Post Status Podcasts

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards. This week BK and BR discuss a number of different aspects surrounding marketing and selling WordPress products and services. The conversation flows from selling benefits vs features, to social proof, to marketing and conversion funnels, to understanding and reacting to the problem space, to customer support, and many things in between. Whether you’re already selling products or services, about to sell something, or routinely buy things, there’s likely something for you in this episode. Links Krogs’ WCUS funnel talk: and slides Price Anchoring session on WPS Tips for marketing WordPress products SiteGround’s Publish presentation TED talk on decision fatigue and the paradox of choice (also good “Why we make bad decisions”) Stripe Atlas guide to SaaS pricing Sponsor: SiteGround SiteGround is engineered for speed, built for security, and crafted for WordPress. They offer feature-rich managed WordPress hosting with premium support, and are officially recommended by WordPress.org. Check out SiteGround's website for a special deal for Post Status listeners, and thanks to SiteGround for being a Post Status partner.

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards. In this episode, the Brians chat about the steady change that has played out in the WordPress ecosystem throughout the past decade and speculate about what is still to come. One aspect they explore rather deeply is the future trajectory of a website’s purpose and the role WordPress has to play in this transition. Plus, don’t miss their conversation about the new WordPress.com president and Google’s move to hire WordPress talent. Links New WordPress.com President announcement Google's WordPress job opportunity micro.blog Sponsor: SearchWP SearchWP makes WordPress search better. Instantly improve your site search without writing a line of code! SearchWP enables custom algorithms, searching custom fields, product data, and much more. Improve your site’s search today with our partner, SearchWP.

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards. In this episode, Lisa Sabin-Wilson shares about the entangled history of WebDevStudios and eWebscapes and how she and team are targeting every level of the market. WebDevStudios focuses heavily on the upper and enterprise market segments, providing a high degree of attention and support to those clients. Sometime in 2017 Lisa did the math on all the lower-end projects that they were referring away and realized that WDS had a prime opportunity to re-introduce her former web studio, eWebscapes, as a way to serve these smaller-scope projects. This rebirth, so to speak, has positioned them to better target local communities, provide staff with more variety of work, and bring simplified processes alongside those they use for larger projects. Key take-aways Lisa observed a market opportunity and did the math first Relaunching started with a solid content strategy Simplified processes for managing a project Utilized talent already on staff Lots of opportunity to target local communities Evaluating the success of this strategy after 6 months Links WebDevStudios eWebscapes Profitable Project Plan: Lisa Sabin-Wilson on Twitter: Photo Credit Sponsor: Prospress Prospress makes the WooCommerce Subscriptions plugin, that enables you to turn your online business into a recurring revenue business. Whether you want to ship a box or setup digital subscriptions like I have on Post Status, Prospress has you covered. Check out Prospress.com for more, and thanks to Prospress for being a Post Status partner.

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards. In this episode, Brian and Brian continue their discussion on WordPress market opportunities with a focus on the upper-market and enterprise clients. They take a look at discovery projects, pitching WordPress against competing platforms, and considerations to make before pitching on these high-budget projects. There are plenty of positives and negatives when working on long-term projects that may have a dramatic impact on your company in many ways. In addition to these market opportunities, the boys also discuss recent news including iThemes acquisition by Liquid Web, a welcome change to the WordPress.org plugin directory, and an unfortunate and far-reaching bug that shipped with the 4.9.3 release last week. Links Liquid Web acquires iThemes Plugin directory notice changes 4.9.4 technical details Infusing Websites with Brand VoiceWPS Team Training Sponsor: WooCommerce WooCommerce makes the most customizable eCommerce software on the planet, and it’s the most popular too. You can build just about anything with WooCommerce. Try it today, and thanks to the team at WooCommerce being a Post Status partner

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards. In this episode, Brian and Brian discuss market segmentation across the WordPress ecosystem. The focus for this discussion focused entirely on the entry-level segment of site assemblers and their small-business clients as well as the mid-level market of contractors and agencies selling additional levels of service. The duo talked through a few different strategies employed in each segment, including service differentiation, regional focus, building a network of complementary contractors, systemizing processes, delivering quality customer support flow, and selling ongoing service. In addition to this look at market segmentation, the Brians shared a few useful resources for both Gutenberg and WP-CLI. Links Mike McAlister's Gutenberg News Ahmed Awais's create-gutenberg-block Delicious Brain's WP-CLI packages reviews WordPress Website: How much should it cost? Selling Ongoing Services with Sara Dunn Sponsor: iThemes This episode is sponsored by iThemes. The team at iThemes offers WordPress plugins, themes and training to help take the guesswork out of building, maintaining and securing WordPress websites. For more information, check out their website and thank you to iThemes for being a Post Status partner.

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards. In this episode, Brian and Brian discuss market segmentation across the WordPress ecosystem. The focus for this discussion focused entirely on the entry-level segment of site assemblers and their small-business clients as well as the mid-level market of contractors and agencies selling additional levels of service. The duo talked through a few different strategies employed in each segment, including service differentiation, regional focus, building a network of complementary contractors, systemizing processes, delivering quality customer support flow, and selling ongoing service. In addition to this look at market segmentation, the Brians shared a few useful resources for both Gutenberg and WP-CLI. Links Mike McAlister's Gutenberg News Ahmed Awais's create-gutenberg-block Delicious Brain's WP-CLI packages reviews WordPress Website: How much should it cost? Selling Ongoing Services with Sara Dunn Sponsor: iThemes This episode is sponsored by iThemes. The team at iThemes offers WordPress plugins, themes and training to help take the guesswork out of building, maintaining and securing WordPress websites. For more information, check out their website and thank you to iThemes for being a Post Status partner.

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards. In this episode, Brian and Brian discuss self-hosted vs managed ecommerce and whether or not conferences have outlived their usefulness. Specifically, they look at WooCommerce vs other solutions and explore Shopify and Liquid Web’s Managed WooCommerce hosting as viable done-for-you strategies. On the conference front, they talk about the good and the bad of conferences and ponder how tech conferences of the future may need to change to attract more attendees. Links The End of the Conference Era Liquid Web introduces Managed WooCommerce Liquid Web's WooCommerce Order Tables Plugin Metorik eCommerceFuel Sponsor: Pippin's Plugins This episode is sponsored by Pippin’s Plugins. Pippin’s Plugins creates a suite of plugins that work great alone, or together. Whether you need to restrict content, sell downloads, or start an affiliate program, they’ve got you covered. For more information, check out their website and thank you to Pippin’s Plugins for being a Post Status partner.

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and his new co-host, Brian Richards. Brian Richards, the creator of WPSessions.com, has been developing with WordPress since 2007 and training and leading development teams since 2011. In addition to investing his time into training, Brian has had the opportunity to work with many amazing WordPress agencies and experts over these last several years. This has allowed him to help develop sites for Microsoft, Disney, TIME, YMCA, and numerous others. Brian has an affinity for self-directed learning and helping others to develop skills and workflows to better solve important and complicated problems. He can’t resist helping good people do great things! Links WPSessions.com Crowd Favorite WebDevStudios Ramblings from a nobody Brian Richards on Twitter WPSessions on Twitter Sponsor: Valet This episode is sponsored by Valet. Valet helps keep your clients happy & coming back. They offer expert services and keep the websites they manage functioning flawlessly. They offer preventative care that provides peace of mind around the clock. For more information, check out their website and thank you to Valet for being a Post Status partner.

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard. In this episode, I am joined by Matt Mullenweg, the CEO of Automattic and the co-founder of WordPress. In this episode, we discuss a range of issues facing WordPress today, as well as the various arms of Automattic's business: WordPress 4.9 features around customization. Progress on the Gutenberg Editor Feature projects and a year of day-to-day project lead The React decision for WordPress, and what came of it WooCommerce, Jetpack and issues they are facing Site building versus blogging on WordPress.com, and their ad campaigns WordPress community, the WordPress website And more! This was a fun episode, and it's always a privilege to be able to talk to the leader of the WordPress project. I hope you enjoy it. Photo by Brian Richards, for Post Status Sponsor: Gravity Forms Gravity Forms makes the best web forms on the planet. Over a million WordPress sites are already using Gravity Forms. Is yours? Thanks to Gravity Forms for being a Post Status partner.

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard. In this episode, Brian is joined by Tom Willmot, the CEO of Human Made. Human Made recently released an employee handbook as an open source document for anyone to use, copy, or learn from. Tom and Brian discuss several elements of the handbook, and how they approach these things at Human Made: Employee onboarding Remote work processes Communication Employee feedback and mentorship HR policies And more! This was a fun episode. Human Made has some of the lowest turnover in our industry and it was educational to hear from Tom. Sponsor: OptinMonster OptinMonster allows you to convert visitors into subscribers. You can easily create & A/B test beautiful lead capture forms without a developer. Be sure to check out their new Inactivity Sensor technology.