Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout

It’s that time of year again! I round up my favorite media and tech picks of 2020 - but this year I’m doing it a little differently. Over on Casabona.org, I’ve written blog posts for the past several years, but I’ve never recorded my thoughts. So this year, along with a blog post, I decided to do a podcast episode too - this lets me ramble a little more and add some thoughts on 2021. I hope you enjoy! Show Notes and PicksTech Pick: Elgato Stream DeckHow I Configured my Stream DeckHonorable Mentions: iPad Magic Keyboard, Kindle Oasis, DrumsApp: MilanoteWhat I’m Using Testing Out Milanote for ResearchHonorable Mentions: eCamm Live, iOS 14Thing I Learned: How to hire moreI’ve Been Hiring A Lot Brittney LynnHonorable Mention: marketing messaging, PR outreachBook: The Ride of a Lifetime by Robert IgerMy 2020 Goodreads Reading ChallengeHonorable Mention: Marketing Made Simple, Dooku: Jedi LostTV Show: Ted LassoHonorable Mention: The Mandalorian (again)All the Disney Investor Day AnnouncementsMusic: First to Eleven, Lewis CapaldiMovie: HamiltonWarner Bros. Says All 2021 Films Will Be Streamed Right AwayPodcast: Advisory OpinionsSponsored by: ConvertKit | Hostinger Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

Well 2020 was unlike any year I’ve lived through, and I’m sure it’s the same for you. When I decided to come up with a theme for Season 9, which started in July, we were a couple of months into the global pandemic. I wanted focus on topics that could help you (and me) grow at a time where we were traveling less, seeing less foot traffic, and had to change in some way to make ends meet. I settled on coming up with good content, and using that content to evolve memberships, and build communities. If you didn’t catch every episode, here are the highlights.Check out all the episodes mentionedPodcast LiftoffSponsored by: ConvertKit | Hostinger Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

In September 2020, my 4th book published by a publisher (6th overall) came out. It's called HTML and CSS: Visual QuickStart Guide and it's a (very) beginner's guide to learning HTML and CSS. The process was long and at times frustrating. I wanted to go through how I wrote it, from inception to hitting the shelved.Show NotesHTML and CSS: Visual QuickStart GuideMindNodeProcreateSponsored by: ConvertKit | Hostinger Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

Winstina Hughes is an Assistant Regional Planner for the Maryland Department of Transportation but she's coming to us today as a member of the wordpress community! Throughout the interview we talk about all sorts of things - life, WordPress, the New Jersey Transit…and it call comes back to the main takeaway for this episode: writing what you know and creating opportunities to share your insight. This was such a fun conversation where we covered a lot of ground. I enjoyed it, and I know you will too. Winstina Hughes | TwitterWordPress NYC MeetupWinstina on WordPress.TVWinstina on Hallway ChatsHTML and CSS: Visual QuickStart GuideSponsored by: Hostinger | Yes Plz | iThemes Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

Throughout this season, we’ve talked about create content to build an audience. And the best way to build that audience and interact with them is forms. Well, Naomi C Bush tells us all about some great ways to build helpful forms for users. This is a much more traditional episode of How I Built It and I’m excited. Naomi talks about how she’s built her business, then provides some actionable advice for us. Naomi C. Bushgravity+Gravity Forms Episode 55: Alex Cancado & Gravity FormsConvertKit Build Your List Using ConvertKit with Angel MarieRightMessageBrennan Dunn and RightMessageHTML and CSS: Visual QuickStart GuideSponsored by: Hostinger | Yes Plz | iThemes Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

Jase Rodley has A LOT going on. In fact, since we recorded this episode, he stepped down from Rank Defender to run Dialed Labs. His energy and drive are apparent in the interview, where we talk about Making Resource sites. Essentially, he tells us how to make content to fill a demand, and make a little money along the way. I even put him on the spot and have him help me through an idea during the episode. So listen for that and more - and let me know what ideas you come up with!Jase Rodley | TwitterDialed LabsahrefsScreaming FrogThe 4 Hour Work WeekEpisode 8: Joost de Valk and Yoast SEOThe 2020 Gift Guide!HAROShould SEO audits be part of your ongoing maintenance?Keyword Discovery: Produce Creative Content to Be SeenHow to Write a Great Blog PostSponsored by: Hostinger | Yes Plz | iThemes Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

It has become a bit of a time-honored tradition for me to do gift guides around the holidays. I often get asked for recommendations on office, podcast, and pen gear. I write the gift guides up on my personal site, but this episode goes into a bit more depth for people who work from home, podcast, and more!Gift GuidesHow I Light my Live StreamsSponsored by: Hostinger | Yes Plz | iThemes Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

Joe Simpson did something that, in my opinion, is very difficult to do. He created a local community out of virtually nothing. Living in Castilla, CA, he built the WordPress Santa Clarita Valley meetup from scratch. And the way he did it, as well as his personal story, is fantastic. I’m so happy I got to speak to Joe on this topic; he offer a unique insight with takeaways for everyone!Joe A. Simpson Jr. | TwitterWordPress Santa Clarita Valley MeetupSponsored by: Hostinger | Yes Plz | iThemes Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

Virtual summits are all the rage these days, but my friend Dave Shrein was doing them before they were cool. I participated in his event last year for his agency Campaign Donut, and I thought it was so well-run, I had to have him on the show to talk about it. Dave's story is great and he offers lots of actionable advice. It's always great when I can take something from an interview and implement it, and I did just that with Dave.Show NotesDave ShreinCampaign DonutHow to Identify Your Ideal Customer Avatar | Marketing Made EasyDave's Free SEO CourseTopic Clusters | HubspotHow A Podcast Can Replace A Live EventAllie Nimmons and Freelancing / Mental HealthUnleashed SummiteCamm Call RecorderThriveCarteCamm LiveSponsored by: ExpressVPN | Yes Plz | iThemes Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

Lately on this show we've been focusing on big picture stuff, but it's really the small changes that make a big difference. Proof of that is Bud Kraus. He was trying to grow his newsletter and got nowhere….until he made a small change that grew it over 1,000 people in one year. Bud spills is secrets in this episode and tells you how you can do it too. Show NotesBud KrausWhat I'm Doing To Get People to Sign Up For My NewsletterBuild Your List Using ConvertKit with Angel MarieHTML and CSS: Visual QuickStart GuideConvertKitMailchimp LearnDashRestrict ContentUncanny OwlGravity Forms Gravity ViewSponsored by: Yes Plz | iThemes | TextExpander Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★