Streamlined Solopreneur: Helping simplify your tech stack and escape hustle

Joe Casabona — Business Systems Architect
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Jul 15, 2024 • 25min

Why and How I’m Fixing my Newsletter

The podcast discusses the challenges of aligning newsletter content with podcast topics, leading to a reevaluation of strategy for improvement in growth. Examples of successful newsletters with clear focus are highlighted for inspiration and guidance.
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Jul 8, 2024 • 43min

Generating Predictable Income Joining Affiliate Programs with Justine Galea

Join expert affiliate marketer, Justine Galea, as she shares tips on maximizing passive income through affiliate programs. Learn to target the right audience, balance sponsorships, and secure better deals. Discover the advantages of affiliate programs over sponsorships and how to navigate successful brand relationships.
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Jul 1, 2024 • 49min

The Philosophies Behind Choosing the Right Tools (Without Breaking the Bank) with Sarah St John

A common thread on the show this year has been the push and pull of finding the right tools while also balancing our time and money as solopreneurs. A while back I invited my friend and fellow podcaster Sarah St John onto the show. She’s the host of the Frugalpreneur podcast, and at first, I thought we’d share podcasting war stories. But then everything went wrong. We were having both hardware and software issues. So once we got everything squared away, I thought we could refocus the conversation. See, I have a tech background, and sometimes forget that troubleshooting and working with tech isn’t everyone’s cup of tea. So we decided to dive deep into managing your tech stack without spending a fortune. We share our top tips and personal experiences on how to choose the right tools, avoid unnecessary expenses, and leverage platforms like AppSumo for amazing lifetime deals. Whether you're a tech newbie or a seasoned pro, this episode is packed with actionable advice to help you streamline your business operations and save money. Top TakeawaysEvaluate Your Current Tools: Regularly check if your tools are still meeting your needs.Consider the Cost of Switching: Weigh the benefits of switching tools against the effort required.Balance Convenience and Cost: Ensure the cost of a tool is justified by its value.Show NotesSarah St JohnCaardSkoolCaptivateDescript System.ioSendFoxTidyCalCastmagicCapshoPodiumPodsqueezeStreamYard RiversideTransistorObsidianNotionEcamm LiveCal.comWordPressSwitchy Sponsors: Check out Liquid WebGet started with Clariti for just $1 your first month with code SOLO2024Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★
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Jun 24, 2024 • 35min

Why Solopreneurs NEED to Time Track

Learn why time tracking is crucial for solopreneurs to improve efficiency and make informed business decisions. Start with simple methods, use tools like Timery and Timing, and implement time tracking effectively with tips on categorizing tasks and optimizing efficiency.
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Jun 17, 2024 • 1h 4min

Your Next 1000 Leads: How To Consistently Attract Prospects Into Your Business with Jennie Wright

Just this morning I watched an incredibly interesting video that sent me down a rabbit hole. A 19-year-old kid was arm wrestling against a massive bodybuilder – and won, pretty easily. Thinking this could be rigged or fake, I looked at other matches this fellow – Maxim appears to be his name – competed in. And he won…a lot. See, while he is very strong (just not as big as the other guys), Maxim has great technique. What does this have to do with lead generation? Well, as you’ll hear from Jennie Wright, you don’t need a massive list to build your business. You don’t need to be smarmy. You don’t need to be showy. You just need to have good technique – and forge good relationships.Top TakeawaysConsistency is key in lead generation. Create a plan that aligns with your end goal and focuses on activities that will give you the best results within your available time and resources.Leverage other people's audiences by appearing as a guest on podcasts, speaking at summits, and participating in bundles. This is an effective way to grow your credibility and reach new potential leads.Nurture your leads authentically by setting expectations, providing value, and building trust. Avoid being too salesy, and focus on creating genuine relationships with your audience.Show NotesJennie Wright Sponsors: Check out Liquid WebGet started with Clariti for just $1 your first month with code SOLO2024Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★
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Jun 10, 2024 • 59min

Organizing Your Digital Life (using Obsidian?) with Mike Schmitz

Mike Schmitz, an expert in Personal Knowledge Management and productivity, shares profound insights into effectively organizing your digital life. He emphasizes that it’s not just about the tools, but about intentionality and creating a balance for your best work. Mike introduces his 5 C's of creativity for capturing ideas and explores the importance of having a clear philosophy and vision. He also discusses how to use apps like Obsidian purposefully, avoiding common pitfalls in note-taking, thereby providing a framework to turn chaos into creativity.
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Jun 3, 2024 • 51min

