Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout

Are you a “Field of Dreams” marketer? Someone who thinks, “If I build it, they will come.” I was for a long time. Sometimes it feels like I still am. That’s why I was excited to talk to Julian Garsdean. He blends psychology and business in a way I haven’t seen before to help business owners stand out and sell more. As creators, we can learn a ton from addressing the 6 basic needs in our own content and products. Listen for these top takeaways:Top TakeawaysBusinesses aren’t just transactions. They are run by people, for people. The sooner you realize that the sooner you’ll connect with your potential customers. Establish your identity. Being too general means you’re not connecting with anyone. Doing a deep dive into your identity, and the persona of your customers, makes them relate to your more. The key to negotiations is…you guessed it…understanding the needs of the person on the other side of the table. Do that, and you’ll be able to quantify your value in something other than numbers.Show NotesJulian GarsdeanJulian on LinkedinYou Need to Form Good Writing Habits with Dickie BushThe RIGHT Way to Pitch Sponsors for Your Content with Justin Moore$100M Offers: How To Make Offers So Good People Feel Stupid Saying NoSponsored by: Gapscout | TextExpander | Sendinblue Sponsored by:Brevo: Get 50% off your first 3 months with code JOETextExpander: Save 20% off your first year Gapscout: ChatGPT insights, but for market researchJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★

About a month ago I went on a quest to find the perfect webinar software. I create a spreadsheet and everything.But at CEX, I had a great conversation with Luria Petrucci of Live Stream Pros and I asked her, “What do you think is the best way to run a webinar?”Here's what she said, and why. Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

Chenell Basilio, creator of the Growth in Reverse newsletter, shares her journey from zero to over 9,000 subscribers in just six months. She emphasizes the power of unique, well-researched content and explains her strategic approach to audience engagement. Chenell discusses effective note-taking techniques, using Apple Notes for quick idea capture while listening to podcasts. The conversation also dives into leveraging social media for visibility and the importance of treating your newsletter as a client project, ensuring productivity and connection with your audience.

There are LOTS of great tips on LinkedIn these days, especially in the carousels. But the problem: you can’t easily get data out of the carousels. That means you can’t put them in your notes app, or even click on the links for more details.Here are 2 ways you can do it: one using macOS’s native image-to-text feature, and one using a great shortcut by David Sparks. LinksYouTube VideoBlog post on MacSparky Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

Pitching the media is tough. After all, you’re competing with basically anyone who has something to say. So how do you make yourself stand out? That’s what Christina Nicholson is teaching us today. She’ll cover everything from coming up with an idea to landing the media spot to converting those viewers to your audience. This one is a MUST listen. Top TakeawaysPitch your story by following the “new, now, next” framework. You should be able to answer what’s new about your story, why it needs to be covered now, and what’s coming next to pitch effectivelyThis is a long game. Earned media is not about immediate ROI, because earned media is forever. So think of this as a long-term investment, not a get-rich-quick scheme. Every time you go into an interview, you need to think of the end goal. What you want will determine not only your CTA but also what kind of media you’ll pitch.Show NotesChristina NicholsonChristina on FacebookChristina on InstagramChristina on TwitterChristina on LinkedinChristina on YouTubeChristina on TikTokBecomaAMediaMaven PodcastMediaMaven on IGBoomerang for GmailHow To Build a $1000/year Membership with Jay Clouseearnmedianow.comMedia Mentoring ProgramSponsored by: Gapscout | TextExpander Sponsored by:Brevo: Get 50% off your first 3 months with code JOETextExpander: Save 20% off your first year Gapscout: ChatGPT insights, but for market researchJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★

In Part 3 of my Stream Deck Series, I'm covering Page 3 of my Stream Deck XL. Let's Dive in! - Screenshot of Stream Deck XL Page 2- eCamm Live- How I've Configured my Stream Deck- Get Your Own Stream Deck Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

A Rube Goldberg machine is an overly complex device that performs a simple task through a series of chain reactions. If you’re not familiar with automation, it can often feel like building a Rube Golberg machine. But it doesn’t have to! Today, I’m going to tell you how automation can be simple, and give you 12 examples from my own life that prove the point. In the PRO show, I tell you all about why I moved to Thrivecart, and how my “writing on Medium” experiment is going.Top TakeawaysThe point of automation is to do things so you don’t have to do them. That makes simple tasks the perfect candidates for automation. Voice and text expansion can be great ways to get started automating for capturing and writingTrigger emails based on status changes in Airtable or Google Sheets are slightly more complicated, but the concept is simple and the time savings are great!Show NotesAutomation can be SimpleAutomation is IterativeMake.comnoodlesoft.com with HazelTextExpanderAirtableSponsored by: Gapscout | Sendinblue Sponsored by: Brevo: Get 50% off your first 3 months with code JOE Gapscout: ChatGPT insights, but for market researchJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★

When I went back to Twitter, one of the first things I wanted to look into was how I can easily post…most ideally across multiple platforms.And as I’m using these channels to grow my own audience, I always want features like auto-DM and auto-plug. Hypefury fits the bill perfectly. Get your free Time and Tools Self-Audit at  https://streamlined.fm/impact ★ Support this podcast ★

To grow your podcast you need…Facebook?! That’s what Philip Better, self-described podcast mogul, says. But that’s just one piece of advice he offers, as we exchange notes and thoughts on things like YouTube, lead generation, and growing your podcast audience. In the PRO show, we talk about automation on social media!Top TakeawaysDon’t limit yourself to just one platform. Be on all the big ones like Apple, Spotify, Amazon, and Google/YouTube to maximize your podcast’s reach.Get people in your newsletter, and grow your podcast by sharing the top takeaways and what’s in the pro show instead of just announcing new episodes.Have a Facebook group and join groups in your niche to promote your podcast organically and get ideas for content.Show NotesPhilip BetterPhilip on InstagramMr. Beast Turned Down a $1 Billion Offer for His ChannelThe YouTube FormulaPodopoloDo we REALLY Need to Own Our Platform?Sponsored by: GapScout | TextExpander Brought to you by GapScout and TextExpanderJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★

Today I'm tackling Apple Music vs. Spotify, and why I seemingly inexplicably use both!https://casabona.org/2023/04/using-spotify-more/ Get your FREE copy of my Automations Library ★ Support this podcast ★