Wedding Business Solutions

If you’ve heard me speak about sales, or read my books, you’ve probably heard me use the phrase “Would it make sense…?” as a soft lead-in to asking for the sale. I also always credit a speaker friend, Lois Creamer, from whom I learned this, years ago. So, it’s only fitting that I have Lois on and talk about the origin of the phrase, how it’s used and more fun stuff. Listen to this new dialog episode for some fun tips and conversation about sales.Lois Creamer is an industry expert working with speakers who want to book more business, make more money and fully monetize their message. She is the author of “Book More Business: Make Money Speaking”, and “The Speaker Author: Sell More Books and Book More Speeches”.. Both books are available on Amazon as well as book stores.Lois’s clients include such luminaries as Chicken Soup’s Jack Canfield; author of The Sales Bible Jeffrey Gitomer; Patricia Fripp and more. Her expertise and no-nonsense style has led her to invitations to present at NSA (National Speakers Association) annual meetings and for every local chapter. She also presents at Canadian Speakers Association, Professional Speakers Associations – India, England and Ireland. In 2021, she was named an “Honorary Fellow” in the Professional Speaking Association of the United Kingdom and Ireland (PSAUKI).Lois has appeared in Forbes, Bloomberg Business, Speaker Magazine and The Wall Street Journal. Connect with Lois:Email: lois@bookmorebusiness.comWeb: http://www.BookMoreBusiness.comBlog: http://www.BookMoreBusiness.com/blogTwitter: @loiscreamerFB: http://www.Facebook.com/LoisCreamerLinkedIn: http://www.Linkedin.com/in/LoisCreamerInstagram: http://www.Instagram.com/loisbmb If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications ofAre you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Pick Your HardAfter recording an episode with Trip Wheeler he told me that he has been trying to live by the credo “Pick Your Hard”. When I asked him to explain, he told me that life is hard, business is hard, relationships are hard, and we have to make choices, every day to pick the hard that we want to go forward with.Listen to this new, 6-minute episode to get a better understanding of what this means, and how it can help you in business and life.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

The lure of the friendor When couples or customers choose to have a friend or relative do some part of their wedding or event for free, or cheap, it can be frustrating. Have you ever been a friendor, or used the services of a friendor? Have you ever had good results being or using a friendor? Is the problem really using a friendor, or getting bad results?Listen to this new, 8-minute episode for a little tough-love perspective on this topic.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Mark Chapman – Are TikTok Ads Right for Your Business?I hear a lot of talk about whether TikTok ads are something that you should be using. So, I reached out to my go-to expert, Mark Chapman, from The I Do Society, to break this down for us. So, in this new episode we talk about TikTok, TikTok ads and how they’re different than Instagram or Facebook ads, and whether you might want to consider them for your business.About Mark:Mark Chapman is the founder of The I Do Society and wedding industry's leader in paid advertising. He established the most effective advertising strategies - based on data gathered from thousands of campaigns and millions of dollars spent. He delivers high quality leads for all types of wedding businesses using Google Ads, Facebook Ads and TikTok Ads.For more information visit: http://theidosociety.com/Have a free, 30-minute discovery call with Mark, click this link and mention my name:  https://calendly.com/the-i-do-society/membership-inquiry-meeting If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Do the same problems come up over and over? Are there some problems that just keep cropping up? Whether it’s with your customers, your couples, and even with your staff or industry partners, if there are some things that seem to come up often, the problem just might lie in an unexpected place.Listen to this new, 5-minute episode to see if the problem really is your customers, or maybe it’s in the mirror.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

How accessible should you be?This is another listener suggestion. Valerie wrote to me on Facebook messenger and posed this question. So, how accessible should you be? Do you have to reply to every email, text and WhatsApp message, regardless of the time of day or night? Or, is it OK to set boundaries and regular business hours?Listen to this new, 8-minute episode for some ideas on how to set your boundaries.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Trip Wheeler - Is inflation eating your catering profits?Inflation has taken a bite out of the profits of every wedding and event business. It’s not just food and supplies, it’s gas, shipping, supply chain disruptions and more. I invited Trip Wheeler back on to talk about what the future might bring, and to share his expertise, since his business is all about saving caterers on your food and supplies. He has some tips and thoughts, no matter what your line of work.About Trip Wheeler and SB ValueAbout SB Value: With over 23,000 customers and a combined food spend of over $7B, their customers, caterers in the US, use this leverage to negotiate better prices than any single caterer could get on your own.  There is no cost to join (I know, sounds crazy, but true). We get paid by the manufacturers for bringing them you much leverage. You buy what you want. You can opt out at any time. You just spend less on your food which increases your profit with no effort. It’s one of those rare times where it sounds too good to be true, but it’s not. Join many of Alan’s clients who use SB Value to save on your food and supplies. Contact Trip directly or go to https://www.wegrowvalue.com/alanberg - see how much your catering company can save Contact Trip WheelerE: trip@wegrowvalue.com P: 704.904.9000 https://www.wegrowvalue.com/alanberg  About Trip: I worked in sports for 20 years helping F500 companies understand how to use sports to grow their sales.  Some of my clients included VISA, Proctor and Gamble, Gillette, Miller, Coleman, Lowe's, AT&T.  In 2008 I gathered 400 sporting facilities together to create leverage and buy better.  That's where I found Premier.  After that we just represent the GPO side of the business because it's such a good idea.  If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website www.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBergAre you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Do they need more choices or just the perception of choice?When we’re trying to help our couples and customers make decisions, do they really need more choices, or just the perception that they have choices? That’s the paradox of choice. When we’re the customer, we want to know we have choices. However, when we see the myriad choices out there, we can’t decide. So, what do your customers need – more choices, or just to know that they have choices.Listen to this new, 7-minute episode for some ideas on how to balance giving your customers choice and making it easy for them to choose you.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

I used to be competitiveWhen I was younger, I was very competitive. Whether it’s maturity, or just getting older (and wiser?), but now I look at being competitive very differently. While life has some zero-sum games (sports has winners and losers), most of our efforts are happening in abundant places, where someone getting more doesn’t really affect the rest of us.Listen to this new, 6-minute episode for some perspective on how you might look at how competitive you are, or want to be.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Brian Lawrence – Making Your Business More Visible Online When it comes to increasing your visibility online, my go-to guy is Brian Lawrence. So, I asked Brian to come back on to discuss the Google Business Profile and much more. We talked about the change from Google My Business and what you can do to help your business and website show up more online. Listen to this new episode for some tips you can use, right now, to improve your online visibility.About BrianBrian Lawrence, my recommended resource for web design and SEO for the last 10 years, has been in the industry owning one-stop-wedding stores, VP of a leading wholesale wedding brand, and an accomplished industry writer and speaker. Visit brianlawrence.com, text him at 201-446-1038, or e-mail brian@brianlawrence.comIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Note: I only refer companies I believe can do a good job for you. Occasionally they thank me with a referral commission.Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com