Wedding Business Solutions
If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 44 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get his email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.com ------- Note: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.
Latest episodes
Apr 19, 2023 • 9min
Letting Go of Perfection
Letting Go of PerfectionThis is another listener suggestion, from Walter in New Jersey. He knows that he’s a perfectionist, but it sometimes gets in the way of getting the work done on time, especially when it involves other wedding/event pros. Can you relate? When we know we can do better, we want to do better. If we have an unlimited timeline, as when making art for yourself, that’s fine. But when your timeline is restricted, and when others are affected by you not getting your part done, that’s when problems can occur.Listen to this new, 8-minute episode and see if I can help you let go, at least a little, of your need for perfection every time.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.comAre you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Apr 17, 2023 • 46min
Ben Herman - It's all about the system
Ben Herman – Do you have a system for your business?I’m sure you know how to deliver the products and services for you business, and you probably have a system to help you get it right, every time. You’ve likely honed that system over time, as you gained more experience. Do you also have a system for running your business? That’s a completely different set of steps and things you need to have a profitable business. Ben Herman has grown his successful entertainment business and now teaches others how to develop these systems for themselves. He even sells his system to others, so they can hit the ground running, even if they’ve been running for a while..Listen to this new episode for some ideas on how you can develop systems for your business, especially if you have plans to grow and sell it someday..Ben's passion for the DJ industry began at the age of 13 and by 17 he had launched his very own DJ business into the world. He has worked with some “big dogs” in the industry like Will Smith, Too Short, E40, Clinton Sparks, Red Man + Method Man of the Wutang Clan, Paul Wall and Mims just to name a few. He was voted the Best DJ of the North West Coast, as well as held weekly radio show residencies and now his company has become one of the most established and top-rated DJ entertainment companies in Northern California. Since then, he launched DJ University and ProfitableDJ into the world and most recently ProfitFlo.his three businesses have grown, so has Ben. His main focus now is to grow leaders and empower others to achieve similar results as him through his speaking engagements and mentorship programs.Connect with Ben:Ben Herman (@benseanherman) • Instagram photos and videosBen Herman | FacebookBen Herman (@benseanherman) | TikTok(8) Ben Sean Herman - YouTubepodcasters.spotify.com/pod/show/benseanherman Attend a ProfitableDJ Workshop InformationJoin a monthly workshop just check the website for the next one: https://profitabledj.com/Get 62% off the next monthly Profitable DJ workshop with Discount Code: IKNOWALAN If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic orAre you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Apr 12, 2023 • 7min
A tale of two cities
A tale of two citiesNo, not the Charles Dickens story, this episode is a tale of the different experiences I had recently at two locations of the same brand. It got me thinking about the consistency, or inconsistency, between experiences your couples, clients and their guests might have, either when encountering different members of your staff, or at different events.Listen to this new, 6-minute episode for an idea of where you can look for these inconsistencies, even if you’re a team of one!We've crossed 135K Downloads! Listen to this and all episodes on Apple Podcast, YouTube, Spotify & others: http://podcast.alanberg.comAre you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Apr 5, 2023 • 10min
Is it procrastination or indecision that's stopping them from making a decision?
I just finished reading (listening) to a great book, for the second time, called “The JOLT Effect”. It’s from the same authors as “The Challenger Sale”, a book I’ve mentioned here before on the podcast. They bring up a very interesting concept that oftentimes, they’re convinced that you’re a good fit for them and their needs, yet they still say No. It could be indecision that’s holding them back and you might be making it worse for them by how you’re handling it.Listen to this new, 9-minute episode to see how you can identify their indecision and help them move forward, rather than having them rethink it when they already liked you!We've crossed 135K Downloads! Listen to this and all episodes on Apple Podcast, YouTube, Spotify & others: http://podcast.alanberg.comAre you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Apr 3, 2023 • 34min
Meghan Ely - PR for your wedding business
Meghan Ely - PR for your wedding businessI love having interesting guests on, especially friends that have so much to share. Meghan has pivoted from doing weddings at a 5-star hotel to being one of few people in the world that specialize in helping wedding businesses, like yours, with PR (Public Relations).Listen to this new episode for ideas you can use, right away, to help get your wedding business more visibility outside your advertising and social media efforts.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Mar 29, 2023 • 8min
Are things slowing down a bad thing?
Are things slowing down a bad thing?I’ve been predicting for about 2 years that things would be slowing down as things went from pandemic lockdowns to the next normal. Yet some people are freaking out that their inquiries have slowed down. After the craziness that so many of us felt in 2022, is a slowdown actually a good thing?Listen to this new, 7-minute episode for a little reality check and perspective on where things are and if that’s good or bad for you and your business.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Mar 22, 2023 • 9min
Is making it easier for you, making it harder for your customers
Is making it easier for you, making it harder for your customers?Have you ever been a customer where you encountered a store or business’ policy that just made you scratch your head? Too often companies do things that make things easier for them and their employees, without realizing that they’re making it harder for the most important people… their customers. Are you doing that?Listen to this new, 8-minute episode to see if you have rules or policies that need to be reevaluated, so you can reduce the friction for your couples and clients.Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Mar 20, 2023 • 35min
Janelle Barlow - A complaint is a gift!
Janelle Barlow - A complaint is a gift!When is a complaint a gift? Actually, almost every time. I’m so happy to have Dr. Janelle Barlow on to discuss this topic that’s so relevant to our industry and the world we live in. It’s not just about customer complaints, it’s also internal from our staff. We had a great discussion about reviews and other forms of feedback. Janelle shares ideas from her book “A Complaint Is A Gift”, which is in its 3rd printing, and available in over 25 languages!About Janelle:With decades of experience as a global speaker, virtual presenter, and author, her main speaking and consulting goal is to teach people how to treat complaints as gifts. She believes that with the right mindset, service reps and business owners do not have to be overwhelmed when listening to customer dissatisfaction. She has authored several books, including the best-selling "A Complaint Is a Gift". She also wrote Branded Customer Service, Emotional Value, Smart Videoconferencing, and A Complaint Is a Gift, all published by Berrett-Koehler. She loves designing innovative learning projects and is currently working on a Complaint Is a Gift train-the-trainer guide and a online complaint program for service reps.Janelle's web page is: www.acomplaintisagift.comLinkedIn: JanelleBarlow. and AComplaintIsaGiftIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Mar 15, 2023 • 8min
What's the worst that could happen?
What's the worst that could happen?Too often people get stymied by the possibility of something bad happening, even if the likelihood of that result is slim. Instead, what if you embraced the worst that could happen, visualize it and use it to help you move forward?Listen to this new, 8-minute episode to see how “the worst that could happen” could really be an asset to you, instead of a roadblock.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Mar 8, 2023 • 11min
Decision complexity or decision simplicity?
Decision complexity or decision simplicity?I was reading a great book by Jon Picoult - "From Impressed to Obsessed", and one of the concepts he wrote about is Decision complexity vs decision simplicity. In our world that means are we making it easy or hard for our customers to make a decision, whether it’s for the initial sale, or post-sale choices (menus, colors, music and more).Listen to this new, 11-minute episode to dig a little deeper into this and see how you can apply the concept to your business and customers.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
