

Wedding Business Solutions
Alan Berg, CSP, Global Speaking Fellow
If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 44 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get his email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.com ------- Note: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.
Episodes
Mentioned books

Jul 24, 2023 • 37min
Joe Mull – Employalty and the Wedding Industry
I have lots of speaker friends who are also authors and I love when one of their books clearly has application to you and your businesses. As I was reading (listening) to Employalty I was having flashbacks to my own experiences as an employee and boss. It was also very clear that you needed to know about this book and hear about Employalty directly from the author.Listen to this new episode for ideas on how you can attract and retain more of the right people.About Joe Mull, CSP, M.EdJoe Mull is the author of 3 books including No More Team Drama and the new Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work. He is the founder of the BossBetter Leadership Academy and hosts the popular Boss Better Now podcast, which was recently named by SHRM as a “can’t miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review. In demand as a keynote speaker, Joe has taught leadership courses at two major universities and previously managed training at one of the largest healthcare systems in the U.S. Joe has appeared as an expert in multiple media outlets including Forbes, the International Business Times, on ABC, CBS, NBC, FOX, and on Good Morning America. He is available for live and/or pre-recorded interviews or as a source for comment or commentary. Connect with Joe:Website: www.joemull.comYouTube: www.youtube.com/c/bossbetterwithjoemullLinkedIn: https://www.linkedin.com/in/joemull/ Get Your Copy of Employalty: https://amzn.to/3BmXBYnIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Jul 19, 2023 • 12min
Starting Prices - Don't Get Me Started!
Starting Prices - Don't Get Me Started! Whenever I’m speaking or consulting on pricing, the topic of “starting price” comes up. I’ve written and spoken extensively about why I don’t like or recommend using starting prices, yet its usage proliferates throughout not only the wedding and event industry, it’s all over our world as consumers. As consumers, most of the people I talk to don’t like starting prices because we don’t know what we’ll really end up paying. Yet many of those same people have starting prices on their websites and marketing materials.Listen to this 11-minute episode for a little bit of me on my soapbox about this as well as some perspective on whether and when you might want to use a starting price… or not!If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Jul 12, 2023 • 13min
Are you using lots of industry jargon and acronyms?
Are you using lots of industry jargon and acronyms?If you were an outsider, listening to a conversation between people in your industry, how many acronyms (CPP, WIPA, RFP…) and how much industry jargon (10-tops, GOBO, etc.) are you using? I’ve seen too many websites and too many wedding and event pros that use language that your couples and clients may not know. And many people won’t tell you that they don’t know it, so they don’t look stupid or uninformed.Listen to this new, 12-minute episode for some ideas on how to simplify your language to make it clearer to your novice consumers.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Jul 10, 2023 • 27min
David Sauers – Royal Restrooms, the thing we need that no one wants to talk about
You can’t have a wedding or event without having enough bathrooms for the guests. But no one wants to have porta-potties in sight, no less to use. David Sauers realized this when he was at a concert in a park with his two young daughters, and like any good entrepreneur, he went about solving the problem. Royal Restrooms has luxury mobile bathrooms that are a great option for any event where there aren’t enough facilities. They now have locations across the country and are growing.Listen to this new episode to hear more about David’s growth story from idea to empire! Maybe you’ll be inspired to bring your next idea to life!About David Sauers:David is the co-founder of Royal Restrooms Nationwide and Director of Nationwide Franchise Sales. Royal Restrooms has 50 franchised offices, making the company able to service the entire US. He also founded Airy Transit, a specialty trailer design company, with his wife. The two also operate Savannah Bar Carts. David is a Board Member of Southeastern Festivals and Events Association, a Brand Ambassador for Airskirts and recently participated in the Go Global Georgia and Export Georgia trade certification programs. For more information about Royal Restrooms: www.royalrestrooms.comDavid Sauers: Social Media LinksLinkedin - https://www.linkedin.com/in/davidsauers/Facebook - https://www.facebook.com/LuxuryPortableRestrooms/ Instagram - https: https://www.instagram.com/royal_restrooms/?hl=enIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConneHave you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Jul 6, 2023 • 5min
The Book You Helped Me Write!
