis think about their finances. Jono shares how Hannah is a Visionary, with all the incredible ideas at rapid pace. He stepped in to run alongside her & help her with some of the heavy lifting, so that she could focus on what she is best at.  That's what really brought EOS to the front of his mind as a tool that could take Enable Me to that next level - being able to harness the absolute best of Hannah in an organised way. He shares how they started implementing with 15 people on their leadership team, and through EOS introducing more rigor and accountability to these roles, they now have a leadership team of 6.  Not only is Jono the CEO & Integrator, he is also a customer of Enable.Me.  "What sticks with me, as I went through my journey, was that I thought I was good with money. I was an accountant. But when you actually turn up the dial, what are you frittering away each week? And how could we be using that to get you ahead faster? For people who've got family, how do we help them achieve the goals that they've got for their children and for the next generation? We are ultimately trying to build out a personal or a family's cash surplus, that's the first stage of the journey. Then it's how do we put that surplus to work? How can it be multiplied by doing things in a certain way?"  Every person in New Zealand can use financial literacy and financial accountability to get ahead faster. Even those people who think they are good with money, Jono included, can benefit from a layer of accountability that Enable Me provides.  In his spare time, Jono is a National Rugby Referee, having also officiated Netball to the highest international level. Jono's biggest challenge is being the proud Dad of three kids 5 years old and under! Jono's Top 3 Tips 1. Just because you've always done something a certain way, doesn't mean that it will always be the right way of doing things. There are always ways you can change. There’re always ways to reimagine how you do something. It’s a little bit of a cliche, but if you do what you've always done, you will probably get what you've always got, or get less. 2. It’s always the people! You really need to harness the collective abilities of your team, the backgrounds, the experience, that's hugely valuable when added into any organisation. Getting other people's views on the world will only add to the sum of the great parts. 3. Be accountable. Having a goal without a plan is hopeless - you actually have to write it down and hold yourself accountable to it. People need to know their parts of the journey and what they're responsible for. And only when you have true accountability, with that comes the honesty, transparency, and all the rest of it, and the permission to have the hard conversations. Get the special offer for our audience only: https://www.enable.me/betterbusiness Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand

I wasn't sure what to expect when I interviewed Lucas but I can honestly say... "Mind blown!"  On his one-pager, Lucas is described as, "For over 17 years, Lucas Root led numerous teams on Wall Street. After establishing a consistent track record of success, Lucas started his own consulting business. Lucas works with strong brands with a well-funded great idea, that don’t quite know how to execute. Since early 2019, Lucas has had the wonderful opportunity to speak to numerous audiences in North America, Australia, and Europe, as well as partner with both businesses and VCs for mentoring. He had a number of topics we could talk about & we chose "Productivity - especially while Working From Home; includes brain state management, Routines, scheduling and planning, space management, clothing." And what a ride that was! Normally we ask for 3 tips - this episode has an entire book worth of productivity tips through changing your brain state. I thought I was up with the play on sleep & brain activity, however, I walked away buzzing. You can read more about Lucas here: https://lucasroot.com/ Lucas' Top 3 Tips 1.  Break down your day into time chunks that you can keep track of easily Maybe it's an hour, an hour is a good place to start. Most people can keep track of their hours throughout the day.  2. Come up with a plan for what you're going to accomplish in that hour Have a very, very simple plan for every single hour throughout the day. And take a moment to either write it down or say it out loud at the beginning of that hour every hour every day. That's it. Very, very simple. That alone will make dramatic changes in your life. So you know it's noon, "I'm going to take my lunch break." Say it out loud. "For the next hour, I'm going to relax, not think about work and eat food done." You will find you have more energy at 7pm, just by doing that every single day. 3. Take notes Write down the things that are on the list inside your head. Do it all the time, as often as you can tolerate. Most of the people that are in the productivity space, and I respect their opinions tremendously, say that a physical pen and paper is far more effective for this. So if you can carry around a notebook and a pen, do it. If you can't, electronic tools work. Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand

Wyndi (Rodokal) Tagi is a Visionary who is passionate about enhancing the mana of Māori and Pacifica People, with a vision to impact the lives of 10 million. Wyndi took an idea, convinced her husband to start a business and things were going well. Then they were told by one of the big 4 accounting firms that they should stop spending so much time & money with their community & with their family - that their culture didn't differentiate them. It was demoralising but also a big turning point for Wyndi & her husband Eli.  Hear how they took this, what it prompted in them & how they built this into a purpose-led business across several countries. Wyndi is now one of my EOS clients. We connected on LinkedIn initially and just chewed the fat over a walk & talk. Later on, she contacted me having read the EOS books & wanted to talk to me to see if I could help them. She shares what EOS has done for the business & their family, how they went from 47 goals down to 6 & how they manage to employ family in the business without any issues. More about Wyndi: On her mother's side, she is from Ati-Hau-Nui-A-Paparangi, on her dad's side, she is of NZ European descent from England and Greece.  After her first breast cancer diagnosis in 2017, she decided that she wanted to ensure she lived her best life and she wasn’t interested in dying with regret. So she's been living into her purpose, which is to better the statistics of Māori and Pacifica people. WE Accounting is one of the many vehicles she drives for doing just that. "At WE, WE don’t just believe in a better future, WE are building it. Our Accounting Practice provides support, guidance and opens growth opportunities to small and medium-sized NZ businesses. WE know that SME’s are the backbone of the economy and when they thrive, so too do families, communities and our economy." Wyndi's Top 3 Tips 1. Have a good kaupapa for your business So a clear vision, purpose & values and stick to them no matter what. Really understand what that is, and make sure it really aligns with you and who you are and what you want to achieve in life. If you do that, then that makes it easier for your team and anyone else to know who you are, what you're about and whether they want to join on the journey. 2. Have a clear business plan It doesn't have to be 50 pages long. It has to be something that's really, really simple that you can look at daily, weekly, monthly, whatever, but read regularly. If you want to achieve your goals, they say write them down. And then, take action. 3. It's okay to hire family members As long as they get the job, want the job and they are capable of doing the job. And they align with your values. Interview them like you would normally interview anybody. Get someone else in your team to interview them, too, if you feel that you need a different perspective, we've done that. Connect with Wyndi here: https://www.linkedin.com/in/wynditagi/ Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand

Erik Jensen is the Co-Owner of Predictive ROI—a 7-figure marketing agency helping businesses monetize their position of authority. A business owner since age 14, Erik began his entrepreneurial journey via a national juggling business that took him and his brother around the country. Now the Chief Strategy Officer at Predictive ROI, Erik developed the podcasting strategy that made the agency over $2M, which was featured in the book Profitable Podcasting. In this podcast, we talk about why it's important to own your own platform (from lessons learned in the past), how juggling can pay ou rway around the US for years & how to build your own platform so that you are not reliant on others. Erik's top 3 tips: 1. Figure out how to leverage your time. We all have the same amount of time in our days. The more you can do with that time, the better. Stop doing the things that you suck at. Instead, find or hire the people who are really good at the things you're bad at. Don't hire people that are like you, right? If they're just like you, then they're going to have similar skill sets. 2. Run towards the pain If there is a particular challenge that you have in serving your clients, or there's a particular challenge that your clients can't overcome, run towards that pain. Because if it's a pain for you, it's a pain for your competitors. You're going to put yourself at a competitive advantage if you can solve the problem for yourself internally. And if you're running towards the pain that your clients have, and solving that for them, then you're their white knight. You can come in and say, 'I can take care of this, it doesn't have to be a problem anymore. We have the solution.' Both of those are pretty good things to have. Competitive advantages and being able to be the right fit for your clients to solve their problems. 3. Build and utilise social proof There are two stages in the basis of building social proof mastery. The first one is you need to define where you're getting communications that provide the sort of proof that you want. Remember, social proof is just any sort of proof that comes from a third party. This could be awards, accreditation, businesses that you currently serve, case studies, testimonials etc. Understand the places where you're actually getting these from, and make sure it all goes into a database. Then the second part of it is to try to empower, if possible, one person on each of your channels. Give them ownership of that and say, 'Look, we have given you this great set of content. What we want you to do is utilise this content, at least x number of times in this period of time, on each of these platforms. Honestly, do those two things, build the database, and then empower someone with clear instructions on how to utilise it. Take advantage of your social proof. Get the FREE book - https://predictiveroi.com/free-book/ Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast Or connect with Erik here: https://www.linkedin.com/in/erik-jensen-b9946068/  Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand

As Chief Operating Officer & EOS Integrator at BusinessOnline, Jeff focuses on creating operational excellence as well as working with clients to provide strategic consulting on their digital marketing programs.  In his role at BusinesOnline Jeff is responsible for overseeing Paid Media, SEO, Creative, Content, Analytics, Account-Based Marketing (ABM), Client Services, Program Management, Finance, Human Resources, Sales, Marketing, Mergers and Acquisitions. He has over 20 years of experience working with Fortune 500 and Global 1000 companies in the Travel, Retail, Etail, Consumer Electronics, Financial, High Tech and Business to Business Industries with clients such as Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft. In this episode, Jeff talks about how EOS has worked in their business & why introducing processes & systems, such as EOS, do not stifle creativity but actually improve it! Jeff's Top 3 Tips are: Always focus on work/life balance for everyone in the organisation Understand that there is no magic silver bullet Stay focused Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast Or connect with Jack here: https://www.linkedin.com/in/jack-martin-52ten/ Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand

Levent Yildizgoren was born in Turkey, but has spent the last quarter of a century running a highly successful, professional localisation service based in the UK. His decades of learning about the pitfalls and prizes the export market presents are shared in his book through his LINGO model. He has helped companies to do business in more than 100 languages! He has also grown his own company from being a one-man band at home to being an international consultancy. In this podcast he shares his own personal journey as well as sharing his experience in expanding into international markets - giving tips & pointers on not only how you should do it, but also why you should do it. Levent's top 3 tips: Develop a mindset that global trade is beneficial Think Global Read my book - "Good business in any language" - http://levent.team/  Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast Or connect with Levent here: https://www.linkedin.com/in/leventyildizgoren/ Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand

Jack Martin is the Co-founder of 52TEN, a proud U.S. Army Veteran, Father & Husband. In this episode, he talks us through how he founded 52Ten, 6 years ago & has built it up to over 25 people. He share the challenges he has faced & how he overcame them, plus where that name come from. But most importantly he shares with us how he keeps his family 7 children & particularly his wife happy & how he brings Andrea on the EOS Journey. Jack's top 3 tips: Read the book Traction, before you buy or start a business. And find yourself an EOS Implementer Stay in your superpower 80% of the time Learn how to let go   Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast Or connect with Jack here: https://www.linkedin.com/in/jack-martin-52ten/ Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand