Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction
To Grow Your Newsletter, You Need to Have Unique Content with Chenell Basilio
Jun 19, 2023
Chenell Basilio, creator of the Growth in Reverse newsletter, shares her journey from zero to over 9,000 subscribers in just six months. She emphasizes the power of unique, well-researched content and explains her strategic approach to audience engagement. Chenell discusses effective note-taking techniques, using Apple Notes for quick idea capture while listening to podcasts. The conversation also dives into leveraging social media for visibility and the importance of treating your newsletter as a client project, ensuring productivity and connection with your audience.
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Quick takeaways
- Chanel Basilio achieved rapid newsletter growth by focusing on unique, deeply researched content that resonates with her target audience.
- Her strategy includes identifying successful creators post-2018 to ensure relevance and applicability of their growth techniques in today's landscape.
Deep dives
Chanel Basilio's Newsletter Growth Strategy
Chanel Basilio successfully grew her newsletter, Growth in Reverse, to over 9,000 subscribers in less than six months by focusing on deeply researched and useful content. She emphasizes the importance of creating unique long-form articles that resonate with her audience, committing considerable time to research the growth strategies of successful creators. Chanel aims to feature only those who started their newsletters recently, ensuring relevance to today’s audience and avoiding dated tactics from creators active over a decade ago. Her method underscores the value of niche relevance in content creation while analyzing what recent strategies have proven successful.
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