How to Create a Winning Content Calendar with Kaitlyn Merola

Tell me if this sounds familiar: you know you need to publish a blog post, video, or newsletter, but you have no idea what you’re going to talk about. And this isn’t the first time it’s happened. You definitely have ideas, but you can’t think of anything at the moment. That’s why you need a content calendar – and why I’ve brought on Kaitlyn Merola to tell us all about them. We're going DEEP on how to plan, organize, and execute on your content and social plan using a centralized content calendar. Here’s what we’ll cover:👉 What exactly is a content calendar (and how it’s different from a social calendar) 👉 Determining the right content cadence (why more != better)👉 Repurposing content across channels (maximize that ROI!)👉 Mapping content to the buyer's journey (awareness, consideration, sales)👉 Plus, in Accelerated, we talk about the role of AI in content creation (spoiler: not what you think!)Whether you're a solopreneur in a content feast or a content famine, this is for you!Top TakeawaysA content calendar is a central place to plan, organize, and track all your content efforts across different channels. It helps provide direction and alignment for your content strategy.For SEO purposes, prioritize quality over quantity - publishing one high-quality blog post per week is often sufficient rather than lower-quality posts daily.Map your content to the buyer's journey stages (awareness, consideration, decision) to ensure it serves the right purpose at each stage.Show NotesKaitlyn MerolaMove Marketing Sponsored by Liquid WebJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★
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May 27, 2024 • 29min

Why We’re Not Doing Summer Camp (and How it’s Affecting my Business)

If you have kids and you’re a solopreneur, you know how tough summer care could be — especially if you have small children. Today, I'm diving into why my wife and I decided to skip summer camp for our kids and how this big decision is changing how I’m structuring my business for the summer.Discussion Topics:Financial and Family Considerations: The high cost of summer camp motivated my wife and me to find a solution that allows us to save nearly $10,000 while providing more quality family time.Flexible Scheduling: My wife and I adjusted our schedules so one of us is always available to care for our kids, which highlights the importance of managing work flexibility as a solopreneur.Temporary Chaos: I anticipate that managing my kids full-time will lead to some chaotic and stressful days, but it's a worthwhile trade-off for the family time we cherish.Support Network: Leveraging support from family, friends, and babysitters is crucial to our adjusted childcare strategy, emphasizing the value of a strong support network.Deep Work Planning: I plan to maximize productivity by scheduling meetings on specific days and blocking off consecutive hours for focused work, illustrating the importance of proactive scheduling.Temporary Shift in Priorities: Recognizing that the summer period is temporary, I remind solopreneurs to take advantage of this time to make memories with their kids and cherish the flexibility our work allows. Sponsored by Liquid WebJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★
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May 20, 2024 • 54min

Solopreneur’s Guide to SEO in 2024 with Lauren Gaggioli

One day in March I started getting regular inbound requests from my coaching form – I had no idea why. When I looked into it, it turns out that I was ranking at #2 on Google for “Podcast Coach.” Not to sound like a broken record…but I had no idea why. I didn’t feel like I was doing anything special. I didn’t do keyword research. I didn’t write content in a certain way. So I wanted to learn more. That’s why I sat down with SEO pro Lauren Gaggioli to get the real truth about search engine optimization in 2024. We cover a bunch of stuff from why quality human-written content will ALWAYS beat AI-generated stuff to the long-game SEO strategy that keeps paying off for years.Plus, I get Lauren's real talk on whether social media is even worth it for driving traffic in 2024. Her perspective will not surprise you.  If you're a solopreneur, blogger, or content creator feeling lost with SEO, you need to hear what Lauren has to say. Stop wasting time on strategies that don't work and start optimizing intelligently!Top TakeawaysSEO is about appealing to Google's bots and making your website discoverable for relevant search queries. BUT…Google prioritizes quality, human-written content over AI-generated or keyword-stuffed content.SEO is a long-term investment, and it's essential to commit to it for at least 12 months to see meaningful results. While social media can be useful for engagement, SEO is more effective for driving targeted traffic and revenue.Researching low-difficulty, high-relevance keywords and focusing on answering the questions your target audience asks is crucial for SEO success.Show NotesLauren GaggioliImperfect action will get you thereThe Marshmallow TestKeyword difficulty is more important than volumeMangools Sponsored by Liquid WebJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★
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May 13, 2024 • 60min

Make Your Website a Team Member with Monica Pitts

Context is everything. It’s easy to think that if you have a salesperson who’s actively frustrating potential clients to the point where they never consider hiring you, you’d fire that salesperson. But what if your website is doing it? Would you fire your website? You should. That’s why I’m SO excited to have Monica Pitts on the show today. She’s going to tell us how we can save HOURS per month by making our website a member of our team (sound familiar?). We spoke for over two hours – and you’re getting the best parts of it. We cover everything from mindset to automation, and of course, we cover tools. Top TakeawaysYour website doesn’t need to just be a brochure site – it can actually take work off your plate. This is why you need to treat it like an employee, not just a static asset. Be cautious about relying too heavily on third-party automation tools like Zapier. Consider native integrations first for faster processing and a better user experience.A website is crucial for your business. It offers a reliable source of information compared to social media platforms and serves as a long-lasting marketing approach. Social Media is great to show people you’re alive, but you need a website to attract customers.Show NotesMonica PittsGravity FormsFormidable FormsConvertKitActive CampaignGreat Things Require Time Why You're Leaving Money on the Table with Email Automation with Kronda Adair  Sponsors: Check out Liquid WebMemberful: Get your free trial for at memberful.com/streamlined ★ Support this podcast ★

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