Get my new book: “Stop Selling and Help Them Buy Weddings & Events” It’s the book you helped me write, by asking for things that weren’t already in my other books. Get your copies today! Paperback: www.ShopAlanBerg.comKindle: https://amzn.to/3Xbj3cOAudible: https://amzn.to/3PJOLw7 Not in the US? Get it on Amazon here:Europe Paperback: https://amzn.to/3XB7bBaCanada Paperback: https://amzn.to/434Gq9qAustralia/New Zealand Paperback: https://amzn.asia/d/9mFgDh3 Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Jul 5, 2023 • 13min
It's my Fault!
It's my fault!When things don’t go as planned (and we know that happens, a lot) how quick are you to look to blame someone, or something else? I believe that if we want to take the credit for our successes, we need to also take responsibility for our failures, even when we didn’t cause them. When things happen on your watch, they’re your responsibility to make right.Listen to this new, 12-minute episode for some of my thoughts on taking blame, not finding blame.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Jun 28, 2023 • 11min
Are you the driver or a passenger?
Are you the driver or a passenger?No matter your position in your company, or in life, there are times when you’re in charge and times you’re not. Which do you prefer? Can you handle it when it’s the other? I’m OK when I’m not driving… but I need to know that someone’s driving and we’re heading in the right direction. Of course I mean “driving” metaphorically, but if you always have to be in charge, it’s hard to play nice with others.Listen to this new, 9-minute episode for some perspective on when it’s OK to be a little of both.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Jun 26, 2023 • 25min
Nequosha Anderson - Employee or Independent Contractor?
Nequosha Anderson - Employee or Independent Contractor? When I was interviewing Nequosha for our episode on protecting your IP, we started talking about another important subject… how to classify the people that work with/for you – employee or independent contractor. While it may seem easier and cheaper to use contractors, and in many cases it is, there are very specific rules and laws about this. And if you find yourself on the receiving end of an audit by the IRS or Department of Labor, you’ll want to make sure that you have your ducks in a row.Listen to this new episode for some clarity on when you can, and can’t classify workers as contractors, versus when they need to be, or should be employees.Note: This podcast is for informational purposes only, and neither the host or guest are giving direct legal advice. Please consult your attorney and accountant for legal and accounting advice for your business.Nequosha Anderson About Nequosha:Nequosha is a business and intellectual property attorney for the last nine years who assists primarily women creatives who want to legally protect their income producing ideas. She safeguards businesses and brand assets to ensure their intellectual property is secure and not stolen allowing the business owner to creatively operate in their genius and not be robbed of what’s rightfully theirs. She serves clients in this space throughout the United States.FIRM NAME: Anderson Law Firm PLLChttps://www.andersonlawfl.comSOCIAL MEDIA:- LinkedIn: https://www.linkedin.com/in/nequosha-anderson/- Instagram: http://www.instagram.com/esquire44- Facebook: Anderson Law Firm PLLC https://www.facebook.com/andersonlawfl- YouTube Series: The Business Lawyer Said Q&A https://www.youtube.com/channel/UCvpMR_2n2lK-Vs_7Z2wBArQIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinesHave you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Jun 21, 2023 • 11min
Don't Oversell or Undersell
Don't Oversell or UndersellWhen I’m doing sales training, regardless of the size of the business (1 person up to dozens or more), I always teach about not overselling and not underselling. Overselling doesn’t mean selling them things they need, but didn’t ask about. And Underselling is selling to their budget, not the results they want.Listen to this new, 7-minute episode for some ideas on how to find the deifference between selling just what they ask for, what they need, more than they need, or less than they want.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Jun 14, 2023 • 9min
What do you do when they choose someone else?
What do you do when they choose someone else?This is another listener suggestion. Alberto emailed me to say that they’ve been getting more people telling them No, which if you’ve been listening to this podcast or reading my books, you know that’s a good thing. But what should they do when they get the No? Just leave it alone? Ask them who else they went with?Listen to this new, 8-minute episode for some ideas on what to do when the ghosts turn into Nos!If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.comHave you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com


